NCAS Learning Center

What NCAS Learning Center does

NCAS Learning Center is a privately held, founder-owned educational services company founded in 2001 by husband-wife team Attiya Chaudary and Latif Chaudary in Plainville, Massachusetts, operating under the longer-standing National College Assistance Services brand dating to 1990. The company delivers live, interactive online SAT and PSAT test preparation classes to high school students, supplemented by a College Bound Program that encompasses one-on-one counseling, college application assistance, and financial aid guidance. Additional offerings include SSAT/ISEE/HSPT prep for private school admissions, one-on-one counseling, subject tutoring in algebra, geometry, trigonometry, and calculus, and Digital SAT Practice Tests distributed through a separate storefront. All instruction is delivered by the two co-founders themselves, with class sizes averaging approximately 15 students grouped by skill level rather than age or grade.

The core technology stack relies on Zoom-based video conferencing with all students on camera simultaneously, enabling a virtual classroom with real-time interaction, homework checks, and individual questioning. Course formats are 11-13 weeks long, meeting weekly on weekends for 3 hours split between English (1.5h) and Math (1.5h). The company's go-to-market is testimonial- and content-driven, relying on a company blog, public student success stories referencing Ivy League admissions (Stanford, Harvard, Yale, Princeton, Columbia, plus an A.B. Duke full scholarship), and earned recognition from the Massachusetts House of Representatives, US Congress, and local press.

The business operates on subscription/recurring revenue with seasonal enrollment windows (January and summer SAT/PSAT cohorts) plus usage-based revenue from the Digital SAT Practice Tests storefront. Pricing is not publicly disclosed; prospective families contact NCAS directly via email ([email protected]) or phone. The company serves roughly 100+ students annually across New England, is bootstrapped with no external funding, and has no subsidiaries, no patents, and no API or app products.

Name

NCAS Learning Center

Legal name

NCAS Learning Center

Website

https://ncaslearningcentre.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

NCAS Learning Center is a privately held, founder-operated online SAT and PSAT test preparation service based in Massachusetts, serving roughly 100+ college-bound high school students annually across New England through live Zoom classes, the College Bound Program, and supplemental private-school admissions prep, with all instruction delivered by co-founders Attiya and Latif Chaudary.

Ownership category

akta.pro rank

Product category

Test Preparation & College Admissions Counseling

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)

akta.pro secondary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

Keywords

• SAT test preparation
• PSAT test preparation
• College admissions counseling
• Standardized test prep
• Private school entrance prep

Headquarters

HQ city

Plainville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SAT Test Prep Classes: Online interactive SAT test prep classes offered in 12-13 week sessions. Classes meet once weekly on weekends for 3 hours (1.5 hours Math, 1.5 hours Reading/Writing). Students are enrolled in January or summer sessions.
2. PSAT Test Prep Classes: PSAT test prep tutorials as part of the College Bound Program, running 11-12 weeks starting mid-July. Includes both verbal and math instruction.
3. College Bound Program: Comprehensive program including one-on-one counseling, test prep, college selection, application assistance, and financial aid guidance. Can be purchased as total program or specific individual services.
4. SSAT/ISEE/HSPT Test Prep: Standardized test preparation for private school admissions, offered as weekly sessions starting October through December test period.
5. Digital SAT Practice Tests: Digital practice test sessions and library access, available through the preptest.ncaslearningcentre.com storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NCAS Learning Center delivers live, interactive online SAT and PSAT test preparation classes in small, skill-level-grouped cohorts of roughly 15 students, taught by co-founders Attiya and Latif Chaudary. The center also offers a comprehensive College Bound Program covering one-on-one counseling, college selection, application assistance, essay coaching, and financial aid guidance, plus digital SAT practice tests and SSAT/ISEE/HSPT prep.

Product overview

NCAS Learning Center offers a unified suite of educational services centered on college preparation and standardized test excellence, founded in 2001. Its core portfolio consists of live, interactive online SAT and PSAT Test Prep classes — the primary offerings — supplemented by the College Bound Program, a comprehensive pre-college guidance service that encompasses one-on-one counseling, college application assistance, and essay coaching. Additional offerings include Digital SAT Practice Tests (replicating the College Board Bluebook format), SSAT/ISEE/HSPT test prep, and subject-area tutoring in algebra, geometry, trigonometry, and calculus. All programs feature small-group, skill-level-based instruction taught live by expert instructors, with a strong emphasis on personalized attention and college admissions outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• SAT Test Prep Live, interactive online SAT Test Prep classes offered in 12-13 week sessions covering Math and Reading & Writing sections, taught by co-founders Attiya and Latif Chaudary. Classes meet once weekly on weekends for 3 hours (1.5h Math + 1.5h English), grouped by skill level rather than age/grade. January sessions prepare students for March/May SAT; summer sessions prepare for October SAT.
• PSAT Test Prep Live, interactive online PSAT/NMSQT Test Prep tutorial covering Reading & Writing and Math sections, organized by skill level. Runs 11-12 weeks starting mid-July, meeting once a week for 3 hours. Prepares students for the National Merit Scholarship Program. Class size limited to 15-18 students.
• College Bound Program A comprehensive, step-by-step pre-college program guiding students and parents through the entire college journey, from career counseling and course selection through test prep, college selection, application assistance, and financial aid guidance. Students typically join in summer before junior year and continue through senior year. Can be purchased as a total program or as specific individual services.
• College Applications Service

Quantifiable outcome

• Students raise SAT scores 200-400 points
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IvyWise: Boutique college admissions counseling and test prep firm focused on selective college applicants. Closely comparable to NCAS in offering a high-touch, premium-priced combination of SAT prep and college admissions services.
• PrepScholar: Online SAT/ACT prep company that combines adaptive software with small-group and one-on-one tutoring. Directly competes with NCAS on test prep for college-bound high schoolers, with a more tech-forward delivery model.
• Magoosh: Online test prep platform offering SAT, GRE, GMAT and other standardized test prep via video lessons and practice questions. Competes with NCAS on SAT prep, particularly on price-sensitive online learners.
• Prep Expert: Online SAT and ACT prep company offering live courses and score-improvement guarantees. Directly competes with NCAS in the live, online SAT prep category.

Emerging players

• CollegeVine: Online college admissions platform combining AI-driven school matching with admissions counseling and tutoring. Adjacent peer to NCAS that blends college counseling with newer digital tooling.
• Testive: Online SAT/ACT prep that pairs adaptive practice with one-on-one tutoring from remote coaches. Comparable to NCAS in serving college-bound students with combined prep plus personalized coaching.

Others

• Khan Academy (Official SAT Practice): Free, non-profit online learning platform with the official College Board SAT practice partnership. Competes with NCAS as the primary free alternative for SAT prep and pressures NCAS's pricing.

Broad incumbents

• The Princeton Review: Large national test prep and college admissions brand offering SAT prep courses, tutoring, and admissions counseling. Competes with NCAS across the same product categories but at much greater scale with broader geographic reach.
• Kaplan Test Prep: Major national provider of SAT, ACT, GRE, and other standardized test prep plus college admissions services. Overlaps with NCAS on SAT prep and admissions counseling, but operates at significantly larger scale with broader course catalogs.

Regional players

• Summit Educational Group: New England-based test prep and tutoring company offering SAT, ACT, and subject tutoring. Directly comparable to NCAS in serving the same regional market with similar SAT prep and academic tutoring offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCAS Learning Center