Greek Hotel Brokers
Greek Hotel Brokers is a privately held Athens-based real estate brokerage founded in 2014 that exclusively intermediates the sale of hotels, resorts, and tourism properties in Greece for international investors and Greek owners via confidential, transaction-fee engagements.
- Company typePrivate
- Founded2014
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Greek Hotel Brokers does
Greek Hotel Brokers (GHB) is a privately held real estate brokerage firm founded in 2014 and headquartered in Kifissia, Athens. The firm specializes exclusively in the sale of hotels, resorts, and tourism-related property in Greece, including boutique hotels and land for hospitality development. It is led by three co-founders — George Adamopoulos, John Masialas, and Andreas Masialas — with a stated 30 years of combined real estate experience, and operates with a headcount in the 1-10 employee range. The firm positions itself as a niche, focused intermediary within the Greek hospitality real estate market rather than a generalist broker.
The firm's product surface is narrow and operationally traditional. It brokers three asset categories — Hotels & Resorts, Land for Development, and Boutique Hotels — and relies on a global partner network to source international buyers and capital, while engaging Greek property owners on the sell side. There is no proprietary technology platform; the model is relationship-driven, offline, and centered on confidential, off-market transactions rather than open-market listings.
GHB generates revenue through transaction-based commissions on closed hotel and resort deals. Its go-to-market depends on its international partnership network to attract cross-border investor demand and on its local relationships to secure Greek seller mandates. The customer base spans international high-net-worth and institutional hospitality investors on the buy side and Greek property owners on the sell side, with no public disclosure of named clients, deal volume, or financial results.
Greek Hotel Brokers firmographics
Firmographics- Name
- Greek Hotel Brokers
- Legal name
- Greek Hotel Brokers (GHB)
- Website
- https://ghb.gr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greek Hotel Brokers is a privately held Athens-based real estate brokerage founded in 2014 that exclusively intermediates the sale of hotels, resorts, and tourism properties in Greece for international investors and Greek owners via confidential, transaction-fee engagements.
- Ownership category
- akta.pro rank
Greek Hotel Brokers industry classification
Industry- Product category
- Hospitality Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Hospitality Brokerage (BPAJABAE)
- akta.pro secondary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where Greek Hotel Brokers is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Greek Hotel Brokers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Hotel/Hospitality Real Estate Brokerage: GHB operates as a real estate agency exclusively specializing in hotels and hospitality sector real estate sales in Greece. The company earns commissions on completed property transactions for hotels, resorts, campings, plots, and other touristic properties. Revenue is generated on a per-transaction basis with no publicly disclosed commission structure.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Greek Hotel Brokers product offering
Product offeringCore offering
Greek Hotel Brokers is a real estate agency specializing in the sale of hotel and hospitality-sector properties in Greece. The firm brokers Hotels & Resorts, Land for Development, and Boutique Hotels for international hotel investors and Greek property owners, executing confidential transactions rather than open-listing sales. It was founded in 2014 and operates from Athens with a 1–10 person founder-led team.
Product overview
Greek Hotel Brokers (GHB) operates as a single unified real estate brokerage offering, not a platform-plus-modules architecture. The company provides a portfolio of three core product categories: Hotels & Resorts (primary offering of hotel and resort properties for sale), Land for Development (development plots for hospitality projects), and Boutique Hotels (smaller upscale hotel properties). All offerings are exclusively focused on the Greek hospitality sector real estate market. The company does not present detailed property listings publicly due to confidentiality policies, instead operating through a global network of partnerships to facilitate transactions.
Differentiator
Problem solved
Functional benefit
Companies that use Greek Hotel Brokers
Customer profileSegments2 records
Ideal customer profiles2 records
Greek Hotel Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greek Hotel Brokers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Network Partners (unnamed)coreGHB maintains a large global network of partnerships and acquaintances all over the world. While specific partner names are not disclosed, this network serves as a key differentiator, enabling access to international buyers and sellers of Greek hospitality properties. The partners appear to operate as referral and co-development collaborators rather than formal technology or distribution partners.
Scale indicators3 records
Recent moves3 records
Expansion highlights1 record
Greek Hotel Brokers competitors and assessment
Company assessmentBroad incumbents
- CBRE Hotels: Hospitality practice of global commercial real estate giant CBRE, providing hotel investment sales and advisory. Comparable buyer/seller segment as GHB but with global scale, institutional client base, and broader service portfolio.
- Savills: Global real estate advisor with a Mediterranean hospitality team active in Greek and Southern European hotel transactions. Comparable to GHB in sourcing hotel investors for the Greek market but operating across all CRE asset classes.
- Knight Frank: Global real estate consultancy with a hospitality and leisure team active in Mediterranean resort markets including Greece. Comparable to GHB in targeting international buyers for Greek hospitality assets, but with a much broader real estate platform.
- JLL Hotels & Hospitality Group: The hospitality-focused arm of global commercial real estate firm JLL, offering investment sales, advisory, and asset management for hotels worldwide. Overlaps with GHB in hotel transaction services but operates within a much broader CRE platform.
- Colliers International: Global professional services and investment management firm with a dedicated hospitality capital markets team serving European hotel investors. Comparable to GHB in serving cross-border hotel investors in European resort markets.
- Cushman & Wakefield Hospitality: Hospitality specialty within global CRE firm Cushman & Wakefield, providing hotel transactions, valuations, and consulting. Comparable to GHB in hospitality transaction services but with significantly broader capabilities and international reach.
Direct peers
- Christie & Co: One of the world's largest specialist hospitality property advisors, brokering hotel transactions across Europe. Highly comparable to GHB as a focused hotel brokerage serving owners and operators, though at much larger scale and geographic breadth.
- HVS: Global hospitality consulting and transaction advisory firm specializing in hotel valuations and investment sales. Directly comparable to GHB in providing specialized brokerage services to hospitality investors and operators.
- Horwath HTL: Hotel, tourism, and leisure consulting network with a strong European footprint in hotel transactions and feasibility studies. Comparable to GHB in targeting the same buyer/seller pool for hospitality real estate in regional markets.
Regional players
- Sotheby's International Realty Greece: Luxury real estate network with a presence across Greek resort markets, including resort and hospitality property sales. Comparable to GHB in serving international buyers acquiring premium Greek properties, though not exclusively focused on hospitality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greek Hotel Brokers social profiles
Digital presenceGreek Hotel Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greek Hotel Brokers leadership team
Management profileNumber of profiles
Profiles3 records
Greek Hotel Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greek Hotel Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greek Hotel Brokers
What does Greek Hotel Brokers do?
Greek Hotel Brokers is a real estate agency specializing in the sale of hotel and hospitality-sector properties in Greece. The firm brokers Hotels & Resorts, Land for Development, and Boutique Hotels for international hotel investors and Greek property owners, executing confidential transactions rather than open-listing sales. It was founded in 2014 and operates from Athens with a 1–10 person founder-led team.
Is Greek Hotel Brokers a public or private company?
Greek Hotel Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greek Hotel Brokers founded?
Greek Hotel Brokers was founded in 2014. It employs 1 to 10 people.
Where is Greek Hotel Brokers based?
Greek Hotel Brokers is headquartered in Athens, Greece, in the Europe region.
How does Greek Hotel Brokers make money?
One revenue line is on record: hotel/Hospitality Real Estate Brokerage.
Who are Greek Hotel Brokers's main competitors?
Broad incumbents on record are CBRE Hotels, Savills, Knight Frank, JLL Hotels & Hospitality Group, Colliers International and Cushman & Wakefield Hospitality. Direct peers are Christie & Co, HVS and Horwath HTL. Sotheby's International Realty Greece is listed as a regional player.
Does Greek Hotel Brokers have an API?
No public API is recorded for Greek Hotel Brokers.
What industry is Greek Hotel Brokers in?
Greek Hotel Brokers's product category is Hospitality Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAE, Hospitality Brokerage, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 531210 and its SIC code is 6531.