Oma Nigeria | Oma.ng

What Oma Nigeria | Oma.ng does

Oma.ng (also referred to as Oma Nigeria) operates a mobile marketplace platform targeting Nigerian consumers for the buying, renting, and verification of hair and clothing products. According to the firmographic record, the platform combines three distinct transaction modes — purchase, rental, and verification — with two experience features: a virtual try-on capability and an escrow-based payment system. The escrow and verification components are positioned as fraud-mitigation features for a category (hair extensions and clothing) historically exposed to scams in the Nigerian informal retail market.

Founded in 2025, Oma.ng is reported to operate with a headcount of 1-10 employees, consistent with an early-stage startup posture. The website URL is oma.ng, though direct attempts to retrieve substantive company information returned a loading/verification page at the time of data collection, indicating that the company's web presence is either incomplete, gated, or not yet fully deployed. No further technical detail on the platform's architecture, the underlying model(s) powering virtual try-on, payment integrations, or seller onboarding flows is disclosed in the available input.

The business model is not explicitly disclosed. Pricing, take rates, subscription tiers, or seller fees are unavailable; the input notes that the source page displayed a verification/loading screen and contained no pricing information. No funding rounds, revenue figures, named management, partnerships, customer logos, awards, or office locations are present in the dataset. As a result, all revenue-mechanics, GTM, and segmentation fields remain unverified, and any monetization inferences are speculative rather than grounded in disclosed evidence.

Name

Oma Nigeria | Oma.ng

Website

https://oma.ng

Company type

Private

Founded year

2025

Headcount range

1–10 employees

Short description

Oma.ng is a Nigerian marketplace app launched in 2025 that lets users buy, rent, and verify hair and clothing, featuring virtual try-on and escrow-based payment to address fraud risk in the category.

Ownership category

akta.pro rank

Product category

Beauty and Fashion Marketplace

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

Keywords

• Hair marketplace
• Virtual try-on
• Escrow payments
• Fashion rental
• Beauty commerce

Headquarters

HQ city

Enugu

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Oma.ng is a mobile hair and cloth marketplace application that lets users buy, rent, and verify hair or clothing, with virtual try-on for styles and an escrow payment system designed to deliver scam-free, secure transactions. The platform serves Nigerian consumers and sellers of hair and apparel, combining marketplace functionality with trust and authentication features.

Differentiator

Problem solved

Functional benefit

Products and services

• Oma.ng Hair & Cloth Marketplace App A mobile marketplace application for Nigerian consumers and sellers that enables buying and renting of hair and cloth, supports virtual try-on of styles, verifies listings for authenticity, and processes payments through an escrow system to deliver scam-free transactions.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Direct peers

• Konga: Nigeria-founded omnichannel e-commerce marketplace selling beauty, hair, and apparel; directly comparable marketplace model targeting Nigerian consumers with similar SKU categories.
• Beautylish: Online beauty retailer specializing in hair, wigs, and beauty products via a curated marketplace; comparable go-to-market (specialized beauty e-commerce, content-driven discovery) and target shopper behavior.
• Jiji Nigeria: Leading Nigerian classifieds/marketplace where a large share of hair and cloth resale already occurs peer-to-peer; the most direct substitute for trust-disadvantaged, informal hair transactions.
• Jumia: Pan-African e-commerce marketplace with a major Nigeria presence; competes directly for online hair, beauty, and apparel GMV and has the logistics and payment infrastructure that a hair marketplace must match.

Broad incumbents

• Sephora: Global beauty retailer with strong hair and beauty assortment; a broad incumbent whose omnichannel beauty model and virtual try-on features set the customer expectation bar for any hair/beauty marketplace.
• Ulta Beauty: Large US beauty retailer with a deep hair-care and extensions assortment and significant e-commerce presence; comparable as a broad-line beauty and hair retailer whose online experience Oma.ng must differentiate against.
• Etsy: Global marketplace for handmade, vintage, and customized goods including wigs and hair products; relevant as a marketplace benchmark for trust, seller verification, and escrow-style buyer protection in long-tail goods.

Others

• Paystack: Leading Nigerian payment gateway used by most local e-commerce and marketplaces; an enabling infrastructure peer whose escrow and verification features are commonly white-labeled by African marketplaces.
• Flutterwave Market: Nigerian payments infrastructure provider; relevant as an adjacent enabler whose escrow and KYC rails any Nigerian marketplace, including Oma.ng, would typically rely on for secure transactions.

Emerging players

• Glambook: Beauty-professional marketplace for booking hair and beauty services; comparable as an emerging marketplace that uses trust/verification mechanisms to address a fragmentation problem in hair and beauty transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theomaapp
• LinkedInlinkedin.com/company/oma-cabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oma Nigeria | Oma.ng