What mackaywong does

mackaywong is a Toronto-based hospitality design agency founded in 1991 by Gordon Mackay and Wong, operating as a privately held professional services firm with a team of 11-50 employees. The firm delivers three integrated service lines: Strategy Services (opportunity identification, business vision, guest experience shaping), Design Services (interior design, environmental graphics, signage programs for hospitality operators), and Branding Services (logo, menu, collateral, uniform, and identity system design). All work is anchored in a vertical specialization in hospitality environments — hotels and resorts, casinos and gaming resorts, restaurants, bars, breweries, and entertainment venues.

The firm monetizes through project-based professional services fees on enterprise-level hospitality engagements. Its customer base is concentrated in North American and Caribbean enterprise hospitality operators, including major hotel chains (Marriott/JW Marriott/Delta/Sheraton/Westin, Hyatt/JdV), casino and gaming operators (Penn National Gaming, Caesars, Casinos Austria, OLG, Gateway Casinos, Manitoba Liquor & Lotteries, Woodbine Entertainment, Mohegan Tribal Gaming Authority), restaurant and beverage groups (Cineplex, MLSE, HMS Host, Molson Coors, Urban Dining Group, Cara), and independent operators. Notable flagship projects include Casino Rama Resort (140,000 sq ft), Fallsview Casino Resort, The Rec Room (60,000 sq ft entertainment venues across Canada), Amsterdam BrewHouse on the Lake, Mill Street Beer Hall (ARDIO Award of Merit, 2013), Six Pints Beer Academy, JW Marriott Houston Downtown (adaptive reuse), Real Sports Bar/Grill (MLSE), and the TOOR Hotel Toronto – JdV by Hyatt & The 203 Residences (2025).

Go-to-market is direct enterprise engagement: mackaywong sells via sales outreach, RFP responses, and long-standing repeat client relationships, with marketing primarily driven by an award-recognized project portfolio and press coverage in publications such as The Globe and Mail, Applied Arts, Canadian Gaming Business, and Contract Magazine. Pricing is project-based and customized; no pricing is publicly disclosed. The firm maintains its single headquarters at 150 John Street, Suite 301, Toronto.

Name

mackaywong

Legal name

mackaywong

Website

https://mackaywong.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

mackaywong is a Toronto-based hospitality strategy, interior design, and branding agency founded in 1991, serving enterprise hotels, casinos, restaurants, and entertainment venues across North America with award-winning project-based design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Branding Services: Professional services revenue generated from hospitality design projects including interior design, brand identity development, environmental graphics, signage programs, and strategic consulting for restaurants, hotels, casinos, and entertainment venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

mackaywong is a Toronto-based hospitality design agency that provides Strategy, Design, and Branding services to hotels, resorts, restaurants, casinos, and entertainment venues. The firm works with major hospitality operators and developers, delivering projects led by graduate architects, interior designers, and specialist branding, F&B, operations, and procurement consultants.

Product overview

mackaywong is a strategy + design agency offering hospitality design services across three core areas: Strategy Services, Design Services, and Branding Services. Their portfolio includes numerous named project concepts developed for hotels, restaurants, casinos, and entertainment venues. Key branded projects include TOOR Hotel Toronto (with Muse Bistro + Bar), Amsterdam BrewHouse, Mill Street Beer Hall, The Rec Room, Glow Fresh Grill, Montecito Restaurant, Oak + Cru, and Lot 41 Social Bar. The agency has operated since 1991 and serves clients in the gaming, hotel, restaurant, and entertainment sectors across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategy service line within mackaywong's hospitality design practice, supporting hotels, resorts, casinos, restaurants, and entertainment venues with the strategic planning that underpins each design and branding engagement.
• Design Services Design service line within mackaywong's hospitality design practice, delivered by a team of graduate architects and interior designers for hotels, resorts, casinos, restaurants, and entertainment venues.
• Branding Services Branding service line within mackaywong's hospitality design practice, supported by specialist branding consultants to deliver brand work for hotels, resorts, casinos, restaurants, and entertainment venues.

Quantifiable outcome

• 100,000+ daily guests experience mackaywong-designed environments globally
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: Global architecture and design firm with a large hospitality practice. Comparable as a scaled enterprise competitor pitching the same hotel, casino, and restaurant chain clients mackaywong serves.
• Hirsch Bedner Associates (HBA): The largest global hospitality interior design firm, serving major hotel chains worldwide. Comparable as the dominant scaled player competing for the same enterprise mandates mackaywong pursues.
• Wimberly Interiors (WATG): Hospitality interior design practice within global design firm WATG. Comparable as a long-standing enterprise hospitality design incumbent serving major hotel and resort brands.

Direct peers

• Yabu Pushelberg: Toronto-born luxury hospitality and residential design firm with integrated interior design and brand identity practices. Comparable as a North American boutique blending strategy, interior design, and brand work for hotel groups.
• AvroKO: Hospitality-focused design and brand strategy studio working across hotels, restaurants, and bars. Direct comparable: similar boutique scale, multi-disciplinary (design + branding), and an enterprise hospitality client base.
• Bill Bensley / Bensley: Resort and hotel design studio known for luxury hospitality and casino environments. Comparable as a boutique hospitality design practice targeting resort and gaming operators.
• Studio Munge: Toronto-based interior design studio with a hospitality and luxury residential practice. Comparable as a fellow Canadian boutique design firm serving hotel, restaurant, and entertainment clients.
• DesignAgency: Toronto-based multidisciplinary brand and interior design firm serving hospitality and lifestyle clients. Comparable as a peer Canadian design boutique with overlap in hospitality and F&B branding work.
• Stonehill & Taylor: US hospitality interior design firm specializing in hotels, restaurants, and bars. Comparable as a boutique design studio pursuing premium enterprise hospitality mandates.
• The Gettys Group: Hospitality-focused design, development, and branding firm serving hotels, restaurants, and resorts. Comparable as an integrated boutique offering strategy + design + branding for enterprise hospitality clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mackaywong
• Facebookfacebook.com/mackaywong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mackaywong