North Beach Pizza

Name

North Beach Pizza

Legal name

Tri Pizza LLC

Website

https://mynorthbeachpizza.com

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Casual Dining / Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Italian dining
• Catering services
• Food delivery
• Private event venue

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Revenue generated from customers dining at one of 7 physical restaurant locations across the San Francisco Bay Area. Customers order from the menu and pay per item consumed.
2. Online Ordering (Pickup & Delivery): Direct online ordering through the company website and mobile app for customer pickup or delivery. No third-party commissions as orders are placed directly through company-owned channels.
3. Catering Services: Catering orders for events, corporate functions, and gatherings. Menu includes catering-specific items like Greek Salad, Caesar Salad, and Garden Salad designed for group serving.
4. Pizza Making Classes: Revenue from 2-hour interactive pizza-making classes held at the North Beach location. Classes include hands-on experience, food, and drinks.
5. Rewards Program: Loyalty program where customers earn points on online orders that can be redeemed for free food, driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

North Beach Pizza operates a 7-location pizza restaurant chain in the San Francisco Bay Area, selling hand-tossed thin crust and deep dish Chicago-style pizzas alongside fresh pastas, salads, calzones, wings, and Italian desserts. Beyond dine-in, the company sells through direct online ordering for pickup/delivery, catering for events, paid pizza-making classes, private dining venue rentals, and a rewards loyalty program delivered via a proprietary website and mobile app.

Product overview

North Beach Pizza is a multi-location pizza restaurant chain serving the San Francisco Bay Area since 1982. The company operates seven locations across San Francisco, Berkeley, Daly City, San Mateo, and Half Moon Bay, offering a unified dining experience centered on hand-tossed thin crust and deep dish Chicago-style pizzas made with whole milk mozzarella and house-made sauces. The core product portfolio includes signature pizzas (Golden Gate Pizza, Classic Pepperoni Pizza, Roma Garden Pizza), fresh pastas (Fettuccine Frutti De Mare, Carbonara, Ravioli), hot sandwiches and calzones, salads (Greek, Caesar, Garden), lasagna and hearty entrées, wings and appetizers, and Italian desserts (Cannoli, Tiramisu, Cheesecake). Beyond dine-in, the restaurant offers online ordering and delivery, catering services, pizza making classes, private event venue rental, a rewards program, and a mobile app. The Berkeley location also hosts the Summons Lounge for live music and cultural events.

Differentiator

Problem solved

Functional benefit

Brands

• Summons Lounge: Live music and events venue at the Berkeley location featuring poetry, blues, rock, and culture events.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Summons LoungecoreStrategic or Co-development PartnerSummons Lounge partners with North Beach Pizza Berkeley location to provide live music, poetry, and cultural entertainment. Programming includes spoken word, blues, rock & roll, and events celebrating Black excellence. Drananda Summons serves as curator, with Summons Productions presenting events. This partnership creates a differentiated entertainment-dining experience and drives foot traffic to the Berkeley location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pieology Pizzeria: California-founded fast-casual custom pizza chain with dine-in and carryout model. Comparable as a California-rooted pizza concept competing in similar casual dining occasions.

Broad incumbents

• Pizza Hut: National pizza chain with dine-in, delivery, and catering at massive scale. Comparable as a broad incumbent in the pizza category competing for the same customer occasions.
• California Pizza Kitchen: Casual full-service pizza-focused chain with broader menu. Comparable as a full-service pizza dining competitor, though operating at national scale.
• Domino's Pizza: Global pizza delivery leader. Competes with North Beach Pizza for delivery occasions in the Bay Area with vastly superior scale and digital infrastructure.

Direct peers

• Pizza My Heart: Bay Area pizza chain with dine-in and delivery focus, similar casual positioning, and comparable regional brand identity. Direct same-market competitor.
• Mountain Mike's Pizza: California-founded pizza chain with dine-in family restaurant model and broad menu. Closely comparable in service style, multi-location footprint, and casual family positioning.
• Round Table Pizza: Bay Area-based pizza chain with comparable dine-in/takeout/delivery model, multiple locations, and focus on traditional pizza offerings. Most directly comparable competitor in the SF market.
• Patxi's Pizza: Bay Area-based deep dish and thin crust pizza chain. Directly comparable because of overlapping deep-dish Chicago-style offering and full-service dine-in model.
• Extreme Pizza: Bay Area-founded pizza chain with dine-in, delivery, and casual Italian menu comparable to North Beach Pizza's offering and service model.

Regional players

• Straw Hat Pizza: California-based regional pizza chain with dine-in and family restaurant positioning. Comparable in casual full-service pizza model, primarily serves Northern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Beach Pizza