ARBOR PLACE

What ARBOR PLACE does

Arbor Place is a residential memory care facility located in Rockville, Maryland, purpose-built for seniors living with dementia, Alzheimer's disease, and other cognitive impairments. Founded in 1998 by geriatric psychiatrist Dr. Walter H. Fanburg and Eileen Fanburg, the facility operates as a single-level, 16-resident small home under the legal entity Geriatric Care Facilities, LLC, a privately held Maryland company with no external investors. Care is delivered 24 hours a day with a high staff-to-resident ratio, supported by long-tenured caregivers (many with 10-15+ years of service) and operational technology that includes live-stream video monitoring of common areas for family transparency.

The service mix spans the dementia-care continuum: long-term memory care, respite care, assisted senior care, Alzheimer's and dementia specialty care, and coordination with external hospice partners. Pricing is structured as monthly all-inclusive residential fees; no rates are publicly disclosed and customer acquisition is driven by family referrals, eldercare professional relationships, and a community liaison outreach function rather than paid performance marketing.

The operating model emphasizes aging in place, meaning residents are not transferred as their cognitive needs progress; this is paired with a family-owned, financially conservative capital structure (no external investors, no observed funding events) and a fixed 16-bed ceiling. There are no disclosed AI/ML systems; the technology footprint is limited to live-stream video, standard healthcare operations tooling, and a company website — the differentiated capability is physician-led clinical leadership and staff longevity rather than software automation.

Name

ARBOR PLACE

Legal name

Geriatric Care Facilities, LLC

Website

https://arborpl.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Arbor Place is a privately-owned, 16-bed residential memory care home in Rockville, Maryland, founded in 1998 by geriatric psychiatrist Dr. Walter H. Fanburg, providing dementia and Alzheimer's care to seniors in the greater Washington D.C. metro area.

Ownership category

akta.pro rank

Product category

Residential Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industry

Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Dementia memory care
• Residential memory care
• Alzheimers care services
• Hospice care coordination
• Assisted senior care

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Memory Care Services: Arbor Place generates revenue through monthly residential fees for memory care services. The facility provides all-inclusive care including licensed nursing, medication management, meals, activities, and personal care assistance within the residential setting. No private duty aide fees are charged as comprehensive staffing is included in the model. Hospice services when needed are coordinated with outside providers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Arbor Place provides residential memory care for up to 16 residents in a single-site, purpose-built home in Rockville, Maryland, offering round-the-clock licensed nursing, medication management, dementia-specific engagement, and personal care for individuals with Alzheimer's and other dementias across all stages of the disease, including hospice care coordination. The all-inclusive monthly model includes caregiving, meals, activities, and continuous clinical oversight, with no private duty aide fees.

Product overview

Arbor Place is a single-site, 16-resident residential memory care community in Rockville, MD, founded in 1998 by geriatric psychiatrist Walter H. Fanburg, MD. The community offers a unified model of medically focused dementia and memory care that spans the full disease continuum—from mild cognitive impairment through advanced dementia and hospice care—within one consistent home environment. Core service offerings include dementia care services, Alzheimer's care, assisted senior care, hospice care services, and respite care. All services share the same physical setting, care team, nursing staff, and operational model; residents receive round-the-clock licensed nursing (RN/LPN), live-stream CCTV monitoring, purpose-built single-level housing, and an aging-in-place approach that eliminates the need for private duty aides or transitions to other facilities as needs escalate.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbor Place Memory Care A medically focused, 16-resident memory care home in Rockville, MD, providing round-the-clock licensed nursing care for individuals with dementia and related cognitive conditions. Designed by a geriatric psychiatrist with continuous clinical oversight, live-stream monitoring, and an aging-in-place model where residents remain as care needs evolve.
• Dementia Care Services Comprehensive dementia care supporting individuals with Alzheimer's disease, Lewy body dementia, frontotemporal dementia, vascular dementia, Parkinson's disease dementia, and stroke-related cognitive impairment across all stages of the disease.
• Hospice Care Services End-of-life hospice care coordination delivered within the Arbor Place residence in partnership with external hospice providers, allowing residents to remain in familiar surroundings with their existing care team.
• Respite Care Short-term memory care stays providing compassionate, specialized care for individuals with dementia or Alzheimer's, offering family caregivers temporary relief while their loved one receives personalized attention in a safe environment.
• Alzheimer's Care Specialized care for individuals with Alzheimer's disease, providing comprehensive cognitive support from early-stage impairment through late-stage dementia, including medication management, fall-risk monitoring, and behavioral support.
• Assisted Senior Care Personalized assistance with daily activities, medication management, and mobility support for seniors requiring hands-on care, delivered within the same residential setting as memory care services.

Quantifiable outcome

• Zero transfers to other facilities required as dementia progresses
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Outside Hospice ProviderssupportingOthersArbor Place coordinates with outside hospice providers when hospice care becomes appropriate for residents. Hospice services can be delivered within Arbor Place so residents can remain in familiar surroundings with the same care team, allowing for seamless end-of-life care transitions.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Atria Senior Living: National senior living operator with Life Guidance memory care programming. Comparable in offering structured dementia care within assisted living settings, though at significantly larger scale than Arbor Place.
• Sunrise Senior Living: Large national senior living operator with dedicated memory care neighborhoods (Reminiscence). Overlaps Arbor Place's clinical and environmental design principles but operates at much greater scale across broader geographies.
• Brookdale Senior Living: Largest U.S. senior living operator with memory care offerings (Clare Bridge program). Comparable in core service category but operates at portfolio scale with mixed service levels and broader customer segments.
• Five Star Senior Living: National senior living provider with memory care (Bridge to Rediscovery) across its communities. Comparable in offering dedicated dementia programming as part of an assisted living portfolio, but with broader operational footprint.

Direct peers

• Silverado Senior Living: Specialty memory care operator with multiple dedicated dementia communities, comparable to Arbor Place in clinical focus and small-home design philosophy. Both emphasize licensed nursing presence and aging-in-place for memory care residents.
• Bickford Senior Living: Mid-size family-inspired senior living operator with a dedicated memory care branch (Bickford of...). Similar to Arbor Place in prioritizing intimate, relationship-driven care environments and clinical oversight in memory care settings.
• Aegis Living: Assisted living and memory care provider with communities in the Western U.S. Comparable in focus on small, thoughtfully designed memory care neighborhoods with high staffing ratios and clinical leadership.
• Belmont Village Senior Living: Upscale senior living operator with a strong memory care program and purpose-built dementia neighborhoods. Comparable to Arbor Place in premium positioning, clinical oversight model, and focus on affluent suburban markets.
• The Arbor Company: Senior living operator with assisted living and memory care communities across the Southeast. Shares the 'Arbor' brand space and comparable emphasis on dedicated memory care programming within a residential setting.
• Country Meadows Retirement Communities: Family-founded, multi-location senior living provider in the Mid-Atlantic with a memory care focus. Directly comparable to Arbor Place in regional positioning, family-led culture, and continuum-of-care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArborPlaceRockville
• LinkedInlinkedin.com/company/arbor-place-dementia-care
• Instagraminstagram.com/arborplacememorycare
• Xx.com/arborplacemd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARBOR PLACE