Parallo

What Parallo does

Parallo is a cloud managed services provider headquartered in Auckland, New Zealand, specialising in Microsoft Azure and AWS platforms for SaaS companies, independent software vendors (ISVs), and enterprise organisations. The company delivers a portfolio of managed services anchored on three core offerings — Hypercare (platform monitoring and incident response), Performance (Datadog-powered observability and application performance), and Data Protection Service (Commvault-based backup with consistent success rates exceeding 99%) — supplemented by innovation and assessment services covering DevOps transformation, data modernisation, web application evolution, and GenAI readiness. Its proprietary Parallo Automation Library, built over nine years, provides the underlying IP for managing Azure and VMware environments at scale, differentiating the offering from generalist MSPs.

The business operates a B2B subscription managed-services model with quote-based pricing scoped to each customer's cloud footprint, supplemented by one-time professional services engagements and a marketplace co-sell motion (e.g., Azure Marketplace listings for SaaS customers such as Flipview). Customer concentration is spread across more than 40 SaaS businesses alongside named enterprises and public-sector clients in banking, insurance, healthcare, and higher education, including TSB Bank, PetSure, Cin7, Healthscope, and Australian Catholic University.

Parallo is a wholly-owned subsidiary of Crayon, which merged with SoftwareOne on 2025-11-26 to form a ~13,000-person global software and cloud solutions group operating in 70+ countries. Parallo retains its specialist team, brand, and service portfolio while gaining access to SoftwareOne's enterprise sales channel and broader cloud and AI services portfolio. The company holds Top 10 Global Microsoft Partner, Azure Expert MSP, Global Azure Premier Consulting Partner, and Microsoft Azure Specialist for ISV (NZ, Australia, APAC) designations, alongside AWS Partner, Datadog Standard Partner, and Commvault partnerships.

Name

Parallo

Legal name

Parallo Limited

Website

https://parallo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Parallo is a New Zealand-based Azure and AWS cloud managed services provider serving SaaS companies, ISVs, and enterprises with monitoring, data protection, security, and cloud modernisation services, operating as a subsidiary of SoftwareOne (via Crayon).

Ownership category

akta.pro rank

Product category

Cloud Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Private Cloud Observability, Performance & Capacity Management (HDABABAL), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• Cloud managed services
• Azure managed services
• AWS managed services
• SaaS cloud operations
• Cloud platform management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services Subscriptions: Recurring managed service subscriptions covering cloud platform management, monitoring, security, performance, and data protection. Delivered as ongoing contracted services with fixed or variable pricing based on scope and cloud footprint.
2. Professional Services and Assessments: One-time or project-based engagements including cloud migration, DevOps transformation assessments, data modernisation assessments, GenAI assessments, and Azure Well-Architected Reviews. Delivered by cloud architects and specialists.
3. SaaS / Marketplace: Assisting SaaS clients with Azure Marketplace listings enabling global transactions and distribution through Microsoft's commercial marketplace ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Parallo provides cloud managed services for organisations running production workloads on Microsoft Azure and AWS, with a particular focus on SaaS companies, ISVs, and enterprise customers. Its core deliverables include ongoing platform management, monitoring and observability (Performance), incident and reliability support (Hypercare), cloud data protection, and a portfolio of assessments and accelerators covering data modernisation, DevOps transformation, GenAI readiness, application performance, and AWS landing zone setup.

Product overview

Parallo offers a suite of cloud managed services designed for SaaS companies, ISVs, and enterprises transitioning from legacy systems to modern cloud platforms. The portfolio includes core managed services (Performance monitoring, Hypercare, Data Protection Service) combined with innovation and acceleration services (WebApp Evolution, Data Modernisation Assessment, DevOps Transformation Assessment, GenAI Assessment), user experience transformation (App Performance Accelerator), and governance services (AWS Landing Zone). The offering is unified through Parallo's cloud expertise in AWS and Azure, with services built around key pillars of security, performance, availability, and cost optimisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypercare
• Performance
• Data Protection Service
• Innovate
• Data Modernisation Assessment
• DevOps Transformation Assessment
• GenAI Assessment
• App Performance Accelerator
• AWS Landing Zone
• WebApp Evolution

Quantifiable outcome

• Up to 45% reduction in cloud infrastructure costs (ZenContract)
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• SoftwareOne (via Crayon)coreStrategic or Co-development Partner · 26 November 2025Crayon, Parallo's parent company, merged with SoftwareOne in November 2025, creating a global leader in software and cloud solutions with ~13,000 professionals across 70+ countries. Parallo remains operational with the same team, services, and customer relationships, gaining access to SoftwareOne's broader portfolio, global ecosystem, and greater capital support. This marks an exciting next chapter providing access to greater expertise in cloud migration, managed services, and modernisation.
• rhipe (ASX: RHP)coreStrategic or Co-development Partner · 21 September 2020rhipe, APAC's leading cloud and technology solutions provider (ASX: RHP), acquired Parallo in September 2020. The acquisition reinforced rhipe's commitment to providing partners with the latest infrastructure technology support and opened new opportunities to innovate and diversify. Parallo's Azure and VMware environment expertise was integrated into rhipe's partner ecosystem. Parallo subsequently became part of Crayon and then SoftwareOne.
• Microsoft (Azure)coreTechnology or IntegrationMicrosoft Azure Partner with Top 10 global Microsoft Partner status, Azure Expert MSP Partner designation, and Global Azure Premier Consulting Partner status. Also holds Microsoft Azure Specialist for ISV accreditation for NZ, Australia & APAC. Parallo specialises in Microsoft Azure environments for SaaS and ISV customers, with architects and engineers deeply trained in Azure services, security, and Well-Architected Framework.
• Amazon Web Services (AWS)majorTechnology or IntegrationAWS Partner with certified AWS expertise across cloud architecture, security, landing zones, and platform management. Parallo's team includes AWS Cloud Engineers and AWS-certified specialists who manage AWS environments for customers, including Security Posture Reporting using AWS Security Hub, GuardDuty, and IAM.
• DatadogmajorTechnology or IntegrationDatadog Standard Partner. Parallo partnered with Datadog to power its PERFORMANCE cloud monitoring and observability service, leveraging Datadog's best-of-breed monitoring platform to deliver real-time monitoring, proactive issue resolution, and user experience insights to SaaS customers.
• CommvaultmajorTechnology or IntegrationLong-term Commvault partner providing data protection and backup management services. Parallo delivers Commvault Data Platform upgrades, backup management, and disaster recovery solutions to customers including Victoria University of Wellington, Healthscope, and ACU. Parallo has built extensive expertise through multiple Commvault implementations.
• SaaS/Tech MeetupminorGTM or Marketing PartnerCommunity partnership co-hosting the Parallo Nights SaaS/Tech Meetup events. A relaxed after-work community event for cloud-curious friends, customers, and peers in the SaaS and technology community. Combines networking, knowledge sharing, and social connection for the ANZ SaaS ecosystem.
• OnwardlyminorGTM or Marketing PartnerAward-winning cybersecurity startup founded by Phil Howie (former Pushpay, Whip Around). Featured as a speaker at Parallo Nights event, sharing expertise on cyber resilience for small businesses. Represents Parallo's engagement with the broader SaaS and cybersecurity community.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global systems integrator with extensive cloud managed services, Microsoft Azure practice, and SaaS/ISV transformation work, competing for the same cloud modernisation and managed services RFPs as Parallo, but at a vastly larger scale.
• Cognizant: Large global IT services and cloud transformation firm with broad managed services, Microsoft/Azure, and AWS capabilities, competing for the same enterprise and ISV digital transformation budgets as Parallo at the larger end of the market.

Direct peers

• Rackspace Technology: Global cloud managed services provider with deep multi-cloud (AWS, Azure, VMware) capabilities, serving enterprise and SaaS customers with managed hosting, FinOps, and security services - directly comparable to Parallo's managed services portfolio.
• Onica (Rackspace): Cloud-native AWS and Azure services firm, now part of Rackspace, historically focused on cloud migration, managed services, and platform engineering for SaaS and ISV customers - a near-direct specialist peer to Parallo.
• 10th Magnitude: Azure-focused cloud services and managed services provider for enterprises and ISVs, with a strong Microsoft partnership and specialisation similar to Parallo's ISV/SaaS positioning on Azure.

Regional players

• The Missing Link: ANZ-focused IT services and managed cloud provider with strong Microsoft, Azure, and security practices, competing for the same mid-market and enterprise cloud managed services and security budgets as Parallo across Australia and New Zealand.
• Atea: Nordic-headquartered IT infrastructure and cloud services provider with managed cloud, Azure, and SaaS services across the Nordics and Eastern Europe, comparable to Parallo in the cloud MSP category but operating in a different geography.
• Datacom: Large ANZ-headquartered IT services and cloud managed services provider, comparable in regional scale and managed cloud services to Parallo, with a similarly strong Microsoft partnership and enterprise/government customer base in the same geography.
• Insomnia (NZ): New Zealand-based cloud managed services and Microsoft partner offering Azure, AWS, and managed cloud services to NZ enterprises, a direct ANZ competitor to Parallo in the local cloud MSP market.

Others

• Datadog: Cloud observability and monitoring platform that powers Parallo's PERFORMANCE service via a Datadog Standard Partnership, and is an adjacent ecosystem participant whose product direction influences Parallo's monitoring service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_parallo_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parallo