Sultan & Sultan Communication AB
Sultan & Sultan Communication AB is a Gothenburg-based, founder-owned creative agency offering web development, communication strategy, and audio/visual production to SMBs, enterprises, and government clients across Sweden, structured around tiered monthly Booster-paket retainers and project-based work.
- Company typePrivate
- Founded2012
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sultan & Sultan Communication AB does
Sultan & Sultan Communication AB is a privately held, founder-owned creative communication agency headquartered in Gothenburg, Sweden, operating since 2012 from a 185 sqm office at Mölndalsvägen 40 in the Almedal district. Founded and co-owned by brothers Lars Sultan (copywriter/co-founder) and Per Sultan (art director/co-founder), each with 25+ years of industry experience, the firm self-positions as a 'Förenklingsbyrån' (simplification agency) rather than a traditional advertising bureau. The agency's stated mission is to help clients communicate with customers in the simplest possible way. Core service categories span web services (design, coding, app development, UX/UI), communication strategy and consulting, and audio/visual production (film, photography, animation, 3D/VR). Underlying technology is standard industry stack — WordPress for web development, Figma and Adobe Creative Suite for design, with motion graphics and 3D/VR production capability.
The company operates a hybrid revenue model combining subscription retainers and project-based work. The 'Booster-paket' offering provides four monthly subscription tiers — Mini (SEK 950), Start (SEK 2,200), Framåt (SEK 4,200), and Max (SEK 7,600) — bundling web support, SEO, consultation hours, and content services into recurring contracts. Project-based revenue comes from bespoke branding, web builds, video/photo production, and integrated marketing campaigns. A 4-year framework agreement with Göteborgs Stad (City of Gothenburg), awarded through competitive public procurement in December 2023 under the 'Production' category, provides institutional anchor revenue. Customer segments are horizontally diversified: SMBs lacking in-house communication teams and enterprise/government clients including Kraftstaden Fastigheter, Newsec, mat.se, Tommasi Wines, and Helmut Walch.
The boutique team of approximately 5-10 core staff is supplemented by an established network of partner agencies ('byråkompisar') that enables the firm to scale capacity and access specialized expertise beyond its fixed headcount. Active hiring in 2024 for a project manager and a UX/UI designer (both at 50-75% capacity) signals capacity build-out. Go-to-market combines direct sales, website-driven inbound inquiries, LinkedIn presence, and public procurement participation, with no disclosed external investors, M&A activity, or institutional backing — the firm remains entirely founder-owned and bootstrapped.
Sultan & Sultan Communication AB firmographics
Firmographics- Name
- Sultan & Sultan Communication AB
- Legal name
- Sultan & Sultan Communication AB
- Website
- https://sultan.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sultan & Sultan Communication AB is a Gothenburg-based, founder-owned creative agency offering web development, communication strategy, and audio/visual production to SMBs, enterprises, and government clients across Sweden, structured around tiered monthly Booster-paket retainers and project-based work.
- Ownership category
- akta.pro rank
Sultan & Sultan Communication AB industry classification
Industry- Product category
- Communication and Branding Services
- NAICS
- Advertising Agencies (541810), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Sultan & Sultan Communication AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sultan & Sultan Communication AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Booster-paket Retainer Services: Monthly retainer packages (Mini, Start, Framåt, Max) providing ongoing marketing support, web maintenance, SEO, and consulting hours. Recurring revenue model with predictable monthly billing.
- Project-based Services: Custom project engagements for branding, web development, video production, photography, and marketing campaigns. One-time project fees based on scope.
- Government Framework Agreement: 4-year ramavtal (framework agreement) with Göteborgs Stad for communication services, providing steady government contract revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mini - Basic support and advisory package |
| Subscription | Monthly | Start - Digital foundation and campaign launch package |
| Subscription | Monthly | Framåt - Campaign optimization and growth package |
| Subscription | Monthly | Max - Full-service brand building package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sultan & Sultan Communication AB product offering
Product offeringCore offering
Sultan & Sultan Communication AB is a Gothenburg-based hybrid communication and web agency (self-described as a "förenklingsbyrå" or simplification agency) that provides integrated communication services including branding, strategy, web design and development, video and photography production, animation, 3D/VR, and digital marketing. The firm delivers work both as project-based engagements and through monthly "Booster-paket" retainer tiers (Mini, Start, Framåt, Max), combining in-house creative and technical capabilities with a partner network to scale.
Product overview
Sultan & Sultan Communication AB is a Gothenburg-based creative communication agency (self-described as a 'förenklingsbyrå' or simplification agency) offering a portfolio of integrated communication services. Their core offering includes web services (web design, coding, apps, UX/UI), communication strategy and consulting, and audio/visual production (film, photography, animation, 3D/VR). The company organizes its recurring services into four 'Booster-paket' tiers: Mini (950 SEK/month), Start (2,200 SEK/month), Framåt (4,200 SEK/month), and Max (7,600 SEK/month). These packages build upon each other, providing increasing levels of web support, consultation hours, campaign management, and strategic services. The agency's approach combines creative services with technical implementation, positioning itself as both a creative agency and digital production house.
Differentiator
Problem solved
Functional benefit
Products and services
- Webb (Web Services) Web services for business clients covering web design, coding, app development, and UX & UI design. Delivered by an in-house team using WordPress-based development and Figma/Adobe design tools.
- Kommunikation (Communication Services) Strategy, consulting, digital advisory, idea and concept development, and production services for business clients seeking integrated communication support from a single agency.
- Ljud & Bild (Audio & Visual Production) Audio and visual production services including film and photography, animation, audio production, and 3D & VR content for brand, marketing, and corporate clients.
- Booster-paket Monthly Retainer (Mini / Start / Framåt / Max)
Companies that use Sultan & Sultan Communication AB
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Sultan & Sultan Communication AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sultan & Sultan Communication AB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Alex Johansson / MarketmatchminorRecruited Alex Johansson and his company Marketmatch to their creative office space. Alex provides recruitment and rental of consultants for marketing departments, as well as LinkedIn marketing training and coaching.
- Hermansson & CocoreLong-standing partnership with Hermansson & Co as the Swedish importer for Tommasi Wines. Sultan & Sultan has for several years maintained Tommasi's brand in Sweden through advertising and photography work coordinated through this importer relationship.
- Philippe Bordonado DesignminorCollaborated with Philippe Bordonado Design on Helmut Walch branding project, specifically for graphic profiling and packaging design.
- Magnus CimmerbeckminorCollaborated on Helmut Walch branding project as part of the creative team.
- Network of Agency PartnerscoreDescribes working with a broad, stable network of 'byråkompisar' (agency friends) as part of their regular work approach. This outhouse competency model allows them to scale up projects, access specialized expertise, and deliver larger projects that would otherwise not be possible.
- Jerry KauppilaminorFreelance Art Director with expertise in bakery and restaurant sectors. Welcomed to the office as a team member, bringing specialized sector knowledge to client projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sultan & Sultan Communication AB competitors and assessment
Company assessmentDirect peers
- Garbergs: Stockholm-based Swedish creative agency providing branding, communication strategy, design and digital services to a mix of SMB and enterprise clients — directly overlapping Sultan & Sultan's 'generalist' positioning.
- Åkestam Holst: Leading Stockholm creative agency (part of NoA) known for integrated advertising, design and digital campaigns. Comparable to Sultan & Sultan in combining creative strategy with execution across channels.
- Snask: Stockholm-based creative studio known for branding, film and design with strong own-brand identity. Comparable to Sultan & Sultan as a small, design-led Swedish studio offering communication and production services.
- North Kingdom: Swedish digital creative agency specializing in digital experiences, branding and interactive production. Overlaps with Sultan & Sultan's web, motion and 3D/VR service lines.
- Acne: Stockholm-based creative agency offering brand, communication and digital production for global brands. Comparable to Sultan & Sultan in positioning as a full-service creative partner with in-house production capabilities.
- Forsman & Bodenfors: Gothenburg-headquartered Swedish creative agency offering strategy, branding, film and digital work for major brands. Most direct geographic and service-mix comparable to Sultan & Sultan among Swedish peers.
- Greatness: Swedish creative agency offering communication, branding and digital services to mid-market and enterprise clients. Directly comparable to Sultan & Sultan in service mix and target segment.
Broad incumbents
- TBWA Stockholm: Sweden office of global advertising network TBWA, offering strategy, creative and media services. Comparable at the category level (advertising/communications agency in Sweden) but operates at much larger scale with broader portfolio than Sultan & Sultan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sultan & Sultan Communication AB social profiles
Digital presenceSultan & Sultan Communication AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sultan & Sultan Communication AB leadership team
Management profileNumber of profiles
Profiles4 records
Sultan & Sultan Communication AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sultan & Sultan Communication AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sultan & Sultan Communication AB
What does Sultan & Sultan Communication AB do?
Sultan & Sultan Communication AB is a Gothenburg-based hybrid communication and web agency (self-described as a "förenklingsbyrå" or simplification agency) that provides integrated communication services including branding, strategy, web design and development, video and photography production, animation, 3D/VR, and digital marketing. The firm delivers work both as project-based engagements and through monthly "Booster-paket" retainer tiers (Mini, Start, Framåt, Max), combining in-house creative and technical capabilities with a partner network to scale.
Is Sultan & Sultan Communication AB a public or private company?
Sultan & Sultan Communication AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sultan & Sultan Communication AB founded?
Sultan & Sultan Communication AB was founded in 2012. It employs 1 to 10 people.
Where is Sultan & Sultan Communication AB based?
Sultan & Sultan Communication AB is headquartered in Göteborg, Sweden, in the Europe region.
How does Sultan & Sultan Communication AB make money?
Three revenue lines are on record. Booster-paket Retainer Services are the primary driver. The others are project-based Services and government Framework Agreement.
Who are Sultan & Sultan Communication AB's main competitors?
Direct peers on record are Garbergs, Åkestam Holst, Snask, North Kingdom, Acne, Forsman & Bodenfors and Greatness. TBWA Stockholm is listed as a broad incumbent.
Does Sultan & Sultan Communication AB have an API?
No public API is recorded for Sultan & Sultan Communication AB.
What industry is Sultan & Sultan Communication AB in?
Sultan & Sultan Communication AB's product category is Communication and Branding Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7330.