What Hap does

Hap Co., Ltd. (株式会社hap) is a Tokyo-headquartered, privately held Japanese apparel company founded in October 2006 by CEO Moto Suzuki. The company operates an integrated four-segment model: PRODUCT CONTRIBUTION/OEM (one-stop OEM/ODM manufacturing for Japanese apparel brands and select shops), MATERIAL DEVELOPMENT (proprietary COVEROSS® multifunctional natural-fiber material), BRAND DEVELOPMENT (original BLUEY brand spanning American casual, military, work, and sports aesthetics, plus derivatives like BSC for ODM), and RETAIL (TRAIL flagship lifestyle shop in Aoyama, Tokyo, with a SURF AND GREEN concept). Manufacturing is executed across a seven-country factory network in Japan, China, Vietnam, Cambodia, Indonesia, Myanmar, and Bangladesh, with China serving quick-turn production.

Hap's technology foundation is COVEROSS®, a self-developed multifunctional material that combines ten functionalities in natural fibers, marketed as the world's first. Sub-product lines include COVEROSS® SAI (healthcare wear co-developed with Shinshu University's fiber department) and COVEROSS® WIZZARD (photocatalyst textile). The company holds a dedicated research laboratory inside Shinshu University and a co-development partnership with Lenzing Group, the world's largest cellulose fiber producer. Certified by Cotton USA in 2018 as the first Japanese company recognized and awarded the Japanese Prime Minister's Award (内閣総理大臣賞) in 2023, COVEROSS® has been adopted into products sold by named customers including Brain Sleep (over 100,000 pillow units cumulative), Gold's Gym Japan, and madras footwear.

Hap's revenue mechanics span OEM/ODM services (project-based, quote-negotiated), branded wholesale (BLUEY through select shops), direct retail (TRAIL in Aoyama), material licensing to third-party brands, and select D2C and crowdfunding activity (Makuake). Its named enterprise customers include AEON Retail, ITOCHU Corporation, Onward Holdings, TSI Holdings, Descente, BEAMS, United Arrows, BAYCREW'S, CAINZ, SHIPS, JUN, and OMRON HEALTHCARE. The most recently disclosed revenue was 2.25 billion JPY (approximately $21 million USD) for the fiscal year ending March 2021. Hap has no disclosed external venture or private equity investors and is founder-controlled.

Name

Hap

Legal name

hap株式会社

Website

https://hap-h.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Hap is a Tokyo-based privately held Japanese apparel company that develops and sells the proprietary COVEROSS® multifunctional natural-fiber material, manufactures apparel via OEM/ODM services across seven Asian countries, and operates the BLUEY original brand and TRAIL retail flagship serving major Japanese apparel brands, select shops, and global licensing partners.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing and Multifunctional Textiles

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

akta.pro secondary industries

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

Keywords

• Apparel OEM manufacturing
• Multifunctional textile materials
• Sustainable fashion fabrics
• Casual clothing brands
• ODM apparel services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing Services: One-stop OEM/ODM services for apparel brands including direction, MD planning, production management. Utilizes proprietary COVEROSS material and self-developed brands for customer needs. Production across 7 countries (Japan, China, Vietnam, Cambodia, Indonesia, Myanmar, Bangladesh).
2. Brand Business (BLUEY): Original brand development and retail. American casual fashion brand with traditional styling that harmonizes military, work, and sports aesthetics. Distributed through own retail (TRAIL) and wholesale to select shops.
3. COVEROSS Material Sales & Licensing: Sales and licensing of proprietary multifunctional COVEROSS material to other brands. Already adopted by multiple brands for their products. Material recognized with Prime Minister's Award in 2023.
4. Retail (TRAIL Flagship Store): Direct retail operations through TRAIL lifestyle shop in Aoyama, Tokyo. Concept of SURF AND GREEN. Sells original brand products, special plants, and collaborative items with ceramic artists.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hap operates four interconnected apparel businesses: (1) PRODUCT CONTRIBUTION / OEM div, providing one-stop OEM/ODM services — creative planning, direction, MD planning, and production management — for major Japanese apparel brands; (2) MATERIAL DEVELOPMENT, centered on the proprietary COVEROSS® multifunctional natural-fiber material; (3) BRAND DEVELOPMENT, through the original American-casual brand BLUEY; and (4) RETAIL, via the TRAIL lifestyle flagship store in Aoyama, Tokyo. The company manufactures apparel across a network of seven Asian countries and licenses its COVEROSS® material technology to other brands.

Product overview

Hap operates four interconnected business segments: PRODUCT CONTRIBUTION/OEM div (one-stop OEM/ODM services), MATERIAL DEVELOPMENT (COVEROSS® multi-functional material), BRAND DEVELOPMENT (BLUEY original brand), and RETAIL (TRAIL flagship store). The company specializes in sustainable apparel manufacturing, offering everything from original material development to finished product design and production, primarily serving major Japanese select shops and apparel brands.

Differentiator

Problem solved

Functional benefit

Brands

• BLUEY: Original brand creating traditional fashion that blends military, work, and sports styles. The name is a made-up word including meanings such as blue ocean and blue sky.
• TRAIL
• COVEROSS®
• BSC

Products and services

• COVEROSS® (カバロス) Self-developed original comfortable multi-functional material using Japanese technology — the world's first natural fiber incorporating 10 different functionalities. A next-generation sustainable material developed with consideration for people and the planet, sold and licensed to apparel brands.
• COVEROSS® SAI Healthcare-wear textile product line using COVEROSS® material technology, developed in joint research with Shinshu University. Targets medical and healthcare applications.
• COVEROSS® WIZZARD Photocatalyst-technology textile product line using COVEROSS® material, developed in joint research with Shinshu University. Features advanced functional properties such as deodorization and air purification.
• BLUEY Hap's original apparel brand — American-casual fashion that harmonizes military, work, and sports aesthetics. Standard yet evolved apparel with detail and material upgrades over time. Distributed through Hap's own TRAIL store, wholesale to select shops, and OEM/ODM channels.
• TRAIL (Retail Flagship) Direct-retail lifestyle shop in Aoyama, Tokyo, operating under the SURF AND GREEN concept. Sells original BLUEY apparel, special plants (succulents, caudex), and stylish pots created in collaboration with ceramic artists. Aims to be a 'third place' for plants lovers and sunshine lovers.
• PRODUCT CONTRIBUTION / OEM div One-stop OEM/ODM apparel manufacturing service: creative plan proposals from the customer's viewpoint, direction, MD planning, and production management. Uses self-developed COVEROSS® material and the BSC ODM brand, with manufacturing across 7 Asian countries. Serves major Japanese apparel brands and retailers.
• BSC (ODM brand) ODM brand derived from BLUEY, used for product planning in OEM/ODM services. Enables unique product development leveraging the parent BLUEY brand's design philosophy for customer product planning.

Quantifiable outcome

• Sales of 22.5 billion yen (March 2021)
• +2 more outcomes

Named customers15 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Cotton USAflagshipStrategic or Co-development Partner · 1 January 2018COVEROSS became the first Japanese company certified by Cotton USA's 'What's New In Cotton?' program out of over 10 companies worldwide. This certification validates COVEROSS sustainability meets world-class standards and enables marketing of sustainable cotton products.
• Shinshu University (信州大学)coreStrategic or Co-development PartnerThe only university in Japan with a fiber department. Two collaborative research projects: COVEROSS SAI (healthcare wear) and COVEROSS WIZZARD (photocatalyst). Hap has a dedicated laboratory inside Shinshu University campus for ongoing material research and evolution.
• Lenzing Group (レンチング社)coreStrategic or Co-development PartnerWorld's largest cellulose fiber raw material producer headquartered in Australia. Collaborative research partnership for developing new materials. Combines Lenzing's raw material expertise with Hap's processing technology.
• Clean Air ScandinaviaminorOthersStockholm-based company conducted interview with COVEROSS, indicating international interest in Hap's sustainable textile technology.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shenzhou International Group Holdings: Hong Kong-listed apparel OEM/ODM manufacturer serving global brands with production across Asia. Directly comparable to Hap's OEM/ODM div in manufacturing services and multi-country Asia footprint.
• Seiren Co., Ltd. Japanese textile and apparel manufacturer with proprietary functional materials and OEM/ODM capabilities. Directly comparable to Hap in combining proprietary fabric R&D with contract manufacturing for Japanese brands.
• Crystal International Group Limited: Hong Kong-based apparel OEM/ODM with multi-country Asian production network serving global apparel brands. Comparable business model to Hap's PRODUCT CONTRIBUTION/OEM div.

Others

• Lenzing Group: World's largest cellulose fiber producer and a Hap R&D partner. Comparable as a sustainable/specialty fiber supplier and partner ecosystem member, though not a direct competitor in finished apparel.

Regional players

• Descente Ltd. Japanese sportswear brand and disclosed Hap customer. Comparable in Japanese premium apparel manufacturing and brand operations, with stronger sportswear focus.
• Goldwin Inc. Japanese sportswear and outdoor apparel company with proprietary technical materials (e.g., Pertex). Comparable to Hap in Japan-centric technical apparel with proprietary fabric technology.

Broad incumbents

• Toyobo Co., Ltd. Large Japanese textile and materials manufacturer with specialty functional fibers. Comparable to Hap's COVEROSS material business but at significantly greater scale and broader product portfolio.
• Onward Holdings Co., Ltd. Major Japanese apparel holding company and disclosed Hap customer. Overlaps with Hap in Japanese apparel manufacturing and brand distribution, but at much larger scale as a brand owner/retailer.
• Toray Industries, Inc. Global Japanese materials giant with proprietary functional and sustainable fibers used in apparel. Overlaps with Hap's COVEROSS in multifunctional textile materials, but operates at vastly larger scale.
• TSI Holdings Co., Ltd. Japanese apparel holding company managing multiple fashion brands and a Hap OEM/ODM customer. Comparable in Japan-centric apparel brand and wholesale operations, though at considerably larger scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hap