Glambook
Glambook is a mobile-first SaaS platform that provides commission-free booking, scheduling, client management, and AI-assisted marketing tools to self-employed beauty professionals across 70+ countries, serving over 50,000 users.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Glambook does
Glambook is a beauty technology company that operates a SaaS platform designed for self-employed beauty professionals and their clients. The company was founded in 2020 and is headquartered in Berlin, Germany, with a London-listed mailing presence. The platform combines online booking, scheduling, client management, payment processing, and AI-assisted marketing tools into a mobile-first application available on iOS and web. Core features include a mobile CRM, smart scheduling with buffers and no-show reduction, integrated payment processing via Stripe, a personal booking website, and a proprietary Glamscore ranking system that boosts profile visibility on the company's marketplace. AI capabilities are delivered through two named products: the AI Ad Agent, which autonomously creates and manages Instagram advertising campaigns, and the AI Admin, which handles appointment confirmations, reschedules, and calendar gap filling around the clock. The platform also offers Google Business Profile and Google Maps integration with structured data optimized for both local SEO and AI-mediated discovery.
Glambook serves makeup artists, hair stylists, nail technicians, barbers, brow and lash specialists, massage therapists, medi-aesthetics clinics, spas, permanent makeup artists, tattoo and piercing studios, waxing specialists, and fitness and yoga studios across more than 70 countries, with named concentration in the United States, United Kingdom, Australia, Germany, and Italy. As of the latest disclosure, more than 50,000 beauty professionals use the platform, and the iOS app holds a 5.0 rating across 2,454 reviews. The business model is freemium at the core, with free booking, scheduling, client management, and payment features and no commission on direct bookings for subscribers. Monetization occurs through monthly, quarterly, semi-annual, and annual subscription plans; a 20% one-time fee on first appointments with new clients for non-subscribers; and standard payment processing fees routed through Stripe. The company has raised approximately $3.1 million across two funding rounds, including a €500,000 angel round in May 2021 at a €3.5 million valuation and a roughly $2.5 million round in August 2022.
Strategic positioning differentiates Glambook through its no-commission pricing, mobile-first product design, AI feature suite, and integration with Google Business Profile and Meta advertising infrastructure. Distribution runs primarily through self-serve channels, including the Apple App Store, web signup, and the discover.glambook.com marketplace, supported by content marketing, an education hub called Grow Academy, and a community presence on Skool. Key technology partners include Stripe for payments, Meta for advertising, Google for local search, and Apple for iOS distribution. Aleksandr Tomchenko is the founder, CEO, and legal representative of the operating entity Glambook UG (haftungsbeschränkt).
Glambook firmographics
Firmographics- Name
- Glambook
- Legal name
- Glambook UG (haftungsbeschränkt)
- Website
- https://glambook.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glambook is a mobile-first SaaS platform that provides commission-free booking, scheduling, client management, and AI-assisted marketing tools to self-employed beauty professionals across 70+ countries, serving over 50,000 users.
- Ownership category
- akta.pro rank
Where Glambook is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Glambook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Subscription Plans: Beauty professionals can subscribe to monthly, 3-month, 6-month, or 12-month plans. Subscribers get full access to platform features without additional transaction fees on their own clients. Subscription fees are final and non-refundable.
- Commission on Non-Subscribers: Beauty professionals without active subscription are charged a 20% one-time fee for first appointments with new clients referred through the Platform. Processing fees may also apply for appointments made using the Services.
- Payment Processing: Glambook processes payments through Stripe, collecting transaction fees from the payment flow. Professionals must provide credit card or bank account information to Stripe.
- Core Free Tier: Core features (booking, scheduling, client management, payments) are free for independent beauty professionals with no commission on earnings. Revenue opportunity exists through conversion to paid subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Core Plan |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Multi-year contract | Quarterly Subscription |
| Subscription | Multi-year contract | Semi-Annual Subscription |
| Subscription | Annual | Annual Subscription |
| Transaction based/ take rate | Pay-as-you-go | Non-Subscriber Processing Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Glambook product offering
Product offeringCore offering
Glambook provides a mobile-first, all-in-one SaaS platform for independent beauty professionals combining online booking, smart scheduling, client management (CRM), integrated payment processing, and AI-powered marketing and admin automation. The platform operates on a no-commission model where professionals retain 100% of their earnings, with a free core tier and paid subscription plans unlocking advanced features.
Product overview
Glambook operates as a unified SaaS platform built around a core booking and salon management system, supplemented by modular features and AI-powered add-ons. The primary product is the Glambook Platform combining online booking, client management, payment processing, and scheduling into one mobile-first application. This core is extended by distinct modules including the Mobile CRM, Smart Scheduling, Personal Booking Website, Payments (via Stripe), and the proprietary Glamscore ranking system. AI capabilities are delivered through two dedicated tools: the AI Ad Agent for automated Instagram advertising and AI Admin for appointment management automation. Additional services include the Grow Academy education hub and Google Business Transfer for migration and local search optimization. The platform also includes a client-facing Marketplace at discover.glambook.com. The company distributes two branded mobile apps: Glambook Pro: for Business (professional-facing) and Glambook: Fashion & Beauty (client-facing). The business model emphasizes no-commission direct bookings for subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Glambook Platform
Quantifiable outcome
- Up to 47% income growth with better bookings, fewer no-shows, and easier payments
- +6 more outcomes
Companies that use Glambook
Customer profileNamed customers8 records
Segments12 records
Ideal customer profiles1 record
Glambook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
Glambook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreThird-party payment processor handling all payment processing for Glambook. Stripe processes credit and debit card transactions securely. Stripe Payments Europe Limited (Ireland) handles European services with data transferred to Stripe Inc. in the USA.
- Meta (Facebook/Instagram)coreMeta platforms integrated for AI Ad Agent feature that creates and manages Instagram ads for beauty professionals. Glambook uses Meta's advertising infrastructure for targeted marketing campaigns.
- GooglecoreGoogle Business Profile and Google Maps integration. Glambook creates structured data profiles optimized for Google search and AI search visibility. Enables clients to find beauty professionals through Google Maps and book directly.
- Apple Inc.coreApple manages all subscriptions through the App Store. iOS apps distributed through Apple ecosystem. Subscription billing, management, and cancellation handled through Apple account settings.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Glambook competitors and assessment
Company assessmentBroad incumbents
- Acuity Scheduling: Acuity Scheduling (a Squarespace product) is a general-purpose appointment scheduling SaaS. It is not beauty-specific but competes for the same independent service-provider scheduling use cases that Glambook targets.
- Calendly: Calendly is a leading scheduling and appointment-booking tool used widely by individual professionals and SMBs. While not beauty-specific, it competes for the same solo-professional scheduling workflow.
- Mindbody: Mindbody is an established wellness, fitness, and beauty business management platform with booking, payments, and a consumer marketplace. It serves larger and multi-location businesses and overlaps with Glambook's fitness/yoga and spa verticals.
- Square Appointments: Square Appointments is Block's scheduling, payments, and CRM product for service-based SMBs. It is a broader incumbent with payment-processing depth and serves the same independent beauty and wellness professionals as Glambook.
Direct peers
- Vagaro: Vagaro provides salon, spa, and fitness business management software with booking, payments, CRM, and a marketplace. It targets the same independent beauty professional segment as Glambook with comparable booking-and-management functionality.
- StyleSeat: StyleSeat is a beauty professional SaaS and marketplace focused on hair, nail, and skincare specialists. It offers booking, payments, and discovery — the same triple combination that defines Glambook's offering.
- Fresha: Fresha is a beauty and wellness SaaS + marketplace platform serving self-employed beauty professionals with booking, payments, and a client marketplace. It is the most direct competitor to Glambook's marketplace-plus-no-commission positioning and has raised significantly more capital.
- Booksy: Booksy is a booking and management platform built specifically for barbers, hair stylists, and beauty professionals. Its mobile-first booking flow and pro-facing tools directly overlap Glambook's product surface area and target customer.
- Boulevard: Boulevard provides salon and spa management software with booking, payments, client management, and reporting. It is a direct B2B SaaS competitor targeting premium and multi-location beauty businesses with overlapping product functionality.
- Treatwell: Treatwell is a European beauty marketplace plus SaaS for salons and independent beauty professionals. Its salon-software and consumer-discovery model overlap with Glambook's marketplace-plus-platform approach, particularly in the UK and EU markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glambook social profiles
Digital presenceGlambook compliance and trust
Trust signalCompliance2 records
Glambook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glambook leadership team
Management profileNumber of profiles
Profiles1 record
Glambook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glambook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glambook
What does Glambook do?
Glambook provides a mobile-first, all-in-one SaaS platform for independent beauty professionals combining online booking, smart scheduling, client management (CRM), integrated payment processing, and AI-powered marketing and admin automation. The platform operates on a no-commission model where professionals retain 100% of their earnings, with a free core tier and paid subscription plans unlocking advanced features.
Is Glambook a public or private company?
Glambook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glambook founded?
Glambook was founded in 2020. It employs 1 to 10 people.
Where is Glambook based?
Glambook is headquartered in London, United Kingdom, in the Europe region.
How does Glambook make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are commission on Non-Subscribers, payment Processing and core Free Tier.
Who are Glambook's main competitors?
Broad incumbents on record are Acuity Scheduling, Calendly, Mindbody and Square Appointments. Direct peers are Vagaro, StyleSeat, Fresha, Booksy, Boulevard and Treatwell.
Does Glambook have an API?
No public API is recorded for Glambook.