UNIFORM-Agri
UNIFORM-Agri is a Dutch SaaS company founded in 1986 that provides modular herd management software for dairy, beef, and goat farmers worldwide, serving over 18,000 users across 10+ countries through integrated cloud, desktop, and mobile applications.
- Company typePrivate
- Founded1986
- HeadquartersAssen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UNIFORM-Agri does
UNIFORM-Agri B.V. is a privately held Dutch software company founded in 1986 in Assen, the Netherlands, originally as an agricultural spin-off from an accounting software company. It develops modular herd management software serving dairy, beef, and goat farmers, and sells specialized variants for consultants, breed advisors, milk recording organizations, and (as a data supplier) AI companies. Its portfolio includes the core UNIFORM herd management platform, UNIFORM Beef, UNIFORM Goat, the multi-herd UNIFORM Consultant (nearly 1,700 registered users and over 12 million animals in its cloud database), the UNIFORM App for mobile access, the UNIFORM Academy learning platform, Milk Test Manager back-office software, and the DairyLive product acquired from the United States in November 2022.
UNIFORM-Agri firmographics
Firmographics- Name
- UNIFORM-Agri
- Legal name
- UNIFORM-Agri B.V.
- Website
- https://uniform-agri.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UNIFORM-Agri is a Dutch SaaS company founded in 1986 that provides modular herd management software for dairy, beef, and goat farmers worldwide, serving over 18,000 users across 10+ countries through integrated cloud, desktop, and mobile applications.
- Ownership category
- akta.pro rank
UNIFORM-Agri industry classification
Industry- Product category
- Agricultural / Farm Management Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where UNIFORM-Agri is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
UNIFORM-Agri business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: UNIFORM-Agri operates as a subscription-based Software as a Service (SaaS) model, providing herd management software to dairy, beef, and goat farmers on a recurring subscription basis. Payments processed via SEPA direct debit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based subscription pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
UNIFORM-Agri product offering
Product offeringCore offering
UNIFORM-Agri develops and sells modular herd management software for dairy cow, beef, and goat farmers, with specialised versions for consultants and milk recording organisations. The cloud-based platform aggregates data from milking robots, activity monitors, genetics providers, and milk recording bodies into a unified view, and is sold on a recurring subscription basis with desktop and mobile applications in multiple languages.
Product overview
UNIFORM-Agri is a herd management software company offering a modular, multi-product portfolio centred on its core UNIFORM herd management software for dairy cows, with specialised versions for beef cattle (UNIFORM Beef) and dairy goats (UNIFORM Goat). The suite includes UNIFORM Consultant, a multi-herd advisory platform for dairy industry consultants with nearly 1,700 users and a cloud database of over 12 million animals; the UNIFORM App, a mobile companion for farm data access; UNIFORM Academy, an online learning platform; and Milk Test Manager (MTM), back-office software for milk recording organisations. The software integrates with external hardware and data systems including milking robots, activity monitors, Nedap Now, Zoetis CLARIFIDE Plus, Fullwood JOZ, and GEA. UNIFORM-Agri acquired US-based DairyLive in 2022 to expand into the Western Hemisphere. All programs are available in multiple languages (English, Dutch, French, German, Spanish, Italian, Danish, and more) and are sold and supported globally.
Differentiator
Problem solved
Functional benefit
Brands
- UNIFORM: Core herd management software brand for dairy, beef, and goat farmers
- UNIFORM Consultant
- UNIFORM App
- DairyLive
- UNIFORM Academy
Products and services
- UNIFORM Herd Management Software (Dairy) UNIFORM-Agri's core herd management software for dairy cow farmers, delivering the complete herd management package including data entry, reporting, fertility and health analysis, and production tracking. All programs are modular and can be tailored to customer needs.
- UNIFORM Beef The beef version of UNIFORM-Agri software, a herd management program tailored to manage suckling herds for beef farmers. Based on the same principles as the dairy cow program but adapted specifically for beef cattle management.
- UNIFORM Goat A herd management program for dairy goat farmers, based on the same principles as the dairy cow program but adapted specifically for goats. Includes logical data entry and robust reports to analyse goat herds.
- UNIFORM Consultant A multi-herd version of the UNIFORM program designed as a comprehensive solution for consultants and advisors in the dairy industry. Allows consultants to manage and advise multiple farms efficiently, featuring farm and group comparison, a consultant dashboard, individual herd analysis, and PDF export capabilities.
- UNIFORM App A mobile application installable on multiple smartphones and tablets. Allows farmers to view and add animal information instantly from any location, with no permanent internet connection required. Features an attention list and a dashboard with key figures.
- DairyLive A US-based herd management provider acquired by UNIFORM-Agri in November 2022 to provide stability for DairyLive users and expand UNIFORM-Agri's presence in the Western Hemisphere; retained as a brand within the UNIFORM-Agri portfolio.
- UNIFORM Milk Test Manager (MTM) Back-office software developed by UNIFORM-Agri for milk recording organisations, enabling them to administer and manage milk testing data efficiently and exchange data with on-farm herd management systems.
Quantifiable outcome
- Over 18,000 farming operations worldwide rely on the platform for herd management
Companies that use UNIFORM-Agri
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
UNIFORM-Agri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
UNIFORM-Agri partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, regional, pilot and strategic.
- Fullwood JOZcoreReal-time data integration with Fullwood JOZ milking systems, allowing immediate access to milking data within the UNIFORM-Agri platform.
- Dimap (Colombia)regionalRegional partnership in Colombia for distribution and support of UNIFORM-Agri products in the South American market.
- SproutfullpilotSustainability pilot partnership exploring environmental impact tracking and sustainability metrics integration for dairy farming operations.
- ZoetiscoreGlobal Genetics Partnership integrating CLARIFIDE Plus genetic evaluation tool, enabling farmers to make data-driven breeding decisions using genetic indexes combined with herd management data.
- DeLaval GroupcorePartnership through iDDEN (Interoperable Data & Device Exchange Network) enabling seamless data exchange between DeLaval equipment and UNIFORM-Agri software.
- 365FarmNetcorePartnership for farm management software integration, connecting UNIFORM-Agri herd data with broader farm management and crop planning systems.
- FarmTracestrategicStrategic partnership for farm management data exchange and collaboration, enhancing traceability capabilities for agricultural operations.
- DairyLivecoreAcquisition of DairyLive platform in 2022, expanding UNIFORM-Agri's dairy farming management capabilities and customer base.
- Nedap NowcoreIntegration partnership providing health and fertility monitoring insights from Nedap Now sensors integrated directly into the UNIFORM-Agri platform for real-time animal welfare tracking.
- GEAcoreInterface partnership for herd management systems compatibility with GEA milking and farm equipment, ensuring interoperability across equipment brands.
- EldacoreSoftware acquisition for specialized goat and sheep farming management, expanding UNIFORM-Agri's capabilities beyond traditional dairy and beef cattle.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
UNIFORM-Agri competitors and assessment
Company assessmentDirect peers
- Afimilk: Israeli dairy herd management software company offering a comprehensive platform for dairy farmers with milking, health, fertility, and production analytics — directly comparable to UNIFORM-Agri's core dairy offering across global markets.
- DairyComp (DRMS): US-based provider of DairyComp herd management software widely used by North American dairy operations, competing head-to-head with UNIFORM-Agri/DairyLive in the US market for dairy record-keeping and analytics.
- BoviSync: Cloud-based dairy management SaaS targeting small and mid-sized dairy farms in North America, with similar herd record functionality and integration approach to UNIFORM-Agri's UNIFORM Dairy platform.
- CattleMax: Beef cattle record-keeping and herd management software company serving cow-calf and seedstock producers; competes directly with UNIFORM Beef for the same beef farmer segment in North America.
- VAS (Valley Agricultural Software): Long-established US dairy and livestock management software provider with herd records, dairy parlor interfaces, and on-farm accounting — overlapping with UNIFORM-Agri's UNIFORM Dairy and Milk Test Manager products.
Broad incumbents
- DeLaval (DelPro): Global milking equipment manufacturer whose DelPro farm management software competes with UNIFORM-Agri; partners via iDDEN but also offers a vertically integrated alternative that farmers may choose instead.
- GEA (DairyPlan / DairyNet): Large dairy equipment OEM offering GEA DairyPlan/DairyNet herd management software bundled with its milking and cooling systems; competes with UNIFORM-Agri but also maintains an interface partnership.
- Lely (Lely Horizon / T4C): Robotic milking and dairy equipment leader whose Lely Horizon/T4C management platform competes with UNIFORM-Agri, particularly in European markets with high Lely robot penetration.
- ISAGRI: Major French agricultural software group offering farm management, accounting, and herd management solutions across Europe; competes with UNIFORM-Agri in the French and Benelux dairy software market.
Emerging players
- FarmWizard: UK-based cloud herd management platform serving dairy and beef farmers with mobile-first record-keeping; smaller scale than UNIFORM-Agri but overlapping target customers and SaaS model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UNIFORM-Agri social profiles
Digital presenceUNIFORM-Agri financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNIFORM-Agri leadership team
Management profileNumber of profiles
Profiles10 records
UNIFORM-Agri subsidiaries and ownership
Company hierarchySubsidiaries1 record
UNIFORM-Agri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNIFORM-Agri M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNIFORM-Agri
What does UNIFORM-Agri do?
UNIFORM-Agri develops and sells modular herd management software for dairy cow, beef, and goat farmers, with specialised versions for consultants and milk recording organisations. The cloud-based platform aggregates data from milking robots, activity monitors, genetics providers, and milk recording bodies into a unified view, and is sold on a recurring subscription basis with desktop and mobile applications in multiple languages.
Is UNIFORM-Agri a public or private company?
UNIFORM-Agri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UNIFORM-Agri founded?
UNIFORM-Agri was founded in 1986. It employs 51 to 100 people.
Where is UNIFORM-Agri based?
UNIFORM-Agri is headquartered in Assen, Netherlands, in the Europe region.
How does UNIFORM-Agri make money?
One revenue line is on record: saaS Subscription.
Who are UNIFORM-Agri's main competitors?
Direct peers on record are Afimilk, DairyComp (DRMS), BoviSync, CattleMax and VAS (Valley Agricultural Software). Broad incumbents are DeLaval (DelPro), GEA (DairyPlan / DairyNet), Lely (Lely Horizon / T4C) and ISAGRI. FarmWizard is listed as an emerging player.
Does UNIFORM-Agri have an API?
No public API is recorded for UNIFORM-Agri.
What industry is UNIFORM-Agri in?
UNIFORM-Agri's product category is Agricultural / Farm Management Software. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its SIC code is 700.