Shoot Your Shot
Shoot Your Shot is a privately held mobile dating app founded in 2015 that offers a location-based matching platform with a three-match cap across 60+ countries via a freemium subscription model.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Shoot Your Shot does
Shoot Your Shot is a privately held mobile dating application founded in 2015 and headquartered in New York. The company operates a location-based dating platform distributed through the iOS App Store (iOS 15.6+) and Google Play (Android 8.0+), targeting single adults in 60+ countries who are seeking matches in their geographic vicinity. The app is positioned as a niche alternative to swipe-volume competitors and is reported to have 50,000+ active users worldwide.
The platform differentiates itself through a "Curated for Quality" (C4Q) mechanic that caps each user at three simultaneous active matches, a "Green Flags / Red Flags" profile-tagging system that lets users publicly flag dealbreakers and positive attributes, and a "Dynamic Chat Rotation" feature. Supporting functionality includes in-app messaging, location-based matching, and phone-number-based two-factor authentication. No integration with social-graph platforms (Facebook login, contacts import) is disclosed, suggesting a closed profile environment.
The business model is freemium: new users receive 30 free "shots" (match actions) before being prompted to subscribe, with a monthly premium tier priced in-app via Apple Pay or Google Pay. Premium benefits include unlimited shots, visibility into who has liked the user, and the ability to revisit previously declined profiles. No outside funding rounds, management team bios, parent-company ownership, or strategic partnerships are disclosed, and the company appears to operate as a small, founder-led, self-sustaining business.
Shoot Your Shot firmographics
Firmographics- Name
- Shoot Your Shot
- Legal name
- Shoot Your Shot LLC
- Website
- https://shootyourshot.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Shoot Your Shot is a privately held mobile dating app founded in 2015 that offers a location-based matching platform with a three-match cap across 60+ countries via a freemium subscription model.
- Ownership category
- akta.pro rank
Where Shoot Your Shot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shoot Your Shot business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Subscription: Auto-recurring subscription providing unlimited 'shots' (swipes), ability to see who likes you, and option to go back to previous profiles. Billed through Apple Pay or Google Pay. Users start with 30 free shots on the free tier.
- In-App Purchases: Products and services available for purchase through iTunes, Google Play, and other authorized application platforms. Includes premium subscription tiers and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 30 initial shots |
| Subscription | Monthly | Premium subscription with unlimited shots and advanced features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Shoot Your Shot product offering
Product offeringCore offering
Shoot Your Shot operates a mobile dating application available on iOS and Android that lets individual users create profiles with green flags/red flags, receive 30 free initial shots, maintain up to three active matches at a time, and chat in-app. The platform is offered as a freemium service with a paid Premium subscription tier that unlocks unlimited shots, visibility into who likes the user, and the ability to revisit previously viewed profiles.
Product overview
Shoot Your Shot is a dating app platform consisting of a core mobile application available on both iOS and Android, along with an optional premium subscription add-on. The core app enables users to sign up, create profiles with 'green flags' and 'red flags' to express authenticity, receive up to 30 free 'shots' initially, match with up to three users for meaningful conversations, and use a Dynamic Chat Rotation feature. The premium subscription unlocks unlimited shots, profile visibility analytics, and backward profile browsing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoot Your Shot Mobile App A mobile dating application available on iOS and Android that enables adult users to sign up with phone-number 2FA, create profiles with green flags, red flags, and a bio, and use the Curated for Quality (C4Q) system to maintain up to three active matches at a time for meaningful conversations. New users receive 30 free shots and can initiate three chats for free; Dynamic Chat Rotation allows freeing of chat slots to explore new connections.
- Premium Subscription A paid membership tier offered as an in-app purchase that unlocks unlimited shots (swipes), the ability to see who has liked the user, and the option to go back to previously viewed profiles. Billed through Apple Pay or Google Pay as an auto-recurring subscription.
Companies that use Shoot Your Shot
Customer profileSegments1 record
Ideal customer profiles3 records
Shoot Your Shot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Shoot Your Shot partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Shoot Your Shot competitors and assessment
Company assessmentDirect peers
- Hinge: Match Group-owned dating app positioned around "meaningful connections" and limiting the swipe model — the most direct philosophical competitor to Shoot Your Shot's C4Q positioning.
- Bumble: Publicly traded dating app operator (women-message-first model) competing in the same mobile dating category with a similar freemium-to-subscription monetization model and app-store distribution.
- OkCupid: Match Group dating app targeting daters seeking compatibility-driven, authenticity-focused matches; directly overlaps Shoot Your Shot's value proposition of honest, meaningful connections.
- Coffee Meets Bagel: Curated-match dating app that also deliberately limits the number of daily matches to encourage quality over quantity; the closest direct competitor to Shoot Your Shot's C4Q mechanic.
- Tinder: Match Group's flagship swipe-based dating app and the dominant mainstream competitor; same target demographic (adults 18+), same mobile-only distribution, same premium upsell mechanics.
- Zoosk: Mobile-first dating app with freemium model and global availability, similar in scale and approach to Shoot Your Shot; competing for the same mainstream adult dating demographic.
- Plenty of Fish: Match Group-owned freemium dating app with a similarly broad global footprint and freemium-to-subscription model; competes for the same budget-conscious adult dating segment.
Broad incumbents
- Match.com: Long-standing subscription-based dating platform within the Match Group portfolio; broader positioning but directly comparable business model (paid subscription, in-app messaging, profile-based matching).
- Facebook Dating: Meta-operated dating product embedded in the Facebook ecosystem; leverages an unmatched existing social graph to compete in the same dating category with strong network-effect advantages.
- eHarmony: Established subscription dating service focused on long-term, compatibility-driven matches; overlaps with Shoot Your Shot's authenticity and meaningful-connection positioning.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Shoot Your Shot social profiles
Digital presenceShoot Your Shot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoot Your Shot leadership team
Management profileNumber of profiles
Shoot Your Shot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoot Your Shot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoot Your Shot
What does Shoot Your Shot do?
Shoot Your Shot operates a mobile dating application available on iOS and Android that lets individual users create profiles with green flags/red flags, receive 30 free initial shots, maintain up to three active matches at a time, and chat in-app. The platform is offered as a freemium service with a paid Premium subscription tier that unlocks unlimited shots, visibility into who likes the user, and the ability to revisit previously viewed profiles.
Is Shoot Your Shot a public or private company?
Shoot Your Shot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoot Your Shot founded?
Shoot Your Shot was founded in 2015.
Where is Shoot Your Shot based?
Shoot Your Shot is headquartered in New York, United States, in the North America region.
How does Shoot Your Shot make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are in-App Purchases.
Who are Shoot Your Shot's main competitors?
Direct peers on record are Hinge, Bumble, OkCupid, Coffee Meets Bagel, Tinder, Zoosk and Plenty of Fish. Broad incumbents are Match.com, Facebook Dating and eHarmony.
Does Shoot Your Shot have an API?
No public API is recorded for Shoot Your Shot.