In a Box
- Company typePrivate
- Founded2016
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
In a Box firmographics
Firmographics- Name
- In a Box
- Legal name
- SC Promeartis SRL
- Website
- https://inabox.ro
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
In a Box industry classification
Industry- Product category
- Curated Gift Boxes and Artisan Goods
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Costume Jewelry & Novelties (3960), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Party Favors, Gifts & Custom Merchandise (HSACACAM), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)
Keywords
Where In a Box is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
In a Box business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct online sales of curated gift boxes and individual Romanian artisan products through their Shopify e-commerce platform. Products include themed gift boxes, ceramics, wood items, candles, textiles, and other handmade Romanian goods.
- Custom Corporate Gift Packages: B2B revenue from creating customized gift packages for corporate clients. Services include product customization, branding materials, and bespoke package creation for company events, holidays, and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free domestic shipping threshold |
| Unit Pricing | Pay-as-you-go | International shipping rates |
| Unit Pricing | Pay-as-you-go | Individual products and gift boxes |
| Unit Pricing | Pay-as-you-go | Free pickup from Bucharest office |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
In a Box product offering
Product offeringCore offering
In a Box is an online concept store that curates and sells Romanian-made gift boxes and individual artisan products sourced from local artists, designers, and small producers. The company offers pre-configured ready-to-give packages, a build-your-own gift box configurator, and a corporate gifting service with customization and branding for businesses. Products span ceramics, wood items, candles, jewelry, leather goods, books, plants, and artisanal foods, all presented with premium packaging.
Product overview
In a Box is a Romanian concept store and online marketplace specializing in curated gift boxes and individual handmade Romanian products. The core offering consists of three main product lines: (1) Pre-configured 'Gata de Oferit' (Ready-to-Give) gift packages for various occasions, (2) 'Configurează' (Build Your Own) custom gift box builder allowing customers to mix-and-match products, and (3) 'Lonelies' individual products available for single purchase. The company also operates a B2B 'Cadouri Corporate' (Corporate Gifts) module providing customized gift solutions for businesses with branding and personalization options. Product categories span ceramics, wood items, candles, jewelry, leather goods, books, children's items, plants, and artisanal foods—all sourced from Romanian artists, designers, artisans, and small producers. The platform is powered by Shopify and offers approximately 580 products across various collections.
Differentiator
Problem solved
Functional benefit
Brands
- Lonelies: A section of the online shop featuring individual products - Romanian design objects created by local artists, craftsmen, and small workshops.
- Configurează
Products and services
- Gift Boxes (Pachete Cadou) Curated gift packages containing Romanian handmade products from local artists, designers, and small producers, presented ready-to-gift with premium packaging including silk paper and natural decorative elements.
- Configurează (Build Your Own Gift Box) Custom gift box builder allowing customers to select products from the catalog, choose packaging, and add personalized messages through a three-step process.
- Lonelies (Individual Artisan Products) Individual Romanian design objects and artisan products from local artists and small workshops, available for purchase individually outside of gift packages.
- Corporate Gifts (Cadouri Corporate) Customized corporate gift service for businesses, including personalized products, custom packaging, and branding materials for company events, holidays, conferences, and client or employee appreciation campaigns.
Companies that use In a Box
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
In a Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
In a Box partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DPD (Dynamic Parcel Distribution)corePrimary domestic and international shipping partner. Handles delivery of products to customers within Romania and across Europe. Data necessary for deliveries is shared with DPD for order fulfillment.
- Fan Courier ExpresscoreDomestic courier service used for shipping products within Romania. Customer delivery data including name, phone number, and address is shared for order fulfillment purposes.
- Urgent CargusminorOccasional courier partner for domestic deliveries in Romania, used as an alternative logistics provider when needed.
- Stripe/BraintreecorePayment processing partner for online card transactions. Collects card data directly, keeping it secure, while providing In a Box with transaction records including last 4 digits, expiration date, and anti-fraud verification status.
- Mailchimp (Rocket Science Group, LLC)coreEmail marketing platform for sending newsletters and marketing communications. Subscriber email addresses are shared with Mailchimp for distribution of marketing messages.
- Tilaa B.V.coreWeb hosting provider offering virtual private server services. ISO/IEC 27001:2013 and PCI DSS 3.2 certified hosting services based in the European Union for secure data storage.
- ShopifycoreE-commerce platform powering the online store at inabox.ro. Provides the technical infrastructure for product listings, shopping cart, checkout, and order management.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
In a Box competitors and assessment
Company assessmentRegional players
- Cărturești: Leading Romanian bookstore and cultural retailer expanding into gifts, stationery, and curated lifestyle products. A natural Romanian regional peer, with stronger brand recognition and physical retail presence but overlapping customer demand for curated, design-forward gifts.
Emerging players
- Goodee: Curated marketplace for ethically sourced artisan home goods and gifts. Comparable curation-plus-maker-narrative model and serves the same 'alternative to mass-produced' positioning In a Box targeted.
- Letterpress & Co: Boutique gift retailer focused on curated paper goods, greeting cards, and small gifting accessories. Comparable on the curated-stationery-and-small-gift angle of In a Box's assortment (books, agendas, greeting-style add-ons).
- The Citizenry: Direct-to-consumer brand selling artisan-made home goods sourced from global makers with strong storytelling. Comparable on the curated artisan positioning and emphasis on provenance, though at a more premium price point and global sourcing rather than regional.
Direct peers
- Uncommon Goods: US-based curated retailer of unique gifts and handcrafted goods with a strong maker-sourcing story. Closely comparable in positioning (alternative to mass-produced gifts, curated artisan assortment, ready-to-give packaging).
- Faire: Wholesale marketplace connecting independent makers with retailers. Directly comparable on the B2B corporate-gifting dimension In a Box operated, and an indicator of the underlying shift of artisan commerce toward platform-driven wholesale models.
- Not On The High Street: UK-based curated marketplace for personalized gifts and artisan products from independent makers. Closest direct peer: same model of aggregating local designer/maker products into themed gift packages for both individual and corporate buyers, with a custom-build offering.
Broad incumbents
- Etsy: Global online marketplace for handmade, vintage, and artisan goods. Operates at much greater scale across all categories In a Box serves (jewelry, ceramics, candles, gifts) and is the dominant incumbent against which niche artisan retailers compete for both supply and demand.
- Food52: Curated marketplace for kitchen, home, and gift products from independent makers and small producers. Comparable on the curation-plus-artisan-supply model, though larger and US-focused.
- Amazon Handmade: Amazon's curated category for handcrafted goods from artisan sellers. Direct competition for artisan-supply relationships and consumer mindshare in the handmade gift category across Europe.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
In a Box social profiles
Digital presenceIn a Box compliance and trust
Trust signalCompliance3 records
In a Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
In a Box leadership team
Management profileNumber of profiles
Profiles1 record
In a Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In a Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In a Box
What does In a Box do?
In a Box is an online concept store that curates and sells Romanian-made gift boxes and individual artisan products sourced from local artists, designers, and small producers. The company offers pre-configured ready-to-give packages, a build-your-own gift box configurator, and a corporate gifting service with customization and branding for businesses. Products span ceramics, wood items, candles, jewelry, leather goods, books, plants, and artisanal foods, all presented with premium packaging.
Is In a Box a public or private company?
In a Box is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was In a Box founded?
In a Box was founded in 2016. It employs 1 to 10 people.
Where is In a Box based?
In a Box is headquartered in Bucharest, Romania, in the Europe region.
How does In a Box make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are custom Corporate Gift Packages.
Who are In a Box's main competitors?
Cărturești is listed as a regional player. Emerging players are Goodee, Letterpress & Co and The Citizenry. Direct peers are Uncommon Goods, Faire and Not On The High Street. Broad incumbents are Etsy, Food52 and Amazon Handmade.
Does In a Box have an API?
No public API is recorded for In a Box.
What industry is In a Box in?
In a Box's product category is Curated Gift Boxes and Artisan Goods. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 459420 and its SIC code is 3960.