Idive

What Idive does

Idive is an Israeli online portal and authorized insurance agent that operates as both an information hub and the leading distribution platform for diving-specific insurance in Israel. Operating since 2000 under the iDive brand (formerly associated with Yam Magazine/מגזין ים), the company runs the insurance.idive.co.il platform offering 18+ specialty diving insurance products, ranging from a 30 ILS introductory dive policy to a 449 ILS annual international plan with up to $250,000 in coverage. Insurance products are underwritten exclusively by The Phoenix Insurance Company (הפניקס חברה לביטוח), with Idive earning commissions as a distributing agent and providing instant policy issuance, email/SMS confirmation, and a 24/7 emergency hotline. The company has built a parallel content and community operation through the iDive diving magazine (marine biology articles, underwater photography guides, Eilat dive site directory) and the World Shootout underwater photography competition.

The underlying technology is the Digital Diving Desk (דלפק הצוללים הדיגילית), a cloud-based platform that lets divers store certification documents, maintain a digital dive log, verify and renew insurance, and share verified dive history with clubs before arrival. The platform integrates certification verification with PADI, SSI, IANTD, ACUC, NAUI, SDI/TDI/ERDI and the Israeli Diving Association, effectively positioning Idive as a centralized credential hub for the Israeli market.

Idive operates a hybrid B2C go-to-market: direct online sales through insurance.idive.co.il (24/7, credit card, instant issuance) combined with a channel network of 14+ partner digital diving clubs (Aqua Sport, Marina Divers, Manta, Nautilus Red Sea, and others) that include free daily insurance as a member benefit. Customer segmentation spans recreational divers, course students, IDF soldiers in mandatory service, university research divers, senior divers over 75, and ZAKA volunteer rescue divers. Beyond insurance commissions, revenue is supplemented by subscription-based digital diving club memberships, advertising/content revenue from the iDive magazine, equipment sales (via partner deepsiam.co.il), and branded merchandise including children's books and apparel. The company is privately held with 51–100 employees and no disclosed external funding.

Name

Idive

Legal name

Idive (iDive)

Website

https://idive.co.il

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Idive is an Israeli online portal and authorized insurance agent founded in 2000, distributing 18+ specialty diving insurance products underwritten by The Phoenix Insurance Company to Israeli recreational, student, military, academic and senior divers via insurance.idive.co.il and a network of 14+ partner diving clubs.

Ownership category

akta.pro rank

Product category

Specialty Insurance

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Insurance Agents, Brokers & Service (6411), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Diving insurance
• Scuba insurance
• Recreational diving
• Underwater sports
• Diving portal

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Diving Insurance Sales: Commission-based insurance sales through insurance.idive.co.il. Idive acts as insurance agent for The Phoenix Insurance Company, earning commissions on all policies sold. Multiple insurance tiers from daily coverage (59₪) to annual international plans (229-449₪)
2. Digital Diving Club Subscriptions: Digital diving club platform providing member benefits including free daily insurance for qualifying refreshment and guided dives
3. Magazine and Content Revenue: Revenue from diving magazine (מגזין הצוללים iDive) featuring articles on marine biology, underwater photography, and diving news. Also sells diving merchandise (books, apparel) through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Idive is an Israeli online diving portal that sells specialty diving and underwater-sport insurance policies direct to consumers, underwritten through a partnership with The Phoenix Insurance Company. It complements insurance with a Digital Diving Desk claims platform, an iDive diving magazine portal, and merchandise such as books, t-shirts and a 2021 competition photo album, plus referral to a partner site (deepsiam.co.il) for diving equipment.

Product overview

Idive is an Israeli diving portal and insurance platform that operates as a multi-product ecosystem centered around diving insurance and diving community services. The core offering consists of 18+ diving insurance products distributed by The Phoenix Insurance Company, ranging from short-term daily coverage (30-99 shekels) to annual international plans (229-449 shekels), with specialized variants for soldiers, students, seniors over 75, academic researchers, and ZAKA volunteers. The Digital Diving Desk (דלפק הצלילה הדיגיטלי) serves as a cloud-based companion platform for divers to manage certificates, insurance, and diving logs. Supporting services include the iDive Magazine diving content portal with articles on marine biology and underwater photography, a diving club directory, Eilat travel guide, World Shootout photography competition, equipment sales via partner deepsiam.co.il, course/trip quotations, and branded merchandise including children's books and apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Divers Desk (דלפק הצלילה הדיגיטלי): Digital diving desk platform for managing diving certifications, insurance, and dive logs
• World ShootOut

Products and services

• Annual International Diving Insurance (425 days) Year-round (425-day) international scuba diving insurance for individual Israeli divers, underwritten by The Phoenix Insurance Company through Idive's online portal.
• Extended Annual International Diving Insurance Extended-coverage annual international diving insurance policy for Israeli divers needing longer than standard annual terms.
• 5-Day Diving Insurance Short-term (5-day) scuba diving insurance for individual Israeli divers on brief dive trips.
• 2-Day Diving Insurance Short-term (2-day) scuba diving insurance for weekend or trial dives by Israeli divers.
• Daily Diving Insurance Single-day scuba diving insurance for individual Israeli divers covering one day of diving activity.
• Free Daily Diving Insurance for Club Members

Quantifiable outcome

• Coverage for up to 425 days per year with annual plan
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Phoenix Insurance Company (הפניקס חברה לביטוח)coreTechnology or IntegrationThe Phoenix Insurance Company underwrites all diving insurance products sold through Idive. Founded in 1949, The Phoenix is one of Israel's leading insurance companies with over 1,200 employees and 1,000 active agents. They provide claims processing, emergency hotline (24/7), and policy administration services.
• Digital Diving Clubs NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 14+ digital diving clubs including Aqua Sport, Marina Divers, Manta, Nautilus Red Sea, Sigma, Tzfat, Aqua Star, Palma Resort, Eyal Sayag, Achla, and others. These clubs offer free daily insurance to members and drive insurance sales through their membership base.
• Israeli Diving AssociationminorOthersLinks to Israeli Diving Association certificate verification service.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SSI (Scuba Schools International): Global diving certification agency that, like PADI, is integrated with Idive for verification. Comparable as a community and training ecosystem, though not an insurance distributor itself.
• SafetyWing: Digital-first travel and adventure insurance provider for nomads and remote workers. Comparable business model — embedded travel/activity insurance distribution online — at a much larger scale and global geography.
• PADI (Professional Association of Diving Instructors): World's largest recreational diving certification body, with which Idive integrates for certification verification. PADI has far broader global reach and a built-in audience of certified divers, making it a potential channel partner or competitive insurance distributor at scale.

Direct peers

• Divers Alert Network (DAN): Global non-profit dedicated to diver safety, providing diving accident insurance, medical evacuation, and hyperbaric treatment coverage. Most direct competitor to Idive's core insurance offering, though DAN operates internationally and as a membership organization rather than a regional insurance agent.
• DiveAssure: Specialist provider of diving accident insurance and trip cancellation coverage, offering individual, family, and short-term plans online. Directly comparable product set to Idive's daily and annual international plans, though globally distributed rather than tied to a single country's regulator.

Emerging players

• Deepblu: Online diving community platform with dive logging, social features, and travel content. Conceptually adjacent to Idive's iDive Magazine and Digital Diving Desk products, serving a similar audience globally.
• Subsurface (dive log app): Digital dive logging application used by recreational divers worldwide. Comparable as a digital-tooling layer for divers, similar in function to part of Idive's Digital Diving Desk platform.

Others

• Aqualung: Global manufacturer and retailer of scuba diving equipment including regulators, BCDs, and wetsuits. Comparable as a diving-industry brand serving the same end consumer, though in equipment rather than insurance distribution.
• The Phoenix Insurance Company: Idive's exclusive underwriting partner and one of Israel's largest insurers with 1,200+ employees. Listed here as ecosystem context rather than competitor: Phoenix could in theory bypass Idive and distribute diving insurance through its own direct channels.
• Garmin (Descent dive computer line): Major consumer electronics brand with a Descent line of dive computers that pair with companion apps for logging and sharing dives. Adjacent to Idive's community/platform layer through shared end-users (active recreational divers), though focused on hardware rather than insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idive