Elevate Dental

What Elevate Dental does

Elevate Dental is a privately held, dentist-owned dental practice founded by Dr. Naomi Chew, DDS, in June 2018 and operating from a single location at 311 E Jones Ave in Downtown San Antonio, Texas. The practice delivers comprehensive general, preventive, restorative, cosmetic, and orthodontic dental care to families and individuals across all age groups (6 months to 99+ years), including cleanings, fluoride treatments, sealants, fillings, crowns, extractions, dental implants, porcelain veneers, dentures (conventional, immediate, and overdenture), Invisalign clear aligners, and in-office professional teeth whitening using GLO Science and Opalescence systems. It is one of few GLO Science whitening providers in San Antonio and partners with local dental laboratories that use premium American-made products for prosthetic work.

The technology stack is conventional modern dental IT rather than proprietary: digital x-rays with high-magnification imaging, paperless patient intake on iPads via YAPI, online appointment booking, MailChimp for email communications, and third-party payment processing (CareCredit financing and Balance Collect). No patents, proprietary AI/ML systems, or data assets are disclosed; the practice relies on standard clinical software, not custom technology development.

Revenue is generated primarily through fee-for-service dental care reimbursed by insurance (HMO and Medicaid excluded) or paid out of pocket, supplemented by an in-house subscription membership plan ($250/year for children, $360/year for adults) targeting uninsured patients. The go-to-market is direct-to-consumer: a single physical location with free garage parking, bilingual (English/Spanish) staffing, flexible Tue-Thu 9AM-6PM and Friday 9AM-5PM hours, and community-led patient acquisition through Google reviews, a content blog (Elevate Essentials), social media, and recurring neighborhood block-party sponsorships. Headcount is reported at 11-50 employees across dentists, hygienists, dental assistants, a treatment coordinator, and a practice manager; no external venture or private equity investment is evidenced.

Name

Elevate Dental

Legal name

Elevate Dental

Website

https://elevatedentalsa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Dental is a dentist-owned, single-location dental practice in Downtown San Antonio offering general, cosmetic, restorative, and orthodontic care to families and individuals of all ages, with in-house membership plans and CareCredit financing for uninsured patients.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

Keywords

• General dentistry
• Family dental care
• Preventive dentistry
• Cosmetic dental services
• Restorative dental treatments

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services - Fee for Service: Traditional fee-for-service dental care for insured and uninsured patients. Services include cleanings, preventive care, repairs, surgery, whitening, implants, veneers, and dentures. Insurance reimbursement for in-network patients.
2. In-House Membership Plans: Subscription-based membership plans ($250/year child, $360/year adult) providing preventive care benefits and discounts on additional treatments for uninsured patients. Includes no yearly maximums, no deductibles, no claim forms, and no waiting periods.
3. CareCredit Financing: Third-party healthcare financing partner for patients seeking payment plan options for dental treatments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Elevate Dental is a dentist-owned dental practice in Downtown San Antonio, Texas, founded in 2018 by Dr. Naomi Chew, DDS, providing comprehensive family dental care. The practice delivers preventive, restorative, cosmetic, and orthodontic services directly to individual patients and families on a fee-for-service, insurance-reimbursed, and in-house membership plan basis. Care is delivered in a single physical location by an in-house clinical and administrative team, with bilingual (English/Spanish) support.

Product overview

Elevate Dental is a dentist-owned dental practice offering comprehensive oral health services. The practice provides a full range of dental care including preventive services (cleanings, prevention, fluoride treatments, sealants), restorative treatments (dental implants, dentures including conventional, immediate, and overdenture options, dental repair), cosmetic procedures (porcelain veneers, professional teeth whitening using Opalescence and GLO Science systems), and orthodontic treatments (Invisalign and traditional braces). Specialty services include pediatric dental care starting from 6 months of age, pregnancy oral care, and dental surgery. The practice also offers an in-house membership plan for uninsured patients and partners with CareCredit for financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dental Care Routine exams, professional cleanings, fluoride treatments, sealants, and oral-health education for individuals and families in Downtown San Antonio. Intended for patients seeking ongoing maintenance and early-detection care from a neighborhood dentist-owned practice.
• Restorative Dental Treatments Fillings, crowns, bridges, root canal therapy, and related procedures to repair damaged or decayed teeth. Delivered to local patients who want full-service treatment at their primary dentist rather than outside referrals.
• Cosmetic Dental Services Professional teeth whitening, veneers, and bonding aimed at improving smile aesthetics for adult patients. Targeted at Downtown San Antonio residents and office workers seeking cosmetic improvements under a transparent, no-upsell pricing approach.
• Orthodontic Treatments Tooth-alignment treatments including braces and clear aligners for teens and adults. Offered in-house to family dental patients who prefer continuity of care with their primary dentist over external specialist referral.
• In-House Dental Membership / Loyalty Plan Recurring membership plan for uninsured or underinsured patients that bundles preventive care and offers discounted pricing on other services. Provides an insurance alternative for cost-sensitive individuals and families in the Downtown San Antonio market.

Quantifiable outcome

• Practice serves patients across all age ranges from 6 months to 99+ years old
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• San Antonio Food BankminorStrategic or Co-development Partner · 1 June 2019Community partnership for annual block party events. Raised 7,224 meals for SA Food Bank's Million Summer Meals program and collected PB&J donations at one-year anniversary celebration.
• Local Vendors and Businesses (Block Party)minorGTM or Marketing Partner · 1 June 2019Various local businesses participated in annual block party events including Armand Financial, Squeezers, Pinch Boil House, BoxStreet Social, Tiff's Treats, Estate Coffee, Devil's River Whiskey, Jimmy John's, SA Food Bank, Sprint, Armadillo Boulders, SouthPaw Waggery, Beauty Lab, Metro Pup SA, Swell Cycle, Oso Crossfit, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Comfort Dental: Franchised general dental chain offering comprehensive services with a discount-membership orientation. Comparable broad service menu and value/membership positioning aimed at uninsured patients.
• Tend Dental: Modern, experience-focused dental studio chain emphasizing technology, paperless operations, transparent pricing, and patient comfort — closely aligned with Elevate Dental's tech-forward, hospitality-oriented positioning.
• dntl bar: Membership-based, design-forward dental studio targeting urban professionals with transparent pricing and modern technology. Comparable in premium positioning, tech stack, and membership-style offering.
• Affordable Dentures & Implants: National chain focused on dentures and implants with similar fee-for-service and financing models. Most directly comparable to Elevate Dental's denture and implant service lines and same-day delivery positioning.

Others

• Membersy: Provider of dental membership plan software and infrastructure used by independent practices to launch and administer in-house membership programs. Directly comparable to Elevate Dental's membership plan model and a likely enabler for scaling that offering.

Regional players

• Jefferson Dental & Orthodontics: Texas-based DSO with strong presence in San Antonio offering general, orthodontic, and implant services and accepting Medicaid. Comparable service breadth; competes directly in Elevate Dental's home market.

Broad incumbents

• Heartland Dental: Largest US DSO supporting general and specialty dental offices with non-clinical infrastructure. Comparable comprehensive service offering; competes for the same dental talent pool in regional markets.
• Pacific Dental Services: DSO providing practice support to general and specialty dental offices including implants and cosmetic services. Comparable breadth of services; competing indirectly for the same patient demographics.
• Aspen Dental: Large DSO offering comprehensive general, cosmetic, and implant services including dentures with in-house labs. Comparable service menu and patient-financing partnerships, but operates at significantly larger scale.
• Smile Brands Dental Group: Multi-brand DSO operating general, cosmetic, and specialty dental practices. Comparable service menu and payer mix; competing for the same insured and uninsured segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elevatedentalsa
• Instagraminstagram.com/elevatedentalsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Dental