Grupo JC Exposiciones

What Grupo JC Exposiciones does

Grupo JC Exposiciones is a Mexican event management and production company founded in 1991 and headquartered in Naucalpan, Estado de México. It operates a multi-brand expo platform with five distinct event properties: Expo Tu Casa Total (a consumer real estate expo with over 45 consecutive editions), Expo SIME / Salón Inmobiliario Internacional de México (a B2B real estate congress), Expo Invierte (a southeastern Mexico real estate investment expo), Expo IPA / Orgánica Fest (a natural and organic products event), and Chiquitines.mx (a children's content portal). The company serves two primary customer sides: enterprise exhibitors (real estate developers, financieras, government housing institutions such as INFONAVIT and FOVISSSTE) and end-consumer attendees (families, prospective home buyers, investors). Two service divisions — Eventos Corporativos (full-service corporate event planning) and Stands / Casa Productora (in-house custom booth design, construction, audiovisual, and furniture rental) — provide vertical integration and additional revenue streams beyond the proprietary expo calendar.

The underlying technology is operational rather than digital: physical event production at venues such as WTC Ciudad de México and Hotel Four Seasons Reforma, supported by in-house stand fabrication, audiovisual capabilities, and a set of marketing websites (jcexposiciones.com, tucasatotal.com, sime.mx, organicafest.com, chiquitines.mx, expoinvierte.com). Pricing is quote-based and negotiated per event; no standard pricing tiers are publicly disclosed. The go-to-market is event-driven and sales-led, combining direct outreach to exhibitors with media partnerships (ULI, Lamudi, Mundo Inmobiliario, Pulso Inmobiliario) and government sponsorship relationships. Revenue derives from exhibitor fees, sponsorship tiers, stand production, and corporate event services across Mexico, with operational presence in CDMX, Querétaro, Puebla, Yucatán, Quintana Roo, Guanajuato, Hidalgo, and Estado de México.

Name

Grupo JC Exposiciones

Legal name

Grupo JC

Website

https://jcexposiciones.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo JC Exposiciones is a Mexican event management company founded in 1991 that organizes recurring real estate, family, and organic products expos (Expo Tu Casa Total, Expo SIME, Orgánica Fest, Chiquitines.mx) and provides in-house stand production and corporate event services for exhibitors and enterprise clients.

Ownership category

akta.pro rank

Product category

Trade Show & Event Management

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYMPAGAGAB

Professional & Association Conferences

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Trade show organization
• Event management services
• Corporate event planning
• Exhibition booth design
• Real estate expos

Headquarters

HQ city

Naucalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Event Fees: Revenue generated from exhibitor fees at organized expositions (Expo Tu Casa Total, Expo SIME, Expo IPA/Orgánica Fest) and corporate event services
2. Stand Design and Construction: Custom stand design and construction services, audiovisual production, and furniture rental for exhibitors
3. Corporate Event Services: Corporate event planning services including brand launches, activations, anniversary dinners, themed parties, corporate catering

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grupo JC Exposiciones is a Mexican event management and production company that designs, organizes, and produces large-scale expositions, congresses, and corporate events. Its portfolio spans multiple recurring expo brands (real estate, children's/family, health/organic lifestyle) and is supported by in-house stand design, audiovisual production, and full-service corporate event planning capabilities.

Product overview

Grupo JC Exposiciones is an event management and production company founded in 1991 that operates a multi-brand expo platform spanning the real estate, family/children's, and lifestyle/health sectors. The core portfolio consists of five distinct event brands: Expo SIME (the Salon Inmobiliario Internacional de Mexico, the premier national real estate congress and expo), Expo Tu Casa Total (the longest-running national real estate consumer expo with over 45 editions), Expo IPA/Organica Fest (a natural and organic products lifestyle event), and Chiquitines.mx (an online children's portal). These expo brands are supported by two service divisions: Eventos Corporativos (full-service corporate event planning and execution) and Stands (in-house custom booth design and production). The company also operates its own production house for audiovisual services and stands, providing an integrated end-to-end solution for exhibitors and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Expo Tu Casa Total: The best national real estate exhibition for purchasing homes, apartments, and land (mid-range and residential level), with over 45 consecutive editions.
• Expo SIME
• Expo IPA / Orgánica Fest
• Chiquitines.mx
• Expo Invierte

Products and services

• Expo SIME Salón Inmobiliario Internacional de México — the principal showcase of the Mexican real estate sector, bringing together national and international construction, promotion, and real estate companies to present investment projects in residential, commercial, retail, corporate, tourist, and industrial real estate.
• Expo Tu Casa Total Premier national real estate consumer expo (over 45 consecutive editions) for the acquisition of houses, apartments, and land in the middle and residential segment, held at the World Trade Center Mexico City.
• Expo IPA / Orgánica Fest Natural and organic products event positioned as the lifestyle/health expo brand within the Grupo JC portfolio, held at the World Trade Center in Mexico City.
• Chiquitines.mx Mexico's most important children's portal covering fun, entertainment, education, technology, health, nutrition, and family content, supporting the holistic development of children.
• Eventos Corporativos Full-service corporate and business event organization including brand launches, activations, anniversary dinners, themed parties, brunches, coffee breaks, and box lunches, with concept development, creative design, corporate image, advertising, public relations, graphic design, communication planning, audiovisual production, and minute-by-minute event coordination.
• Stands / Custom Booth Design In-house custom stand/booth design and construction services for Grupo JC events and external clients, including audiovisual production, custom booth design, and furniture rental.

Quantifiable outcome

• 500+ events successfully produced
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• INFONAVITcoreGTM or Marketing Partner · 6 October 2019Government housing institution and key sponsor of Expo Tu Casa Total events. Participates in mortgage workshops and provides housing financing information to attendees. Sponsorship relationship supporting real estate expo events.
• FOVISSSTEcoreGTM or Marketing Partner · 6 October 2019Government housing fund for state workers and sponsor of Expo Tu Casa Total. Provides housing credit information and participates in event activities.
• COMEXminorGTM or Marketing Partner · 6 October 2019Paint and coatings company, sponsor of Expo Tu Casa Total events.
• AMPI (Asociación Mexicana de Profesionales Inmobiliarios)coreStrategic or Co-development Partner · 14 May 2019Leading real estate professionals association. Participated in inauguration of Congreso SIME. Strategic alliance for industry collaboration.
• COPARMEX (Confederación Patronal de la República Mexicana)coreStrategic or Co-development Partner · 14 May 2019Business confederation. President participated in inauguration of SIME events. Represents business community interests.
• FIABCI (Federación Internacional de Bienes Raíces)coreStrategic or Co-development Partner · 14 May 2019International real estate federation. CEO participated in inauguration of SIME, bringing international perspective to the event.
• Bolsa Mexicana de Valores (BMV)minorGTM or Marketing Partner · 14 May 2019Mexican Stock Exchange. Director participated in Congreso SIME inauguration, supporting financial investment themes.
• SEDATUcoreGTM or Marketing Partner · 14 May 2019Secretariat of Agrarian, Territorial and Urban Development. Titular participated in inauguration, representing government housing policy.
• Vivanuncios | eBayminorGTM or Marketing Partner · 14 May 2019Real estate classifieds platform. Exhibitor and conference speaker at Congreso SIME on Proptech topics.
• Tu Hipoteca FácilminorGTM or Marketing Partner · 14 May 2019Mortgage consultancy. Provided mortgage workshops at Expo Tu Casa Total helping families understand credit options.
• ULI (Urban Land Institute)minorGTM or Marketing Partner · 14 May 2019Urban land use think tank. Media partner providing coverage of real estate events.
• LamudiminorGTM or Marketing Partner · 14 May 2019Real estate portal. Media partner and conference speaker at SIME events.
• World Resources Institute (WRI) MéxicominorStrategic or Co-development Partner · 14 May 2019Sustainability think tank. Expert participated in smart cities panel discussion at SIME.
• IMCISS (Instituto Mexicano de Ciudades Inteligentes)minorStrategic or Co-development Partner · 14 May 2019Smart Cities Institute. Vice President moderated smart cities panel at SIME conference.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Grupo Expansión: Mexican media and events group producing trade shows, awards, and conferences across B2B verticals. Comparable as a content-and-events hybrid competing for sponsorship and exhibitor dollars in Mexico.
• B2B Media: Mexican B2B event and media company organizing industry-specific conferences and trade shows. Comparable as a smaller multi-vertical event organizer serving similar enterprise exhibitor segments in Mexico.

Direct peers

• Expo CIHAC: Mexico's leading construction, housing, and real estate industry trade show, organized by a separate operator. Directly competes for real estate developer exhibitors and government housing fund sponsorship against Expo Tu Casa Total and Expo SIME.
• Tarsus México: One of the largest trade show and congress organizers in Mexico, operating vertical-specific expos across multiple industries. Directly comparable as a multi-brand expo organizer serving exhibitor and visitor markets in Mexico, with overlapping real estate and consumer expo presence.

Broad incumbents

• RX (Reed Exhibitions) México: Global exhibition organizer with a Mexico presence running industry trade shows. Comparable as a broad incumbent competing for enterprise exhibitor spend and venue partnerships, though typically focused on larger industrial verticals.
• Informa Markets México: Global B2B events organizer with major Mexican operations across real estate, construction, and consumer verticals. Comparable as a scaled multi-vertical expo platform competing for the same exhibitor base, though significantly larger and more international.
• Messe Frankfurt México: International trade fair organizer with Mexican editions of consumer and industry expos. Comparable as an incumbent expo organizer with cross-border event brands and venue relationships overlapping Grupo JC's verticals.

Regional players

• Cintermex: Major convention and exhibition center in Monterrey that hosts large-scale expos and also operates its own event programming. Comparable as a venue-and-event hybrid in the Mexican MICE ecosystem, though regionally focused in northern Mexico rather than CDMX-centric.
• Latin America Expo Group: Regional expo organizer focused on Latin American trade events across real estate and consumer verticals. Comparable as a multi-country expo operator whose regional reach contrasts with Grupo JC's Mexico-only footprint.
• Expo Guadalajara: Major convention/exhibition complex in Guadalajara hosting industry expos. Comparable as a venue operator that competes for large rotating trade shows in Mexico, though anchored in western Mexico rather than CDMX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JC-Exposiciones-Expo-Tu-Casa-286229947124
• LinkedInlinkedin.com/company/grupo-jc-exposiciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo JC Exposiciones