Coachingplus

What Coachingplus does

Coachingplus is a Switzerland-based private education provider (Coachingplus GmbH) founded in 2000, headquartered in Affoltern am Albis, that delivers modular coaching and mentoring training programs to individuals and corporate clients. Its core product is the 10-tägiger Coaching Studiengang (10-day Applied Coaching Program), complemented by the 12-day Mentoringplus program and specialization tracks leading to the Zert. Systemischer Coach CP, Zert. Mental-Coach CP, Zert. Natur- und Erlebniscoach CP, and the federally recognized Betrieblicher Mentor FA / Dipl. Coach SCA. The methodology is anchored in Alfred Adler's Individual Psychology, with the proprietary 4-Typen-Modell (Riemann-Thomann model) serving as a core personality framework, and integrates positive psychology, neuroscience, and systemic methods. More than 3,000 participants have completed the 10-day program, and the company is a member of the Swiss Coaching Association (SCA) as a recognized training institution.

The business model is primarily B2C professional services, monetized through multi-day coaching and certification course fees (specific pricing is not publicly disclosed and is conveyed via free personal consultation), with a complementary B2B channel for corporate group training. GTM combines an extensive content-marketing blog, a monthly email newsletter, Google Ads, YouTube video content, and an annual Inspiration Night event; distribution is concentrated in Switzerland (German and French language versions of the site). The company is founder-led and independently owned, with no disclosed external funding, and operates with a headcount in the 1-10 range. Technology infrastructure is a standard WordPress-based marketing site, with no proprietary AI/ML systems, mobile app, or disclosed data assets; the curriculum itself is the principal product.

Name

Coachingplus

Legal name

Coachingplus GmbH

Website

https://coachingplus.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Coachingplus is a Swiss private education provider founded in 2000 that delivers modular coaching, mentoring, and certification programs (including a federally recognized Betrieblicher Mentor FA) to individual professionals and corporate clients, anchored in Individual Psychology methodology and the proprietary 4-Typen-Modell.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Coaching training programs
• Professional coaching certifications
• Mentoring education courses
• Executive coaching training
• Coaching skills development

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Coaching Courses: Revenue generated from professional coaching and mentoring training programs including the 10-day coaching program, Mentoringplus, specialized certifications (Systemic Coach, Mental Coach, Nature and Experience Coach), and the federally recognized Betrieblicher Mentor FA certification.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coachingplus delivers applied coaching and mentoring education programs in Switzerland through a modular certification pathway. The core entry point is the 10-day Applied Coaching Program, supplemented by the 12-day Mentoringplus program, leading to certified specializations (Systemic Coach, Mental Coach, Nature and Experience Coach) and the federally recognized Betrieblicher Mentor FA qualification. All programs are unified by an Individual Psychology methodology and the proprietary 4-Typen-Modell personality framework.

Product overview

Coachingplus is a Swiss coaching and continuing education provider offering a modular coaching certification system. The core offering consists of the 10-day Applied Coaching Program and the 12-day Mentoringplus program as entry points. These lead to specialized certification tracks in Systemic Coaching, Nature and Experience Coaching, and Mental Coaching, which together form pathways to the federally recognized Betrieblicher Mentor FA certification. Additional specializations include the Enneagram Trainer certification and various single-day seminars. The programs integrate Individual Psychology principles, neuroscience, positive psychology, and systemic methods, with the 4-Types Model serving as a core coaching framework.

Differentiator

Problem solved

Functional benefit

Products and services

• 10-tägiger Coaching Studiengang (10-day Applied Coaching Program) A 10-day applied coaching program that serves as a practice-oriented foundation for aspiring coaches and provides certification as a coach. It forms the basis for further specializations such as Systemischer Coach, Mental-Coach, Natur- und Erlebniscoach, or the federal Betrieblicher Mentor FA qualification.
• Mentoringplus

Quantifiable outcome

• Over 3,000 participants have completed the 10-day coaching program and acquired high coaching competence.

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Swiss Coaching Association (SCA)coreOthersCoachingplus is a member of the Swiss Coaching Association (SCA) as an 'Ausbildungsinstitution' (training institution). This membership indicates adherence to professional standards in the Swiss coaching industry and provides legitimacy and recognition for their training programs.
• SVEB (Schweizerischer Verband für Weiterbildung)minorOthersSwiss Association for Continuing Education. Referenced in relation to the recognition of the Betrieblicher Mentor FA certification, which is recognized by the State Secretariat for Education, Research and Innovation (SBFI).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Large-scale leadership and effectiveness training provider offering coaching-related certifications and workshops to enterprises. Operates in a much larger portfolio than Coachingplus, but overlaps meaningfully on the soft-skills, leadership, and coaching education axis.
• Gallup: Global research and consulting firm whose CliftonStrengths and leadership-coaching training programs serve enterprises and individual professionals. Gallup addresses a far broader buyer and uses a globally established brand, but its coaching education offering competes for the same corporate L&D and individual-development wallet.

Emerging players

• BetterUp: Digital platform combining AI with a global coach network for enterprise L&D buyers. BetterUp does not run multi-day coaching schools, but it competes for the same corporate leadership-development budget that drives Coachingplus's B2B corporate training channel.
• CoachHub: Berlin-based digital coaching platform offering enterprise-grade coaching through a vetted coach pool. Targets the same corporate HR/L&D segment in the DACH region and represents the digital-native alternative to traditional coaching schools like Coachingplus.

Direct peers

• CTI (Co-Active Training Institute): Pioneer in professional coach training globally with multi-level certification pathways for aspiring and experienced coaches. CTI offers an analogous product architecture (foundational program leading to advanced specializations) addressing the same coach-aspiring and corporate-leadership buyer segments as Coachingplus.
• IEK Wiesbaden (Institut für Entspannungstechniken Kommunikation): German coaching and communication training institute delivering nationally recognized coaching and personal-development certifications. Competitively adjacent to Coachingplus in its curatorial focus on coach training and modular continuing education in the German-speaking market.
• Dr. Bock Coaching-Akademie: Berlin-based coaching academy delivering certified coach training in German. Operates in an adjacent niche with comparable federally relevant certifications and a similar focus on practical, methodology-driven coach education aimed at professionals and managers.
• Trigon Entwicklungsberatung: German-based consulting and coaching organization that runs coaching training programs for professionals and leaders. Trigon is closely comparable to Coachingplus in offering practitioner-level coach education in the German-speaking market with similar experiential, practice-oriented pedagogy.
• Coaching Akademie München / Coaching Center Munich: Munich-based coaching school offering practitioner-level coach certifications to professionals in the DACH region. Comparable to Coachingplus in target audience, short-format intensive delivery, and focus on building certified coaching competency.

Others

• SVEB (Schweizerischer Verband für Weiterbildung): Swiss Association for Continuing Education, of which Coachingplus is associated through its federal certification. Acts as industry-body and standards-setter that shapes the regulatory landscape in which Coachingplus's Betrieblicher Mentor FA competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coaching.ausbildung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachingplus