Caterplus

What Caterplus does

Caterplus, legally Marinakis G. Commercial S.A. (ΜΑΡΙΝΑΚΗΣ Γ. ΕΜΠΟΡΙΚΗ Α.Ε.), is a Greek B2B food service distribution company founded in 1989 and headquartered in Kremastí, Rhodes. It serves the HORECA sector — hotels, restaurants, and catering companies — across four branch locations in Rhodes, Heraklion (Crete), Karpathos, and Athens, with an 11–50 employee headcount. The offering is a single-source professional food supply portfolio spanning 21+ product categories (frozen pasta, dairy and cheese, meats and seafood, ethnic foods, bakery and patisserie raw materials, wines and spirits, oils and fats, ready meals, and cleaning consumables), built on a curated mix of 20+ represented international and Greek brands (Del Prete, De Rica, Toschi, Hellmann's, Knorr, Lipton, Lesaffre, Silver Fern, Sorrentino) alongside house brands (PROMAR Quality Foods, Cretaplus, Citrus Gastronomy).

The technology layer is a conventional B2B e-commerce platform: a dedicated e-shop (eshop.caterplus.gr), a mobile ordering app (app.caterplus.gr), and continuously updated PDF product catalogs. Distribution runs through direct B2B sales at the four physical branches with delivery to professional establishments, complemented by participation in industry events such as Food Expo, HORECA Greece, and the proprietary Caterplus Roadshow (drawing 2,000+ visitors per edition). No APIs, integrations, or AI/ML capabilities are disclosed.

The revenue model is transaction-based B2B distribution (transaction-fee style, account-based pricing for HORECA professionals; no public pricing disclosed). The company is privately held, is not listed, has no disclosed funding rounds, no acquisitions, and no disclosed revenue figures. The only identified leadership figure is Elias Marinakis (Ηλίας Μαρινάκης) as Legal Representative; broader management composition is not in the data.

Name

Caterplus

Legal name

ΜΑΡΙΝΑΚΗΣ Γ. ΕΜΠΟΡΙΚΗ Α.Ε.

Website

https://caterplus.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Caterplus is a Greek B2B food service distributor serving HORECA professionals — hotels, restaurants, and caterers — across Rhodes, Heraklion, Karpathos, and Athens via physical branches, a B2B e-shop, and a mobile ordering app.

Ownership category

akta.pro rank

Headquarters

HQ city

Kremastí

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Food Product Distribution: Distribution of professional food products, ingredients, and supplies to HORECA sector businesses (hotels, restaurants, catering companies) across Greece. Products span categories including meats, dairy, seafood, frozen foods, ethnic ingredients, alcoholic beverages, cleaning supplies, and single-use items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caterplus, operated by Marinakis G. Commercial S.A., is a B2B food service distribution company that supplies professional food ingredients, frozen foods, dairy, meats, seafood, beverages, ethnic ingredients, and HORECA consumables to hotels, restaurants, and catering businesses across Greece. The company distributes an extensive multi-brand product portfolio through four physical branches (Rhodes, Heraklion, Karpathos, Athens), a dedicated B2B e-shop (eshop.caterplus.gr), and a mobile ordering app (app.caterplus.gr).

Product overview

Caterplus is a Greek B2B food service distribution company operated by Marinakis G. Commercial S.A. (ΜΑΡΙΝΑΚΗΣ Γ. ΕΜΠΟΡΙΚΗ Α.Ε.), serving the HORECA sector (hotels, restaurants, catering) across multiple locations in Greece (Rhodes, Heraklion, Karpathos, Athens). The company's offering is a broad food service distribution portfolio structured around a digital platform comprising an e-commerce e-shop (eshop.caterplus.gr), a dedicated mobile app (app.caterplus.gr), PDF product catalogs, and a branded Roadshow event. The product range spans 21+ categories including frozen pasta and dough products (ΖΥΜΑΡΙΚΑ ΚΑΤΕΨΥΓΜΕΝΑ), broods/sauces/soups/dressings, herbs/spices, cereals/nuts, pasta/rice/legumes, dairy/cheese/cold cuts, poultry/meat/seafood, mushrooms/vegetables/fruits, appetizers/garnishes, ethnic foods (Japanese, Mexican, Asian), oils/fats/eggs, bakery/patisserie/ice cream raw materials, ready meals/desserts, dough/bakery products, tea/coffee/beverages, alcoholic beverages/syrups, cleaning/chemical consumables, and wines. The portfolio is anchored by house brands (Caterplus, Cretaplus, Promar Quality Foods, Citrus Gastronomy) and 20+ represented international and Greek brands including Del Prete (Italian frozen pasta/gnocchi), De Rica (Italian tomato products), Toschi (Italian syrups/beverage ingredients), Liguori (Italian pasta), Sorrentino (Italian salumi), Ken Foods, Olympic Foods, Vidor 1967, Myloi Loulis, Ginos, Alfa, Hellmann's, Knorr, Lipton, Stohos Foods, Lesaffre, Silver Fern, and Boras.

Differentiator

Problem solved

Functional benefit

Brands

• Cretaplus: Sub-brand of Caterplus operating in Crete.
• Promar Quality Foods
• Citrus Gastronomy

Products and services

• Caterplus E-Shop B2B e-commerce platform (eshop.caterplus.gr) that enables professional HORECA customers — restaurants, hotels, caterers — to browse and order the full Caterplus product catalog online.
• Caterplus Mobile App Dedicated mobile application (app.caterplus.gr) for B2B customers to manage orders, access product catalogs, and place purchases from mobile devices.
• Product Catalogs (PDF) PDF product catalogs organized by category, continuously updated with new products, representing all brands and product categories in the Caterplus portfolio for HORECA customers.
• Caterplus Roadshow Annual roadshow event featuring product exhibitions, professional training sessions, and culinary demonstrations, with over 2,000 visitors and multiple training sessions per edition for HORECA professionals.
• Broths, Sauces, Soups & Dressings (ΖΩΜΟΙ - ΣΑΛΤΣΕΣ - ΣΟΥΠΕΣ - ΝΤΡΕΣΙΝΓΚ) Professional product category covering dehydrated and liquid sauces, broths (paste, grain, jelly/liquid), soups, cooking aids, mayonnaise, ketchup, mustard, salad dressings, vinegars, balsamic, lemon juice, and carob honey.
• Herbs, Spices & Seasonings (ΜΥΡΩΔΙΚΑ - ΜΠΑΧΑΡΙΚΑ - ΚΑΡΥΚΕΥΜΑΤΑ) Fresh herbs, pesto herb blends, spices, seasonings for poultry/meat and sausages, spice blends/marinades/aromatics, and specialty culinary salts.
• Cereals, Nuts & Chips (ΔΗΜΗΤΡΙΑΚΑ - ΞΗΡΟΙ ΚΑΡΠΟΙ - ΠΑΤΑΤΑΚΙΑ) Corn flakes, oat flakes/muesli, premium cereals, raw nuts, and roasted nuts.
• Pasta, Rice & Legumes (ΖΥΜΑΡΙΚΑ - ΡΥΖΙ - ΟΣΠΡΙΑ) Frozen pasta, dried pasta (long/short shapes, stuffed, gnocchi, trachanas/couscous), rice (bulk and packaged, rice croquettes), and legumes (bulk and packaged).
• Frozen Pasta (ΖΥΜΑΡΙΚΑ ΚΑΤΕΨΥΓΜΕΝΑ) Frozen pasta including long shapes, short shapes, cheese-filled, vegetable-filled, mushroom-filled, seafood-filled, meat-filled, gnocchi, and phyllo-crepes; includes organic/vegan and biological frozen pasta lines.
• Dairy, Cheese & Cold Cuts (ΓΑΛΑΚΤΟΚΟΜΙΚΑ - ΤΥΡΟΚΟΜΙΚΑ - ΑΛΛΑΝΤΙΚΑ) Greek cheeses (feta, telemes, graviera, traditional), imported cheeses, milk (UHT, condensed, powdered), creams (plant-based and dairy), yogurt, imported and Greek cold cuts/salami, sausages, and soy/vegan dairy alternatives.
• Poultry, Meat & Seafood (ΠΟΥΛΕΡΙΚΑ - ΚΡΕΑΤΑ - ΘΑΛΑΣΣΙΝΑ) Poultry (chicken, duck, quail), beef (including Black Angus and Wagyu), buffalo, pork, lamb, meat preparations (gyros, souvlaki, kebab, burgers, vegan meat preparations), fish (whole, filleted, breaded), mollusks, crustaceans, marinated seafood, smoked seafood, fish roe, and canned seafood.
• Mushrooms, Vegetables & Fruits (ΜΑΝΙΤΑΡΙΑ - ΛΑΧΑΝΙΚΑ - ΦΡΟΥΤΑ) Fresh and dried mushrooms, truffle, tomato products (polpa, diced, peeled, juice, concentrate), olives, potatoes (basic and specialty lines, purees), frozen and canned vegetables, vegetable patties, fruits (whole, frozen/canned purees, pasteurized purees in bottles, compotes, dried fruits).
• Appetizers & Garnishes (ΟΡΕΚΤΙΚΑ - ΓΑΡΝΙΤΟΥΡΕΣ) Finger food varieties (cheese, seafood, vegetable, chicken, pork), salads (vegetable, cheese, cold cuts, dehydrated), garnishes including pearls and fruits/vegetables in water/oil.
• Ethnic Foods (ETHNIC ΠΡΟΙΟΝΤΑ) Japanese/Sushi products (broths, sauces, vinegars, seaweed, sushi rice, sushi/sashimi garnishes, spices), Mexican foods (sauces, tortillas, tacos, nachos, vegetables/beans), Asian wrappers (wonton, duck pancakes, spring roll wrappers, dumplings, gyoza), ethnic noodles (wheat, rice, Japanese-style, bean), tropical fruits, instant soups, and ethnic sauces.
• Oils, Fats & Eggs (ΕΛΑΙΑ - ΛΙΠΑΡΑ - ΑΥΓΟ) Olive oil, kernel oil, seed oil, specialty frying oils, aromatic oils, culinary fats, margarines (including portioned), margarine-butters, butter (including portioned), fresh eggs, and pasteurized eggs.
• Bakery, Patisserie & Ice Cream Raw Materials (ΠΡΩΤΕΣ ΥΛΕΣ ΑΡΤΟΠΟΙΙΑΣ - ΖΑΧΑΡΟΠΛΑΣΤΙΚΗΣ - ΠΑΓΩΤΟΥ) Yeast, improvers, bread mixes, bakery decoration and release agents, flours (artisan, luxury, whole grain, semolina, wellness, Italian), patisserie mixes, patisserie creams, coatings/glazes, jams, honey, sugars, chocolates/coverings/pralines/cocoa, decor products, and ice cream raw materials.
• Ready Meals & Desserts (ΕΤΟΙΜΑ ΓΕΥΜΑΤΑ - ΕΠΙΔΟΡΠΙΑ) Ready meals in cans and prepared vegetarian/legume dishes; ready desserts including cakes, muffins, donuts, waffles, pancakes, cookies, bars, berlines/beny, macarons, and halva.
• Dough & Bakery Products (ΠΡΟΙΟΝΤΑ ΖΥΜΗΣ - ΑΡΤΟΣΚΕΥΑΣΜΑΤΑ) Professional puff pastry products, Italian dough products (pizza, focaccia), bread products (family loaves/baguettes, ciabatta, burger buns, souvlaki pie), rusks, breadcrumbs, croutons, and baked dough products.
• Tea, Coffee & Beverages (ΤΣΑΙ - ΚΑΦΕΣ - ΡΟΦΗΜΑΤΑ) Tea (basic line, premium pyramids, organic, ice tea), coffee (espresso, Greek, instant, filter), juices/smoothies, chocolate drink, ready/easy cocktails, granitas, and soft drinks.
• Alcohol & Syrups (ΑΛΚΟΟΛΟΥΧΑ - ΣΙΡΟΠΙΑ) Rum, whiskey (multiple origins), gin, vodka, tequila & mezcal, cognac, vermouth, beer, sake, Greek spirits (ouzo, tsipouro, mastic), liqueurs, syrups (cocktail, coffee, special, tea, agave), bitters, and aperitivo.
• Wines (ΟΙΝΟΙ) Greek vineyard wines (red, white, rose, sparkling, retsina) and international wines (champagne, red, white, sparkling, rose, alcohol-free sparkling).
• Detergents, Paper & Consumables (ΑΠΟΡΡΥΠΑΝΤΙΚΑ - ΧΑΡΤΙΚΑ-ΑΝΑΛΩΣΙΜΑ) Dishwashing detergents, general cleaning liquids, glass cleaners, kitchen/food contact surface cleaners, degreasers, chlorine, liquid soaps, sponges, brushes, disposable gloves, foil, cling film, parchment paper, disposable cutlery, paper cups, paper plates/bowls, paper food containers, ice containers, vacuum bags, and trash bags.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• PROMARcoreChannel Partner/ Reseller/ DistributorPROMAR Quality Foods brand represented by Caterplus for professional food distribution to HORECA sector in Greece.
• DEL PRETEcoreChannel Partner/ Reseller/ DistributorItalian specialty food brand DEL PRETE, including fresh and frozen pasta products, gnocchi, and filled pasta (tortello, raviolo) distributed by Caterplus.
• DE RICAcoreChannel Partner/ Reseller/ DistributorDE RICA tomato products brand (Polpa Fine, peeled tomatoes, tomato puree) represented by Caterplus.
• TOSCHIcoreChannel Partner/ Reseller/ DistributorTOSCHI Italian specialty food products brand distributed by Caterplus.
• LIGUORIminorChannel Partner/ Reseller/ DistributorLIGUORI pasta brand distributed by Caterplus.
• SorrentinocoreChannel Partner/ Reseller/ DistributorSALUMIFICIO SORRENTINO Italian charcuterie brand, featured at Food Expo 2026 with Caterplus.
• KEN FOODSminorChannel Partner/ Reseller/ DistributorKEN FOODS brand distributed by Caterplus.
• Olympic FoodsminorChannel Partner/ Reseller/ DistributorOlympic Foods brand in Caterplus portfolio.
• VIDOR 1967minorChannel Partner/ Reseller/ DistributorVIDOR 1967 brand distributed by Caterplus.
• ΜΥΛΟΙ ΛΟΥΛΗ (Myli Louli)minorChannel Partner/ Reseller/ DistributorGreek ΜΥΛΟΙ ΛΟΥΛΗ brand distributed by Caterplus.
• GINOSminorChannel Partner/ Reseller/ DistributorGINOS brand in Caterplus distribution portfolio.
• ALFAminorChannel Partner/ Reseller/ DistributorALFA brand distributed by Caterplus.
• HELLMANN'ScoreChannel Partner/ Reseller/ DistributorHELLMANN'S condiments and sauces brand distributed by Caterplus to HORECA sector.
• KNORRcoreChannel Partner/ Reseller/ DistributorKNORR professional food products brand (bouillons, sauces, soups) distributed by Caterplus.
• LIPTONminorChannel Partner/ Reseller/ DistributorLIPTON tea and beverage brand distributed by Caterplus.
• STOHOS FOODSminorChannel Partner/ Reseller/ DistributorSTOHOS FOODS brand in Caterplus portfolio.
• LESAFFREminorChannel Partner/ Reseller/ DistributorLESAFFRE yeast and baking ingredients brand distributed by Caterplus.
• SILVER FERNminorChannel Partner/ Reseller/ DistributorSILVER FERN brand in Caterplus distribution.
• ΜΠΟΡΑΣ (Boras)minorChannel Partner/ Reseller/ DistributorGreek ΜΠΟΡΑΣ brand distributed by Caterplus.
• CANUTIminorChannel Partner/ Reseller/ DistributorCANUTI fresh pasta and gnocchi brand distributed by Caterplus (visible in product listings).

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/m-caterplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caterplus