Vormkracht

What Vormkracht does

Vormkracht is a Dutch sole-practitioner or micro-boutique consulting and coaching practice based in Amersfoort, Netherlands, founded circa 2009 and operating with 1-10 employees. The firm, led by founder Maurits Sengers, guides individuals and teams through organizational transformation, change management, and personal development using a synthesis of Japanese philosophical concepts (Ba-Ma-Ya framework, MA/Tussenruimte), systemic work principles (Binding, Ordering, Balance), and Western Lean/Agile management practices (specifically Toyota's Obeya / 'war room' methodology). Its core IP is methodological rather than technological: the BaMaYa-kaart serves as a transformation roadmap, while the physical Obeya Ruimte (writable whiteboard boards mounted on mobile scaffold-pipe frames, shipped with a custom toolbox of markers and magnetic symbols) is offered as a tangible facilitation tool.

The firm's productized offerings are the Ba-Ma-Ya Methodologie, the BaMaYa-kaart visualization tool, the Obeya Ruimte, and the philosophical framework 'De Kaart is Niet het Gebied' (drawing on Alfred Korzybski's map-vs-territory principle). The BaMaYa-kaart is adapted from a 2017 sketch published in 'Tegen de stroom mee' by Jan Jacob Stam and Barbara Hoogenboom, with the MA (Tussenruimte) concept added by the founder. Vormkracht generates revenue from two streams: professional services (individual and team coaching/consulting) and hardware sales (custom-made Obeya boards via direct inquiry). Pricing is not publicly disclosed; engagement is initiated via direct email ([email protected]) with a free consultation offered in Amersfoort.

Go-to-market is community-led and founder-dependent, leveraging Maurits Sengers' personal LinkedIn profile and a YouTube channel as the primary (and largely only) digital properties. No paid acquisition, no sales team, no published case studies, and no customer logos are available. The firm has no app, no API, no institutional funding, no parent company, and no disclosed leadership team beyond the founder. Service delivery is regional (Netherlands/Europe), and the offering is positioned as high-touch, philosophy-led transformation work rather than a scalable software or platform business.

Name

Vormkracht

Legal name

Vormkracht

Website

https://vormkracht.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vormkracht is a Dutch sole-practitioner coaching and consulting firm based in Amersfoort that guides individuals and teams through organizational transformation using the Ba-Ma-Ya framework and physical Obeya 'war room' boards. It serves organizations undergoing change and individuals seeking personal development via direct, founder-led engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Individual and Team Coaching/Consulting: Personal guidance services for individuals and teams focused on increasing awareness and inner strength through systemic perspective and the Tussenruimte (in-between space) methodology.
2. Obeya Products: Sale of custom-made Obeyaborden (whiteboard boards) including the writable/magnetic boards, toolbox with markers, magnetic symbols, and printable magnetic paper. Boards are made to specification from scaffolding materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vormkracht provides individual and team coaching and consulting services grounded in systemic perspective, guiding clients in increasing awareness and inner strength through visualization and facilitation in internal ('binnenruimte') and external ('buitenruimte') space. The firm sells custom-made physical Obeya whiteboard boards ('Obeyaborden') for Lean/Agile war-room management, and delivers the BA-MA-YA transformation methodology and roadmap tool for organizational change processes.

Product overview

Vormkracht is a coaching and consultancy practice that guides individuals and teams in developing awareness and inner strength through visualization and facilitation in internal and external spaces. The company operates a platform of methodological offerings including the Ba-Ma-Ya Methodologie (a systemic transformation framework based on Japanese concepts and Taoist principles), the BaMaYa-kaart (a visual transformation/roadmap tool), and the Obeya Ruimte (a physical war room for Lean and Agile management). These offerings are unified by the central concept of 'Tussenruimte' (in-between space) where transformation and change take shape.

Differentiator

Problem solved

Functional benefit

Brands

• BA-MA-YA: A framework based on Japanese philosophical concepts (BA = Origin/Source, MA = In-between Space, YA = Future/Promise) used for transformation mapping and roadmaps.
• Obeya

Products and services

• BaMaYa-kaart A visualization tool based on the Ba-Ma-Ya framework (BA=Origin/Source, MA=Tussenruimte/In-between Space, YA=Future/Promise) used as a change map or transformation roadmap underlay for individuals, teams, and organizations undergoing change.
• Obeya Ruimte A physical 'war room' for Lean and Agile management in which all essential decision-making information is collected and displayed on large-format writable whiteboard posters mounted on mobile steigerbuis (scaffold pipe) frames, sold as custom-made Obeyaborden including a toolbox with markers, magnetic symbols, and printable magnetic paper.
• Individual and Team Coaching & Consulting Personal guidance and systemic coaching services for individuals and teams focused on increasing awareness and inner strength through visualization and facilitation in internal (binnenruimte) and external (buitenruimte) space, with direction and choices taking shape in the Tussenruimte (in-between space).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Jan Jacob Stam and Barbara Hoogenboom (Authors of 'Tegen de stroom mee')influentialOthers · 1 January 2017The BaMaYa framework is based on a sketch from the book 'Tegen de stroom mee' (Against the Current) by Jan Jacob Stam and Barbara Hoogenboom, published in 2017. Vormkracht adapted the original sketch to include and name the essential Tussenruimte (MA) concept.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Schouten & Nelissen: Dutch training, coaching, and organizational development firm offering leadership development, team coaching, and change support. Comparable as a Netherlands-based provider of coaching and organizational transformation services, but at substantially larger scale and broader portfolio.
• Berenschot: Established Dutch management consulting firm covering organizational development, change management, and HR strategy. Comparable in serving transformation and change mandates in the Dutch market, though operating at much broader scope and scale.
• FranklinCovey: Global leadership development and organizational change consultancy offering coaching, training, and transformation methodology. Comparable as a provider of structured leadership and transformation coaching frameworks.
• Capgemini Invent (Change Management practice): Large global consultancy offering organizational change management, transformation, and Lean/Agile services. Comparable in serving enterprise transformation mandates, but at vastly greater scale and as part of a broader portfolio.

Emerging players

• Obeya (the method/brand community): Netherlands-based consultancy focused on Obeya/war room design and implementation for Lean and Agile teams. Directly comparable as a specialist Obeya practitioner operating in the same Dutch market.
• Lean-Agile Center of Excellence: Netherlands-based Lean and Agile consulting practice supporting organizational transformations. Comparable in the Lean/Agile transformation niche with overlap in Obeya-style war room facilitation.

Direct peers

• Prosci: Global change management methodology provider offering training, certification, advisory, and tools (e.g., ADKAR) for organizational transformation. Comparable as a specialist change management firm with proprietary frameworks and a productized offering model.
• ICG (Instituut voor Communicatie & Gedrag): Dutch consultancy specializing in systemic work, organizational change, and team coaching. Closely comparable as a Netherlands-based practitioner of systemic coaching and organizational transformation work.
• Shiruta: Netherlands-based Lean/Agile transformation consultancy specializing in Obeya room design and implementation. Closely comparable due to shared focus on Toyota-derived Obeya methodology and Lean/Agile transformation work in the Dutch market.
• Scenter: Netherlands-based change management and organizational development consultancy offering transformation, team development, and coaching services. Comparable as a Dutch boutique serving similar transformation and change mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/vormkracht

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vormkracht