MicroBrasserie Charlevoix

Name

MicroBrasserie Charlevoix

Legal name

MicroBrasserie Charlevoix

Website

https://microbrasserie.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Microbrewery production
• Craft beer retail
• Brewpub restaurant
• Private label beer

Headquarters

HQ city

Baie-saint-paul

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Beer Sales (Factory Boutique & Pub): Direct sales of beers brewed at the production facility through the on-site boutique (open 7 days/week) and the Saint-Pub restaurant (open 7 days/week with table reservations available online). Products sold include year-round, seasonal, and exclusive canned/bottled beers. The Saint-Pub also sells food and on-site brewed beers.
2. Retail Distribution (Grocery & Specialty Beer Retail): Wholesale distribution of packaged beers through regional grocery chains (IGA, Metro) and specialty beer retailers across Quebec and North America. Products available in over 2,000 points of sale.
3. Corporate Custom Beer Program: B2B service creating custom-branded private-label beers for corporate clients. Services include base beer selection, graphic design and label creation, and can printing. Minimum order 384 cans of 473 mL. Revenue generated per project.
4. Restaurant Food & Beverage Service: On-site restaurant (Le Saint-Pub) generating revenue from food service, table reservations, and on-site beer sales brewed in the pub's own small brewing system.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MicroBrasserie Charlevoix brews and sells a portfolio of 25+ craft beers in multiple styles (lagers, IPAs, Belgian-inspired ales, stouts, sours, gluten-free, and non-alcoholic) through an on-site factory boutique, the Le Saint-Pub restaurant, regional grocery chains, specialty retailers, and a corporate custom-branded beer service. The brewery operates from a 10,000-hectoliter production facility in Baie-Saint-Paul, Quebec, using proprietary yeast strains developed by its founders.

Product overview

MicroBrasserie Charlevoix is a craft brewery founded in 1998 in Baie-Saint-Paul, Quebec, producing approximately 10,000 hectoliters annually. The company offers a diverse portfolio of 30+ beer products spanning styles including blonde, white, brown, red, IPA (Session, NEIPA, Cold, Brut, Nelson Sauvin, WIPA, Flacatoune IPA), saison, imperial milk stout, triple IPAs (Lupulus), abbey-style beers (Dominus Vobiscum Double/Triple), fruit beers (Flacatoune Rosée, Sour French Kiss), gluten-free beers, non-alcoholic beers (Zéro dans lune, La Festif sans alcool), and seasonal offerings. The product line also includes corporate/custom beer services (Bières corporatives) for branded customization. Beers are available year-round (regulares) or seasonally, distributed across Quebec in over 2,000 points of sale. The company also operates Le Saint-Pub restaurant and an on-site boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Blanche de Charlevoix Wheat beer with citrus and chamomile aromas, veiled by wheat proteins with slight acidity for a refreshing taste. A year-round beer since 1998 for craft beer consumers.
• BLNX Premium Lager

Quantifiable outcome

• Available in over 2,000 points of sale in Quebec and North America
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Fondation Charles-BruneauminorGTM or Marketing Partner · 14 September 2024MBC sponsored the 11th edition of Circuit bleu Charles-Bruneau (kayak and paddleboard fundraising challenge, September 14-15, 2024). A corporate branded beer (Charles-Bruneau) was created as part of the sponsorship.
• Ferme GuyonminorStrategic or Co-development PartnerPartnership rooted in shared values of promoting local products, highlighting the richness of the Charlevoix terroir, and encouraging responsible consumption. Ferme Guyon carries MicroBrasserie Charlevoix products, and MBC supports the farm's local economy.
• Les Jardins du CentreminorStrategic or Co-development PartnerCollaborative agriculture project for growing White Corn (Maïs Blanc) using MBC's own seeds. Project began in 2019; total crop loss occurred in 2022 and again in the factory in 2023; successful harvest achieved in 2024.
• À chacun son PainminorStrategic or Co-development PartnerCircular economy partnership: surplus bread from the bakery À chacun son Pain is used as an ingredient in La Festif! beer. This upcycling reduces food waste while adding unique character to the beer.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Archibald Microbrasserie: Quebec microbrewery chain with multiple brewpubs and retail distribution. Comparable brewpub + wholesale model and product portfolio breadth at similar craft scale.
• Microbrasserie Le Bilboquet: Quebec microbrewery with a brewpub, broad portfolio of core and seasonal beers, and Quebec-wide retail distribution. Closely comparable in product breadth and D2C/retail mix.
• Microbrasserie Le Trou du Diable: Quebec microbrewery with a brewpub (Shawbridge) and broad craft portfolio distributed across Quebec and Canada. Comparable in scale, multi-format distribution, and pub-driven retail.
• Microbrasserie Le Cheval Blanc: Quebec microbrewery producing a wide range of craft beers with an on-site brewpub. Directly comparable in scale, business model (manufacturing + on-premise pub), and Quebec craft positioning.
• Le Castor Brewing Company: Quebec microbrewery focused on hop-forward and Belgian-inspired styles, distributed in regional grocery and specialty retailers. Comparable in product positioning and Quebec retail presence.
• Microbrasserie Dieu du Ciel!: Iconic Quebec craft brewery with a flagship pub and broad retail distribution across Canada. Highly comparable in product diversity, brewpub operations, and craft branding approach.
• Microbrasserie Pit Caribou: Quebec craft brewery producing a diverse range of beers with retail distribution and taproom presence. Comparable as a regional Quebec craft competitor of similar scale and brand maturity.

Regional players

• McAuslan Brewing: Quebec craft brewery (St-Ambroise) operating in the same province with retail distribution and brewpubs. Comparable craft positioning, though slightly different geographic footprint within Quebec.

Broad incumbents

• Unibroue: Major Quebec craft/specialty brewery (La Fin du Monde, Maudite) with national and US distribution. Comparable Belgian-inspired product styles, but operates at materially larger scale.
• Les Brasseurs du Nord (Boréale): One of Quebec's largest craft brewers (Boréale brand), distributed in major grocery chains across Quebec. Comparable product categories and retail channels, but at meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/microbrasseriecharlevoix
• Instagraminstagram.com/microbrasseriecharlevoix
• Xx.com/microbrasserie
• LinkedInlinkedin.com/company/microbrasserie-charlevoix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroBrasserie Charlevoix