Metrica Group

What Metrica Group does

Metrica Group is a US-based data analytics and business intelligence consulting firm headquartered in Parsippany, New Jersey, founded in 2011 by CEO Demirhan Yenigun, PhD. The firm serves enterprise clients across telecommunications, healthcare, pharmaceuticals, insurance, banking, and professional services — a named logo set that includes AT&T, Charter, Vonage, Kaiser Permanente, Novartis, Novo Nordisk, Telefonica (One), RBS, and Health Care Service Corporation. Headcount is reported at 1-10 employees, organized around the founder/CEO, three VPs (Analytical Services, Client Services & Operations, Enterprise Solutions), and two principal advisors with academic and industry pedigrees spanning Bell Labs, AT&T, IBM, Oracle, Experian, and Merck.

The firm's core offering combines data integration services (mail/email hygiene, NCOA processing, merge/purge, ETL, list brokerage drawing on Experian, Acxiom, InfoUSA, Neustar, and D&B), a marketing database platform with descriptive and predictive analytics, and KPI dashboards built on industry-standard visualization tools (Tableau, SAS, SPSS). Analytics methods are classical statistical ML — linear and logistic regression, decision trees, cluster analysis, segmentation, multivariate testing — applied to customer acquisition, retention, cross-sell/up-sell, and channel optimization problems. Underlying technology is a relational marketing database with automated ETL and pre-defined reporting cubes; no proprietary AI, GenAI, or deep learning capability is disclosed.

Metrica operates a professional services revenue model with three streams: (1) project-based consulting on customized analytics/BI engagements, (2) staffing services providing onsite/remote BI and DWH resources, and (3) managed teams where senior leaders run day-to-day delivery for client teams. Pricing is quote-based and not publicly disclosed, and the go-to-market motion is consultative, relationship-driven enterprise field sales where the CEO and VP-level executives are directly involved in both business development and project delivery. Distribution is domestic-only with no evidence of geographic expansion, and the firm appears to be founder-owned with no disclosed external institutional investors or PE/VC backing.

Name

Metrica Group

Legal name

Metrica Group

Website

https://metricagroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Metrica Group is a Parsippany, NJ-based data analytics and BI consulting firm founded in 2011, serving enterprise clients in telecom, healthcare, pharma, banking, and insurance with data integration, marketing database, dashboarding, and BI staffing services delivered by a small senior team.

Ownership category

akta.pro rank

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Data & Analytics Consulting: Customized data analytics and business intelligence consulting engagements. Senior team members are involved throughout project delivery from start to finish, providing high-touch, consultative services.
2. Staffing Services: Providing onsite or remote qualified resources specialized in BI and DWH development, analytics and reporting. Resources become part of client's team for data warehouse building, analysis, and dashboard report development.
3. Managed Teams: Experienced leaders provide services as managed teams, handling daily task management of Metrica resources or client's wider team of contractors/employees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Metrica Group is a B2B data analytics and business intelligence consulting firm that designs and delivers customized data integration, marketing database, and KPI dashboard/reporting solutions for enterprise clients. Its senior-led teams perform end-to-end engagements covering data hygiene, ETL, predictive modeling, and visualization, and also provide onsite or remote BI/data warehouse staffing and managed team services.

Product overview

Metrica Group is a Data Analytics solutions provider offering a unified portfolio of services that work together to deliver actionable business intelligence. The core offering combines Data Integration Services (blue-print approaches for unified data strategy through automated workflows and ETL), a Marketing Database Platform (hosting customer/prospect records with descriptive and predictive analytics capabilities), and KPI Dashboards/Reporting (industry-standard visualization tools). Staffing Services provide supplemental or managed BI/analytics resources. The services are customizable and delivered by experienced management team members from project start to finish.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Integration Services Blue-print approaches to unify data from disparate sources through automated workflows and ETL processes, including list management, data hygiene, and data processing capabilities. Targeted at enterprise clients needing integrated marketing and operational data.
• Marketing Database Platform Design, Development and Implementation Design, development, and implementation of marketing database platforms that host customer and prospect records and enable targeted marketing campaigns with descriptive analytics, correlation analysis, and predictive modeling. Intended for enterprise marketing and analytics teams.
• KPI Dashboards/Reporting Industry-standard visualization dashboards (e.g., Tableau) that deliver key business performance metrics and analytical insights to help businesses optimize their marketing expenditures. Aimed at enterprise marketing, sales, and operations stakeholders.
• Staffing Services Onsite or remote qualified resources specialized in BI and data warehouse development, analytics, and reporting, plus managed team services in which Metrica leaders run day-to-day delivery across Metrica resources or a client's broader contractor/employee team. For enterprise clients needing surge or specialized analytics capacity.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ExperiancoreTechnology or IntegrationMetrica Group is an Experian partner providing targeted direct mail lists from Experian's database of more than 210 million consumers and 14 million U.S. businesses. Both acquisition and retention mailing lists can be customized based on demographic, behavioral and psychographic attributes.
• MacrosoftcoreStrategic or Co-development PartnerMacrosoft is the company where CEO Demirhan Yenigun previously worked. Dr. Ronald Mueller is CEO of Macrosoft and serves as Principal Advisor to Metrica Group. Macrosoft has a long-standing relationship with Metrica Group.
• Gottlieb & PartnerminorChannel Partner/ Reseller/ DistributorListed as a partner in the partners section of the Metrica Group website.
• JaybirdminorChannel Partner/ Reseller/ DistributorListed as a partner in the partners section of the Metrica Group website.
• U MarketingminorChannel Partner/ Reseller/ DistributorListed as a partner in the partners section of the Metrica Group website.
• WilsonminorStrategic or Co-development PartnerWilson (Wilson Relationship Marketing) is a former employer of CEO Demirhan Yenigun and is listed as a partner in the partners section.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• XTIVIA: IT consulting firm offering BI, data integration, and analytics services to enterprise clients with both consulting and managed services models. Comparable in its BI/DWH consulting plus staffing/managed team service mix and enterprise customer focus.
• BlueGranite: Data and analytics consulting firm specializing in BI, data warehousing, and modern data platform implementations for enterprise clients. Similar service portfolio (BI consulting, data integration, predictive analytics) and similar enterprise customer focus.
• TekStream Solutions: Data integration, BI, and managed services firm serving enterprise clients with similar consulting plus staffing offerings. Comparable in its focus on data warehousing, reporting, and analytics consulting with flexible delivery models.
• Senturus: BI and analytics consultancy specializing in Tableau, Power BI, and cloud data platforms, with a similar mid-market enterprise focus and BI/dashboarding service portfolio. Comparable in its consultative, senior-led delivery model and enterprise client base.
• KPI Partners: BI and analytics consulting firm of similar size, focused on data warehousing, reporting, and dashboarding for enterprise clients using tools like Tableau, Power BI, and Oracle. Directly comparable in service mix (BI, DWH, analytics consulting) and target market to Metrica Group.

Emerging players

• Tiger Analytics: Fast-growing data and AI analytics consulting firm serving enterprise clients with predictive modeling, BI, and data engineering services. Comparable in its analytics consulting focus and Fortune 500 client base, though significantly larger and more AI/ML-focused.
• Fractal Analytics: AI and analytics consulting firm serving large enterprise clients with predictive modeling, customer analytics, and BI solutions. Overlaps with Metrica's predictive analytics and customer behavior research capabilities, though at much greater scale.
• Tredence: Data analytics and AI consulting firm focused on data engineering, BI, and advanced analytics for enterprise clients. Comparable in its analytics consulting and data integration service offerings, though with a more modern data stack orientation.

Broad incumbents

• Accenture: Global professional services giant with a massive data and analytics practice serving all major industries including telecom, healthcare, pharma, and banking. Directly competes for the same Fortune 500 analytics consulting engagements as Metrica, though with vastly greater scale and breadth.
• Slalom: Large, established management and technology consulting firm with a significant data and analytics practice serving Fortune 500 enterprises. Comparable in its analytics consulting offerings and enterprise target market, though much larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metricagroup1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrica Group