What Chacun Son Pain does

À Chacun Son Pain is a Charlevoix-based artisanal bakery founded in 2004 by former Rolls Royce aerospace technician Jean-Christophe Lamontagne and Anik Roy. The company produces organic sourdough breads using stone-ground whole-grain flour milled at the heritage Moulin de la Rémy, a 1825 water-powered mill, with grain-to-bakery traceability within a 10-km radius under the Terroir Charlevoix appellation-style certification. Its product portfolio includes a biological bread line (multigrain, spelt, oat-honey, einkorn, hemp) and a premium Sélection Terroir Charlevoix range, complemented by Viennoiseries, wood-fired pizzas, sandwiches, quiches, and in-store bakery-café service. The company also operates a Table des chefs food-rescue partnership and a circular-economy beer collaboration with MicroBrasserie Charlevoix.

The business operates three revenue streams: (1) direct-to-consumer retail through three owned bakery-cafés in Baie-Saint-Paul, Beaupré, and Quebec City's Les Galeries Gourmandes; (2) wholesale grocery distribution via Sobeys banner stores (IGA, Rachelle-Béry, Bonichoix, Marché Tradition, Voisin) reaching 288+ Quebec locations since April 2020; and (3) B2B HORECA supply to hotels, restaurants, and event venues across Charlevoix. Following a $1.4M investment to convert the Maison-Mère convent into a semi-industrial production center, weekly output is set to scale from 6,000 to 20,000 units and daily capacity from 350 kg to 5,200 kg, supporting a 212% projected revenue increase within two years while adding only 7-9 new jobs to the existing ~60-person workforce.

Certifications include Terroir Charlevoix (Table agro-touristique de Charlevoix), Ecocert organic, and Aliments du Québec. Recognition includes the TripAdvisor Travellers' Choice 2021 (top 10% of restaurants globally) and the Restaurant Guru Best Coffee badge. The company is funded primarily through Quebec government grants (CAD 175,000) and founder capital, remains privately held by Lamontagne and Roy with no parent or institutional investor structure, and is positioned as a regional specialty bakery scaling from a Charlevoix artisanal base into province-wide grocery distribution.

Name

Chacun Son Pain

Legal name

À chacun son pain inc.

Website

https://achacunsonpain.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

À Chacun Son Pain is a Charlevoix-based artisanal bakery producing certified-organic, stone-milled sourdough breads sold through three bakery-cafés, HORECA accounts, and Sobeys/IGA grocery stores across Quebec.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Bread & Pastry Specialty Stores (CRAHAGAC), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)

Keywords

• Artisanal bakery products
• Organic sourdough bread
• Stone-milled flour
• Specialty bread wholesale
• Bakery-café services

Headquarters

HQ city

Baie-saint-paul

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Bakery-Café Sales: Direct-to-consumer sales through 3 bakery-café locations (Baie-Saint-Paul, Beaupré, Les Galeries Gourmandes Quebec City) offering breads, Viennoiseries, pastries, sandwiches, soups, salads, quiches, and wood-fired pizzas. Retail sales at on-site locations are the original revenue stream, with two daily bake sessions (7h and 10h) for walk-in customers.
2. Grocery Retail Distribution: Wholesale supply contracts with major Quebec grocery chains (Sobeys/IGA, Rachelle-Béry, Bonichoix, Marché Tradition, Voisin). Products are prepared at the production center, frozen, and shipped to ~288+ stores province-wide. Four biological products (2 baguettes, 2 loaves) from the 100% Charlevoix line are distributed through these channels. This represents the primary growth vector.
3. Hotel, Restaurant & Catering (HORECA) Wholesale: B2B supply of breads and baked goods to hotels, restaurants, and event venues throughout the Charlevoix region. Multiple hotels, events, and restaurants nourish their clientele with the bakery's creations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

À Chacun Son Pain is an artisanal bakery that produces and sells certified organic sourdough breads made from whole-grain stone-milled flour sourced from local Charlevoix farms. The company operates three bakery-café locations (Baie-Saint-Paul, Beaupré, Quebec City) and distributes packaged bread products through Sobeys-banner grocery chains covering 288+ stores across Quebec. Core product lines include the Biological Bread Line and the premium Sélection Terroir Charlevoix certified bread range.

Product overview

À Chacun Son Pain is an artisanal bakery operating as a semi-industrial bakery-café with multiple retail locations. The core product portfolio centers on organic sourdough breads made from Quebec-certified biological flours, including the flagship biological bread line and the premium Sélection Terroir Charlevoix certified breads. The company operates three bakery-café locations (Baie-Saint-Paul, Beaupré, and Galeries Gourmandes in Quebec City) and distributes through major Quebec grocery chains including IGA, Rachelle-Béry, Bonichoix, Marché Tradition, and Voisin. Adjacent offerings include Viennoiseries, wood-fired pizzas, sandwiches, quiches, and ready-to-make pastry mixes. The bakery differentiates through stone-milled flours from local Charlevoix grains and an ultra-short supply chain where products are cultivated, milled, and baked within a 10km radius.

Differentiator

Problem solved

Functional benefit

Brands

• Sélection Terroir Charlevoix: A line of artisanal breads made from organic grains cultivated in Charlevoix fields and milled at the historic Moulin de la Rémy, certified Terroir Charlevoix.
• Pains biologiques de Charlevoix

Products and services

• Biological Bread Line (Les Pains Biologiques) A range of artisanal organic breads made from whole grain flours, including white loaf, multigrain, spelt, oat and honey, and ciabatta varieties. Certified organic and sold both at bakery-café locations and through Quebec grocery chains.
• Sélection Terroir Charlevoix Premium bread line certified Terroir Charlevoix, made exclusively from grains (einkorn, spelt, buckwheat, wheat, and hemp) cultivated in Charlevoix fields and stone-milled at Moulin de la Rémy heritage water mill.
• Viennoiseries and Pastries Decadent pastries and Viennoiseries baked fresh daily at the bakery-café locations, sold alongside the bread products.
• Wood-Fired Pizzas Wood-fired pizzas made in clay ovens at the bakery-café locations, including a focaccia-style pizza at Baie-Saint-Paul and additional pizzas at the Galeries Gourmandes location.
• Sandwiches and Quiches Fresh daily sandwiches and quiches made with local Charlevoix ingredients including Le Fleurmier cheese from Laiterie Charlevoix.
• Pastry Mixes (Mélanges pâtissiers) Ready-to-make pastry mixes sold in mason jars, including chocolate-caramel breads, candy cookies, rice crispy treats, and pecan-based products for home baking.
• Bakery-Café Dining Service On-site dining experience at three bakery-café locations (Baie-Saint-Paul, Beaupré, Quebec City) with full café service including coffee, fresh daily soups, lunches, and pastries baked on-site.
• Picnic Basket Rental Picnic basket rental service including checkered tablecloth and real dishes, enabling customers to enjoy local Charlevoix products.
• Gourmet Picnic Baskets Gourmet picnic baskets filled with local Charlevoix products including breads, cheeses, charcuteries, jams, beers, and ciders from regional producers.

Quantifiable outcome

• Production capacity increased from 6,000 to 20,000 units/week through automation
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sobeys / IGA QuebeccoreChannel Partner/ Reseller/ Distributor · 1 February 2020A major supply agreement was signed in February 2020 with Sobeys, the Canadian grocery conglomerate, to distribute À Chacun Son Pain organic breads across 288+ stores in Quebec under IGA, Rachelle-Béry, Bonichoix, Marché Tradition, and Voisin banners. Sobeys specifically purchased the company's brand story alongside the products, wanting to sell the authenticity and narrative of artisanal Charlevoix bread, not just replace it with a private label.
• MicroBrasserie CharlevoixminorStrategic or Co-development Partner · 1 January 2020Local craft brewery partnership based on circular economy: À Chacun Son Pain supplies its unsold bread to MicroBrasserie Charlevoix, which uses it to produce a specialty festival beer. This partnership has been active for 3+ years (as of 2020). The collaboration was highlighted during the Festif! music festival and embodies shared Charlevoix values.
• Pierre du Moulin / Moulin de la RémycoreStrategic or Co-development Partner · 1 January 2018Pierre du Moulin is a farmer cooperative that leases and cultivates land in Charlevoix for organic grain production and manages Moulin de la Rémy — a heritage water-powered flour mill dating to 1825. The partnership is the cornerstone of À Chacun Son Pain's unique supply chain: grains are cultivated in Charlevoix fields, stone-milled at Moulin de la Rémy, and baked into certified Terroir Charlevoix breads within a 10-km radius. Rudy Laixhay manages the mill, which was recently renovated with ultramodern equipment to produce high-quality stone-milled flour commercially.
• Aliments du QuébecminorStrategic or Co-development PartnerÀ Chacun Son Pain is a registered member of Aliments du Québec, a provincial organization that certifies and promotes Quebec-sourced food products. Products sold in grocery stores carry the Aliments du Québec certification logo, enhancing credibility and consumer trust in the Quebec market.
• EcocertminorStrategic or Co-development PartnerEcocert is the organic certification body that audits and certifies the company's biological/organic products. The Ecocert logo appears on product packaging in grocery stores, providing third-party verification of organic compliance to consumers.
• Table agro-touristique de CharlevoixminorStrategic or Co-development PartnerThe Table agro-touristique de Charlevoix is the regional organization that issues the Terroir Charlevoix certification. This body establishes standards guaranteeing that products bearing the Terroir Charlevoix label were grown, processed, and produced entirely within Charlevoix — similar to an appellation contrôlée. The bakery's products are among the first to receive this certification.
• MRC de Charlevoix / Maison-MèreminorOthersMaison-Mère is the heritage building complex in Baie-Saint-Paul that houses the bakery's headquarters and production center in a former convent. The MRC de Charlevoix mayors' council contributed $25,000 via the Fonds de la région de Capitale-Nationale toward the company's automation and expansion project. Maison-Mère facilitated administrative connections with the city.
• Héritage CharlevoixminorOthersHéritage Charlevoix is the building owner of the Moulin de la Rémy heritage mill. Their decision to lease the mill to Pierre du Moulin for commercial flour production (rather than operate it as a museum) made the stone-milled flour partnership possible.
• Laiterie CharlevoixminorOthersLaiterie Charlevoix is a local dairy and cheese producer in Charlevoix. À Chacun Son Pain sources Le Fleurmier cheese from Laiterie Charlevoix for use in recipes and menu items (e.g., grilled cheese sandwiches). The two companies appear together on the Route des saveurs and in collaborative food content.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bon Matin: Quebec packaged bread brand sold through Sobeys-affiliated grocery banners; comparable as a competing packaged-bread SKU targeting the same mainstream organic-and-traditional consumer as the biological line.
• St-Méthode: Heritage Quebec packaged bread brand distributed through Sobeys banners — directly competes for shelf space at IGA, Rachelle-Béry and other Quebec retailers that À Chacun Son Pain targets.
• Première Moisson: Quebec artisanal bakery chain operating retail bakery-cafés with stone-ground, organic-style positioning and wholesale grocery presence — the most direct structural analogue to À Chacun Son Pain in the Quebec market.
• COBS Bread: Canadian artisanal bakery chain with retail storefronts and a focus on handcrafted, slow-fermented bread — closely comparable business model and product positioning, though operating at broader Canadian scale.
• La Baguetterie: Montreal-area artisanal bakery chain with retail storefronts serving similar Quebec customers — comparable product mix (baguettes, viennoiseries, sandwiches) and direct head-to-head competition in the same provincial market.

Broad incumbents

• ACE Bakery: Established Canadian artisanal bread brand (now part of FGF Brands) distributed through grocery and foodservice — comparable product category and channel mix, but at much broader national scale and without the regional terroir angle.
• Weston Foods: Large Canadian bakery conglomerate (parent of several major bread brands) operating at industrial scale across grocery and foodservice — comparable category but vastly different scale, pricing, and positioning.

Regional players

• La Mie De Pain: Quebec-headquartered artisanal bakery producing frozen par-baked and fresh breads for retail and foodservice channels — similar production technique and product form (frozen breads shipped to grocery), making it a relevant peer for the Sobeys wholesale line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/achacunsonpain
• Instagraminstagram.com/achacunsonpain

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chacun Son Pain