DairyLive
DairyLive was a dairy herd management software company acquired by UNIFORM-Agri in 2024; its users are being migrated to UNIFORM's modular herd management software and UNIFORM App, serving 17,000+ SMB dairy, beef, and goat farmers globally on a subscription basis.
- Company typePrivate
- Founded1999
- HeadquartersNew Richmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DairyLive does
DairyLive was an independent dairy herd management software company that has been acquired by UNIFORM-Agri, a Netherlands-headquartered ag-tech firm based in Assen. Following the acquisition, the standalone DairyLive Anywhere product was discontinued after October 1, 2024, and DairyLive's customer base is being migrated onto UNIFORM-Agri's herd management software ecosystem at specially discounted subscription rates. As of the acquisition, DairyLive effectively operates as a customer-acquisition brand and migration channel within UNIFORM-Agri's broader portfolio rather than as a standalone product entity.
The underlying technology is UNIFORM-Agri's modular herd management platform, which provides data entry, action schedules, and analysis tools configurable to individual farm needs. The platform is delivered in vertical-specific variants: a core package for dairy cow farmers, a beef version for suckling herd management, a dairy goat version, a multi-herd consultant version, and specialized solutions for breed advisors, AI companies, and milk recording organizations. The UNIFORM App serves as the mobile companion, replacing the legacy DairyLive Anywhere capability with on-the-go herd data access. No APIs, SDKs, MCP servers, or proprietary AI/ML components are disclosed; the stack reads as a conventional modular on-premise/cloud herd management application supported by integrations documentation.
UNIFORM-Agri monetizes through annual software subscriptions on a quote-based, non-publicly-disclosed pricing model. Go-to-market is sales-led: the company offers free web demos, runs webinars (including sessions targeted at transitioning DairyLive users in the USA and Canada), and operates dedicated helpdesk numbers for North America (1-800-642-5808 and 1-866-807-6111) and International (+31 592 394929). Marketing is multi-channel and includes a knowledge blog, demo videos, customer testimonials, the UNIFORM Academy training portal, and Facebook. Distribution is direct via the company website and the helpdesk infrastructure, serving a long tail of more than 17,000 SMB dairy, beef, and goat farmers globally.
DairyLive firmographics
Firmographics- Name
- DairyLive
- Legal name
- DairyLive
- Website
- https://dairylive.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- DairyLive was a dairy herd management software company acquired by UNIFORM-Agri in 2024; its users are being migrated to UNIFORM's modular herd management software and UNIFORM App, serving 17,000+ SMB dairy, beef, and goat farmers globally on a subscription basis.
- Ownership category
- akta.pro rank
DairyLive industry classification
Industry- Product category
- Herd Management Software
- NAICS
- Dairy Cattle and Milk Production (112120)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Milking Systems & Parlors (Conventional, Rotary, Pipeline) (AFAAAIAA)
- akta.pro secondary industry
- Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)
Keywords
Where DairyLive is headquartered
LocationHeadquarters
- HQ city
- New Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DairyLive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Herd Management Software Subscriptions: UNIFORM-Agri generates revenue through software subscriptions for herd management. The company offers a modular system that can be tailored to customer needs, with special discounted rates available for transitioning DairyLive users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard herd management software subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
DairyLive product offering
Product offeringCore offering
DairyLive was a cloud-based herd management software for dairy farmers. Following acquisition by UNIFORM-Agri, the DairyLive Anywhere product was discontinued after October 1, 2024, and customers are being migrated to UNIFORM-Agri's modular herd management software suite, which includes the UNIFORM herd management program (covering dairy cows, beef, and goats), the UNIFORM App mobile companion, and specialized multi-herd versions for consultants, breed advisors, AI companies, and milk recording organizations.
Product overview
DairyLive was an independent dairy herd management software company that was acquired by UNIFORM-Agri in 2024. The acquired DairyLive product has been discontinued (DairyLive Anywhere ended October 1, 2024) and users are being migrated to UNIFORM-Agri's product portfolio. UNIFORM-Agri offers a modular herd management ecosystem consisting of the core UNIFORM herd management software (for dairy cows, beef, and goats), the UNIFORM App mobile companion, and specialized solutions for consultants, AI companies, breed advisors, and milk recording organizations. The portfolio follows a modular architecture that can be tailored to customers' needs.
Differentiator
Problem solved
Functional benefit
Products and services
- DairyLive (acquired brand / legacy product) Dairy herd management software formerly offered as a cloud-based solution for dairy farmers in the USA and Canada. Following acquisition by UNIFORM-Agri, the standalone product has been discontinued and customers are being transitioned to UNIFORM herd management software.
- UNIFORM herd management software (dairy cow farmers) Comprehensive herd management program for dairy cow farmers providing a complete herd management package including data entry, action schedules, and analysis tools. The core product of UNIFORM-Agri with 40 years of development and 17,000+ users worldwide.
- UNIFORM App Mobile application companion to UNIFORM herd management software that enables dairy farmers to access and manage herd data on the go, providing enhanced functionality over the legacy DairyLive Anywhere product.
- UNIFORM herd management software (beef farmers) Herd management software variant tailored for beef farmers to manage suckling herds, part of UNIFORM-Agri's modular product offering.
- UNIFORM herd management software (dairy goat farmers) Herd management software for dairy goat farmers offering goat-specific herd performance tracking, part of UNIFORM-Agri's modular portfolio.
- UNIFORM Multi-herd Software (for consultants) Multi-herd version of UNIFORM-Agri's herd management software designed as a solution for consultants in the dairy industry who manage multiple client herds.
- UNIFORM for breed advisors Herd management tools designed for breed advisors to support breed improvement tracking and advisory workflows across dairy farms.
- UNIFORM for AI companies Software solutions tailored for AI companies in the dairy industry, enabling integration with on-farm herd data to power AI-driven dairy services.
- UNIFORM for milk recording organizations Software solutions designed for milk recording organizations and milk test companies to manage milk recording data and analytics.
Quantifiable outcome
- Over 17,000 users have changed the way they farm, saving time and optimizing milking performance
Companies that use DairyLive
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
DairyLive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DairyLive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UNIFORM-AgricoreUNIFORM-Agri acquired DairyLive, bringing DairyLive users into the UNIFORM herd management ecosystem. DairyLive Anywhere was discontinued after October 1, 2024, with UNIFORM providing migration support and special discounted rates for transitioning customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DairyLive competitors and assessment
Company assessmentDirect peers
- DairyComp (Valley Agricultural Software / VAS): DairyComp is one of the most widely used on-farm dairy herd management software platforms globally. It is directly comparable to UNIFORM/DairyLive in serving dairy cow farmers with data entry, action lists, and reproductive and production analysis.
- UNIFORM-Agri: Parent company and operator of the UNIFORM herd management platform. Following the DairyLive acquisition, UNIFORM-Agri effectively owns and sells what was DairyLive's product, making it the most directly comparable peer in dairy herd management software.
- AfiMilk (S.A.E. Afikim): Israeli dairy management software and milking parlor intelligence provider. AfiMilk offers herd management software closely overlapping with UNIFORM/DairyLive, combined with parlor hardware and sensors — a key competitor in the precision-dairy stack.
Emerging players
- CRV: Dutch cattle breeding cooperative offering herd management and decision-support tools to dairy farmers. Overlaps with UNIFORM/DairyLive on data-driven dairy herd management, particularly in the Dutch and broader European market.
- Nedap Livestock Management (CowControl): Nedap CowControl focuses on cow location, health monitoring, and herd-level analytics. Comparable to UNIFORM/DairyLive in serving dairy farmers with herd intelligence, though with a stronger sensor/hardware emphasis than traditional herd management software.
Broad incumbents
- Lely (Lely Horizon): Dutch dairy automation leader with the Lely Horizon software platform tying together its milking robots and farm sensors. Competes with UNIFORM/DairyLive on integrated dairy herd management, particularly in Northwestern Europe where UNIFORM is also strong.
- DeLaval (DelPro): Global dairy equipment incumbent offering DelPro herd management software alongside milking systems, robots, and farm infrastructure. Overlaps with UNIFORM/DairyLive on herd management functionality but competes from a much broader hardware-anchored portfolio.
- GEA (DairyNet / DairyPlan): Global dairy equipment major offering DairyPlan/DairyNet herd management software integrated with its parlor and milking robot systems. Comparable to UNIFORM/DairyLive as a full-stack dairy management solution provider.
- BouMatic: Dairy equipment and software provider offering herd management capabilities alongside milking parlors and cooling systems. Comparable as a broader dairy solutions player with overlapping herd management functionality.
- MSD Animal Health (Allflex Livestock Intelligence): Livestock monitoring and identification provider with dairy-specific herd management and health analytics. Comparable to UNIFORM/DairyLive in serving the precision-dairy software layer, with broader species coverage and global reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DairyLive financial estimates
Financial estimateRevenue estimate
Valuation estimate
DairyLive leadership team
Management profileNumber of profiles
DairyLive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DairyLive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DairyLive
What does DairyLive do?
DairyLive was a cloud-based herd management software for dairy farmers. Following acquisition by UNIFORM-Agri, the DairyLive Anywhere product was discontinued after October 1, 2024, and customers are being migrated to UNIFORM-Agri's modular herd management software suite, which includes the UNIFORM herd management program (covering dairy cows, beef, and goats), the UNIFORM App mobile companion, and specialized multi-herd versions for consultants, breed advisors, AI companies, and milk recording organizations.
Is DairyLive a public or private company?
DairyLive is a private company. It is classified as corporate owned and is currently acquired.
When was DairyLive founded?
DairyLive was founded in 1999. It employs 11 to 50 people.
Where is DairyLive based?
DairyLive is headquartered in New Richmond, United States, in the North America region.
How does DairyLive make money?
One revenue line is on record: herd Management Software Subscriptions.
Who are DairyLive's main competitors?
Direct peers on record are DairyComp (Valley Agricultural Software / VAS), UNIFORM-Agri and AfiMilk (S.A.E. Afikim). Emerging players are CRV and Nedap Livestock Management (CowControl). Broad incumbents are Lely (Lely Horizon), DeLaval (DelPro), GEA (DairyNet / DairyPlan), BouMatic and MSD Animal Health (Allflex Livestock Intelligence).
Does DairyLive have an API?
No public API is recorded for DairyLive.
What industry is DairyLive in?
DairyLive's product category is Herd Management Software. Its primary akta.pro industry code is AFAAAIAA, Milking Systems & Parlors (Conventional, Rotary, Pipeline), with a secondary code of AFAEACAO, Dairy Farm Data, Monitoring & Precision Dairy Operations. Its NAICS code is 112120 and its SIC code is 700.