Bay Area Green Tours

What Bay Area Green Tours does

Bay Area Green Tours (BAGT) is a 501(c)(3) nonprofit organization founded in 2008 by Marissa LaMagna (the "Queen of Green") and headquartered in Berkeley, California. The organization designs and delivers experiential educational tours and programming that connect participants with local climate heroes and regenerative-economy practitioners across the San Francisco Bay Area. Its core product portfolio includes Regenerative Agriculture Tours, Youth Field Trips, Urban Foodscape Tours, Eco Artisans Tours, Zero Waste Tours, and Planet-Friendly Buildings Tours, complemented by corporate team-building experiences and — since 2020 — a video production sub-brand called BAGT Lens and a virtual programming series called Solutionaries Speak. The underlying technology stack is conventional: standard web infrastructure for booking and content delivery, plus video production equipment used by BAGT Lens videographers; no proprietary platform, software, or AI/ML systems are disclosed.

The organization serves a hybrid customer base spanning K-12 and higher-education students (including those from underserved and BIPOC communities), corporate teams seeking sustainability-themed team building, and general adult learners. Pricing is unit-based at $50/person with a $1,000 minimum for school and custom group bookings, with 10–20% discounts for students, seniors (65+), and youth (10 and under). Revenue is generated through two streams: paid tour fees (classified as one-time transactions) and tax-deductible donations/sponsorships from individuals and corporate partners. Distribution is direct — via website booking forms, custom inquiry forms, and outreach to schools and companies — with a 4–6 week lead time for in-person tours. Since founding, BAGT has educated more than 7,200 adult participants and 3,400 students across 23 schools, with a 25% intern-to-sustainability-career conversion rate that materially exceeds the 2.4% industry baseline. Operations were suspended for 2.5+ years during COVID-19 and have since resumed alongside expanded virtual programming.

Name

Bay Area Green Tours

Legal name

Bay Area Green Tours

Website

https://bayareagreentours.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Area Green Tours is a Berkeley-based 501(c)(3) nonprofit founded in 2008 that delivers experiential sustainability tours, youth field trips, corporate team-building events, and video content to schools, businesses, and communities across the San Francisco Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Fees: Revenue generated from paid tours including regenerative agriculture tours, youth field trips, urban foodscape tours, team building experiences, and other educational tours. Pricing starts at $50/person with minimum $1000 for group bookings.
2. Donations and Sponsorship: Tax-deductible donations from individuals and corporate sponsors to support educational programming, underserved communities, and Farm to School sponsorship. BAGT is a 501(c)(3) nonprofit organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bay Area Green Tours is a 501(c)(3) nonprofit organization that designs and delivers experiential, in-person and virtual educational tours and programming focused on sustainability, regenerative agriculture, zero waste systems, green buildings, and environmental justice. Its offerings serve K-12 students, corporate teams, community groups, and the general public across the San Francisco Bay Area, with tours priced starting at $50 per person and a $1,000 minimum for group bookings. Supporting revenue comes from donations, sponsorships, and a video production sub-brand called BAGT Lens.

Product overview

Bay Area Green Tours is a nonprofit organization offering a portfolio of experiential tour products centered on sustainability, environmental education, and regenerative economy themes. The core offerings include Regenerative Agriculture Tours, Urban Foodscape Tours, Eco Artisans Tours, Zero Waste Tours, and Planet-Friendly Buildings Tours, primarily serving schools, businesses, and community groups in the San Francisco Bay Area. Supporting offerings include Youth Field Trips, Team Building Experiences, BAGT Lens video production services, and the Solutionaries Speak virtual programming series. The organization operates as a 501(c)(3) nonprofit and partners with local farms, businesses, and environmental organizations to deliver educational experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BAGT Lens: A collaborative, creative collective of videographers and editors who produce videos highlighting the work of organizations dedicated to holistic, regenerative and justice-oriented solutions to the climate crisis.

Products and services

• Regenerative Agriculture Tours

Quantifiable outcome

• Over 7,200 adult participants and 3,400 students at 23 schools educated since 2008
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Soul Fire Farm: New York BIPOC-led farm and education center running youth programs, farmer training, and food-justice advocacy. Compares on regenerative agriculture, BIPOC-centered mission, and youth/school engagement — directly aligned with BAGT's stated priorities.
• The Food Project: Boston-area nonprofit running urban farm sites, youth workforce development, and food-system education. Strong functional parallel to BAGT's youth field trips, urban foodscape tours, and Farm to School programming.
• Brooklyn Grange: NYC commercial urban rooftop farm offering public tours, educational programming, and events. Comparable as an urban-farming operator monetizing on-site experiential education for both consumer and corporate audiences.
• Ecology Center: Berkeley-based environmental education and consumer advocacy nonprofit. A listed BAGT partner/supporter but also a comparable mission-driven organization running sustainability education, retail, and community programs in the same Bay Area geography.
• Hidden Villa: Bay Area nonprofit (Los Altos Hills) with a working farm and environmental education programs serving schools and community groups. Directly comparable mission (sustainability education, farm-based experiential learning) and regional proximity to BAGT.
• Urban Adamah: Berkeley-based nonprofit combining urban farming with environmental education, internships, and youth programs. Operates in the same Bay Area geography with a similar sustainability-education mission and youth/young-adult engagement model.
• Wilderness Inquiry: Minneapolis-based nonprofit running outdoor experiential education trips and youth programs nationwide. Comparable nonprofit structure, in-person experiential education model, and mission to make outdoor/sustainability learning accessible to underserved communities.
• Stone Barns Center for Food & Agriculture: Nonprofit education farm in Pocantico Hills, NY running regenerative agriculture tours, youth programs, and farmer training. Highly comparable to BAGT as a nonprofit operating educational farm/food tours with strong donor and school-program components.
• Earthwatch Institute: Global nonprofit operating paid citizen-science expeditions and educational experiences for conservation. Comparable as a nonprofit combining experiential environmental education with corporate/team engagement and donor-supported programming at larger scale.
• CUESA (Center for Urban Education about Sustainable Agriculture): San Francisco nonprofit running educational programming around farmers markets and sustainable food systems. Directly comparable mission of educating consumers and youth about regenerative food systems in the Bay Area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreenTours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Area Green Tours