UNOAERRE
UNOAERRE is a privately held Italian jewelry manufacturer founded in 1926 and headquartered in Arezzo, producing fashion and sterling silver jewelry for global consumers and B2B resellers via DTC e-commerce, wholesale, and physical retail channels.
- Company typePrivate
- Founded1926
- HeadquartersArezzo, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UNOAERRE does
UNOAERRE is an Italian jewelry manufacturer founded in 1926, headquartered in Arezzo, Italy, and operating today as Unoaerre Industries S.p.A. with a fully paid-up share capital of €10,000,000. The company produces two principal product lines: Gioielli Fashion, fashion jewelry made from brass plated in 24kt gold or silver, and Gioielli in Argento, jewelry in Sterling Silver 925 plated in 18kt gold or rhodium. Its catalog spans rings, bracelets, necklaces, and earrings organized into more than 20 named sub-collections including Chicco, Tubogas, Lux, Luce, Premium, Luxury, and Aeternum, plus a dedicated Wedding and Engagement line (Fedi Nuziali, Cerchi di Luce, Brillanti Promesse) and men's jewelry (Aeternum, Gemelli cufflinks). The company's technology base is anchored in Arezzo's centuries-old goldsmith tradition, supplemented by an in-house accredited chemical laboratory for materials quality control and the "Fedi per sempre" line of blockchain-authenticated wedding rings for provenance tracking.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce via unoaerre.it with international shipping to over 100 countries, a B2B reseller portal at business.unoaerre.it for jewelry retailers, a physical retail footprint accessed through a store locator, and trade exhibition participation for wholesale development. Revenue mechanics are predominantly one-time transactional sales across price points from approximately €44 to €549+, augmented by virtual gift cards and a bundled Wedding Box service. Multiple payment options are supported, including Scalapay installments, and orders over €69 qualify for free shipping. Customer segments are explicitly segmented across women consumers, wedding and engagement couples, men's jewelry buyers, B2B resellers, and gift purchasers across anniversary, birthday, graduation, and parental occasions. Marketing runs through email newsletters, Facebook, Instagram, and LinkedIn.
As a privately held entity with no disclosed funding rounds, no disclosed M&A activity, no named management team, and no disclosed revenue, headcount, or patents, UNOAERRE represents a heritage Italian jewelry house with a global multi-channel footprint, a sustainability-oriented partnership with OXFAM, and ongoing seasonal collection refreshes including a Spring-Summer 2026 launch. Its differentiators rest on Made-in-Italy craftsmanship, brand heritage approaching 100 years, in-house quality control infrastructure, and the relatively novel application of blockchain authentication within the wedding-ring category.
UNOAERRE firmographics
Firmographics- Name
- UNOAERRE
- Legal name
- Unoaerre Industries S.p.A.
- Website
- https://unoaerre.it
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UNOAERRE is a privately held Italian jewelry manufacturer founded in 1926 and headquartered in Arezzo, producing fashion and sterling silver jewelry for global consumers and B2B resellers via DTC e-commerce, wholesale, and physical retail channels.
- Ownership category
- akta.pro rank
UNOAERRE industry classification
Industry- Product category
- Fashion and Silver Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where UNOAERRE is headquartered
LocationHeadquarters
- HQ city
- Arezzo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
UNOAERRE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: B2C online sales through owned e-commerce platform with international shipping, offering Fashion jewelry (brass with gold plating or silver plating) and Silver jewelry (Sterling silver 925 with 18kt gold or Rhodium plating)
- B2B Reseller Sales: Wholesale distribution to jewelry retailers through B2B portal (business.unoaerre.it), supplying physical jewelry stores and resellers
- Physical Retail Stores: Company-owned or partner jewelry boutiques through store locator network across Italy and international markets
- Gift Cards: Virtual gift cards for gifting occasions, providing flexible purchase options for recipients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion Jewelry - Brass with Gold or Silver plating |
| Unit Pricing | Pay-as-you-go | Silver Jewelry - Sterling Silver 925 |
| Unit Pricing | Pay-as-you-go | Wedding Rings and Ceremony Jewelry |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
UNOAERRE product offering
Product offeringCore offering
UNOAERRE designs, manufactures, and distributes Italian-made jewelry, producing two main lines: Fashion jewelry (brass plated in 24kt gold or silver) and Silver jewelry (Sterling Silver 925 plated in 18kt gold or rhodium). The portfolio spans rings, bracelets, necklaces, earrings, men's jewelry, wedding bands, and accessories, offered through owned e-commerce, a B2B wholesale portal, physical retail, and trade exhibitions.
Product overview
UNOAERRE is an Italian jewelry manufacturer established in 1926, headquartered in Arezzo, producing a comprehensive portfolio of fashion and fine jewelry. The company operates two main product lines: Gioielli Fashion (fashion jewelry in brass with 24kt Gold or Silver plating) and Gioielli in Argento (sterling silver 925 jewelry with 18kt Gold or Rhodium plating). These are complemented by specialized collections for Men's jewelry (Gioielli Uomo), Wedding and Engagement jewelry (Matrimonio e Fidanzamento), and Accessories. The core product categories span Rings (Anelli), Bracelets (Bracciali), Necklaces (Collane), and Earrings (Orecchini), each available across multiple named sub-collections such as Chicco, Tubogas, Lux, Luce, Premium, and Luxury. The company also offers wedding bands (Fedi Nuziali) with blockchain authentication, virtual Gift Cards, and a Wedding Box service. Products are distributed through direct retail, an e-commerce platform, and a B2B portal for authorized retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Jewelry (Gioielli Fashion) Fashion jewelry line made from brass plated in 24kt Gold or Silver, offered across sub-collections including Classica, Corda, Dinamica, Joya, Line, Lux, Mine, Seta, and Sfera. Targeted at consumers seeking trendy, accessible Italian-made designs.
- Silver Jewelry (Gioielli in Argento) Sterling silver 925 jewelry plated in 18kt Gold or Rhodium, with sub-collections including Aria, Bold, Boule, Chicco, Gea, Legami, Luce, Luxury, Premium, and Sparkle. Targeted at consumers seeking elegant, mid-range silver jewelry.
- Men's Jewelry (Gioielli Uomo) Men's jewelry collection including the Aeternum line and Gemelli (cufflinks), featuring bold designs in silver and fashion materials for professional and formal occasions.
- Wedding and Engagement Jewelry (Matrimonio e Fidanzamento) Wedding and engagement jewelry including Fedi Nuziali (wedding bands), promise and anniversary rings, and ceremony jewelry featuring pearls, brilliants, and light points. Includes blockchain-enabled Fedi per sempre wedding rings for authentication and provenance.
- Jewelry Accessories (Accessori) Jewelry accessories including keychains (Portachiavi) and brooches (Spille).
- Virtual Gift Cards Virtual gift cards available in various denominations for gifting occasions, providing flexible purchasing options across UNOAERRE's product catalog.
- Wedding Box Service Wedding preparation service bundling wedding bands and related jewelry for the wedding day, marketed to couples planning their ceremony.
Quantifiable outcome
- Nearly 100 years in business since 1926
- +1 more outcomes
Companies that use UNOAERRE
Customer profileSegments5 records
Ideal customer profiles5 records
UNOAERRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UNOAERRE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OXFAMminorUNOAERRE has established a partnership with OXFAM (UNOAERRE per OXFAM), demonstrating corporate social responsibility and commitment to sustainability initiatives beyond jewelry production.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
UNOAERRE competitors and assessment
Company assessmentEmerging players
- Vivienne Westwood Jewellery: British designer brand offering fashion/costume jewelry with strong design DNA, sold through department stores, own boutiques, and e-commerce. Comparable to UNOAERRE as a designer-led fashion jewelry offering that competes for style-conscious buyers in similar price bands.
- Oliver Weber: Italian costume jewelry brand producing silver- and gold-plated fashion jewelry distributed across Europe and beyond, with a B2B and DTC model. Comparable to UNOAERRE on Italian origin, plated-fashion materials, and silver-tier price points in similar gifting and self-purchase use cases.
Direct peers
- Nomination Italy: Italian charm and composable-link jewelry brand with strong Italian heritage, sold via B2B authorized dealers and DTC. Highly comparable on country of origin (Italy), category (silver/steel fashion jewelry), B2B-heavy distribution model, and gifting-driven assortment.
- Pandora: Global Danish fashion jewelry brand specializing in sterling silver and gold charms, bracelets, rings, and necklaces with a strong direct-to-consumer and concession retail model. Comparable to UNOAERRE on category (silver/fashion jewelry), price tier, and gifting/occasion-led demand, though at significantly larger scale.
- Stroili Oro: Italian fashion jewelry chain producing silver and gold-plated brass jewelry at accessible price points, sold through own stores and e-commerce across Europe. Directly comparable to UNOAERRE on materials, price bands, target customer (everyday Italian jewelry buyer), and multi-channel model.
- Swarovski: Austrian crystal and fashion jewelry maker with global retail presence and a heritage brand analogous to UNOAERRE's positioning. Competes in the same accessible-luxury gifting and self-purchase occasions with a broader crystal/material mix but similar price-band architecture.
- Ti Sento Milano: Italian silver jewelry brand offering sterling silver and gold-plated fashion pieces sold through international B2B jewelry retailers and DTC. Closely comparable on materials (sterling silver/gold plating), Made-in-Italy positioning, multi-channel distribution, and mid-market price tier.
Regional players
- Maria Black: Danish contemporary silver jewelry designer brand with strong Northern European DTC and wholesale presence. Comparable on silver jewelry category, design-led assortment, and premium fashion jewelry positioning, though primarily a regional/northern European brand with weaker Italian market overlap.
Broad incumbents
- Bulgari: Italian luxury jewelry and watches maison owned by LVMH, headquartered in Rome. Comparable as a heritage Italian jewelry brand with strong international brand equity and a wedding-band / fine-jewelry assortment, but operates at a far higher luxury price tier than UNOAERRE.
- Damiani Group (Damiani, Bliss, Calderoni): Italian fine jewelry group with flagship Damiani maison plus Bliss and Calderoni at more accessible price points. Comparable as an Italian-made multi-brand jewelry house spanning fine and fashion segments, with overlapping bridal/wedding-band category and Made-in-Italy positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UNOAERRE social profiles
Digital presenceUNOAERRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNOAERRE leadership team
Management profileNumber of profiles
UNOAERRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNOAERRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNOAERRE
What does UNOAERRE do?
UNOAERRE designs, manufactures, and distributes Italian-made jewelry, producing two main lines: Fashion jewelry (brass plated in 24kt gold or silver) and Silver jewelry (Sterling Silver 925 plated in 18kt gold or rhodium). The portfolio spans rings, bracelets, necklaces, earrings, men's jewelry, wedding bands, and accessories, offered through owned e-commerce, a B2B wholesale portal, physical retail, and trade exhibitions.
Is UNOAERRE a public or private company?
UNOAERRE is a private company. It is classified as unknown and is currently operating.
When was UNOAERRE founded?
UNOAERRE was founded in 1926. It employs 251 to 500 people.
Where is UNOAERRE based?
UNOAERRE is headquartered in Arezzo, Italy, in the Europe region.
How does UNOAERRE make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Reseller Sales, physical Retail Stores and gift Cards.
Who are UNOAERRE's main competitors?
Emerging players on record are Vivienne Westwood Jewellery and Oliver Weber. Direct peers are Nomination Italy, Pandora, Stroili Oro, Swarovski and Ti Sento Milano. Maria Black is listed as a regional player. Broad incumbents are Bulgari and Damiani Group (Damiani, Bliss, Calderoni).
Does UNOAERRE have an API?
No public API is recorded for UNOAERRE.
What industry is UNOAERRE in?
UNOAERRE's product category is Fashion and Silver Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 33991 and its SIC code is 3910.