Real Union Club

What Real Union Club does

Real Unión Club is a Spanish football club organized as a Sociedad Anónima Deportiva (S.A.D.) and based at Stadium Gal in Irún, Basque Country. Founded in 1915 from the merger of Irún Sporting Club and Racing Club de Irún, the club competes in Primera Federación — the third tier of Spanish football — for the 2026/27 season, having secured promotion from Segunda Federación in 2025/26 alongside its B team (Roca) and both juvenile squads. The club operates seven formal organizational areas (sports, administration/management/accounting, marketing-communication-advertising, welfare/training/personal development, medical, analysis/scouting, and methodology) and runs a broad multi-revenue model spanning season-ticket subscriptions, individual match tickets via CliboManager, merchandise through the physical and online RUC Store (with Macron as official supplier), youth academy fees (football school at €275/year, summer campus at €70-85/week), a multi-tier sponsorship program with ~40 commercial partners under the Área Txuribeltz network, venue hire (RUC Events), and stadium tours (RUC Tour). The club also fields the Mariño Real Unión women's section across multiple competitive categories and participates in the EU-funded Kirol'in cross-border inclusion-through-sport project (2026-2028, €930K FEDER share).

Name

Real Union Club

Legal name

Real Unión Club S.A.D.

Website

https://realunionclub.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Unión Club is a historic Spanish football club (S.A.D.) based in Irún, Basque Country, competing in Primera Federación and operating a diversified community-based revenue model spanning season tickets, merchandise, youth academy programs, ~40 commercial sponsorships, venue hire, and a women's football section.

Ownership category

akta.pro rank

Headquarters

HQ city

Irún

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Season Ticket Subscriptions (Abonados): Season ticket sales (Campaña 26/27) across multiple seating categories (Tribuna Principal, Ekialde Handia, Preferencial) for adults, retirees, young people, and children, with annual billing.
2. Match Ticket Sales: Individual match entry tickets sold online through CliboManager platform for first team games at Stadium Gal.
3. Merchandise Sales (RUC Store): Sale of club merchandise including kits, apparel, and accessories through a physical store at Stadium Gal and an online storefront, managed in partnership with Macron as official sports supplier.
4. Youth Academy Fees: Football school enrollment fees (275 euros/year for 2 days/week) and summer campus registration fees (70 euros/week standard, 85 euros/week extended).
5. Sponsorship and Commercial Partnerships (RUC Partners): Revenue from sponsor partnerships at multiple tiers: main sponsor (Ekipate), institutional sponsors (Irún Town Hall, RFEF), official sponsors (BM Supermarkets, Decoexa, Vertiz Mobility, TESA, and 40+ others), and collaborators. Includes commercial activation through Área Txuribeltz network.
6. RUC Events and Venue Hire: Revenue from organizing events at Stadium Gal including corporate events, team-building activities, networking spaces, training sessions, cultural activities, presentations, and breakfast meetings through the RUC Events program.
7. RUC Tour: Revenue from organized tours of Stadium Gal for educational centers, groups of friends, fans, associations, coaching schools, with ticket/participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Real Unión Club is a professional football club that sells seasonal and individual match tickets, runs a youth football academy (Fútbol Escuela) and summer campus (Campus de Verano), operates a women's football section (Mariño Real Unión), sells official merchandise (RUC Store), and offers stadium tours (RUC Tour) and corporate event hire (RUC Events) at Stadium Gal in Irún. The club is sustained by a tiered sponsorship program (RUC Partners) and a local commerce discount network (Área Txuribeltz).

Product overview

Real Union Club is a football club offering a comprehensive portfolio of products and services centered around its professional football operations. The club provides fan-facing services including RUC STORE (merchandise), RUC TOUR (stadium tours), RUC EVENTS (venue rental), RUC NEWS (newsletter), and the Área Txuribeltz (commercial discount zone). Youth development programs include Campus de Verano (summer camp), Fútbol Escuela (football academy), and the Mariño Real Unión women's football section. The club also participates in the European Kirol'In project for social inclusion through sport.

Differentiator

Problem solved

Functional benefit

Brands

• Roca: Second team (filial) of Real Unión Club competing in Segunda Federación.
• Mariño Real Unión
• RUC Partners

Products and services

• Season Tickets (Abonados / Campaña 26/27) Annual season ticket subscription for Real Unión Club first team matches at Stadium Gal, sold across three seating categories (Tribuna Principal, Ekialde Handia, Preferencial) with age-based pricing tiers (adult, retiree, young, child) and direct debit billing. Targeted at individual fans and families in the Irún and Bidasoa region.
• Individual Match Tickets Single-match entry tickets for Real Unión Club first team home games at Stadium Gal, sold online through the CliboManager platform. Targeted at individual spectators and occasional attendees.
• RUC Store (Official Merchandise) Official merchandise store of Real Unión Club selling team kits, apparel, and accessories through a physical store at Stadium Gal (Mon/Wed/Fri 16:00-18:00, plus one hour before match days) and an online store in partnership with Macron. Targeted at club fans, supporters, and the wider community.
• RUC Tour Guided tours of Stadium Gal exploring the club's facilities and history, offered to educational centers, groups of friends, fans, associations, and coaching schools on a paid basis.
• RUC Events Event venue hire and corporate event organization at Stadium Gal, including team-building activities, networking spaces, training sessions, cultural activities, presentations, and working breakfasts. Targeted at companies and organizations.
• Campus de Verano (Summer Campus) Summer football campus for children born 2013-2018, running 5 weeks (June-July) with sports activities, group dynamics, excursions, and educational experiences using football as a socio-educational tool. Standard hours 9:00-13:00 at €70/week; extended hours until 15:00 at €85/week. Optional clothing pack at €35. Targeted at parents of children in the Bidasoa region.
• Fútbol Escuela (Football School) Year-round football school for children born 2015-2018, 2 days per week at Stadium Gal's artificial turf, providing a safe and inclusive space for sports practice and personal development across social, cognitive, physical, moral, and attitudinal dimensions. Annual fee €275 (equipment purchased separately). Scholarships and family discounts available.
• Mariño Real Unión (Women's Football Section) Women's football section of Real Unión Club with teams in 3ª RFEF (senior), Regional Preferente, Cadete Honor, Cadete B, Cadete C, Infantil F11, and Infantil F8, providing competitive playing opportunities across all age categories.

Quantifiable outcome

• First team, Roca (Real Unión B), and both juvenile teams achieved promotion in the same 2025/2026 season — a historic multi-team success
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and major.

• II Torneo Transfronterizo Partner Teams and OrganizationsminorStrategic or Co-development Partner · 6 June 2026Tournament organizing partners include: Real Sociedad, Mariño Real Unión, Hondarribia, Baztan, Mundarro, Landetxa, Aviron Bayonnais (France), San Marcial, Doneztebe, Gipuzkoako Futbol Federazioa, Côte Sport Adapté Iparralde (France). Cross-border youth and inclusive football tournament held at Stadium Gal.
• EkipatecoreGTM or Marketing Partner · 1 January 2026Main sponsor (Patrocinador Principal) of Real Unión Club. Provides team kits and sports equipment. Featured prominently on club's official website and match equipment.
• BM SupermercadoscoreGTM or Marketing Partner · 1 January 2026Official sponsor (Patrocinador Oficial) of Real Unión Club. Featured as a key commercial partner on the club's official website.
• Irún Town Hall (Ayuntamiento de Irún)coreStrategic or Co-development Partner · 1 January 2026Institutional sponsor and key civic partner. The town hall supports the club through institutional sponsorship and provides public infrastructure alignment. The club is deeply rooted in Irún's community identity.
• Real Federación Española de Fútbol (RFEF)coreStrategic or Co-development Partner · 1 January 2026National football federation overseeing competition in Primera Federación where Real Unión Club competes. Institutional partner supporting club's participation in organized league structure.
• MacronmajorGTM or Marketing Partner · 1 January 2026Official sports equipment supplier. Provides kits, training apparel, and sportswear for all club teams. Listed as Proveedor Oficial Deportivo on the club's sponsor page.
• Decoexa / OrialkiminorGTM or Marketing Partner · 1 January 2026Official sponsor (one of 40+ official partners listed). Nature of business: appears to be a services/consulting company in the Basque region.
• Vertiz MobilityminorGTM or Marketing Partner · 1 January 2026Official sponsor. Mobility/mobility services company listed as official partner.
• TESA (ASSA ABLOY)minorGTM or Marketing Partner · 1 January 2026Official sponsor and provider of security/lock products. Offers discounts up to 35% to club members through Área Txuribeltz.
• KuikminorGTM or Marketing Partner · 1 January 2026Official sponsor. Technology/services company listed as official partner.
• Hotel Rio Bidasoa / BidasoaminorGTM or Marketing Partner · 1 January 2026Official sponsor. Hospitality partner offering hotel services in the Bidasoa region.
• Yale (Yale Home)minorGTM or Marketing Partner · 1 January 2026Official sponsor. Security products company offering 20% discount on webshop with code REALUNION20 to club supporters.
• Área Txuribeltz (~40 local commerce partners)majorChannel Partner/ Reseller/ Distributor · 1 January 2026Network of approximately 40 local Irún businesses (retail, hospitality, services, health, fitness) offering exclusive discounts to club members and supporting local commerce. Includes Ekipate subsidiary stores, Opticians Bidasoa, Physiotherapy, Restaurants, and more. Grown from 'Apoya tu barrio' initiative.
• Kirol'in Consortium (10 Partners - EU POCTEFA)coreStrategic or Co-development Partner · 1 January 2026European cross-border cooperation project (2026-2028) co-funded by the EU through POCTEFA. Budget: 1,431,000 EUR (930,000 EUR FEDER). Partners from Spain: Bi on Be, GaituzSport, Real Unión Club, Isterria - Fundación Caja Navarra, Malerreka Common Zerbitzuak. Partners from France: Commune d'Arette, Ecole de la 2e chance 64, Pau Nousty Sports, Pau Football Club, Réseau Sport 64 (lead). Promotes inclusion through sport for vulnerable groups.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pau FC: Pau FC is a French football club from Pau that is a Kirol'in project partner alongside Real Unión, providing a cross-border peer for cross-border inclusion-through-sport programmes and similar community-sponsorship structure.
• Real Sociedad B: Real Sociedad's reserve team competing in the Spanish football pyramid; a direct comparable for a Basque youth-development focused club with parent-club affiliation dynamics, although Real Unión is independent.
• SD Eibar: SD Eibar is a Basque football club that historically operated at third-tier levels before promotion to La Liga, providing a direct comparable for the Real Unión promotion trajectory, Basque community identity model, and small-town commercial sponsor structure.
• Barakaldo CF: Barakaldo CF is a Basque third-tier club with similar community-rooted identity and small-stadium economics, competing in the same regional pyramid as Real Unión.
• CD Mirandés: CD Mirandés is a Spanish third-tier club from a small town (Miranda de Ebro) that has reached Copa del Rey semifinals and demonstrates how small-town clubs can punch above weight via community identity.
• Sestao Sport Club: Sestao Sport Club is a third-tier Basque club with similar historic heritage, local-business sponsorship model, and community-fan-base dynamics in the Bilbao/Basque Country area.
• Cultural y Deportiva Leonesa: Cultural Leonesa is a historic Spanish third-tier club with similar small-town community identity, modest stadium economics, and youth-development focus operating in the same competitive landscape.
• Racing Club de Ferrol: Racing de Ferrol is a historic Spanish football club with comparable regional identity and recent third-tier/Segunda División competitive profile, useful as a comparable for promotion economics.

Broad incumbents

• Real Sociedad: Real Sociedad is the dominant La Liga club in the Basque Country, sharing the Basque football ecosystem with Real Unión and providing a strategic incumbent comparable for the same fan pool and sponsor market.
• Athletic Club: Athletic Club is the largest Basque football club and a La Liga incumbent, sharing the regional football identity, sponsor pool, and Basque fan base with Real Unión — useful as a broader market comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realunioncirun
• YouTubeyoutube.com/channel/UCO1-3kovFkYX2eJ_7Hc3_Sg
• Facebookfacebook.com/REALUNIONCIRUN
• LinkedInlinkedin.com/company/realunionclub
• Instagraminstagram.com/realunionclubirun
• TikToktiktok.com/@real_union_club

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Union Club