Mediq Norge

What Mediq Norge does

Mediq Norge AS is a B2B medical equipment, consumables, and clinical nutrition distributor serving Norwegian healthcare institutions. The company operates the mediqnorge.no e-commerce platform, which carries over 16,000 SKUs across more than 20 categories including anesthesia and intensive care, diagnostics and monitoring, wound care, stoma and irrigation, diabetes, laboratory supplies, infection control, infusion and injection, incontinence and urology, oxygen therapy, surgery, plaster and casting, and clinical nutrition. It also distributes patient-room furniture and equipment such as care beds, pressure-relieving mattresses, seating cushions, positioning aids, electric turning sheets, gynecological and delivery beds, transfer aids, and height-adjustable kitchen units. Customers include public and private hospitals, private clinics, general practitioner offices, municipal primary health services, the Norwegian Armed Forces, and international humanitarian aid organizations served through dealer networks.

The company is a wholly-owned subsidiary of the Netherlands-headquartered Mediq Group, which employs approximately 3,000 people across several European countries. Mediq Norge traces its operating history to 1913 (as Apotekernes Fællesindkjøp AS), became part of Norsk Medisinaldepot in 1992, and was reorganized under the Mediq Norge AS name in 2009. The Norwegian entity holds ISO 9001:2015 and ISO 14001:2015 certifications and is a member of Etisk Handel Norge, Grønt Punkt Norge, and NORSIRK. Its proprietary Care to Care sustainable product line grew from 10% to 31% of own-brand revenue in 2025.

Mediq Norge generates revenue primarily through one-time B2B sales of medical equipment and supplies, with supplementary revenue from proprietary own-brand products and delivery/logistics fees. B2B customers access favorable pricing through registered accounts with annual or transaction-based billing. Distribution combines direct enterprise sales (field representatives for hospitals and clinics), the e-commerce storefront for routine reordering, and dealer networks for defense and international aid channels. Marketing is conducted through the e-commerce site, LinkedIn, email newsletters, and content marketing (professional guides on topics such as hand care, glove selection, and procurement efficiency). The B2B portal adds workflow stickiness via the Mitt Mediq user-administration system and customizable favorites lists for one-click reordering.

Name

Mediq Norge

Legal name

Mediq Norge AS

Website

https://mediqnorge.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediq Norge AS is a B2B distributor of medical equipment, consumables, and clinical nutrition serving Norwegian hospitals, clinics, doctor's offices, primary health services, the Norwegian Armed Forces, and international aid buyers via a 16,000+ SKU e-commerce platform and direct sales.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical equipment distribution
• Clinical nutrition supplies
• Healthcare procurement solutions
• Medical consumables supply
• Hospital supplies distributor

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment and Supplies Sales: Core revenue stream from selling medical equipment, consumables, and clinical nutrition products to healthcare institutions including hospitals, clinics, and doctor's offices. Products span 20+ categories including anesthesia, diagnostics, wound care, compression, andostomy.
2. Own Brand Products: Development and sale of proprietary brand products under Mediq's own label, offering quality products at competitive prices.
3. Delivery and Logistics Services: Revenue from delivery services including free freight for orders over 1,500 NOK ex VAT, and fees for smaller orders. Rush orders and express delivery billed at actual cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mediq Norge AS distributes medical equipment, consumables, and clinical nutrition products to Norwegian healthcare institutions through a B2B e-commerce platform and direct field sales. The catalog spans 20+ product categories (anesthesia, wound care, diagnostics, diabetes, stoma care, laboratory, patient room furniture, defense/emergency solutions) and is complemented by the proprietary Mediq Own Brand product line including the Care to Care sustainable range.

Product overview

Mediq Norge operates as a comprehensive B2B medical equipment and supplies distributor offering 20+ product categories across medical equipment, consumables, clinical nutrition, and healthcare furniture. The core offering is the Mediq Nettbutikk (Online Store) B2B e-commerce platform which provides access to over 16,000 products. The portfolio includes own-brand products (Mediq Own Brand) alongside third-party branded medical equipment. Key product categories include: beds and mattresses (pleiesenger, madrasser including foam/hybrid/air mattresses from Dyna-Form, CuroCell, and Tidewave); patient room furniture (sitteputer like Contur/Consept series, positioning aids from Curera, hjertebrett, nattbord, senge- og lesebord, stoler including Fero and Pura); gynecological/delivery equipment (AVE 2 fødeseng, Graciella, Gracie); accessibility solutions (Pressalit INDIVO height-adjustable kitchen units); wound care (sårbehandling, bandasjer); diabetes products; laboratory equipment; anesthesia/intensive care; and defense/emergency solutions. The company serves hospitals, private clinics, medical offices, primary healthcare, and defense sectors through direct delivery and dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediq Nettbutikk (B2B E-commerce Platform) B2B e-commerce platform that enables Norwegian healthcare institutions to order medical equipment, consumables, and clinical nutrition products online, with proprietary tools for user administration and rapid reordering.
• Mediq Own Brand (Egne merkevarer) with Care to Care Range Proprietary brand of medical consumables developed by Mediq, including the Care to Care sustainable product line featuring environmental certifications (recycled content, environmental certification, reusable design). Targets healthcare institutions seeking quality own-brand alternatives at competitive prices.
• Forsvarsløsninger (Defense Solutions) Medical equipment, first aid, and trauma supplies packaged for military and defense applications, supplied to the Norwegian Armed Forces and distributed through an extensive dealer network.
• Beredskapsløsninger (Emergency Preparedness Solutions) Emergency and disaster response medical supplies for international aid organizations, delivered via dealer networks for rapid deployment.

Quantifiable outcome

• Care to Care sustainable product sales increased from 10% to 31% of own brand revenue in 2025
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Etisk Handel Norge (Ethical Trade Norway)coreOthersMediq Norge is a member of Ethical Trade Norway and conducts due diligence assessments in accordance with Norwegian transparency law. Through this membership, the company follows up on risks related to working conditions, human rights, corruption and environment.
• Grønt Punkt NorgeminorOthersMediq Norge is a member of Grønt Punkt Norge contributing to collection and recycling of packaging materials.
• NORSIRKminorOthersMediq Norge is certified with NORSIRK for responsible collection and recycling of batteries and electronic waste (EE-avfall).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Owens & Minor: Global medical supply distribution and healthcare logistics company serving hospitals and providers with medical-surgical supplies. Comparable broad-line medical distribution overlap with Mediq Norge's hospital-procurement business, though primarily North American footprint.
• Medline Industries: Largest privately held US medical supply manufacturer and distributor, with growing European footprint across gloves, wound care, textiles, and medical consumables — directly competitive categories for Mediq's smittevern, sårbehandling, and consumables lines.
• Henry Schein: Global B2B distributor of medical, dental, and animal-health supplies serving office-based practitioners, dental, and healthcare systems. A broad incumbent whose medical supply portfolio overlaps Mediq's range but with materially broader geographic and category reach.
• McKesson Medical-Surgical: US-headquartered medical-surgical supply distributor serving physician offices, surgery centers, and hospitals with a broad consumables and equipment catalog. Competes in the same B2B medical distribution category as Mediq Norge but at significantly larger global scale.

Direct peers

• Mölnlycke Health Care: Swedish-headquartered provider of wound care and surgical solutions with strong Nordic hospital presence. Their wound care and surgical consumables directly overlap with Mediq Norge's sårbehandling and kirurgi/operasjon categories.
• Coloplast: Danish-headquartered medical device company specializing in ostomy, wound, continence, and skin care products — categories that overlap with Mediq's stoma/irrigation, wound care, and hjelpemidler assortments. Both target Nordic hospital and home-care channels.
• Bouwin Medical: Dutch B2B medical supply distributor serving hospitals, care institutions, and home care with medical devices, consumables, and aids. Sibling-like distribution model and customer base to Mediq Norge within the broader Benelux/Northern European medical supply channel.
• Alliance Healthcare: European pharmaceutical and healthcare wholesale distributor (Walgreens Boots Alliance) with Norwegian and Nordic operations, supplying pharmacies, hospitals, and clinics. Overlaps directly with Mediq Norge's B2B drug and medical consumables distribution in Norway.
• PAUL HARTMANN: German medical and hygiene products specialist with strong wound care, incontinence, and surgical consumables portfolios. Comparable to Mediq Norge as a European medical consumables manufacturer/distributor serving hospitals and home care.
• OneMed: Nordic and Northern European B2B medical supply distributor serving hospitals, clinics, and primary care with a comparable product range (medical consumables, devices, and equipment). Operates in overlapping Nordic geographies with similar category coverage and contract-supply model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mediqnorge
• LinkedInlinkedin.com/company/mediq-norge-as
• Instagraminstagram.com/mediqnorge
• Xx.com/MediqNorge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediq Norge