Tours Habitat

What Tours Habitat does

Tours Métropole Habitat (formerly Tours Habitat) is a public social housing office (Office Public de l'Habitat, OPH) structured as an EPIC (Etablissement Public à caractère Industriel et Commercial) and operating under the mandate of Tours Métropole Val de Loire. Founded in 1921 as Cité Roze and rebranded in December 2024 to Tours Métropole Habitat, the organization manages approximately 15,766 to 15,900 social housing units across the Tours metropolitan area, housing roughly 40,000 residents. The core customer base comprises individuals and families eligible for social housing under French income criteria, with additional specialized programs serving seniors, persons with disabilities, students and young professionals, and first-time homebuyers.

The product portfolio spans three primary lines: (1) traditional social housing rentals allocated at approximately 1,100 dwellings per year, with rents indexed to tenant income and APL (Aide Personnalisée au Logement) eligibility; (2) below-market homeownership schemes including PSLA (Prêt Social Location-Accession) and BRS (Bail Réel Solidaire) developments such as Parc'Cœur at Sainte-Radegonde (154 units via an SCCV joint venture with Nexity), La Logerie at Parçay Meslay, Hameau de la Bedoire at Rochecorbon, and Clos des Mésanges; and (3) specialized housing products including the macoloc'TMH colocation offering launched August 2025, Habitat Inclusif residences for seniors, and adapted housing for persons with disabilities. The technology stack is principally a property management and tenant services platform anchored by the "Mon Compte Locataire" online portal (live since May 2022) for rent payment, account management, and service requests, supplemented by 360-degree virtual property tours for colocation listings and a Smiile-based collaborative neighborhood social network app deployed during construction projects such as the Sanitas elevator program.

Revenue derives primarily from recurring rental income across the housing stock, supplemented by episodic property sales proceeds, urban development/construction activity, and ancillary fees (parking, colocation, homeownership programs). Distribution is exclusively direct-to-tenant through the headquarters at 1 rue Maurice Bedel in Tours, four sector antennas (Nord, Sud, Ouest, plus the 222 avenue de Grammont rental agency), and the locataire.tmh.fr self-service portal; no intermediary broker channel is used for tenant acquisition. On the supply side, approximately 80 public procurement consultations are launched annually through Marchés-publics.info, yielding nearly 200 contracts for construction, maintenance and rehabilitation. Operations are supported by 335 employees, of whom 141 are dedicated to on-site proximity services, with a gender equality index of 97/100. Governance rests with a Board of Directors comprising elected metropolitan representatives and tenant representatives, and the organization is led by Director General Grégoire Simon.

Name

Tours Habitat

Legal name

Tours Métropole Habitat (OPH)

Website

https://tours-habitat.fr

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Public social housing office (OPH) and EPIC operating under Tours Métropole Val de Loire in France, managing ~15,766 social housing units housing approximately 40,000 residents through rental, below-market homeownership (PSLA/BRS), colocation, and inclusive housing programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Social Housing Rentals: Rental income from approximately 15,766 social housing units managed, with rents based on tenant income levels and APL eligibility
2. Property Sales (PSLA/BRS): Sale of properties under PSLA (Accession Sociale) and BRS (Bail Réel Solidaire) schemes, enabling homeownership at below-market prices
3. Urban Development: Ecoquartier development and urban renewal projects, including partnership with private developers like Nexity for mixed-use developments

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tours Métropole Habitat (formerly Tours Habitat) is a public social housing office that develops, manages, and allocates social housing across the Tours Métropole Val de Loire territory, overseeing approximately 15,766 to 15,900 dwellings. Its core offering combines rental housing allocation, below-market homeownership programs (PSLA, BRS, and direct purchase), specialized inclusive housing for seniors and people with disabilities, colocation housing, and supporting services such as the Mon Compte Locataire tenant portal and on-site property management.

Product overview

Tours Métropole Habitat (formerly Tours Habitat) is a public social housing organization (OPH) managing approximately 15,766 to 15,900 social housing units in the Tours Métropole Val de Loire territory. The core offering consists of social housing rentals, homeownership programs (PSLA, BRS, direct purchase), and specialized housing for seniors and persons with disabilities. Supporting services include a tenant portal (Mon compte locataire), colocation offerings (macoloc'TMH), parking rentals, and community initiatives such as the Jardins Perchus urban agriculture project. The organization serves approximately 40,000 Tourangeaux residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Housing Rental Traditional social housing rental for individuals and families meeting eligibility criteria, with rents based on tenant income and APL eligibility. Covers the full Tours Métropole Val de Loire territory through four sector antennas and a central rental agency.
• Affordable Homeownership Programs (PSLA and BRS) Below-market homeownership programs including PSLA (Prêt Social Location-Accession), BRS (Bail Réel Solidaire), and direct-purchase offerings. Developments include La Logerie (Parçay Meslay), Hameau de la Bedoire (Rochecorbon), Clos des Mésanges (Tours Nord), and Parc'Cœur (Sainte-Radegonde).
• macoloc'TMH Colocation APL-eligible colocation housing for students and young professionals, offering two bedrooms, large shared living room, equipped kitchen, garage, and shared garden. Priced from €362 per month per person with no agency fees.
• Habitat Inclusif and Habitat Facil' Inclusive housing for people with disabilities and seniors, combining accessible units with habitat inclusif services such as adapted common spaces, social activities, and individualized accompaniment through APF France Handicap.
• VIVALIB Senior Housing Adapted social housing for seniors, integrated with VIVALIB services that support autonomy, well-aging, and on-site social programming at residences including Les Alizées.
• Parking Rental Separate parking spaces offered for rent alongside the residential portfolio, listed on the rental offers page.
• Mon Compte Locataire (Tenant Portal) Self-service online portal for existing tenants to view account details, pay rent online, submit maintenance requests, and manage tenancy matters digitally.

Quantifiable outcome

• 40,000 residents housed across metropolitan area
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• APF France HandicapcoreStrategic or Co-development Partner · 1 April 2026Convention signed to facilitate access to adapted housing for people with disabilities. 10 households annually receive individual support. Identification of accessible housing, personalized accompaniment, and coordinated work management.
• NexitycoreStrategic or Co-development Partner · 15 September 2025SCCV (Société Civile de Construction Vente) partnership for Parc'Cœur development at Sainte-Radegonde. 154 mixed housing units including social rental, home ownership, and youth workers residence. Joint development of eco-district with biodiversity focus.
• Association Jeunesse et Habitat (AJH)coreStrategic or Co-development Partner · 11 March 2025Partnership for Cohabitation Intergénérationnelle Solidaire (CIS) - elderly with spare rooms host young people seeking housing. AJH handles matching, contracting and follow-up while TMH identifies situations and orients tenants.
• GranudemminorOthersConcrete recycling platform that processed demolition waste from Sanitas (500m3) into washed recycled sand and gravel for new construction projects including Tour Carré at Truyes and Lycée Agricole de Fondettes.
• BellastockminorStrategic or Co-development PartnerCircular economy and material reuse expert. Pioneer in France for construction demolition and reuse. Coordinating and piloting material reuse actions from Sanitas demolitions in partnership with INDDIGO.
• INDDIGOminorImplementation/ SI/ Consulting PartnerExpert in circular economy strategy and waste management. Partnering with Bellastock on circular economy initiatives for Sanitas urban renewal project.
• Agrocampus Tours-FondettesminorStrategic or Co-development PartnerAgricultural campus that developed 'J'habite mon jardin' project for rooftop farming at Jardins Perchés. Space testing for market gardeners, training, and resident participation.
• Touraine LogementminorOthersPartner in concrete recycling project with materials from Sanitas demolition used in Tour Carré construction at Truyes.
• LigerisminorOthersSocial housing operator partnering with TMH, Touraine Logement, and Val Touraine Habitat on inter-bailleur project to reduce waste disposal and improve neighborhood quality.
• Val Touraine HabitatminorOthersSocial housing operator partnering in inter-bailleur initiative to address waste disposal issues in priority neighborhoods.
• Tours Métropole Val de LoirecoreStrategic or Co-development PartnerParent metropolitan authority. TMH is the public housing office (OPH) of the metropolitan area. Partnership on eco-quartier development, urban renewal, and housing policy.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ICF Habitat: SNCF Group's social housing subsidiary with ~100,000 units. Comparable public-mandate operator model and urban renewal focus, with national footprint and similar product diversification into senior and inclusive housing.
• CDC Habitat: Subsidiary of Caisse des Dépôts and the largest social housing operator in France (>500,000 units). Comparable product set (rental, accession, senior housing) and EPIC/ESH status, but operates at national scale rather than a single metropolitan territory.
• Immobilière 3F: Action Logement-affiliated social housing operator managing ~250,000 units nationwide. Comparable diversified tenure mix (social rental, accession, senior, disability housing) and public-service mandate, but operates across many regions.

Direct peers

• Batigère: French social housing group managing ~50,000+ units with a regional strongholds model. Comparable OPH/ESH-style mandate and product portfolio including accession, senior, and adapted housing.
• Le Foyer Rémois: Regional HLM operator in Grand Est with ~27,000 units, comparable in scale and tenure diversification. Similar mix of social rental, accession, and senior housing with strong public-mandate governance.
• Touraine Logement: Indre-et-Loire social housing operator and named inter-bailleur partner of TMH. Co-participates in concrete recycling from Sanitas demolition and shares overlapping regional tenant base and public-service mandate.
• Erilia: French HLM operator (ESHLM) with ~85,000 units across multiple regions. Direct comparable in tenure mix and resident services, with overlapping public-mandate and regeneration activity.
• Val Touraine Habitat: Public social housing operator (OPH) serving the same Tours Métropole territory. Direct inter-bailleur partner alongside TMH, jointly addressing waste disposal and neighborhood quality. Comparable mandate, size-class, and tenant base.
• Polylogis: Independent French social housing group (~85,000 units). Comparable in product mix and tenant-services model, with similar urban-renewal and eco-district development activity.

Regional players

• Ligeris: Indre-et-Loire social housing operator and named inter-bailleur partner of TMH. Strong geographic overlap and shared strategic initiatives on neighborhood quality and waste reduction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ToursM%C3%A9tropoleHabitatOPH
• Facebookfacebook.com/tourshabitat
• LinkedInlinkedin.com/company/tours-habitat
• Instagraminstagram.com/toursmetropolehabitat/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tours Habitat