CLEOR

What CLEOR does

Cleor Oro, operated by 4Take Srl and headquartered in Spinea (Venice metropolitan area), is a regional Italian precious-metals buying and resale network founded in 2011. The company purchases gold, silver, platinum, palladium, jewelry, coins, ingots, watches, and gemstones from individual sellers at prices indexed to the London Stock Exchange, and serves as a pickup point for 4Take investment gold products. It is registered with the Italian OAM as a Compro Oro operator (OCO314) and as a Professional Gold Operator (OPO413), placing it under Bank of Italy oversight and continuous compliance audits.

The company operates a multi-channel retail model anchored by 12 physical agencies across the Veneto region (provinces of Venice, Padua, Treviso, Vicenza), a mix of directly-operated and franchised storefronts supported by the proprietary Semplice EVO Fixing point-of-sale and inventory management software. The customer-facing technology layer includes a web-based real-time gold valuation calculator with a price-lock feature and a +2.5% bonus for online bookings, plus WhatsApp and Telegram channels for inquiry and appointment management. In-agency transactions are validated using certified electronic scales and mass spectrometers, with gemological analysis provided via the GemLab partnership.

Revenue is generated primarily through the spread between purchase prices and downstream resale value on acquired precious metals, supplemented by commissions on 4Take investment gold sales and franchise/license fees from affiliates using the Cleor Oro brand and software. Customers are individual retail consumers liquidating unwanted jewelry or purchasing investment-grade metal, served in person at agency locations with transparent, market-based pricing and immediate or short-cycle payment.

Name

CLEOR

Legal name

4Take Srl

Website

https://cleororo.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleor Oro (4Take Srl) is a Veneto-based Italian retail network of 12 agencies that buys and sells gold, silver, platinum, jewelry, watches, coins, and gemstones from individual consumers, earning spread-based margins with OAM-regulated transparency and a franchise expansion model.

Ownership category

akta.pro rank

Headquarters

HQ city

Castelfranco Veneto

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precious Metals Purchase: The company purchases gold, silver, platinum, palladium, jewelry, watches, coins, and precious stones from individual sellers at competitive rates based on daily market prices. Revenue is generated through the spread between purchase price and downstream resale value of acquired metals and items.
2. Investment Gold Sales (via 4Take): Through partnership with 4Take, the company facilitates the sale of investment gold products (ingots, coins) to customers. Cleor Oro agencies serve as pickup points for online purchases made through the 4Take portal.
3. Franchise Royalties: Revenue generated from franchise fees and royalties paid by affiliated operators who use the Cleor Oro brand, software, and operational framework.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CLEOR (Cleor Oro) purchases used gold, silver, platinum, palladium, jewelry, watches, coins, gold bars, and precious stones from individual sellers at prices tied to real-time London Stock Exchange quotes, with immediate cash, instant bank transfer, or 1-2 day bank transfer payment depending on amount. Services are delivered through 9 directly operated retail agencies and 2-3 franchised locations across the Veneto region, supported by an online valuation calculator with price-lock and an investment gold product line offered via partner 4Take. The company also licenses its brand and proprietary management software (Semplice EVO Fixing) to franchisees.

Product overview

Cleor Oro is a multi-location retail network specializing in the purchase and sale of precious metals, jewelry, watches, coins, and gemstones. The company operates 12 direct and franchised branches across the Veneto region of Italy, offering both in-person valuation at agencies and digital tools (online calculator, price-lock, appointment booking). The core offering consists of nine purchasing services — gold, silver, jewelry, watches, coins, gold bars, diamonds and precious stones, platinum, and palladium — supported by a franchise program and a partner investment gold line (4Take). Complementary services include a home pickup service for large quantities and gemological analysis via GemLab.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14+ years of continuous market presence demonstrating business stability and customer trust
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• 4TakecoreStrategic or Co-development Partner4Take is a professional gold operator and partner that offers a wide range of certified investment products including gold bars, coins, and other precious metal solutions. Cleor Oro serves as pickup points for 4Take online purchases. 4Take is registered in the restricted group of professional gold operators at OAM, operating in full compliance with Italian law.
• Gioiellerie CanalcoreStrategic or Co-development PartnerGioiellerie Canal specializes in buying and selling jewelry, jewelry repair, and custom jewelry construction. This partnership enables Cleor Oro to resell jewelry and items with remaining market value on the secondhand market, offering extra value to sellers when their items have collector or resale potential beyond raw material weight.
• GemLabcoreTechnology or IntegrationGem Lab is a gemological laboratory providing professional analysis and evaluation of precious stones. This partnership supports accurate diamond and gemstone valuation services, ensuring stones are properly assessed for quality and value beyond the metal content.
• Semplice EVO FixingcoreTechnology or IntegrationSemplice EVO Fixing is a software provider offering advanced point-of-sale management systems specifically designed for precious metals retail. The software automates transactions, accounting, and inventory control, and is provided to Cleor Oro franchisees as part of the franchise package.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Italpreziosi: Italian precious metals refiner and trader headquartered in Arezzo, active in gold buying, refining, and investment product distribution. Comparable to Cleor Oro as a domestically regulated Italian operator in the precious metals value chain, though Italpreziosi operates at greater industrial scale on the refining side.

Broad incumbents

• Tiffany & Co. LVMH-owned global luxury jeweler. Comparable as a high-trust brand in precious stones, watches, and fine jewelry; relevant benchmark for brand-driven premium pricing in the categories Cleor also handles.
• PAMP Suisse: Swiss precious metals refiner and one of the world's leading producers of investment-grade gold bars. Comparable as an OAM-aligned counterparty in the precious metals value chain that Cleor's investment gold offering ultimately sources from.
• Unoaerre: Long-established Italian gold jewelry manufacturer based in Arezzo with nationwide distribution and export reach. Comparable as a Veneto-adjacent Italian precious metals player, though Unoaerre's focus is on jewelry manufacturing and wholesale rather than retail purchase of used gold.
• Bulgari: Italian luxury jewelry and watch maison (LVMH) with strong Italian heritage. Comparable as an Italian-headquartered precious-metals and watch brand, though operating at the opposite end of the price spectrum from Cleor's buy-side retail model.
• Buccellati: Italian luxury jewelry maison (Richemont-owned) with heritage in handcrafted precious metals and gemstones. Relevant Italian comparable for brand-driven pricing on second-hand jewelry pieces Cleor purchases and resells.
• Pandora: Global jewelry retailer with significant store presence across Europe. Overlaps with Cleor Oro in the consumer-facing precious metals and jewelry category but operates a sell-side retail model with mass-market positioning rather than purchase-side buyback.
• Signet Jewelers: Largest jewelry retailer in the US and UK (Kay, Zales, H. Samuel, Ernest Jones). Relevant comparable for retail-store precious-metals and watch economics, though operating at vastly larger scale and in different geographies.
• Damiani: Italian luxury jewelry group (Damiani, Salvini, Alfieri & St. John, Rocca). Comparable as a vertically integrated Italian jewelry operator with retail stores handling precious metals, watches, and gemstones.
• Argor-Heraeus: Swiss precious metals refiner producing LBMA-certified gold, silver, platinum, and palladium bars. Comparable to the upstream refining segment of Cleor's value chain and a likely refiner for acquired scrap jewelry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/CleorComproOro
• LinkedInlinkedin.com/company/cleor-compro-oro-argento

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEOR