Brisbane Heat
Brisbane Heat is a professional Australian cricket franchise operating men's and women's teams in the BBL and WBBL, serving Queensland cricket fans through ticketing, memberships, merchandise, and sponsorship.
- Company typePrivate
- Founded2011
- HeadquartersAlbion, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Brisbane Heat firmographics
Firmographics- Name
- Brisbane Heat
- Legal name
- Brisbane Heat
- Website
- https://brisbaneheat.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brisbane Heat is a professional Australian cricket franchise operating men's and women's teams in the BBL and WBBL, serving Queensland cricket fans through ticketing, memberships, merchandise, and sponsorship.
- Ownership category
- akta.pro rank
Brisbane Heat industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cricket Leagues (MPAKAAAF)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Brisbane Heat is headquartered
LocationHeadquarters
- HQ city
- Albion
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Brisbane Heat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from individual game tickets for BBL and WBBL matches at The Gabba and Allan Border Field
- Membership Subscriptions: Annual and multi-year membership packages providing access to home games with various tier levels from Silver to Platinum
- Corporate Hospitality: Premium match day experiences including private suites and outdoor boxes for corporate clients
- Merchandise Sales: Official Heat merchandise including apparel sold through shop.cricket.com.au
- Sponsorship: Partnership deals with principal partner Queensland Country Bank and multiple major and official sponsors across various industries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 5 Game Platinum - Premium box seating with cushioned seats, TV monitors, and private bar service |
| Subscription | Annual | 5 Game Gold - Lower-tier seating near player dugouts with access to gold members bar and exclusive member offers |
| Subscription | Annual | 5 Game Silver - Upper-tier seating on southern end of Gabba with access to Captain's Bar |
| Subscription | Annual | 2 Game Hot Spot - Premium experience with access to air-conditioned Hot Spot lounge and reserved seating |
| Subscription | Annual | 2 Game Silver - Upper-tier reserved seating in Sections 416-421 with access to Captain's Bar |
| Unit Pricing | One time/ perpetual license | Flexi Pass - Flexible ticket pack for use across multiple games or groups |
| Subscription | Annual | Supporters Club - Remote fan membership with 20% off tickets and exclusive member offers |
| Subscription | Annual | WBBL Membership - Access to all WBBL12 home games with member perks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Brisbane Heat product offering
Product offeringCore offering
Brisbane Heat is a professional T20 cricket franchise that fields men's (BBL) and women's (WBBL) teams competing in Cricket Australia's domestic leagues. The franchise sells annual memberships, individual match tickets, corporate hospitality suites, official merchandise, and operates community cricket development programs including school holiday clinics and grassroots participation pathways. Revenue is generated through ticket sales, subscriptions, sponsorships, and merchandise.
Product overview
Brisbane Heat operates as a professional sports organization fielding two elite cricket teams in the Big Bash Leagues (BBL men's and WBBL women's). The organization offers a tiered membership program with various packages ranging from premium platinum options to affordable entry-level choices. Supplementary offerings include corporate hospitality experiences, the Backyard to Big Bash school holiday program for junior players, and the Institute of Sport and Business education initiative in partnership with TAFE Queensland. The portfolio also includes grassroots engagement through Play Cricket programs spanning multiple age groups.
Differentiator
Problem solved
Functional benefit
Products and services
- BBL (Big Bash League) Men's Cricket Team
Quantifiable outcome
- Highest BBL attendance since 2017-18 with 150,141 fans across 5 home games
- +2 more outcomes
Companies that use Brisbane Heat
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Brisbane Heat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brisbane Heat partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Queensland Country BankcorePrincipal Partner of Brisbane Heat. A vibrant three-year partnership set to ignite shared values across Queensland for both organizations. Driven by deep-rooted passion for community enrichment.
- KFCcoreMajor sponsor and naming rights partner for the KFC Big Bash League. Key supporter of the club's commercial operations.
- PoolwerxminorOfficial partner providing services to the club and community initiatives.
- ToyotaminorVehicle partner providing transportation support for club operations with promotional partnership including giveaways.
- Transport and Main RoadsminorGovernment partner associated with Streetsmarts Regional Tour and road safety initiatives.
- Royal CaribbeanminorTravel and leisure partner offering cruise holiday experiences.
- National StorageminorStorage solutions partner supporting club operations.
- TAFE QueenslandcoreEducation partner for the Brisbane Heat Institute of Sport and Business. Delivers Diploma of Sport and Diploma of Leadership and Management qualifications at Allan Border Field.
- Nova 106.9minorMedia partner providing radio broadcast coverage and promotional support.
- Seven NetworkcoreBroadcast partner airing BBL and WBBL matches live and free on Channel Seven and 7plus.
- The Courier MailminorMedia partner providing print and digital news coverage.
- Plantation HomesminorPresenting partner for Backyard to Big Bash school holiday cricket programs.
- WoolworthsminorPartner for Woolworths Cricket Blast grassroots program promoting junior cricket participation.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Brisbane Heat competitors and assessment
Company assessmentDirect peers
- Sydney Sixers: Sydney-based BBL/WBBL franchise and direct rival in the same league with comparable ticketing, membership, and sponsorship model. Among the most successful BBL franchises (multiple titles) with overlapping commercial structure.
- Perth Scorchers: Perth-based BBL/WBBL franchise and the most titled team in BBL history. Operates an identical league-based business model with shared central sponsorship and broadcast arrangements, making it the closest commercial benchmark.
- Melbourne Stars: Melbourne-based BBL/WBBL franchise competing in the same league with shared broadcast and sponsorship structures. Comparable premium hospitality and membership tiering, but operates in a larger and more fragmented media market.
- Melbourne Renegades: Melbourne's second BBL/WBBL franchise operating under the same league economics, shared player draft, and central commercial framework. Direct peer for attendance, sponsorship, and membership benchmarking.
- Hobart Hurricanes: Hobart-based BBL/WBBL franchise sharing identical league structures. Smaller market than Brisbane Heat but comparable in operational model, making it a useful peer for smaller-market dynamics.
- Sydney Thunder: Sydney's second BBL/WBBL franchise, directly comparable in league economics, sponsorship tiering, and fan-engagement model. Useful peer for brand and digital engagement benchmarking.
- Adelaide Strikers: Adelaide-based BBL/WBBL franchise operating under identical league structures. Comparable to Brisbane Heat as a state-based team in a mid-sized Australian market.
Broad incumbents
- Mumbai Indians: The most valuable IPL franchise, comparable as a T20 cricket franchise business model with tiered memberships, premium hospitality, and large social followings. Useful international benchmark for franchise valuation ceiling and sponsorship monetization.
Emerging players
- Trent Rockets: England's The Hundred franchise representing a comparable emerging T20 league franchise model. Relevant peer for understanding the trajectory and economics of newer T20 franchise properties globally.
Others
- Cricket Australia: National governing body that operates the BBL/WBBL and sets commercial terms (broadcast, sponsorship, scheduling) for all franchises including Brisbane Heat. Functions as both parent-context entity and league operator, materially shaping franchise economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brisbane Heat social profiles
Digital presenceBrisbane Heat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brisbane Heat leadership team
Management profileNumber of profiles
Profiles6 records
Brisbane Heat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brisbane Heat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brisbane Heat
What does Brisbane Heat do?
Brisbane Heat is a professional T20 cricket franchise that fields men's (BBL) and women's (WBBL) teams competing in Cricket Australia's domestic leagues. The franchise sells annual memberships, individual match tickets, corporate hospitality suites, official merchandise, and operates community cricket development programs including school holiday clinics and grassroots participation pathways. Revenue is generated through ticket sales, subscriptions, sponsorships, and merchandise.
Is Brisbane Heat a public or private company?
Brisbane Heat is a private company. It is classified as corporate owned and is currently operating.
When was Brisbane Heat founded?
Brisbane Heat was founded in 2011. It employs 51 to 100 people.
Where is Brisbane Heat based?
Brisbane Heat is headquartered in Albion, Australia, in the Oceania region.
How does Brisbane Heat make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership Subscriptions, corporate Hospitality, merchandise Sales and sponsorship.
Who are Brisbane Heat's main competitors?
Direct peers on record are Sydney Sixers, Perth Scorchers, Melbourne Stars, Melbourne Renegades, Hobart Hurricanes, Sydney Thunder and Adelaide Strikers. Mumbai Indians is listed as a broad incumbent. Trent Rockets is listed as an emerging player. Cricket Australia is listed as an others.
Does Brisbane Heat have an API?
No public API is recorded for Brisbane Heat.
What industry is Brisbane Heat in?
Brisbane Heat's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAF, Cricket Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.