Andorra

What Andorra does

Andorra Australia Pty Ltd is a privately held Australian textile and apparel company that designs and supplies underwear (bras, briefs), thermal underwear, and sleepwear across ladies, mens, and childrens-to-infants categories. Founded in the 1980s and re-domiciled under its current entity in 1998, the company relocated all production to Mainland China that same year and today operates a wholly-owned factory (Gigo Garment Manufacturing Limited) in Dongguan, a regional office in Hong Kong (established 2011), and a China sourcing/quality-control office in Xiamen (opened November 2014, led by Tina He with a 4-person team). It also maintains a UK office with a brand development manager to pursue UK and European volume discount department stores.

The product portfolio is organized around certified fabrications rather than commodity cotton: Organic Cotton (independently certified by Control Union, IMO, and SKAL under EC 834/2007 and NOP standards), Woolmark-accredited Merino Wool Thermals, Bamboo Cotton, Recycled Cotton from PET bottles, Cotton Lycra infused with Celessence micro-encapsulated aloe vera/vitamin E/aromatherapy capsules lasting 35 washes, Invista Supplex moisture-wicking fabric, Acrylic/Viloft microfibre with up to 30% higher thermal insulation than cotton, and Santoni Seamfree knitting across ladies, mens, and childrens ranges. A JV fabric mill supplies these certified inputs, supporting vertical integration from fabric through a distribution center in Mainland China. Sub-brands include Private Property (intimate apparel, discontinued exclusive discount-chain placement in January 2013), HIS Property (men's), and JNR (children's).

Revenue is generated B2B via wholesale supply to major Australian mass-market retailers (Target Australia, Best and Less) and international discount chains in South Africa, Japan, and New Zealand, with the UK and Europe as the active expansion frontier. Pricing is quote-based wholesale, with no public pricing disclosure. Sales are led enterprise-direct by Director/General Manager Andrew Goulopoulos; sales enquiries flow through [email protected]. Headcount is 11–50 employees across Australia, Hong Kong, China, and the UK.

Name

Andorra

Legal name

Andorra Australia Pty Ltd

Website

https://andorra.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Andorra Australia Pty Ltd is a privately owned Australian intimate apparel and thermal-wear manufacturer with 40+ years of history, supplying underwear, sleepwear, and Merino Wool Thermals to major Australian retailers (Target, Best and Less) and international discount chains, with production wholly based in Mainland China and offices in Hong Kong, Xiamen, and the UK.

Ownership category

akta.pro rank

Product category

Intimate Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Underwear, Lingerie & Hosiery Cut & Sew (IMAOAEAG)

akta.pro secondary industries

Fast Fashion Intimates & Sleepwear (CRAAAGAH), Panties & Briefs (CRAAAIAB), Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• Intimate apparel manufacturing
• Thermal underwear supply
• Sustainable textile fabrics
• Wholesale sleepwear apparel
• Private label clothing

Headquarters

HQ city

Heidelberg West

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. B2B Wholesale to Major Retailers: Andorra designs and supplies underwear, thermal underwear, and sleepwear to major Australian retail chains including Target Australia and Best and Less. Products are sold under both retailer private labels and Andorra's own branded products. Revenue generated through bulk orders to retail chains.
2. Private Label Manufacturing: Design and production of fashion-focused lingerie for own label and brand, including core bra lines in mould and cut and sew. Previously sold Private Property sub-brand exclusively to national discount store chains for 7 years until January 2013.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Andorra designs, manufactures, and supplies underwear (bras, briefs), thermal underwear, and sleepwear across ladies, mens, and childrens categories. The company supplies products in bulk to major Australian retail chains such as Target Australia and Best and Less, under both retailer private labels and Andorra's own branded lines, with manufacturing handled in China and managed through a JV fabric mill, sourcing offices, and quality control operations.

Product overview

Andorra Australia Pty Ltd is a privately owned Australian textile and apparel company with over 40 years of experience supplying underwear (bras, briefs), thermal underwear, and sleepwear across ladies, mens, and children to infants. The company operates a diversified product portfolio centered on certified fabrications including Organic Cotton, Recycled Cotton (from PET bottles), Aloe Vera Infused Cotton, Bamboo Cotton, Supplex, Microfibre, Merino Wool Thermals, and Santoni Seamfree technologies. The company also operates the 'Private Property' fashion sub-brand for intimate apparel. Andorra specializes in collaborative supply chain solutions from their JV fabric mill through to logistics, serving major Australian retailers including Target Australia and Best and Less.

Differentiator

Problem solved

Functional benefit

Brands

• Private Property: Fashion sub-brand sold exclusively to a National discount store chain for 7 years until Jan 2013. Specialists in intimate apparel including fashion focused lingerie, coordinates, briefs and sleepwear. Also included 'HIS PROPERTY' for men's underwear and 'JNR' for children.
• HIS PROPERTY
• JNR

Products and services

• Bamboo Cotton Andorra's branded Bamboo Cotton textile line made from 100% bamboo fiber via a high-tech process. The fiber is biodegradable, naturally antibacterial, hypoallergenic, moisture-wicking, and thermo-regulating, with a cross-section filled with micro-gaps and micro-holes providing superior moisture absorption and ventilation. Targeted at mass-market intimate apparel for major retail chains.
• Cotton Lycra Infused with Aloe Vera Andorra's Cotton Lycra textile line combined with Lycra spaFX micro-encapsulation technology from Celessence. Capsules containing aloe vera, vitamin E, sea kelp, and aromatherapy scents (lavender, vanilla, peppermint) are bonded to textile fibers during finishing, providing fragrance, skin-soothing, and moisturizing properties lasting up to 35 washes. Combined with Lycra for stretch and recovery, targeted at underwear and sleepwear for mass-market retail.
• Organic Cotton Andorra's certified Organic Cotton line, independently certified by Control Union, IMO, and SKAL per the Organic Standard (EC 834/2007, NOP). Produced with low-impact dyes and non-toxic hydrogen peroxide treatment. Available in undyed and dyed options across maternity, children's, and babyswear ranges. Targeted at eco-conscious consumers via mass-market retailers.
• Recycled Cotton Andorra's recycled textile product line made from recycled cotton (recovered fiber from production) and recycled polyester (from used PET beverage bottles). Reduces landfill waste, CO2 emissions, water usage, pesticides, and electricity consumption. Used in B2B supply to retailers seeking sustainable apparel options.
• Microfibre (Acrylic/Viloft) Andorra's Microfibre textile line using Acrylic/Viloft fibers with a flat cross-section and unique air chambers. Provides up to 30% higher thermal insulation than cotton, with softness, breathability, and skin-friendly properties. Targeted at intimate apparel for the mass-market intimates segment.
• Supplex Andorra's Supplex fabric line using Invista's Supplex fiber, offering cotton-like comfort with advanced moisture-wicking (Cool Comfort treatment) and vibrant color options including fluoro colors. Used in Men's Sports Trunk and Ladies underwear ranges for B2B supply to retailers.
• Santoni Seamfree Andorra's seamfree knit product line using Santoni Seamfree knitting technology, featuring high-fashion seamfree items with yarn-dyed stripes, digital prints, and flocked or foil designs. Spans Ladies, Mens, and Childrens categories for B2B supply to retailers.
• Merino Wool Thermals Andorra's thermal garment line made from Merino wool sourced from Merino sheep. Features natural biodegradability, breathability, anti-static and anti-odor properties, shape retention, and Woolmark accreditation. Available in yarn dye and solid color options across mens and ladies styles. Targeted at winter thermal wear for B2B retail customers.
• Sleepwear Andorra's Sleepwear range covering everyday basics, high-volume flannelette, and fashion stories across all seasons. Includes the 'Private Property' sleepwear sub-range featuring luxurious fabrics and finishes with fast-fashion and up-to-date trends. Supplied in bulk to B2B retail partners across ladies, mens, and childrens categories.
• Private Property (Fashion Sub-Brand) Andorra's Private Property fashion sub-brand for intimate apparel, including fashion lingerie, the XXtra Boost Bra (adds 2 cup sizes), and large cup-sized lingerie. Includes 'HIS PROPERTY' (mens underwear) and 'JNR' (childrens) sub-labels. Previously sold exclusively to a national discount store chain of 200 stores for 7 years until January 2013. Targeted at fashion-conscious consumers via B2B retail distribution.
• Burnout Andorra's Burnout fabric product line — a soft, lightweight fabric with 2-way stretch properties traditionally used in outerwear. Used to create comfortable underwear ranges finished with mesh bind detailing, supplied via B2B channels to mass-market retailers.

Quantifiable outcome

• Recycled cotton reduces pre-consumer/post-industrial cotton waste dumped into landfills
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Triumph International: Triumph is a global intimate apparel brand and manufacturer (bras, briefs, sleepwear) with a large Asian production footprint — comparable to Andorra's manufacturing-led model serving mass-market retailers with branded and private-label intimates.
• Hanesbrands Inc. Hanesbrands is a US-headquartered global underwear, intimates and activewear conglomerate (parent of Bonds, Berlei, Champion, Hanes). Sets the scale benchmark and private-label competitive threat that a smaller supplier like Andorra must win against on-shelf at mass and discount retailers.
• PVH Corp. (Calvin Klein / Tommy Hilfiger intimates): PVH operates global intimates and underwear lines under Calvin Klein, sold in Australia and globally through department stores and discounters — a broad incumbent that competes with Andorra on branded and private-label intimate apparel shelf space.

Direct peers

• Regina Miracle International: Regina Miracle is a Hong Kong-listed intimate apparel OEM supplying bras and underwear to global brands, operating large-scale cut-and-sew facilities in China and Vietnam — a comparable China-anchored intimates manufacturer in the private-label intimate-apparel supply chain Andorra sits in.
• Embry Group: Embry is a Hong Kong-headquartered intimate apparel and swimwear manufacturer with production in China and Southeast Asia, closely mirroring Andorra's HK/China operating model of designing and sourcing intimates for global retail brands and discount chains.
• Clover Group (Hong Kong): Clover is a Hong Kong-based intimate apparel manufacturer with vertically integrated fabric-to-garment operations in China, supplying major global retailers — a close analog to Andorra's JV fabric mill plus China factory structure serving discount chains.
• Bonds (Hanesbrands Australasia): Bonds is Australia's iconic underwear, sleepwear and basics brand — the most direct domestic competitor to Andorra's ladies/mens/children underwear range sold through Australian mass and discount retail. Both compete for the same shelf space at Target, Kmart and Big W.
• Berlei (Hanesbrands Australasia): Berlei is a leading Australian intimate apparel and bra specialist with deep retail presence, directly comparable to Andorra's Private Property intimates and bra ranges. Both supply Australian department stores and specialty intimate-apparel retailers.
• Wacoal Australia: Wacoal is a Japan-founded intimate apparel specialist with Australian distribution, overlapping with Andorra in bras, briefs and sleepwear sold through department stores and specialty retailers in the Australian market.

Regional players

• Sheridan Australia (Hanesbrands / formerly owned by Pacific Brands): Sheridan is an Australia-focused sleepwear and bedding brand with comparable sleepwear offerings (loungewear, sleepwear ranges) sold through Australian department stores and specialty retailers, overlapping with Andorra's sleepwear category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andorra