Noken

What Noken does

Noken Porcelanosa Bathrooms (legal entity Noken Design, S.A.) is a Spanish bathroom and kitchen fixtures manufacturer founded in 2001 and headquartered in Vila-real, Castellón, operating as a subsidiary of Porcelanosa Grupo A.I.E. The company designs and produces an integrated portfolio spanning 12+ product categories: sanitary ware (toilets, bidets, urinals), faucets and shower systems, bathtubs, shower trays (including Eco-Stone recycled calcium carbonate and Eco-Light flax fiber boards), bathroom furniture, mirrors and smart cabinets, kitchen faucets, accessories, towel warmers, and installation systems. Technical differentiation rests on proprietary water-saving technologies (Eco-Flow up to 89% savings, Eco-Air up to 75% shower savings, Eco-Start cold-start, Eco-Stop, Eco-Flush dual-flush up to 61-70% reduction) and the Clean Tornado centrifugal flushing system; wellness features include Noken Care oxygen microbubble bathtubs, chromotherapy, and aromatherapy. The WaterForest sustainability label and ISO 9001:2015 / ISO 14001:2015 certifications position the offering for LEED/BREEAM-certified projects.

The business is a project-driven hardware manufacturer generating revenue primarily through one-time product sales. Distribution runs through three channels: the Porcelanosa Group's global retail store network, Noken's own multilingual e-commerce platform with 13+ country-specific storefronts, and a direct B2B enterprise sales team targeting hotels, resorts, developers, and contract projects. Marketing leverages a multilingual blog, Instagram/Facebook/LinkedIn presence, and major international trade fairs including Salone del Mobile.Milano and Cersaie, with ICEX export-promotion subsidies supporting international positioning. Customer segments span luxury residential, hotels and resorts (primary), contract/commercial projects, and architects/interior designers — the last supported by BIM objects, BC3 technical files, and exclusive Design Series collaborations with Foster+Partners, Ramón Esteve, Simone Micheli, and ERRE (Swan collection won an IF Design Award in 2024). Geographic reach spans five continents, with active expansion signaled by EU NextGenerationEU grants for international product certification obtained in 2025. Manufacturing is in-house at the Vila-real facility, which runs a 200 kW rooftop photovoltaic installation generating 30% of production energy.

Name

Noken

Legal name

Noken Design, S.A.

Website

https://noken.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Noken Porcelanosa Bathrooms is a Spanish bathroom and kitchen fixtures manufacturer, founded 2001 in Vila-real, serving hotels, luxury residential, and contract projects globally via the Porcelanosa retail network, e-commerce, and direct B2B sales.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

akta.pro secondary industries

Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), Under-Sink Water Filtration Systems (CRAJAJAD)

Keywords

• Bathroom fixtures
• Bathroom sanitary ware
• Designer faucets
• Wellness shower systems
• Bathroom furniture

Headquarters

HQ city

Villarreal

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom & Kitchen Fixtures: Noken generates revenue through the sale of physical bathroom and kitchen fixture products including sanitary ware, faucets, bathtubs, shower trays, bathroom furniture, mirrors, accessories, and towel warmers. Products are sold through direct B2B sales for projects (hotels, residential), through the Porcelanosa Group showroom and store network, and through the company's own multilingual e-commerce platform. Revenue is primarily one-time hardware sales with component and spare parts replacement as a secondary stream.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Noken designs, manufactures, and sells complete bathroom solutions, including sanitary ware (toilets, bidets, basins), faucets, bathtubs, shower trays, shower columns, bathroom furniture, mirrors, towel warmers, and accessories. The portfolio combines its own patented water-saving and wellness technologies (Eco-Flow, Clean Tornado, Noken Care, chromotherapy, aromatherapy) with designer collaborations and a Finish Studio customization service for residential, hospitality, and contract projects worldwide.

Product overview

Noken Porcelanosa Bathrooms is a comprehensive bathroom solutions provider offering a complete portfolio of sanitary ware, faucets, bathtubs, shower systems, furniture, accessories, and towel warmers. The product ecosystem centers on three pillars: innovative technology (including water-saving Eco technologies, Clean Tornado flush systems, and smart/electronic toilets), wellness experiences (chromotherapy, aromatherapy, hydrotherapy shower systems with Noken Care and Noken Energy technologies), and sustainable design (WaterForest eco-concept, eco-friendly materials). Key product lines include the i-Comfort Line smart toilets, Design Series designer collaborations (Lignage by Ramón Esteve, Tono by Foster+Partners, Lounge Fluid by Simone Micheli, Swan by ERRE), Wellness Sensations shower systems, and Finish Studio customization services. The company also provides digital resources including BIM objects and BC3 files for architectural integration. Products are distributed globally through Porcelanosa Group's network, with professional support services including SAT (Technical After-Sale Service), warranties, and certifications.

Differentiator

Problem solved

Functional benefit

Brands

• WaterForest: Eco-conscious concept focused on water-saving solutions for bathrooms, reducing water consumption, CO2 emissions, and environmental impact while supporting LEED and BREEAM certifications.
• Finish Studio
• Wellness

Products and services

• Sanitary Ware (toilets, bidets, basins)

Quantifiable outcome

• WaterForest-labeled products reduce water consumption by up to 89% in hotel, residential, and restaurant projects
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

One partnership is on record.

• ICEX Spain Export and InvestmentminorGTM or Marketing Partner · 1 April 2024ICEX provided a subsidy to support Noken's participation in Salone del Mobile.Milano (April 2024, Pavilion 4 C01) to reinforce the company's international image, particularly in Italy. The subsidy covered part of the exhibition costs for this major bathroom and kitchen trade fair.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Toto: Japanese global leader in bathroom fixtures, especially smart toilets with advanced hygiene features. Comparable to Noken in smart toilet innovation, premium hospitality project wins, and water-saving flushing technology, though operating at significantly larger scale.
• Kohler: US-headquartered global manufacturer of kitchen and bathroom fixtures, with a strong hospitality and luxury residential presence. Comparable to Noken in designer collaborations, premium positioning, and integrated bathroom solutions, but with broader portfolio and brand scale.
• Grohe (LIXIL): LIXIL-owned German premium faucet and shower brand with global presence in residential and commercial projects. Comparable to Noken in bathroom fixture categories, smart/water-saving technology, and B2B project sales, but with substantially larger scale and brand recognition.

Direct peers

• Hansgrohe: German premium manufacturer of showers, shower systems, and bathroom faucets. Directly comparable to Noken's premium positioning, designer-led collections, water-efficiency focus (EcoSmart), and B2B specification sales to hotels and architects.
• Laufen Bathrooms: Swiss premium bathroom brand with sanitary ware, faucets, and bathtubs. Comparable to Noken in designer collaborations (e.g., Konstantin Grcic, Patricia Urquiola), premium residential and hospitality project focus, and water-efficiency emphasis.
• Duravit: German premium bathroom manufacturer with sanitary ware, furniture, bathtubs, and wellness systems. Closely comparable to Noken in designer collaborations (e.g., Philippe Starck, Cecilie Manz), premium project focus, and integrated bathroom solutions.
• Ideal Standard: International bathroom solutions provider with sanitary ware, fittings, and shower systems. Comparable to Noken in B2B project sales (hotels, commercial), water-saving technology, and European manufacturing footprint.
• Villeroy & Boch: German heritage brand offering sanitary ware, bathroom furniture, and wellness products. Comparable to Noken in premium residential and hospitality project supply, designer collaborations, and pan-European distribution.
• Roca: Spanish-headquartered global manufacturer of bathroom fixtures (sanitary ware, faucets, bathtubs, shower systems). Roca is Noken's closest direct competitor given shared Iberian origin, similar product categories, and overlapping international distribution in hotels and residential projects.

Others

• Geberit: Swiss specialist in concealed cisterns, installation systems, and bathroom piping technology. Adjacent/ecosystem participant to Noken, supplying complementary installation components and appearing in similar B2B project specifications via BIM and BC3 tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NokenPorcelanosaBathrooms
• LinkedInlinkedin.com/company/noken-porcelanosagrupo
• Instagraminstagram.com/noken_porcelanosa_bathrooms
• Xx.com/nokendesign

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noken