Kawasaki Motores do Brasil

What Kawasaki Motores do Brasil does

Kawasaki Motores do Brasil Ltda is the Brazilian distribution subsidiary of Kawasaki Heavy Industries, Ltd. (Tokyo Stock Exchange: 7012), operating since 1998 from Manaus, Brazil with 51-100 employees. The company distributes high-performance motorcycles and personal watercraft through a nationwide authorized dealership network, offering products across multiple tiers including the Ninja sport series (Ninja 300 through ZX-10R KRT Edition), Z naked/roadster series (Z500 through Z1100 SE), KX motocross, VERSYS adventure touring, Eliminator cruiser, and Jet Ski personal watercraft (Ultra 160LX and Ultra 310LX-S). Suggested retail prices range from approximately R$29,490 (Ninja 300) to R$120,490 (Ninja ZX-10R KRT Edition).

The company's product portfolio is built on proprietary technology platforms transferred from its parent, including IMU-based electronic rider aids (KCMF cornering management, KTRC traction control, KIBS anti-lock braking, KLCM launch control, KQS quick shifter), aerospace-derived supercharger technology featured on Z H2 and Jet Ski Ultra 310LX-S models, KIPASS keyless ignition using Mitsubishi Electric MISTY encryption, and the RIDEOLOGY smartphone connectivity application. Key technology partners include Brembo (brakes), Öhlins (suspension), Showa (suspension), and Dunlop (tires), integrated into higher-tier models to deliver racing-derived performance characteristics.

Revenue is generated through hardware sales via the authorized dealership channel, supplemented by the in-house Consórcio Kawasaki consortium financing service, parts and accessories sales, and warranty/service programs. The customer base comprises individual motorcycle enthusiasts (primary), professional and amateur racers, and personal watercraft users across Brazil. The 2026 model year represents a significant portfolio refresh with multiple new launches across displacement and style segments, including the new Z1100 flagship, Z500 entry-level, Ninja ZX-4RR, and Eliminator 500, alongside updated Jet Ski models.

Name

Kawasaki Motores do Brasil

Legal name

Kawasaki Motores do Brasil

Website

https://kawasakibrasil.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Kawasaki Motores do Brasil is the Brazilian distribution subsidiary of Kawasaki Heavy Industries, distributing high-performance Ninja and Z series motorcycles, KX motocross bikes, VERSYS adventure tourers, and Jet Ski personal watercraft through a nationwide authorized dealership network across Brazil.

Ownership category

akta.pro rank

Product category

Powersports Motorcycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle & Powersports Finance (FSAKADAG), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle distribution
• Powersports vehicles
• Personal watercraft sales
• Motocross motorcycles
• Sport bike retail

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Motorcycle Sales: Primary revenue from selling Kawasaki motorcycles through authorized dealerships in Brazil, including sport bikes (Ninja series), naked bikes (Z series), and off-road motorcycles (KX series).
2. Jet Ski / Personal Watercraft Sales: Revenue from Jet Ski brand watercraft vehicles including Ultra 160LX and Ultra 310LX-S models.
3. Kawasaki Consortium (Consórcio): Consortium-based financing service allowing customers to pool resources for motorcycle acquisition, providing installment payment options.
4. Parts and Accessories: Sales of genuine Kawasaki parts, accessories, and merchandise through dealership network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kawasaki Motores do Brasil is the Brazilian subsidiary that distributes and sells Kawasaki motorcycles and Jet Ski personal watercraft through an authorized dealership network across Brazil. The product portfolio spans entry-level to championship-derived supersport motorcycles (Ninja series), naked sport bikes (Z series), motocross machines (KX), adventure touring (VERSYS), cruiser-style (Eliminator), and premium personal watercraft (Jet Ski Ultra 160LX and 310LX-S). The company also provides related services including warranty support, owner manuals, recall handling, and the Consórcio Kawasaki consortium financing program.

Product overview

Kawasaki Motores do Brasil offers a comprehensive portfolio of powersports vehicles and services. The core product lineup consists of Ninja sport motorcycles (ranging from entry-level 300cc to World SBK-derived 998cc ZX-10R), Z naked/roadster motorcycles (from 500cc to 1,100cc flagship), KX motocross machines, and Jet Ski personal watercraft. Key technology differentiators include proprietary electronic rider aids (IMU-based KCMF cornering management, KTRC traction control, KQS quick shifter), supercharger technology on H2 and Jet Ski models, and RIDEOLOGY smartphone connectivity. The company also offers complementary services including Kawasaki warranty, owner manuals, recall information, motorcycle financing consortium, and the RIDEOLOGY THE APP for smartphone-moto integration. The product architecture follows a platform approach where shared technologies (engines, chassis, electronics) are adapted across multiple displacement and style variants.

Differentiator

Problem solved

Functional benefit

Brands

• Ninja: Sport motorcycle lineup featuring aggressive styling and high-performance engines
• Z
• Jet Ski
• KX
• VERSYS
• ELIMINATOR
• RIDEOLOGY

Products and services

• Ninja ZX-6R 600cc supersport motorcycle with optimized street performance, advanced technology features, and fluid Ninja ZX styling, aimed at sport riding enthusiasts.
• Z H2 Supercharged 998cc inline-four naked sport motorcycle featuring balanced supercharger technology, dog-ring transmission for faster shifts, and lightweight trellis frame, designed for high-performance sport riding.
• Ninja 500 SE Sport motorcycle with 451cc parallel-twin engine, lightweight chassis, aggressive Ninja styling, TFT instrumentation, and KIPASS keyless ignition on SE variant, targeting entry-level sport riders.
• Ninja ZX-10R KRT Edition World Superbike-derived 998cc supersport with integrated IMU, KCMF cornering management, S-KTRC sport traction control, KLCM launch control, Brembo brakes, Öhlins electronic steering damping, and aerodynamic winglets for track and road.
• Ninja ZX-4R SE 399cc inline-four supersport with class-leading 77hp power, 15,000+ RPM redline, World SBK-inspired chassis design, TFT instrumentation with track display mode, and integrated riding modes.
• Ninja 650 Sport motorcycle with 649cc parallel-twin engine, trellis frame, upright riding position for daily usability, TFT color display, Bluetooth smartphone connectivity, and KTRC traction control.
• Ninja 300 Entry-level sport motorcycle with 296cc parallel-twin engine, fuel injection, diamond-frame chassis, dual throttle valves, and aggressive Ninja styling, targeted at new riders.
• Z900 Supernaked with 948cc inline-four liquid-cooled engine producing 124hp, IMU-enhanced electronic rider aids (KCMF, KTRC, ABS), 5-inch TFT color instrumentation, smartphone connectivity, and refined sugomi styling.
• Z650 Naked sport motorcycle with 649cc parallel-twin engine, lightweight trellis frame, 790mm seat height, 4.3-inch TFT display, Bluetooth connectivity, and KTRC traction control.
• Z650RS Neo-retro motorcycle combining 649cc parallel-twin engine and trellis chassis with 1970s-inspired styling including round LED headlight and analog dual gauges with LCD multifunction display.
• Z500 / Z500 SE Entry-level naked sport with 451cc parallel-twin engine, aggressive Z-family styling with sugomi design elements, lightweight trellis frame, 310mm front brake, and smartphone connectivity on SE model.
• Z900RS Cafe Retro-modern motorcycle inspired by the iconic Z1, featuring 948cc inline-four engine, classic bodywork with no fairing, assist-and-slipper clutch, and authentic retro styling.
• Z1100 / Z1100 SE Flagship naked sport motorcycle with 1,100cc engine, IMU-equipped advanced electronics package, Öhlins rear suspension, Brembo front brakes, and intense aggressive sugomi design.
• Jet Ski Ultra 160LX Premium personal watercraft powered by 1,600cc engine, featuring luxury amenities and touring capabilities for recreational water activities.
• Jet Ski Ultra 310LX-S High-performance personal watercraft with 310hp supercharged engine and premium sport touring features for recreational water activities.
• KX250 Competition motocross motorcycle with 250cc two-stroke engine designed for racing competition.
• KX112 Motocross motorcycle with 112cc two-stroke engine designed for youth competition.
• Eliminator 500 Classic-styled cruiser motorcycle with 500cc twin-cylinder engine combining retro aesthetics with modern performance.
• VERSYS 1100 SE Grand Tourer Adventure touring motorcycle with 1,100cc engine, electronic suspension, advanced rider aids, and Grand Tourer package for long-distance comfort.
• Consórcio Kawasaki Motorcycle financing consortium program allowing Brazilian customers to purchase Kawasaki motorcycles through scheduled installments with lottery-based allocation.

Quantifiable outcome

• Ninja ZX-10R produces 203 hp (213 hp with Ram Air) from 998cc engine
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• BrembocoreTechnology or IntegrationBrembo supplies high-performance brake components for Kawasaki motorcycles. Ninja ZX-10R features Brembo M50 monobloc radial-mount calipers with ø330mm discs and radial brake pump for championship-level braking performance.
• ÖhlinscoreTechnology or IntegrationÖhlins supplies electronic steering damper and rear suspension components. Ninja ZX-10R features Öhlins electronic steering damper with electronically adjustable damping characteristics. Z H2 and Z1100 SE models include Öhlins rear shock absorbers.
• ShowacoreTechnology or IntegrationShowa supplies suspension components including BFF (Balance Free Front Fork) and BFRC lite (Balance Free Rear Cushion) suspension systems for Kawasaki supersport motorcycles, developed with racing feedback.
• Kawasaki Heavy IndustriesflagshipStrategic or Co-development PartnerParent company Kawasaki Heavy Industries (KHI) develops and manufactures Kawasaki motorcycles using technology derived from aviation, railways, robotics, and shipbuilding divisions. All motorcycles are produced in KHI factories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMW Motorrad Brasil: Brazilian distributor of BMW Motorrad, the German premium sport, adventure, and touring motorcycle brand. Directly contests Kawasaki in the premium sport (S1000RR vs ZX-10R), adventure (R 1250 GS vs VERSYS 1100), and naked (R 1250 R vs Z1100) segments with comparable technology stacks.
• BRP (Bombardier Recreational Products): Canadian maker of Sea-Doo personal watercraft and Can-Am motorcycles/ATVs. Directly competes with Kawasaki's Jet Ski Ultra 160LX/310LX-S in the Brazilian personal watercraft market and overlaps with the KX motocross line via the Can-Am brand.
• KTM Brasil: Brazilian arm of the Austrian KTM AG (now part of Pierer Mobility), a premium off-road and sport motorcycle specialist. Directly contests Kawasaki's KX motocross line and competes in the supernaked (Duke) and adventure (Adventure) categories.
• Yamaha Motor do Brasil: Brazilian arm of Yamaha Motor, the second-largest motorcycle player in Brazil with local manufacturing. Competes head-to-head with Kawasaki in sport (YZF-R), naked (MT), and adventure (Ténéré) segments and is a primary rival for premium tier share.
• Suzuki Motos do Brasil: Brazilian motorcycle operation of Suzuki Motor Corporation, a fellow Japanese manufacturer. Competes directly with Kawasaki in sport (GSX-R), naked (GSX-S), and adventure (V-Strom) categories with similarly Japanese-engineered ICE product positioning.
• Honda Motos do Brasil: Brazilian motorcycle subsidiary of Honda Motor Co., the dominant motorcycle manufacturer in Brazil with deep local manufacturing and a broad lineup spanning commuter, sport, and adventure segments. Directly competes with Kawasaki across nearly every category Kawasaki sells, and sets the pricing/financing benchmark for the Brazilian market.
• Triumph Motorcycles Brasil: Brazilian distributor of the British Triumph brand, a premium sport, roadster, and adventure manufacturer. Competes with Kawasaki in the naked/roadster (Speed Triple vs Z1100), retro (T120 vs Z900RS Cafe), and adventure (Tiger vs VERSYS) segments.
• Ducati do Brasil: Brazilian distributor of Ducati, the Italian premium supersport and naked motorcycle brand owned by Volkswagen/Audi. Directly competes in the high-displacement supersport and supernaked segments where Kawasaki fields the ZX-10R and Z1100 SE.

Regional players

• Indian Motorcycle Brasil: Brazilian distributor of Indian Motorcycle, the American premium cruiser brand owned by Polaris. Competes with Kawasaki for premium-buyer share in Brazil, primarily against the Eliminator and Z900RS Cafe lines, with a different segment focus (cruiser/touring).
• Harley-Davidson do Brasil: Brazilian operation of the American cruiser and touring motorcycle manufacturer. Different segment focus (heavy cruisers and touring) but competes for the same premium-buyer wallet share in Brazil; an important adjacent competitor for Kawasaki's Eliminator and Z900RS Cafe lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kawasakibrasil
• Facebookfacebook.com/kawasakibrasilOFICIAL
• LinkedInlinkedin.com/company/kawasaki-motores-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kawasaki Motores do Brasil