Social Media Today

What Social Media Today does

Social Media Today is an online B2B trade publication delivering daily news, analysis, and trend coverage of the social media marketing industry to marketing professionals worldwide. Founded in 2007 and headquartered in New York, the publication covers platform updates, algorithm changes, advertising tools, and strategic developments across Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, Snapchat, YouTube, and Google. Its primary audience consists of social media managers, digital marketers, content strategists, and influencer marketing professionals who need consolidated intelligence on rapidly shifting platform dynamics.

The publication's product surface includes a core news website, a free daily email newsletter, a library of sponsored whitepapers, webinars, playbooks, and trend reports, an industry events section, a press release distribution channel, the twice-monthly #SMTLive Twitter chat community, and the SMT Experts contributor network. Underlying technology is a standard web-based content management and digital publishing platform with no proprietary AI/ML capabilities, public APIs, or developer SDK offerings. Audience engagement is driven through owned social media accounts on LinkedIn, Facebook, Instagram, Pinterest, X, and YouTube.

Social Media Today monetizes primarily through B2B digital advertising and sponsored content placements targeting advertisers seeking reach within the social media marketing professional audience, with secondary revenue from event marketing and webinar sponsorships. Pricing is not publicly disclosed, and the company does not sell SaaS, APIs, or marketplace access. The publication operates as a brand within Industry Dive under Informa TechTarget, itself owned by UK-listed Informa PLC, positioning it as one node in a large B2B media network rather than as a standalone commercial entity.

Name

Social Media Today

Legal name

Social Media Today (TechTarget, Inc. publication)

Website

https://socialmediatoday.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Media Today is a B2B trade publication delivering daily social media marketing news, trend analysis, and platform updates to digital marketing professionals globally, operating under Informa TechTarget's Industry Dive brand.

Ownership category

akta.pro rank

Product category

B2B Trade Media and Digital Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Social media news
• Digital marketing publication
• Industry trade media
• B2B editorial content
• Advertising sponsored content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital advertising and sponsorships: The publication sells advertising placements and sponsored content opportunities to brands and companies looking to reach the social media marketing professional audience. Advertising is offered across the website and potentially newsletter.
2. Event marketing and webinars: The company hosts webinars and promotes industry events, potentially generating revenue through event sponsorship and promotional partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Social Media Today is a B2B digital trade publication that delivers daily editorial coverage, expert analysis, and community programming focused on social media platforms, digital marketing strategy, and online advertising. The publication generates revenue primarily by selling advertising placements and sponsored content to brands and vendors seeking to reach social media marketing professionals, supplemented by webinar and event sponsorship.

Product overview

Social Media Today is a single, unified digital news publication owned by Informa TechTarget that provides coverage of social media marketing news and trends. The publication consists of the core website delivering daily industry news, supplemented by a free daily newsletter, a library of sponsored webinars and whitepapers, an industry events platform, a press release distribution service, the SMT Live Twitter chat community (#SMTLive), and the SMT Experts contributor program. The company does not offer a SaaS product, API, or technical platform—its offerings are purely editorial and community-focused content services.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Today Website A digital news publication providing daily coverage of social media marketing news, platform updates, trends, and industry analysis for marketing professionals, supported by advertising and sponsored content.
• Social Media Today Newsletter A free daily email newsletter delivering top social media industry headlines, trends, and analysis directly to subscribers' inboxes.
• Library Resources A collection of whitepapers, webinars, playbooks, trendlines, infographics, and survey reports on social media marketing topics, featuring content from sponsored partners.
• Industry Events Webinars, editorial events, and industry tradeshow listings covering social media and digital marketing topics, providing sponsorship and promotional inventory.
• Press Releases A platform for companies to publish and distribute press releases to the Social Media Today audience.
• SMT Live Twitter Chat A twice-monthly live Twitter chat community (#SMTLive) held on Tuesdays from 12pm-1pm ET, where social media marketers discuss industry topics and share insights.
• SMT Experts A contributor program featuring recognized industry experts who provide social media advice and analysis to the publication, lending credibility and expanding audience reach.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Marketing Dive: A sister publication under Informa TechTarget's Industry Dive network, Marketing Dive covers marketing industry news including digital, brand, and advertising topics. Directly comparable as an adjacent B2B trade publication with overlapping advertiser base and shared corporate infrastructure.
• Adweek: Adweek is a long-running B2B media brand covering advertising, media, agencies, and the marketing industry, monetised through advertising, subscriptions, and events. Directly comparable as a B2B trade publication targeting advertising/marketing professionals with similar advertisers.
• Digiday: Digiday publishes news and analysis on digital media, marketing, and the modern marketing ecosystem, monetised through advertising and Digiday+ subscriptions. Directly comparable as a digital-native B2B trade media brand covering social/marketing trends.
• MediaPost: MediaPost publishes daily news across media, marketing, and advertising, with newsletters, events, and awards. Directly comparable as a B2B trade publisher with overlapping advertiser base and similar daily-newsletter/content model.
• eMarketer: eMarketer produces research, forecasts, and analysis on digital marketing, advertising, and ecommerce, with subscription research and advertising-supported content. Directly comparable as a B2B information provider covering digital marketing with similar advertiser/professional audience.
• MarketingProfs: MarketingProfs publishes articles, trainings, webinars, and events for marketing professionals. Directly comparable as a B2B marketing trade publication monetised through advertising, sponsored content, training, and events.
• CMSWire: CMSWire covers digital customer experience, marketing technology, and content management, monetised through advertising and sponsored content. Directly comparable as a B2B trade publication targeting digital marketing/martech professionals.
• AdExchanger: AdExchanger covers advertising technology, programmatic, data, and the digital ad ecosystem, monetised through advertising and events. Directly comparable as a B2B trade publication serving advertisers/agencies with similar advertising-driven revenue model.
• MarTech (MarTech Today): MarTech Today publishes news and analysis on marketing technology, operations, and stacks, monetised through advertising and sponsored content. Directly comparable as a B2B trade publication covering digital marketing tools with overlapping audience and advertisers.

Regional players

• The Drum: The Drum is a global marketing media brand with deep UK roots, covering advertising, media, and marketing, monetised through advertising, events, and awards. Comparable as a B2B marketing trade publication serving marketers/agencies with similar business model but with primary UK-centric audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/socialmedia2day
• Facebookfacebook.com/18797601233
• LinkedInlinkedin.com/company/social-media-today-llc
• Instagraminstagram.com/socialmediatoday
• Pinterestpinterest.com/socialmedia2day

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Today