Falcon Signs

What Falcon Signs does

Falcon Signs is a privately held, owner-operated custom signage business headquartered at 1634 S.E. 47th Street #19 in Cape Coral, Florida, founded in 1969 and currently owned by Martin Wolonosky. The company produces hand-lettered and vinyl graphic signage for commercial customers in Southwest Florida, serving Lee, Charlotte, Collier, and Sarasota counties. Its core product set spans vehicle lettering and fleet graphics, real estate and construction site signs, banners and magnetic signs, storefront plastic and foam letters, and window and door lettering, with multiple substrate options including MDO Board, Max Metal, Coroplast, and Alumicore to address varied durability and price requirements. There is no proprietary software platform; production is crafts-based using established sign-making materials and techniques.

Falcon Signs operates a quote-based, project-by-project revenue model with no recurring contracts or subscription offerings. Customers request quotes via phone (239.542.3436) or website form, supply specifications (material, size, color, font, single/double sided, artwork) and receive pricing within 48-72 hours. Pricing is not publicly disclosed and the company runs promotional discounting such as the BANNER20 code (20% off any banner order). Two revenue streams are evident: one-time product sales of custom signage and ancillary design/artwork consultation services bundled into projects. Distribution is purely direct, with no e-commerce checkout, no third-party reseller channel, and no software integrations.

The customer base is composed of SMBs across three primary use cases: vehicle fleet owners, real estate and construction firms, and storefront/commercial establishments, with event and promotional signage as a secondary segment. Go-to-market is sales-led and local, relying on the company website, direct phone outreach, customer testimonials as social proof, and word-of-mouth referrals within the regional market. The company has no external funding, no parent organization, no patents or trademarks, no disclosed partnerships, and no reported headcount.

Name

Falcon Signs

Legal name

Falcon Signs

Website

https://falconsigns.net

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Falcon Signs is a privately held, owner-operated custom signage business in Cape Coral, Florida, producing hand-lettered and vinyl graphics signage for SMBs across Southwest Florida since 1969.

Ownership category

akta.pro rank

Product category

Custom Signage Manufacturing

NAICS

Sign Manufacturing (33995), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Custom signage services
• Vinyl lettering graphics
• Vehicle graphics design
• Real estate signs
• Storefront sign fabrication

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Signage Sales: Falcon Signs generates revenue through one-time product sales of custom signage. Customers order individual signage products (vehicle graphics, banners, real estate signs, storefront signs) with no recurring revenue model. The company accepts quote-based orders with customization options for materials, size, color, and artwork.
2. Design and Artwork Services: The company provides design consultation and artwork services as part of their signage offerings, helping customers develop appropriate signage solutions within their budget constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Falcon Signs designs, fabricates, and installs custom signage for businesses across Southwest Florida, including vehicle lettering and graphics, real estate and construction signs, banners and magnetic signs, storefront signs in plastic and foam, and window and door vinyl lettering. Orders are quote-based with customers specifying material, size, color, font, and artwork, with quotes typically returned within 48-72 hours. The company also offers promotional incentives such as a 20% discount code (BANNER20) on banner orders.

Product overview

Falcon Signs is a traditional sign-making company offering custom signage products and services for businesses in Southwest Florida. The company provides a comprehensive range of sign products including vehicle lettering and graphics, real estate and construction signs, banners, storefront signs, and window graphics. The company specializes in hand-lettering and vinyl graphics, with various substrate options available including MDO Board, Max Metal, Coroplast, and Alumicore materials. The product portfolio is organized as individual service offerings rather than a unified platform with modules.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customers report increased business calls following vehicle graphics installation (e.g., B.A.P. noticed an increase in calls after a few weeks of being on the road)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SpeedPro Imaging: Large-format graphics franchise producing vehicle wraps, banners, wall murals, and event signage. Closely aligned on large-format graphics production and SMB customer base.
• Signarama: Franchise sign company offering custom signage, vehicle wraps, banners, and storefront signs. Operates the same horizontal SMB-focused model as Falcon Signs but with global franchise scale.
• FASTSIGNS: National franchise network producing custom signs, vehicle graphics, banners, and storefront signage for SMBs. Directly comparable business model and product offering, with broader geographic coverage.

Emerging players

• BuildASign: Online custom sign and banner printer serving SMBs nationally. Competes with Falcon Signs on real estate signs, banners, and promotional signage with self-serve online ordering.
• Signs.com: Online custom signage platform offering yard signs, banners, vehicle decals, and storefront signs with instant online ordering. Disrupts the manual quote-based model that Falcon Signs relies on.
• Yard Sign Plus: Specialty online producer of custom yard signs, real estate signs, and corrugated plastic signage. Directly competes with Falcon Signs' real estate and construction sign segment via online ordering.
• 48HourPrint.com: Online large-format and digital printing company producing banners, signs, vehicle wraps, and trade show graphics. Competes with Falcon Signs on large-format printing with online ordering and faster turnaround.

Broad incumbents

• Minuteman Press: Print and signage franchise producing commercial printing, signs, banners, and marketing collateral for local SMBs. Overlaps with Falcon Signs in sign fabrication but offers broader print services.
• Allegra Marketing Print Mail: Franchise network providing printing, signage, and direct mail services to local businesses. Comparable SMB customer base with broader service portfolio than Falcon Signs.
• Vistaprint (Cimpress): Large online printing platform offering signage, banners, vehicle graphics, and storefront signs. Competes broadly on SMB signage needs through digital self-service rather than local hand-lettering craftsmanship.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon Signs