Norsirk
Norsirk AS is a Norwegian government-approved producer responsibility organization managing extended producer responsibility for electrical and electronic equipment, batteries, and packaging on behalf of Norwegian producers, importers, and municipalities, operating since 1998 and now owned by Stena Metall AB.
- Company typePrivate
- Founded1998
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Norsirk does
Norsirk AS is a Norwegian, government-approved producer responsibility organization (PRO) licensed under the Waste Regulations (Avfallsforskriften) to manage extended producer responsibility (EPR) on behalf of producers and importers. Founded in 1998 and headquartered in Oslo, the company operates schemes across electrical and electronic equipment (EE, under the Elretur brand), batteries, and an unusually broad packaging portfolio covering plastic, EPS, paper, cardboard, metal, glass, beverage, wood, single-use plastics, agricultural plastic, fisheries and aquaculture plastics (effective 1 March 2027), and textiles (following EU's October 2025 framework).
Operationally, Norsirk controls the full EPR value chain through third-party collection, transport, and treatment partners (Stena Recycling, Revac, Swerec, BEWI, EPS Recycling Denmark) plus reuse partnerships (OsloKollega, Sirkular Gjenbruk). Its proprietary digital layer is the Norsirkportalen customer portal, used by members to register, report quantities placed on the Norwegian market, and track collection and recycling performance. The business is B2B, sales-led, and monetized via recurring environmental fees (miljøgebyr) differentiated by product type and packaging recyclability, with an added-on layer of advisory services — PPWR/CBAM compliance consulting, sustainability packaging advisory, courses, webinars, logistics coordination, and climate accounting. European coverage is provided through PRONEXA, and Nordic bundling through Nordic PRO Solutions.
In 2025 Stena Metall AB acquired 100% of Norsirk from a consortium of industry associations (Stiftelsen Elektronikkbransjen, Applia Norway, IKT Norge, Abelia), ending foundation ownership and embedding Norsirk in a global metals and recycling group. The company holds ISO 9001, ISO 14001, and DNV Avfallsforskriften certifications, has been named the #1 EE waste collector in Norway by the Norwegian Environment Agency, and reports a 97.5% recycling rate on EE waste and a 41.5% plastic packaging material recycling rate in 2025.
Norsirk firmographics
Firmographics- Name
- Norsirk
- Legal name
- NORSIRK AS
- Website
- https://norsirk.no
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norsirk AS is a Norwegian government-approved producer responsibility organization managing extended producer responsibility for electrical and electronic equipment, batteries, and packaging on behalf of Norwegian producers, importers, and municipalities, operating since 1998 and now owned by Stena Metall AB.
- Ownership category
- akta.pro rank
Norsirk industry classification
Industry- Product category
- Producer Responsibility Compliance Services
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)
- akta.pro secondary industries
- Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK), Supplier/Contractor Environmental Management & ISO 14001 Alignment (EUAHAIAI)
Keywords
Where Norsirk is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Norsirk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Producer Responsibility Membership Fees: Companies that produce or import EE products, batteries, or packaging pay membership fees (miljøgebyr/environmental fees) to Norsirk as a licensed producer responsibility organization. These fees fund the collection, transport, and recycling systems. The fees are based on the quantity of goods placed on the Norwegian market, with the fee structure differentiated based on recyclability of packaging materials.
- Consulting and Advisory Services: Norsirk offers consulting services on sustainable packaging, regulatory compliance (PPWR, CBAM, waste regulations), and circular economy strategy. They also conduct courses and webinars on various topics within circular economy and producer responsibility.
- Collection and Recycling Operations: Norsirk manages collection, transport, and recycling of EE waste, batteries, and all types of packaging (plastic, EPS, paper, cardboard, metal, glass, beverage packaging, wood, single-use plastics, agricultural plastic, fisheries and aquaculture plastic). Revenue is generated through environmental fees paid by producers, which fund the operational logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Producer responsibility membership for EE products, batteries, and packaging |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Norsirk product offering
Product offeringCore offering
Norsirk is a government-approved Norwegian producer responsibility organization (PRO) that operates the full compliance value chain for companies placing electrical and electronic (EE) products, batteries, and packaging materials on the Norwegian market. The company manages collection, transport, recycling, regulatory reporting, and environmental treatment obligations on behalf of producers and importers, and is licensed by the Norwegian Environment Agency (Miljødirektoratet) to fulfil these statutory duties.
Product overview
Norsirk AS is a comprehensive producer responsibility organization (produsentansvarsselskap) approved by the Norwegian Environmental Agency, operating as a total solutions provider for extended producer responsibility (EPR) across Norway. Its core portfolio consists of multiple producer responsibility schemes — collectively covering EE products (Elretur), batteries, and the full range of packaging materials including plastic packaging, EPS (isopor), paper and cardboard, metal packaging, glass packaging, beverage packaging, wooden packaging, single-use plastics, agricultural plastic, fisheries and aquaculture plastics, and textiles. These are delivered as individual service lines under a unified compliance model. Supporting the producer responsibility schemes, Norsirk offers advisory services (rådgivning), PPWR compliance consulting, risk indicator tools, courses and webinars, logistics and waste collection, and climate accounting (klimaregnskap). European coverage is provided through PRONEXA, and Nordic-wide bundling is available via Nordic PRO Solutions. Customers interact with Norsirk through the Norsirkportalen digital platform for regulatory reporting and documentation. The company also provides source-sorting guidance (kildesortering) to consumers and businesses, and offers a secure data-destruction box solution (Sikker boks) for EE products containing sensitive information.
Differentiator
Problem solved
Functional benefit
Products and services
- Produsentansvar Elektronikk (Elretur) Producer responsibility scheme for electrical and electronic (EE) products that manages collection, transport, environmental treatment, and recycling of WEEE on behalf of producers and importers in Norway. Operates under the Elretur sub-brand.
- Produsentansvar Batteri
Quantifiable outcome
- 41.5% material recycling rate for plastic packaging in 2025, up from previous years
- +3 more outcomes
Companies that use Norsirk
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Norsirk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Norsirk partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- PRONEXAcorePRONEXA is the leading network for Extended Producer Responsibility (EPR) in Europe, headquartered in Munich. It offers producers a central European contact point for EPR on EE, batteries, and packaging. Norsirk is the Norwegian representative and member. PRONEXA is the evolution of WEEE Europe, which Norsirk co-founded in 2014.
- BEWI (BEWI Insulation Norge)coreBEWI Insulation Norge is approved as a treatment facility and has signed a producer responsibility agreement for packaging with Norsirk. BEWI handles packaging material processing as part of the Norsirk collection network.
- OsloKollegaminorOsloKollega is Oslo's largest inclusion enterprise. Through collaboration with Norsirk, they receive EE products for the circular value chain. Workers sort out valuable components (CPU, RAM) for reuse, with the rest sorted for optimal material recycling. OsloKollega provides work training for people outside the labor market.
- Sirkular GjenbrukminorSirkular Gjenbruk receives discarded appliances from Power and RfD (Drammen) and repairs and resells them on the reuse market. They won the Oslo Diversity Prize (Mangfoldsprisen) 2020 for integrating people outside the labor market. Norsirk collaborates with them to increase reuse rates.
- Stena RecyclingcoreStena Recycling handles collection and recycling of discarded electrical and electronic products for Norsirk through a multi-year agreement. They also operate a battery sorting line at Ausenfjellet for Norwegian market-collected batteries. Norsirk extended the agreement in 2020.
- RevaccoreRevac in Vestfold handles processing of EE waste collected by Norsirk — including dismantling, sorting, and grinding. Norsirk extended its agreement with Revac in 2020. Revac works with Boliden in Sweden for metal smelting.
- SwereccoreSwerec handles plastic recycling for Norsirk's collection system. All household plastic from Oslo, Grenland, Lindesnes municipality, and East Finnmark is sent to Swerec's facility in Sweden for processing.
- RfD (Renovasjonsselskapet i Drammensregionen)minorRfD signed an agreement with Norsirk from March 2020 for collection and recycling of EE waste from all recycling stations in the Drammensregionen (serving 160,000 inhabitants). RfD also supplies appliances to Sirkular Gjenbruk.
- EPS Recycling (Denmark)minorNorsirk signed an agreement with EPS Recycling in Denmark for EPS (expanded polystyrene) recycling. Two machines were ordered from the Danish company for deployment in Norway (in partnership with IVAR at Forus).
- IVAR (IKS)minorIVAR was the first IKS to sign with Norsirk for a sustainable EPS recycling solution. The EPS press is available at the Forus recycling station for residents of Stavanger and Sandnes.
- Foxway and OPT (Oslo Protection Technology)minorFoxway and OPT (partners featured in NRK coverage) handle mobile phone reuse operations with Norsirk. OPT sorts and processes mobiles for reuse, with Foxway handling large-scale reuse of rare earth metals.
- TradesolutionminorNorsirk signed an agreement with Tradesolution, one of the most important service providers for the Norwegian grocery sector. The agreement covers producer responsibility for packaging for companies supplying the Norwegian grocery market.
- CarrycutminorCarrycut is a collaborative logistics platform where people with transport needs are matched with those who have spare capacity. Norsirk collaborated with Carrycut to test transport of EE products in Norway.
- Loop (Nasjonal merkeordning)minorLoop is the project manager for Norway's national sorting labeling scheme (sorteringsmerkene). Norsirk encourages its customers to use these harmonized Nordic labels on their packaging to simplify waste sorting for consumers.
- WEEE Europe / WEEERepNorwaycoreNorsirk is the Authorised Representative for WEEE Europe in Norway and operates WEEERepNorway.com as the English-language portal. WEEE Europe provides a central European compliance point for electrical and electronic equipment producers.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Norsirk competitors and assessment
Company assessmentBroad incumbents
- Veolia: Global environmental services and waste management major. While not a direct Norwegian PRO competitor, Veolia operates adjacent recycling and waste services that compete for municipal and industrial producer responsibility contracts across Europe.
- Stena Recycling: Large Nordic recycler and key operational partner to Norsirk for EE and battery collection. Post-2025 it is affiliated with Norsirk's new parent (Stena Metall AB), creating both partnership continuity and potential channel overlap.
- Renewi: European waste-to-product company operating recycling services across multiple waste streams in the UK, Netherlands, and Belgium. Comparable as a broad recycling operator that competes for producer and municipal recycling volumes in overlapping geographies.
Regional players
- El-Kretsen: Swedish producer responsibility organization for EE products and batteries, operating the same PRO business model as Norsirk in a neighboring market. Norsirk's battery product manager (Kristina Eriksson) previously worked at El-Kretsen, indicating active cross-Nordic knowledge transfer.
- Elretur (Denmark): Danish producer responsibility organization for EE products, comparable in scope and business model to Norsirk's Elretur sub-brand. Shares operational knowledge and recycling partnerships with Norsirk's battery and EE operations.
Direct peers
- Recipo: Nordic producer responsibility organization operating across Sweden and other Nordic countries for EE products, batteries, and packaging, with a comparable compliance-as-a-service model and pan-Nordic producer onboarding.
- Grønt Punkt Norge: Approved Norwegian producer responsibility organization for packaging, directly competing with Norsirk in the domestic packaging EPR market with overlapping producer customers and similar fee-based revenue model.
- European Recycling Platform (ERP): Pan-European PRO offering compliance services for WEEE, batteries, and packaging across multiple EU countries. ERP is a comparable service provider for multinational producers seeking single-point European EPR compliance, overlapping with Norsirk via PRONEXA.
- RENE AG: Luxembourg-based pan-European PRO providing EPR services for packaging, WEEE, and batteries across many EU/EEA markets, serving as a direct peer in the cross-border producer responsibility space where Norsirk competes via PRONEXA.
Others
- Loop (Nasjonal merkeordning): Project manager for the harmonized Nordic sorting labeling scheme on packaging. Loop is an ecosystem partner to Norsirk rather than a competitor, enabling producers to adopt standardized sorting labels that feed into Norsirk's packaging compliance workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norsirk social profiles
Digital presenceNorsirk compliance and trust
Trust signalCompliance3 records
Norsirk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norsirk leadership team
Management profileNumber of profiles
Profiles5 records
Norsirk subsidiaries and ownership
Company hierarchySubsidiaries2 records
Norsirk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norsirk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norsirk
What does Norsirk do?
Norsirk is a government-approved Norwegian producer responsibility organization (PRO) that operates the full compliance value chain for companies placing electrical and electronic (EE) products, batteries, and packaging materials on the Norwegian market. The company manages collection, transport, recycling, regulatory reporting, and environmental treatment obligations on behalf of producers and importers, and is licensed by the Norwegian Environment Agency (Miljødirektoratet) to fulfil these statutory duties.
Is Norsirk a public or private company?
Norsirk is a private company. It is classified as corporate owned and is currently operating.
When was Norsirk founded?
Norsirk was founded in 1998. It employs 11 to 50 people.
Where is Norsirk based?
Norsirk is headquartered in Oslo, Norway, in the Europe region.
How does Norsirk make money?
Three revenue lines are on record. Producer Responsibility Membership Fees are the primary driver. The others are consulting and Advisory Services and collection and Recycling Operations.
Who are Norsirk's main competitors?
Broad incumbents on record are Veolia, Stena Recycling and Renewi. Regional players are El-Kretsen and Elretur (Denmark). Direct peers are Recipo, Grønt Punkt Norge, European Recycling Platform (ERP) and RENE AG. Loop (Nasjonal merkeordning) is listed as an others.
Does Norsirk have an API?
No public API is recorded for Norsirk.
What industry is Norsirk in?
Norsirk's product category is Producer Responsibility Compliance Services. Its primary akta.pro industry code is EUAHABAJ, Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations), with a secondary code of EUAHAJAE, Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG). Its SIC code is 4953.