Ace Self Storage
Family-owned self-storage operator with five facilities across Southern California and Las Vegas, offering month-to-month unit rentals for residential, commercial, vehicle, and equipment storage customers.
- Company typePrivate
- Founded1993
- HeadquartersSpring Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ace Self Storage does
Ace Self Storage is a family-owned and operated self-storage company founded in the early 1990s (firmographics report 1985) running five physical facilities across San Diego County (Miramar, El Cajon, Lakeside), Ventura County (Simi Valley), and Las Vegas, Nevada. Its core product is the rental of self-storage units in sizes ranging from 5x5 to 10x30, including climate-controlled indoor units, drive-up access units, and outdoor parking for RVs, boats, and vehicles. The company offers ancillary retail items (moving boxes, packing supplies) and supports a wide range of use cases including personal/household, business/contractor, military, college student, vehicle, and recreational equipment storage.
The business operates on a recurring monthly subscription model with month-to-month contracts, no long-term lease commitments, and discounts for military, veterans, and seniors. Technology is a thin digital layer over the real-estate asset base: an SSM ERP payment portal for online rent collection, Wufoo forms for availability and inquiry capture, and a WordPress-based website with dozens of location- and use-case-specific SEO landing pages targeting 40+ San Diego submarkets. Facilities feature coded gate entry, 7-day access with extended gate hours, and 24/7 surveillance. No AI/ML capabilities, proprietary technology platforms, or external funding are disclosed; the company is privately held by the founding family with a small employee base (1–10) and no disclosed institutional capital.
Ace Self Storage firmographics
Firmographics- Name
- Ace Self Storage
- Legal name
- Ace Self Storage
- Website
- https://aceself-storage.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned self-storage operator with five facilities across Southern California and Las Vegas, offering month-to-month unit rentals for residential, commercial, vehicle, and equipment storage customers.
- Ownership category
- akta.pro rank
Ace Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where Ace Self Storage is headquartered
LocationHeadquarters
- HQ city
- Spring Valley
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Ace Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Storage Unit Rental: Monthly rental of self-storage units to consumers and businesses. Revenue is generated through recurring monthly payments with flexible month-to-month terms. Pricing varies by unit size, location, and any applicable discounts (military, veteran, senior).
- Ancillary Products and Services: Sale of moving boxes, packing supplies, and other storage-related products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small Unit (5x5) |
| Unit Pricing | Monthly | Medium Unit (5x10) |
| Unit Pricing | Monthly | Standard Unit (10x10) |
| Unit Pricing | Monthly | Large Unit (10x20) |
| Subscription | Monthly | Military Discount |
| Subscription | Monthly | Veteran Discount |
| Subscription | Monthly | Senior Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ace Self Storage product offering
Product offeringCore offering
Ace Self Storage rents self-storage units in sizes ranging from 5x5 to 10x30 at five owned physical facilities in Southern California (Miramar, El Cajon, Lakeside, Simi Valley) and Las Vegas, Nevada. The service is sold on flexible month-to-month terms with 7-day access, coded gate security, online bill pay, and ancillary sales of packing supplies and moving boxes. Specialized offerings include indoor climate-controlled units, vehicle/RV/boat parking, business/contractor/warehouse storage, and seasonal/college storage packages.
Product overview
Ace Self Storage is a family-owned self-storage company offering traditional storage unit rentals across Southern California and Las Vegas. The core product is self-storage units in sizes ranging from 5x5 to 10x30, available at five physical locations (Miramar, El Cajon, Lakeside, Simi Valley, and Las Vegas). The company operates on a unified platform with month-to-month rentals, 7-day access, online bill pay, and coded gate security. Specialized storage offerings include Vehicle Storage, RV/Boat Storage, Business Storage (including Warehouse Space and Contractor Storage), Military Storage, College Student Storage, and Equipment Storage categories covering sports gear, musical instruments, and outdoor recreation equipment. Moving and packing supplies are offered as add-on products. The newest facility is the Miramar location featuring modern construction and enhanced security features.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units
- Indoor Storage
- RV and Boat Storage
- Vehicle Storage
- Business Storage
- Warehouse Space Rental
- Contractor Storage
- Industrial Storage
- College Student Storage
- Packing Supplies
- Moving Boxes
Quantifiable outcome
- Top 3 Self-Storage Facility in San Diego for 2025 (BusinessRate)
Companies that use Ace Self Storage
Customer profileSegments6 records
Ideal customer profiles5 records
Ace Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Ace Self Storage partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ace Self Storage competitors and assessment
Company assessmentDirect peers
- US Storage Centers: Privately-held self-storage operator with a similar multi-state portfolio and emphasis on online reservations, coded gate access, and recurring monthly rentals; comparable technology stack and customer segments.
- StorageMart: Large privately-held self-storage operator active in California; comparable independent-operator profile competing for similar residential and small-business tenants.
- SmartStop Self Storage: Public self-storage company with California and Nevada facilities offering similar month-to-month rentals, vehicle/RV storage, and online bill pay; directly comparable business model.
- Extra Space Storage: Major self-storage REIT with significant California and Nevada portfolios; competes on pricing, online reservation UX, and ancillary tenant services across Ace's core geographies.
- CubeSmart: Self-storage REIT operating in many of the same Western US metros as Ace; comparable monthly recurring rental model and overlapping tenant segments including vehicle and business storage.
- Public Storage: Largest publicly traded self-storage REIT in the US with dense presence in Southern California and Las Vegas; competes directly with Ace for the same household and small-business tenants in overlapping submarkets.
- National Storage Affiliates: Public self-storage REIT consolidating regional operators in the Western US; relevant comparable as a roll-up vehicle that could view Ace as an acquisition target or competitor.
- Life Storage: Public self-storage operator with West Coast exposure and similar mix of unit sizes, vehicle storage, and month-to-month rental terms; comparable customer experience and pricing structure.
Emerging players
- Simply Self Storage: Privately-held self-storage operator with select California locations; comparable independent-operator model and unit mix, though smaller geographic overlap than the major REITs.
Regional players
- A-American Self Storage: Independently operated self-storage chain focused on California markets; closely comparable family/independent operator model competing on local service and pricing in the same West Coast submarkets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ace Self Storage social profiles
Digital presenceAce Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Self Storage leadership team
Management profileNumber of profiles
Profiles1 record
Ace Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Self Storage
What does Ace Self Storage do?
Ace Self Storage rents self-storage units in sizes ranging from 5x5 to 10x30 at five owned physical facilities in Southern California (Miramar, El Cajon, Lakeside, Simi Valley) and Las Vegas, Nevada. The service is sold on flexible month-to-month terms with 7-day access, coded gate security, online bill pay, and ancillary sales of packing supplies and moving boxes. Specialized offerings include indoor climate-controlled units, vehicle/RV/boat parking, business/contractor/warehouse storage, and seasonal/college storage packages.
Is Ace Self Storage a public or private company?
Ace Self Storage is a private company. It is classified as family owned and is currently operating.
When was Ace Self Storage founded?
Ace Self Storage was founded in 1993. It employs 1 to 10 people.
Where is Ace Self Storage based?
Ace Self Storage is headquartered in Spring Valley, United States, in the North America region.
How does Ace Self Storage make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are ancillary Products and Services.
Who are Ace Self Storage's main competitors?
Direct peers on record are US Storage Centers, StorageMart, SmartStop Self Storage, Extra Space Storage, CubeSmart, Public Storage, National Storage Affiliates and Life Storage. Simply Self Storage is listed as an emerging player. A-American Self Storage is listed as a regional player.
Does Ace Self Storage have an API?
No public API is recorded for Ace Self Storage.
What industry is Ace Self Storage in?
Ace Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.