Magic Mountain

What Magic Mountain does

Magic Mountain Ltd. is a privately held, family-owned seasonal amusement park and waterpark located at 150 Magic Mountain Rd within Moncton's Magnetic Hill tourist zone, New Brunswick, Canada. Founded in 1993, the company operates four distinct entertainment zones — SplashZone (waterpark with slides, wave pool, lazy river), FunZone (amusement rides including SkyFlyer, Tilt-a-Whirl, Bumper Boats), GolfZone (four themed 9-hole mini golf courses), and TekZone (arcade games running on a swipe card system that tracks credits and tickets) — plus a Prospector's Peak area with carnival games, an electronic shooting gallery, and gemstone panning.

The company employs over 200 seasonal workers during summer operations (11-50 off-season per firmographics) and generates revenue through day passes, season passes, four-zone bundle packages, pay-per-ride options, group bookings, gift cards, on-site F&B (BeaverTails, Ollie's Canteen, Snack Bar, Beach Hut), and retail (La Boutique, Beach Hut). The business is primarily direct-to-consumer with timed-entry online reservations via store.magicmountain.ca; capacity is actively managed and the park regularly sells out online before gate sales open.

Magic Mountain is the largest waterpark in Atlantic Canada and a key tourist destination within Magnetic Hill Park, supported by an Explore NB tourism partnership. Strategic activity has been concentrated on the 2020 GolfZone renovation and Prospector's Peak expansion (engaging Adventure Golf Services, Viridis Design Studio, Northland Design Studio, and Fisher Engineering), with a 2023 Isthmus Day community partnership extending its local visibility. The company has no disclosed institutional funding and operates as a single-location seasonal business dependent on Maritime Canadian weather and tourism patterns.

Name

Magic Mountain

Legal name

Magic Mountain Ltd.

Website

https://magicmountain.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Mountain is a family-owned seasonal amusement park and Atlantic Canada's largest waterpark, located in Moncton, New Brunswick. It operates four entertainment zones — SplashZone, FunZone, GolfZone, and TekZone — serving families, tourists, and groups through online ticketing and on-site F&B and retail.

Ownership category

akta.pro rank

Product category

Amusement Park & Waterpark Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Water Parks (THAAAAAB)

Keywords

• Waterpark admission
• Amusement park rides
• Mini golf courses
• Arcade gaming center
• Family entertainment attractions

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Admission and Day Passes: Primary revenue from day passes for SplashZone (general admission waterpark) and FunZone (per-ride bracelet system). Season passes available for purchase.
2. 4-Zone Packages: Bundle packages allowing access to all four zones: SplashZone, FunZone, GolfZone, and TekZone. FunZone and SplashZone bracelets must be used on day of purchase.
3. Food and Beverage: On-site food service through BeaverTails (Canadian pastries), Ollie's Canteen (hot dogs, fries, poutines, hamburgers), Snack Bar (slushies, ice cream, drinks, snacks), and Beach Hut (beverages, ice cream).
4. Retail and Souvenirs: La Boutique sells souvenirs, t-shirts, towels, and essentials. Beach Hut offers swimwear, sunscreen, goggles, and other waterpark necessities.
5. Gift Cards: Digital gift cards available for purchase online at store.magicmountain.ca with instant print-at-home option.
6. FunZone Pay-Per-Ride: FunZone offers pay-per-ride option in addition to bracelet packages, allowing guests to pay for individual rides.
7. Carnival Games: Five classic carnival games with escalating prizes. $3 for one play or $5 for two plays. Accepts cash, credit, and Zone credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Magic Mountain operates a seasonal amusement and waterpark in Moncton, New Brunswick, selling day passes, season passes, and multi-zone packages that grant access to four distinct attractions: SplashZone (waterpark), FunZone (rides), GolfZone (mini golf), and TekZone (arcade). The park also generates revenue from on-site food and beverage outlets, carnival games, prospector-themed shooting gallery and mining sluice, lockers, and a gift shop selling souvenirs and park merchandise.

Product overview

Magic Mountain is a seasonal waterpark and amusement park in Atlantic Canada offering multiple distinct entertainment zones. The core product portfolio consists of SplashZone (water attractions), FunZone (amusement rides), GolfZone (themed mini golf), and TekZone (arcade games), supported by Prospector's Peak (carnival-style games), food service outlets (BeaverTails, Mini Melts, Ollie's), retail shops (Beach Hut, La Boutique), and gift cards. Visitors purchase single-attraction tickets or all-day passes granting access to multiple zones.

Differentiator

Problem solved

Functional benefit

Products and services

• SplashZone General admission waterpark section featuring waterslides, a wave pool, lazy river, and other aquatic attractions for families and thrill seekers of all ages.
• FunZone Amusement park area featuring rides including Red Baron, Carousel, Rio Grande, Convoy, Jumpin' Star, Tree House, Sky Flyer, Tilt-a-Whirl, Scrambler, Krazy Cars, Wave Swinger, Blaster Boats, and Big Dipper, with a per-ride bracelet system.
• GolfZone Mini golf facility with four themed 9-hole courses (Peak Station, Tombstone Flats, Miner's Canyon, Critter Ridge) built around a mining and ghost town theme.
• TekZone Arcade zone featuring redemption games and video games, utilizing an internal swipe card system that tracks credits and tickets won for continuous gameplay.
• Prospector's Peak Themed area featuring an interactive electronic shooting gallery with animatronics, and the Mining Company where guests pan for gemstones and fossils using purchased bags of mining rough.
• Carnival Games Five classic carnival games with escalating prizes where prizes trade up for bigger rewards; one play for $3 or two plays for $5.
• Gift Cards Digital gift cards available for online purchase at store.magicmountain.ca with an instant print-at-home option, usable for park admissions and offerings.
• Bumper Boats New water ride attraction introduced in 2020 as part of the FunZone bracelet package.
• 4-Zone Package Bundle package allowing access to all four zones: SplashZone, FunZone, GolfZone, and TekZone, with restrictions on same-day use for some zones.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered community, major and supporting.

• Isthmus MonctoncommunityStrategic or Co-development Partner · 10 August 2023School-based feeding program providing food on weekends for hungry elementary school children. Magic Mountain donates $4 from every SplashZone admission on Isthmus Day and houses the program in its facilities during off-season.
• Q103 Moncton's Rock StationcommunityGTM or Marketing Partner · 10 August 2023Local radio station partnered with Magic Mountain for Isthmus Day event to help spread awareness about the school feeding program.
• New Country 96-9communityGTM or Marketing Partner · 10 August 2023Local radio station partnered with Magic Mountain for Isthmus Day event to help promote the school feeding program.
• Adventure Golf ServicesmajorStrategic or Co-development Partner · 1 July 2020Professional golf course design firm with over 30 years of experience designing courses worldwide. Hired to design the four new 9-hole mini golf courses as part of the GolfZone renovation completed in 2020.
• Viridis Design StudiosupportingStrategic or Co-development PartnerLocal design firm that contributed expertise to the GolfZone mining/ghost town themed renovation project.
• Northland Design StudiosupportingStrategic or Co-development PartnerLocal design firm that contributed to the GolfZone renovation project theming and design elements.
• Fisher EngineeringsupportingStrategic or Co-development PartnerLocal engineering firm that provided expertise for the GolfZone renovation and new Prospector's Peak area construction.
• BeaverTailssupportingOthersBeaverTails operates pastry locations at the main entrance and inside SplashZone, serving their signature hand-stretched whole-wheat pastries. Magic Mountain receives rental/tenant income.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Blue Mountain Resort: Blue Mountain Resort in Ontario is an established multi-season resort (skiing, golf, waterpark, attractions) in a broader entertainment category. While larger and year-round, its combination of waterpark, mini golf, and seasonal attractions overlaps meaningfully with Magic Mountain's zone-based offering.
• Canada's Wonderland: Canada's Wonderland near Toronto is Canada's flagship amusement/theme park, owned by a large corporate operator (Six Flags/Cedar Fair). While far larger and broader than Magic Mountain, it competes for the same family-and-thrill-seeker segment during the Canadian summer season and is a useful benchmark for scale and competitive dynamics.
• Great Wolf Lodge (resort waterparks): Great Wolf Lodge operates a chain of large indoor waterpark resorts across North America. Although indoor and lodging-driven, it competes for the broader family-tourism dollar and is a useful comparable for indoor waterpark economics, attraction refresh cadence, and group/event revenue mix.
• La Ronde (Montreal): La Ronde is a major Canadian seasonal amusement park in Montreal, operating a similar mix of thrill rides and family attractions on a single site. It is an Eastern Canadian comparable for ticketing, pricing, and seasonal operating economics relevant to Magic Mountain.
• West Edmonton Mall World Waterpark: World Waterpark inside West Edmonton Mall is one of the world's largest indoor waterparks and a major Canadian waterpark comparable, with broader destination appeal and indoor operation that contrasts with Magic Mountain's outdoor seasonal model.

Direct peers

• Calypso Theme & Waterpark: Calypso Theme & Waterpark in Limoges, Ontario is one of Canada's largest stand-alone waterparks and the closest direct domestic comparable to Magic Mountain: a regional, seasonal waterpark destination with single-site operations, multiple thrill slides, and family entertainment positioning.
• Sandcastle Waterpark: Sandcastle Waterpark in Pennsylvania is a regional, seasonal waterpark with multiple zones and attractions operating on a similar scale and target demographic as Magic Mountain, making it a useful US cross-border comparable for operations, pricing, and capital intensity.
• Splashdown Dundas Waterpark: Splashdown Dundas is an Ontario-based regional outdoor waterpark with multiple slides and family attractions. It is a useful small/mid-scale Canadian waterpark peer on operations, seasonality, and single-site economics comparable to Magic Mountain.
• Cultus Lake Adventure Park & Waterpark: Cultus Lake Adventure Park in BC combines a waterpark with an amusement park (including mini golf, go-karts, and arcade), mirroring Magic Mountain's four-zone, multi-attraction model at a single site serving a regional British Columbia catchment.

Regional players

• Playland (PNE) Vancouver: Playland at the PNE in Vancouver is a long-standing BC regional amusement park with classic rides, midway games, and seasonal operation. It does not overlap Magic Mountain's territory but offers a strong benchmark for Canadian seasonal amusement park unit economics and seasonal staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MagicMountainNB
• Facebookfacebook.com/MagicMountainNB
• Xx.com/MagicMountainNB
• LinkedInlinkedin.com/company/magic-mountain-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Mountain