Asia-Link

What Asia-Link does

Asia-Link is a Singapore-headquartered employment agency and HR consultancy founded in 1994, operating as one of the earliest Ministry of Manpower (MOM) licensed agencies in Singapore with 30+ years of continuous operation and a clean compliance record (zero demerit points). The company serves both SMEs and MNCs in Singapore with a portfolio spanning local recruitment and executive search, foreign talent recruitment and work pass management, contract and HR outsourcing (payroll, compliance), business process outsourcing, and HR onboarding and shared services. A dedicated Foreign Manpower Solution service line consolidates sourcing across Asia, covering candidate pipelines in China, Taiwan, South Korea, Vietnam, Myanmar, India, and Bangladesh, alongside a strategic office in China.

The company's go-to-market is direct, sales-led, and consultation-driven, with bespoke quote-based pricing and no publicly disclosed rate cards. Distribution is entirely through direct client engagement — both enterprise and mid-market — with no intermediaries. Marketing relies on a content-led blog covering HR best practices and a professional website, supplemented by a WhatsApp contact channel for candidate and client engagement. Asia-Link's stated differentiators are regulatory credibility (MOM license with no demerit points), a multi-decade candidate database organized across industries and skill levels, multilingual recruitment capabilities, and end-to-end foreign worker integration support including cultural orientation and post-placement services.

The firm operates with no disclosed proprietary technology platform, no AI/ML capabilities, no disclosed funding rounds, and no known M&A or partnership activity. Industries served include manufacturing, hospitality, retail, construction, logistics, IT, healthcare, and fintech. Operating geographies span Singapore (primary), Malaysia, and broader Asia for talent sourcing. Revenue, headcount, and ownership structure are not publicly disclosed.

Name

Asia-Link

Legal name

Asia-Link

Website

https://asialink.com.sg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia-Link is a Singapore-based MOM-licensed employment agency founded in 1994 that provides local and foreign talent recruitment, HR outsourcing, and BPO services to SMEs and MNCs across multiple industries, with sourcing reach across Asia.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Services (5613), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

akta.pro secondary industry

Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM)

Keywords

• Employment agency services
• Foreign worker recruitment
• HR outsourcing services
• Executive search placement
• Workforce management solutions

Headquarters

HQ city

Midview City

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Recruitment and Placement Services: Asia-Link generates revenue through recruitment and placement fees for connecting employers with local and foreign talent. Services cover local recruitment, executive search, and foreign worker placement, with fees reflecting the bespoke nature of their customized solutions.
2. HR Consultancy and Outsourcing: The company provides HR consultancy services including contract management, payroll administration, HR outsourcing, and business process outsourcing. Revenue is generated through consulting fees and ongoing service retainer arrangements.
3. HR Onboarding and Shared Services: Revenue is earned from comprehensive onboarding services, shared services in payroll and accounting, and ongoing HR management support provided to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Asia-Link is a Singapore-based employment agency and HR consultancy that provides end-to-end human resource solutions to SMEs and MNCs. Its core offerings include local recruitment and executive search, foreign talent recruitment with work pass and cultural integration support, contract and HR outsourcing (payroll, compliance), business process outsourcing for back-office functions, and HR onboarding and shared services. The company is MOM-licensed and operates across Singapore with recruitment reach extending into China, Malaysia, Taiwan, South Korea, Vietnam, Myanmar, India, and Bangladesh.

Product overview

Asia-Link is an HR services company offering a portfolio of interconnected recruitment and workforce management solutions. The core offerings include: (1) Local Recruitment, Executive Search and Placement for sourcing skilled local professionals; (2) Foreign Talent Recruitment and Placement for international hiring with work pass and visa support; (3) Contract and HR Outsourcing for payroll and compliance management; (4) Business Process Outsourcing for back-end operations; and (5) HR Onboarding, Shared Services and Management for new hire integration and administrative support. Additionally, they provide specialized Foreign Manpower Solutions as a dedicated service line for sourcing workers from regions including East Asia (China, Taiwan, South Korea), Southeast Asia (Vietnam, Myanmar), and South Asia (India, Bangladesh). The services target SMEs and MNCs in Singapore across industries such as Manufacturing, Hospitality, Retail, Land Transportation, Logistics, Administration & HR, and Construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Recruitment, Executive Search and Placement Connects top local talent in Singapore with premier organizations, recruiting highly skilled professionals for various industries from entry-level to executive positions.
• Foreign Talent Recruitment and Placement Streamlines the integration of foreign talent into Singapore-based workforces by managing work pass applications, cultural orientation, and cross-cultural challenges for diverse and dynamic work environments.
• Contract and HR Outsourcing Handles HR and contract management for Singapore employers, including payroll administration and compliance with local employment laws, through customizable outsourcing solutions.
• Business Process Outsourcing Manages time-consuming back-end processes such as data entry, customer service, and accounting to streamline operations and reduce costs for Singapore employers.
• HR Onboarding, Shared Services and Management Comprehensive HR onboarding and management services covering paperwork, benefits enrollment, training, payroll, and accounting support for new hires in Singapore.
• Foreign Manpower Solutions End-to-end foreign manpower solutions covering compliance checks, essential paperwork, and post-placement support for companies hiring international talent across Asian source markets.

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• JobStreet (SEEK): JobStreet is the dominant Southeast Asian online job portal owned by SEEK, providing recruitment advertising and candidate sourcing tools across Singapore and the region — an alternative channel that competes for placement demand alongside traditional agencies like Asia-Link.

Direct peers

• Robert Half Singapore: Robert Half specializes in finance, accounting, and technology professional hiring in Singapore, a direct competitor in Asia-Link's executive search and professional placement business.
• Recruit Express: Recruit Express is a long-established Singapore-based employment agency providing local and foreign worker recruitment, work pass services, and HR outsourcing, overlapping closely with Asia-Link's core service set and customer base.
• Kelly Services Singapore: Kelly Services provides staffing, workforce solutions, and HR outsourcing in Singapore, competing in similar verticals and overlapping with Asia-Link's recruitment and outsourcing offerings.
• Michael Page Singapore: Michael Page is a global recruitment firm with a Singapore office providing mid-to-senior level permanent and contract placements, a direct competitor in Asia-Link's executive search and corporate recruiting segment.
• Hays Singapore: Hays Singapore focuses on professional recruitment and talent solutions across sectors including construction, property, and IT, offering overlapping services with Asia-Link's executive search and specialist recruitment lines.
• Adecco Singapore: Adecco operates a Singapore branch offering permanent placement, temporary staffing, and HR outsourcing across multiple sectors, competing head-to-head with Asia-Link for SME and corporate accounts.
• ManpowerGroup Singapore: ManpowerGroup's Singapore operations are a multinational staffing and workforce solutions provider offering local and foreign talent placement plus HR outsourcing, directly competing with Asia-Link in the same SME and MNC segments across Singapore.

Broad incumbents

• LinkedIn Talent Solutions: LinkedIn's talent solutions business offers direct sourcing, employer branding, and recruitment tools globally, representing a tech-enabled alternative to traditional agency-led recruitment models like Asia-Link's.
• Indeed Singapore: Indeed is a global job search and recruitment advertising platform with a Singapore presence, competing with traditional agencies by enabling direct employer-to-candidate hiring at lower cost-per-hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia-Link