Latvijas Loto
Latvijas Loto is Latvia's state-owned national lottery operator, offering scratchcard games, draw lotteries, and online lottery products via the iLOTO digital channel to Latvian consumers.
- Company typePrivate
- Founded1993
- HeadquartersRiga, Latvia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Latvijas Loto does
Latvijas Loto is Latvia's state-owned national lottery operator, headquartered in Riga and operating since 1993. The company delivers a portfolio of lottery products centered on scratchcard (instant-win) games and draw-based lotteries, distributed through an omnichannel model that combines a physical retail network across Latvia with a digital channel branded iLOTO. Functional segments are horizontal: the customer base is the general Latvian population purchasing lottery participation for entertainment and the implicit benefit of contributing to public projects.
The company's product and technology layer rests on a long-standing partnership with Scientific Games, which has supplied the core gaming systems infrastructure since 2002 and retail scratchcard game programming since 2017. In 2026 this relationship was renewed for a further five years following competitive procurement, with the stated objective of supporting continued omnichannel delivery and 'responsible growth' across physical and digital channels. Latvijas Loto does not disclose a proprietary technology stack beyond this integrated lottery platform, and the source material identifies no in-house AI, API, or mobile-app layer.
Commercially, Latvijas Loto is a government-controlled entity operating under Latvian regulatory authorization; revenues generated from lottery ticket and scratchcard sales are directed to Latvia's state budget and fund public projects in education and cultural heritage. Pricing is not publicly disclosed. The operating geography is single-country (Latvia), no headcount expansion trend or growth metric is published, and there is no public listing, ticker, funding round history, or M&A activity referenced. The 51-100 employee footprint is consistent with a mature, narrow-scope state operator rather than a scaling commercial enterprise.
Latvijas Loto firmographics
Firmographics- Name
- Latvijas Loto
- Legal name
- Latvijas Loto
- Website
- https://latloto.lv
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latvijas Loto is Latvia's state-owned national lottery operator, offering scratchcard games, draw lotteries, and online lottery products via the iLOTO digital channel to Latvian consumers.
- Ownership category
- akta.pro rank
Latvijas Loto industry classification
Industry- Product category
- National Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF)
Keywords
Where Latvijas Loto is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Markets served
Latvijas Loto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- National Lottery Operations: Latvijas Loto operates Latvia's national lottery, generating revenue through scratchcard games and other lottery products sold via physical retail and digital channels. The lottery is a state-owned enterprise whose revenues support Latvia's state budget and public projects in education and cultural heritage.
Go-to-market motion1 record
Distribution channels2 records
Latvijas Loto product offering
Product offeringCore offering
Latvijas Loto operates Latvia's national lottery, selling physical and digital scratchcard games and online lottery products through an omnichannel model spanning retail locations and digital channels (iLOTO). The company also maintains gaming systems infrastructure supporting lottery operations, with revenues flowing to the Latvian state budget and public projects in education and cultural heritage.
Product overview
Latvijas Loto is Latvia's national lottery operator offering a portfolio of lottery products centered on scratchcard games available through both physical retail and digital channels. The company operates gaming systems infrastructure and partners with Scientific Games for game programming and omnichannel delivery. Lottery revenues support Latvia's state budget and public projects in education and cultural heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Scratchcard Games
- Online Lottery (iLOTO)
Companies that use Latvijas Loto
Customer profileSegments1 record
Ideal customer profiles1 record
Latvijas Loto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Latvijas Loto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scientific GamescoreScientific Games has been Latvijas Loto's gaming systems provider since 2002 and scratchcard game partner since 2017. A new five-year agreement (awarded through competitive procurement) extends the partnership to continue delivering scratchcard games and game programming across physical and digital omnichannel platforms. Scientific Games provides the technology infrastructure supporting Latvijas Loto's national lottery operations.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Latvijas Loto competitors and assessment
Company assessmentOthers
- Scientific Games: Core technology and content partner supplying Latvijas Loto's gaming systems and scratchcard content; comparable as a participant in the lottery ecosystem with deep relationships across national lottery operators worldwide.
- IGT (International Game Technology): Global lottery systems and instant-game content provider serving national lotteries globally; comparable as a vendor enabling similar operators, providing alternate perspective on technology and content supply dynamics.
Regional players
- ONCE: Spanish lottery and social gaming operator with a public-purpose mandate; comparable structure (state-aligned, consumer-facing lottery products) but primarily Iberian market focus.
- Veikkaus: Finland's national lottery and gaming operator; comparable in structure (state-owned, omnichannel, public-benefit funding) but serving a much larger Nordic market.
Broad incumbents
- INTRALOT: Global lottery and gaming systems supplier operating and servicing national lottery contracts across Europe and the Americas; comparable as an ecosystem participant and competitor in lottery technology procurement.
- Novomatic Lottery Solutions: European gaming group offering lottery technology and instant-game products to national operators; comparable to Scientific Games as a potential scratchcard content and systems vendor for national lotteries.
- Allwyn (formerly Sazka Group / Camelot): Pan-European lottery operator running national lotteries across multiple jurisdictions (formerly operator of the UK National Lottery); comparable lottery operator with similar government-concession model and omnichannel offerings.
- FDJ (La Française des Jeux): France's national lottery operator and one of Europe's largest; comparable in regulated national-lottery model, omnichannel distribution, and public-interest mandate, though at much larger scale.
Direct peers
- Lietuvos Loto: Lithuania's national lottery operator; comparable Baltic peer offering scratchcards and draw games domestically, often with overlapping instant-game content providers.
- Eesti Loto: Estonia's national lottery operator with a similar mandate and scale; directly comparable as a Baltic state lottery monopoly offering draw-based and instant games via retail and digital channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Latvijas Loto social profiles
Digital presenceLatvijas Loto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latvijas Loto leadership team
Management profileNumber of profiles
Latvijas Loto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latvijas Loto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latvijas Loto
What does Latvijas Loto do?
Latvijas Loto operates Latvia's national lottery, selling physical and digital scratchcard games and online lottery products through an omnichannel model spanning retail locations and digital channels (iLOTO). The company also maintains gaming systems infrastructure supporting lottery operations, with revenues flowing to the Latvian state budget and public projects in education and cultural heritage.
Is Latvijas Loto a public or private company?
Latvijas Loto is a private company. It is classified as state government owned and is currently operating.
When was Latvijas Loto founded?
Latvijas Loto was founded in 1993. It employs 51 to 100 people.
Where is Latvijas Loto based?
Latvijas Loto is headquartered in Riga, Latvia, in the Europe region.
How does Latvijas Loto make money?
One revenue line is on record: national Lottery Operations.
Who are Latvijas Loto's main competitors?
Others on record are Scientific Games and IGT (International Game Technology). Regional players are ONCE and Veikkaus. Broad incumbents are INTRALOT, Novomatic Lottery Solutions, Allwyn (formerly Sazka Group / Camelot) and FDJ (La Française des Jeux). Direct peers are Lietuvos Loto and Eesti Loto.
Does Latvijas Loto have an API?
No public API is recorded for Latvijas Loto.
What industry is Latvijas Loto in?
Latvijas Loto's product category is National Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.