Anatolian Puzzle

What Anatolian Puzzle does

Anatolian Puzzle, legally operating as Perre Grup Eğitim ve Hobi Ürünleri Sanayi ve Ticaret Ltd. Şti., is a privately held Turkish jigsaw puzzle manufacturer founded in 2010 and headquartered in Kahramankazan, Ankara. The company produces a broad catalog of puzzles ranging from 260-piece entry-level XL formats to 4,000-piece premium large-format designs, organized across approximately fifteen thematic categories including landscapes, city landmarks, art, animals, maps and space, children, seaside, lighthouses, cartoons, music, romantic, vehicles, flowers and gardens, and a patriotic Mustafa Kemal Atatürk collection. It self-describes as Turkey's leading puzzle brand and operates with 11-50 employees.

The business runs on a direct-to-consumer e-commerce model via anatolianpuzzle.com.tr, built on the third-party Ticimax CMS platform. Distribution is exclusively domestic within Turkey, fulfilled through an exclusive logistics partnership with UPS Kargo, including free shipping on orders over 500 TL and a free lost-piece replacement service (Kayıp Parça Desteği) shipped within 7-21 business days. The company supports customers through WhatsApp, phone, email, and ADA (Anatolian Dijital Asistanı), an AI-powered live chat assistant providing 24/7 assistance for orders and replacement requests. Pricing is unit-based in Turkish Lira with VAT included, and customer acquisition is supported by a first-time buyer discount code (ANT16), an email newsletter, and active organic social presence across Instagram, Facebook, YouTube, Pinterest, and X/Twitter, alongside a content blog focused on puzzle history and the mental-health benefits of puzzling.

Revenue mechanics are straightforward one-time unit sales with no subscription, licensing, or enterprise contracts disclosed; the company has no institutional investors, no parent entity, no M&A activity, and no international operating geography. The customer base is a long-tail of Turkish adult hobbyists and, to a lesser extent, households purchasing children's puzzles, with no named enterprise or wholesale accounts.

Name

Anatolian Puzzle

Legal name

Perre Grup Eğitim ve Hobi Ürünleri Sanayi ve Ticaret Ltd. Şti.

Website

https://anatolianpuzzle.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Anatolian Puzzle is a Turkish jigsaw puzzle manufacturer producing 260 to 4,000-piece puzzles across diverse themes. Operating as Perre Grup Eğitim ve Hobi Ürünleri Ltd. Şti., it sells direct-to-consumer in Turkey via its own e-commerce site with UPS Kargo logistics.

Ownership category

akta.pro rank

Product category

Jigsaw Puzzles and Games

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Jigsaw Puzzles Retail (CRALALAJ)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Jigsaw puzzles
• Adult puzzles
• Children puzzles
• Puzzle manufacturer
• Board games

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Puzzle Product Sales: Direct sales of physical jigsaw puzzles through the company's e-commerce website, with individual puzzle purchases ranging from 260 to 4000 pieces across various themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Anatolian Puzzle manufactures and sells branded jigsaw puzzles directly to Turkish consumers through its own e-commerce website. The catalog spans puzzles from 260 to 4,000 pieces across themes including art, landscapes, maps, animals, cities, children's subjects, and Mustafa Kemal Atatürk imagery. The company supports its products with a free lost-piece replacement service and ships domestically via UPS Kargo.

Product overview

Anatolian Puzzle is Turkey's leading puzzle brand, offering a comprehensive portfolio of jigsaw puzzles across multiple piece counts (260 to 4000 pieces) and diverse thematic categories. The product line includes adult puzzles organized by piece count (XL and standard formats) and theme categories such as artistic, landscape, maps & space, lighthouses, children & baby, seaside, cartoons, animals, ATATÜRK, vehicles, music, romantic, cityscapes, and flowers & gardens. The company provides a free lost piece replacement service (Kayıp Parça Desteği) as a customer satisfaction add-on, allowing customers to request up to 5 missing pieces per order. They publish an annual product catalog and operate primarily through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Anatolian Puzzle - 260 Parça XL Puzzle (260-piece XL Puzzle) 260-piece XL puzzle with larger piece format aimed at adult puzzle enthusiasts and beginners; example SKUs include Mutluluğun Resmi, Türkiye Siyasi Haritası, Formula, Dinozorlar Vadisi I, and Mustafa Kemal ATATÜRK.
• Anatolian Puzzle - 500 Parça Puzzle (500-piece Puzzle) 500-piece jigsaw puzzle suited for intermediate solvers across various themed collections.
• Anatolian Puzzle - 700 Parça XL Puzzle (700-piece XL Puzzle) 700-piece XL-format puzzle offering larger pieces for easier handling, sold at 742.50-825.00 TL VAT-inclusive.
• Anatolian Puzzle - 1000 Parça Puzzle (1000-piece Puzzle) 1,000-piece jigsaw puzzle offering moderate challenge for typical puzzle enthusiasts, with example SKUs including Sabahın İlk Işıkları.
• Anatolian Puzzle - 1024 Parça Puzzle (1024-piece Puzzle) 1,024-piece jigsaw puzzle offering an uncommon piece count appealing to puzzle collectors.
• Anatolian Puzzle - 1500 Parça Puzzle (1500-piece Puzzle) 1,500-piece advanced jigsaw puzzle for experienced puzzlers.
• Anatolian Puzzle - 2000 Parça Puzzle (2000-piece Puzzle) 2,000-piece premium puzzle offering significant time investment and detailed imagery.
• Anatolian Puzzle - 3000 Parça Puzzle (3000-piece Puzzle) 3,000-piece large-format jigsaw puzzle aimed at serious puzzle collectors.
• Anatolian Puzzle - 4000 Parça Puzzle (4000-piece Puzzle) 4,000-piece premium large jigsaw puzzle positioned as the ultimate challenge for puzzle enthusiasts.
• Çocuk-Bebek Puzzle (Children & Baby Puzzle Collection) Age-appropriate themed puzzles designed for children and babies to support cognitive development.
• Sanatsal Puzzle (Artistic Puzzle Collection) Art-themed puzzles featuring famous artworks, artistic illustrations, and creative designs.
• Manzara Puzzle (Landscape Puzzle Collection) Landscape and nature-themed puzzles featuring scenic views, nature photography, and outdoor imagery.
• Harita-Uzay Puzzle (Map & Space Puzzle Collection) Map and space-themed puzzles including world maps, political maps, and astronomical imagery.
• Deniz-Sayfiye Yerleri Puzzle (Sea & Summer Places Collection) Beach and seaside-themed puzzles featuring summer vacation imagery and coastal scenes.
• Şehir-İkonik Yapılar Puzzle (City & Iconic Buildings Collection) Cityscape and iconic building-themed puzzles featuring famous landmarks and architectural wonders.
• Hayvanlar Alemi Puzzle (Animals Collection) Animal-themed puzzles featuring wildlife, pets, and animal kingdom imagery.
• M. Kemal ATATÜRK Puzzle Collection Patriotic puzzles featuring imagery of Mustafa Kemal ATATÜRK, Turkey's founding father, sold at 361.25 TL (discounted from 425.00 TL) for 260-piece SKUs.
• Kayıp Parça Desteği (Lost Piece Support Service) Free replacement service where customers can request up to 5 missing pieces per order through a dedicated web form; lost pieces are shipped within 7-21 business days via UPS Kargo at no additional cost (subject to archive availability).

Quantifiable outcome

• Free lost piece replacement for all products (subject to availability in archives)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UPS KargocoreChannel Partner/ Reseller/ DistributorUPS Kargo is the exclusive logistics partner for Anatolian Puzzle's order deliveries, including the free lost piece replacement service. Lost pieces are shipped to customers within 7-21 business days via UPS Kargo at no additional cost.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Ravensburger: Ravensburger is the world's largest jigsaw puzzle manufacturer and operates a global product portfolio spanning puzzles, board games, and children's games. It is the dominant incumbent in the exact product category Anatolian Puzzle serves and competes head-on for adult and family puzzlers globally, including Turkish consumers shopping cross-border.

Direct peers

• Clementoni: Clementoni is a major Italian jigsaw puzzle and educational game manufacturer with comparable product lines spanning 260-piece to 4000+ piece puzzles, themed collections, and children's puzzles. It competes directly with Anatolian Puzzle in adult puzzling, art-themed sets, and educational categories across Europe and emerging markets.
• Buffalo Games: Buffalo Games is a US-based puzzle and game publisher focused on adult puzzlers across themed collections (art, photography, nostalgia). It is directly comparable to Anatolian in target customer (adult hobbyist), piece-count range, and themed-catalog go-to-market.
• Schmidt Spiele: Schmidt Spiele is a German puzzle and games manufacturer with a long-running jigsaw line including themed art puzzles. It competes in the same adult puzzler segment and shares the broad European hobby retail footprint.
• Educa Borras: Educa Borras is a Spanish puzzle manufacturer (Educa + Borrás) known for themed adult puzzles and licensed-art collections. Its product positioning around themed 500–2000 piece adult puzzles is directly analogous to Anatolian's themed catalog strategy.
• Jumbo: Jumbo is a Dutch toy, puzzle, and board game company producing jigsaw puzzles and family games under brands such as Wasgij and Jan van Haasteren. It is a directly comparable peer given Anatolian Puzzle's stated extension into board games and the shared focus on themed adult puzzles.
• Pomegranate Art Publishers: Pomegranate is a US puzzle publisher focused on fine-art and museum-licensed jigsaw puzzles for adults. Directly comparable to Anatolian's Sanatsal (Artistic) puzzle category, sharing the art-licensed, premium-positioning strategy for adult hobbyists.
• Eurographics: Eurographics is a Canadian puzzle publisher specializing in art-themed and educational adult puzzles (500–4000 pieces). Comparable to Anatolian for its curated art catalog, premium piece counts, and adult enthusiast positioning.

Regional players

• Trefl: Trefl is a Polish puzzle and board game manufacturer with a broad adult and children's puzzle catalog. Although based in Poland, it serves Central and Eastern Europe — overlapping regional audience and competitive set with Anatolian Puzzle in European markets cross-border shoppers access from Turkey.

Emerging players

• Cubicfun: Cubicfun is a Chinese 3D puzzle and model manufacturer spanning landmarks and architecture themes. It is an emerging player partially overlapping with Anatolian's city/landmark puzzle category but focused on 3D formats rather than flat jigsaws.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anatolianpuzzle
• YouTubeyoutube.com/@anatolianpuzzles
• Facebookfacebook.com/AnatolianPuzzle
• Instagraminstagram.com/anatolianpuzzle/?hl=tr
• Pinteresttr.pinterest.com/anatolianpuzzle
• LinkedInlinkedin.com/company/anatolianpuzzle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anatolian Puzzle