Jessar

What Jessar does

Jessar Industries Inc. is a privately held Canadian wholesale distributor of household products headquartered at 341 Allée du Golf in St-Eustache, Quebec. Founded in 1996 and operating with 11-50 employees, the company distributes electrical, kitchen, bathroom, housewares, cleaning, and tooling products to Canadian retail consumers and B2B buyers under a portfolio of proprietary sub-brands, with an explicit geographic focus on Canada (the USA is excluded) and bilingual English/French operations.

The product offering spans 1,591 SKUs across six categories, organized under five house brands: Xtricity (LED and CFL bulbs, electrical components, light fixtures, security and emergency lighting, including Type A, A19, A21, PAR, MR16, and specialty bulbs in color temperatures from 2700K to 6500K), JS Gourmet (tableware, cookware, and small kitchen appliances such as kettles and toasters), JS Maison (home decor, furniture, and bathroom accessories), Limpus (cleaning supplies including wool dryer balls), and Beauty Cover (beauty liners). Product packs range from single units to 10-packs, and the catalog is supported by downloadable PDF catalogs refreshed on a roughly annual cadence through 2023-2025. The technology stack is conventional e-commerce (WordPress-based website at jessar.ca) with no disclosed proprietary technology, APIs, or AI/ML components.

Revenue is generated through product sales via two distribution channels: a direct e-commerce storefront at jessar.ca serving retail consumers and SMB buyers, and a wholesale/distribution catalog channel serving retailers, electrical contractors, and facility management clients in Canada. Pricing is not publicly disclosed on product listings; wholesale orders appear to operate on a quote-based B2B model. The company is privately held with no disclosed institutional investors, parent company, management team, or funding history in the source material, and reports no awards, patents, regulatory actions, M&A activity, or partnerships.

Name

Jessar

Legal name

Jessar Industries Inc.

Website

https://jessar.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Jessar Industries Inc. is a Canadian wholesale distributor offering 1,591 SKUs across electrical, kitchen, bathroom, housewares, cleaning, and tooling categories under proprietary brands. The St-Eustache, Quebec-based company serves Canadian retail consumers and B2B buyers via e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Wholesale Household Goods Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

akta.pro secondary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Wholesale distribution
• LED lighting products
• Household goods
• Kitchen appliances
• Cleaning supplies

Headquarters

HQ city

Saint-eustache

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Jessar generates revenue through the sale of consumer and commercial household products including LED lighting, electrical supplies, kitchen appliances, bathroom accessories, housewares, and cleaning products. Sales occur through the company's e-commerce platform and potentially through wholesale/distribution channels. Products are sold in various pack sizes (1PK, 2PK, 4PK, 6PK) with unit pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jessar Industries Inc. is a Canadian wholesale distributor of household products operating under multiple in-house sub-brands (Xtricity for electrical/lighting, JS Gourmet for kitchen, JS Maison for home and bathroom, Limpus for cleaning, and Beauty Cover for beauty liners). The company distributes more than 1,500 SKUs across electrical, kitchen, bathroom, housewares, cleaning, and tooling categories to Canadian retail consumers and wholesale buyers through its e-commerce website and catalog-based ordering system.

Product overview

Jessar Industries Inc. is a Canadian wholesale distributor of household products headquartered in St-Eustache, Quebec. The company operates as a multi-brand distribution business offering a portfolio of 1,591 products across six main categories: Electricity (LED bulbs, CFL, security lights, fixtures), Kitchen (appliances, cookware, tableware), Bathroom (accessories, laundry), Housewares, Cleaning, and Tooling. Jessar distributes products under several sub-brands including Xtricity (electrical products), JS Gourmet (kitchen and tableware), JS Maison (home decor and bathroom), Limpus (cleaning products), and Beauty Cover (beauty liners). The company offers products primarily in English and French for the Canadian market.

Differentiator

Problem solved

Functional benefit

Brands

• Xtricity: Electrical products brand including bulbs, electrical components, and lighting
• JS Gourmet
• JS Maison
• Limpus
• Beauty Cover

Products and services

• Xtricity Electrical and Lighting Products Electrical and lighting product line covering LED and CFL bulbs in multiple wattages and color temperatures, light fixtures, security lights, emergency lighting, motion sensors, and lighting accessories, sold to Canadian retail consumers, wholesalers, and contractors.
• JS Gourmet Kitchen and Tableware Products Kitchen product line including tableware, serveware, drinkware, cooking and preparing tools, and small kitchen appliances such as kettles, toasters, and food choppers, sold to Canadian households and wholesale buyers.
• JS Maison Home Decor, Furniture, and Bathroom Accessories Home decor, furniture, and bathroom accessory line for everyday household use, sold to Canadian consumers and wholesale buyers.
• Limpus Cleaning Products Cleaning product line including household laundry and cleaning supplies such as wool dryer balls and cleaning accessories, sold to Canadian consumers and wholesale buyers.
• Beauty Cover Liners Beauty liner product line for various applications, sold to Canadian consumers and wholesale buyers.
• Security and Emergency Lighting Outdoor and indoor security and emergency lighting product line including LED motion sensors, outdoor security fixtures, solar motion sensors, emergency lights, and exit lights for residential, commercial, and contractor buyers in Canada.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Guillevin International: Guillevin is a Canadian wholesale distributor of electrical products, lighting, automation, and industrial supplies with branches across the country. It competes directly with Jessar for electrical contractor and commercial accounts in Canada and is a natural comparable for the Xtricity brand.
• Novexco: Novexco is a Canadian distributor of office, janitorial, and sanitation supplies operating under brands such as Grand & Toy and Bruneau. It is a direct peer to Jessar's cleaning and housewares categories for institutional and commercial accounts in Canada.
• Imperial Dade: Imperial Dade is one of the largest distributors of foodservice packaging, janitorial, and cleaning supplies in North America. It is a direct peer to Jessar's Limpus cleaning line and competes for institutional, janitorial, and commercial cleaning accounts across Canada.
• Sonepar Canada: Sonepar Canada is the largest electrical products distributor in Canada, operating through banners such as Gescan and Capital Light. It directly competes with Jessar's Xtricity electrical line in serving electrical contractors, facility managers, and commercial buyers with lighting, wire, and related products.
• Bunzl Canada: Bunzl Canada distributes cleaning, hygiene, foodservice, and safety products to a wide range of Canadian institutional and commercial customers. It is a direct peer to Jessar on the Limpus cleaning product line and competes for janitorial and contract cleaning accounts.
• Franklin Empire: Franklin Empire is a Canadian family-owned electrical distributor serving contractors, industrial, and commercial customers with lighting and electrical products. It is a direct peer to Jessar's Xtricity brand and competes in the same Quebec and broader Canadian market.
• Rexel Canada: Rexel Canada is a major national electrical distributor serving contractors, industrial, and commercial customers with lighting, automation, and electrical supplies. It is a direct peer to Jessar's Xtricity electrical wholesale business and competes for the same Canadian contractor accounts.

Broad incumbents

• RONA: RONA is a major Canadian home improvement retailer selling hardware, lighting, kitchen, bathroom, and cleaning products through corporate and affiliate stores. It is a broad incumbent that overlaps Jessar's electrical, kitchen, bathroom, and housewares categories at retail scale.
• Canadian Tire Corporation: Canadian Tire is Canada's largest broad-line retailer of automotive, hardware, sports, and household goods, with a deep private-label portfolio. It competes with Jessar across nearly every product category — electrical, kitchen, cleaning, housewares — at retail, with vastly greater scale and capital.
• Dollarama: Dollarama is a Canadian low-price retailer selling household consumables, kitchenware, cleaning supplies, and general merchandise through 1,500+ stores. It competes with Jessar's lower-priced housewares and cleaning SKUs at very high volume and is a relevant comparable for the value-tier customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jessarindustries
• Instagraminstagram.com/jessarindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jessar