Perennial Nursery Countess Von Zeppelin

What Perennial Nursery Countess Von Zeppelin does

Staudengärtnerei Gräfin von Zeppelin e.K. is a German specialty perennial nursery founded in 1926 and headquartered in Sulzburg-Laufen, Germany, that produces, breeds, and sells herbaceous perennials, roses, peonies, irises, daylilies (Hemerocallis), ornamental grasses, ferns, bulbs, shrubs, and complementary garden accessories. The company operates a proprietary Hemerocallis breeding program with named varieties including 'Frederik' and 'Karine von Rumohr', and holds the independently certified 'Qualitätszeichen Stauden' quality seal. Its 'Bravo Babylon Eyes'® Persica-hybrid rose was awarded the Golden Rose Award at Den Hague.

The business runs an omnichannel retail model combining a Shopify-powered e-commerce storefront — shipping across Germany, six EU countries, and Switzerland — with a flagship physical nursery and on-site Lilien-Café. Frederik von Rumohr owns the company as a sole proprietorship (e.K.); horticultural operations are led by Master Gardener Harald Obenauer. Revenue is generated through one-time plant and accessory sales, curated 'Beet-Sets' (pre-designed garden bed kits), garden planning consultation services, gift vouchers, and on-site café revenue. Distribution leverages content marketing (Gartenratgeber blog, email newsletter), social channels (Facebook, Instagram, YouTube, Pinterest), and seasonal events (Taglilientag, Herbstfest, Jubiläumsfest).

In 2026 the company is celebrating its centennial with a new Orangerie opened in March, the Jubiläumsfest in May, and continued expansion of curated product lines and event programming. Marketing integrations include Meta Pixel, Google Ads conversion tracking, Pinterest Tag, and Trusted Shops for review collection, with payments handled by Stripe, Klarna, PayPal, Apple Pay, and Google Pay. The firm operates with 11-50 employees and no institutional funding or parent company.

Name

Perennial Nursery Countess Von Zeppelin

Legal name

Staudengärtnerei Gräfin von Zeppelin e.K.

Website

https://graefin-von-zeppelin.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Staudengärtnerei Gräfin von Zeppelin is a 100-year-old German perennial nursery in Sulzburg-Laufen that breeds and sells perennials, roses, daylilies, and garden accessories via a Shopify e-commerce shop, a flagship physical nursery, and an on-site Lilien-Café, shipping across the EU and Switzerland.

Ownership category

akta.pro rank

Product category

Perennial Nursery & Garden Plants

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Perennial nursery plants
• Specialty garden plants
• Roses and daylilies
• Garden bed kits
• Horticultural retail

Headquarters

HQ city

Sulzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Perennial Sales: Primary revenue stream from sale of perennials, roses, ornamental grasses, ferns, bulbs, shrubs, herbs, and accessories through e-commerce and physical retail. Products include own-bred Hemerocallis varieties, historic roses, peonies, catmint, and complementary plants.
2. Garden Planning Consultation Services: Plant planning (Pflanzplanung) and bed consulting services offered to customers. Provides expert advice on plant selection, combinations, and garden design.
3. Gift Vouchers: Sale of gift vouchers redeemable for all products in the online shop, at the nursery, and at the Lilie-Café.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Staudengärtnerei Gräfin von Zeppelin is a specialty perennial nursery that grows, breeds, and retails a broad catalog of garden plants — including perennials, roses, peonies, irises, daylilies (Hemerocallis), shrubs, bulbs, herbs, grasses, and ferns — through both a flagship physical garden center in Sulzburg-Laufen and a Shopify-powered online shop shipping across Germany, the EU, and Switzerland. The company also operates an on-site Lilien-Café, offers Pflanzplanung (garden planning) consultation services, sells curated Beet-Set garden bed kits, and runs a proprietary Hemerocallis breeding program producing unique cultivars such as 'Frederik' and 'Karine von Rumohr'.

Product overview

Staudengärtnerei Gräfin von Zeppelin (Countess Von Zeppelin Perennial Nursery) operates as a traditional specialty nursery offering a comprehensive portfolio of garden plants centered on perennials, with complementary offerings in roses, peonies, irises, daylilies, shrubs, bulbs, and herbs. The product line includes both individual plant varieties and curated Beetle-Sets (pre-designed garden bed kits) organized by size, sun exposure, and aesthetic theme. The nursery also offers an on-site Lilien-Café, garden planning consultation services, and gardening accessories including books, tools, fertilizers, and gift vouchers. As a producing nursery, it maintains its own breeding programs for daylilies (Hemerocallis) and holds the independent 'Qualitätszeichen Stauden' quality certification. The company celebrated its 100th anniversary in 2025/2026.

Differentiator

Problem solved

Functional benefit

Brands

• Lilien-Café: On-site café at the nursery serving refreshments including Eiskaffee (iced coffee) for visitors.

Products and services

• Stauden (Perennials)

Quantifiable outcome

• 100 years in business demonstrating sustained quality and customer trust
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Stripe Payments Europe Ltd.coreTechnology or IntegrationPayment processing infrastructure through Shopify Payments. Handles credit card transactions, Shop Pay, and various payment methods across the e-commerce platform.
• Klarna Bank ABcoreTechnology or IntegrationAlternative payment options including invoice (14-day terms), installment purchases, direct debit, and Sofort transfer for German and Austrian customers. Subject to credit evaluation.
• DHL Paket GmbHcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for plant deliveries within Germany. Provides email/phone coordination for delivery appointments and shipping address delivery.
• DPD Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorSecondary shipping carrier for plant deliveries, particularly for EU and international shipments.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bakker Hillegom: Dutch-origin pan-European online garden retailer selling flower bulbs, perennials, and plants across multiple countries including Germany. Comparable in e-commerce plant retail and DACH shipping, but operates at significantly larger scale and broader assortment.
• Dehner: Germany's largest garden-center chain, with nationwide retail stores plus online plant and garden supply sales. Comparable in retailing perennials and garden plants to German consumers, but operates at much broader scale and assortment breadth than Gräfin von Zeppelin's specialty niche.

Direct peers

• Staudengärtnerei Gaißmayer: Long-established German specialty perennial nursery based in Illertissen. Directly comparable to Gräfin von Zeppelin in product focus (herbaceous perennials, ornamental grasses, roses), German specialty retail, expert gardener consultation, and brand-led positioning around horticultural heritage.
• Gärtner Pötschke: Historic German mail-order garden retailer offering perennials, roses, bulbs, and gardening accessories. Comparable in heritage (long-established German plant retailer), perennial-led assortment, and direct-to-consumer shipping within Germany.
• Baldur-Garten: German online-direct plant retailer (part of the Dehner group) selling perennials, roses, bulbs, and garden plants via mail order. Comparable to Gräfin von Zeppelin in core product mix and DACH online plant retail, but operates at substantially larger scale as a mass-market alternative.
• Sarastro Stauden: Austrian specialist perennial nursery focused on uncommon perennials, grasses, and ferns sold mail-order across the DACH region. Highly comparable to Gräfin von Zeppelin in catalog depth, specialty-customer targeting, and direct-to-consumer shipping model within the German-speaking horticultural market.

Others

• Volmary: German plant breeding and young-plant supply company serving horticultural retail and professional growers. Comparable as a DACH-based horticultural specialist with proprietary plant varieties, but operates upstream in breeding/supply rather than direct-to-consumer retail.
• Kientzler Jungpflanzen: German supplier of young ornamental plants and starter material to garden centers and nurseries. Comparable as a DACH horticultural producer with proprietary varieties, but sells B2B into the trade rather than competing in retail like Gräfin von Zeppelin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRCKW6h7kE3X07s6GXEU8KQ
• Facebookfacebook.com/StaudengaertnereiGraefinVonZeppelin
• Instagraminstagram.com/graefin_von_zeppelin/?hl=de
• Pinterestde.pinterest.com/graefinvonzeppelin
• Xx.com/zeppelingraefin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perennial Nursery Countess Von Zeppelin