Anjou Tourisme

What Anjou Tourisme does

Anjou Tourisme is the official departmental tourism agency and attractiveness organization for the Maine-et-Loire department in the Pays de la Loire region of France, headquartered in Angers. Structured as a Groupement d'Intérêt Public (GIP), a French public-interest grouping entity, the organization operates under the umbrella of the Département de Maine-et-Loire and serves as the 'guide officiel' for tourism promotion and vacation planning across 8 sub-territories: Angers et sa région, Anjou Loir-et-Sarthe, Anjou Vignoble et Villages, Anjou Bleu, Anjou Vert, Cholet et sa région, Les Mauges, and Saumur-Val de Loire. The organization serves two primary customer segments: individual tourists seeking authentic Val de Loire experiences (castles, wine routes, troglodyte sites, cycling), and tourism professionals requiring marketing support, classification services, data tools, and sustainable-tourism guidance via the pro.anjou-tourisme.com portal.

The product portfolio centers on a unified digital tourism platform anchored at anjou-tourisme.com. The platform integrates a comprehensive accommodations directory (gîtes, B&Bs, hotels, unusual stays including troglodyte caves, treehouses, and houseboats, plus campgrounds and motorhome areas), a Billetterie ticketing system for visits and activities (Bioparc Zoo, castles, cave tours), themed weekend packages (romantic, cycling, wine tasting, family, unusual stays), a Coffrets Cadeaux gift voucher program, and the La Loire à Vélo cycling tourism initiative spanning 200+ km of waymarked routes. The technology layer is described as a React-based listing system with real-time availability checking. The organization does not sell products directly but facilitates bookings and promotes third-party tourism businesses.

Revenue is generated through three complementary streams: public departmental funding from Maine-et-Loire, membership fees from tourism professionals, and commission-based booking referrals transacted through the platform. The organization holds 'Engagé RSE' corporate social responsibility certification and operates the five-year Passeport Vert convention (signed May 2021) with the United Nations Environment Programme applying the 17 UN Sustainable Development Goals to Anjou's tourism sector. Sub-brands include 'Anjou Val de Loire' and 'Anjou Tourisme & Attractivité', the latter signaling an expanded remit beyond tourism into broader territorial attractiveness. The organization runs a parallel physical tourist office network across the 8 territories alongside its digital channels, with social media presence (#Jaimelanjou) and pro newsletters distributed 6–8 times annually.

Name

Anjou Tourisme

Legal name

Anjou Tourisme

Website

https://anjou-tourisme.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Anjou Tourisme is the official departmental tourism agency (Groupement d'Intérêt Public) for Maine-et-Loire in France's Val de Loire, operating anjou-tourisme.com — a React-based booking and information platform covering 8 sub-territories with 1,200 châteaux, vineyards, and cycling routes, serving individual tourists and tourism professionals.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE)

Keywords

• Tourism promotion services
• Destination marketing organization
• Tourism booking platform
• Tourist information services
• Travel reservation platform

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: As a public tourism agency (Groupement d'Intérêt Public), Anjou Tourisme operates as the official departmental tourism board for Maine-et-Loire. Revenue model based on public funding from the Département de Maine-et-Loire, membership fees from tourism professionals, and commission-based booking referrals through the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anjou Tourisme operates the official departmental tourism platform for the Anjou region (Maine-et-Loire, France), promoting and booking accommodations, activities, attractions, events, and themed vacation packages across 8 territories. It provides a unified public-facing website (anjou-tourisme.com) with an accommodations directory, ticketing system, gift boxes, and curated weekend stays, plus a professional portal (pro.anjou-tourisme.com) serving tourism businesses.

Product overview

Anjou Tourisme operates a unified tourism promotion and booking platform for the Anjou region in Maine-et-Loire, France. The core offering combines the public-facing website (anjou-tourisme.com) for tourist information and reservations with a professional portal (pro.anjou-tourisme.com) for industry stakeholders. The platform features multiple integrated services: a comprehensive accommodations directory covering gîtes, hotels, campgrounds, and unusual stays; a ticketing system for attractions and activities including Bioparc Zoo, castles, and cave sites; curated gift box packages; themed weekend packages (cycling, castles, wine tasting, family, unusual accommodations); and the Passeport Vert sustainable tourism program aligned with UN development goals. The ecosystem also supports La Loire à Vélo cycling tourism with specialized routing and bike-friendly services.

Differentiator

Problem solved

Functional benefit

Brands

• Passeport Vert: An international initiative under the UN Environment Programme for sustainable tourism destinations, with the objective of creating excellent sustainable tourism destinations.

Products and services

• Anjou Tourisme Website (anjou-tourisme.com)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United Nations Environment ProgrammecoreStrategic or Co-development Partner · 1 May 2021Five-year partnership (2021-2026) for the Passeport Vert program, an international initiative to create sustainable tourism destinations by applying UN Sustainable Development Goals to Anjou's tourism sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency performing destination promotion and engineering at country level. Comparable as the umbrella DMO that Anjou Tourisme's role mirrors at the departmental scale.
• ADN Tourisme: National federation of French tourist offices (offices de tourisme and ADTs). Comparable as the umbrella body that Anjou Tourisme is part of, providing shared services, classification frameworks, and B2B resources to member DMOs.

Direct peers

• Visit Loire Valley (Val de Loire Tourisme): Cross-regional Loire Valley tourism organization covering both Pays de la Loire and Centre-Val de Loire. A direct peer that markets the same UNESCO heritage asset Anjou is part of, with overlapping attractions and audience.
• Office de Tourisme d'Angers: Local tourist office serving the city of Angers, which sits inside Anjou Tourisme's territorial remit. Functions as a sub-territory delivery partner for Anjou's platform and shares content, ticketing, and visitor-services scope.
• ADT Vendée: Departmental tourism agency for Vendée, a similarly sized Pays de la Loire department. A structurally comparable departmental DMO with overlapping cycling, beach, and heritage offerings in the same region.
• Comité Régional du Tourisme Pays de la Loire: Regional tourism committee for the Pays de la Loire region, the administrative tier directly above Anjou Tourisme. Operates the same DMO model — destination promotion, professional services, content platform — for the same territory.
• Visit Brittany (CRT Bretagne): Regional tourism board for Brittany, one of France's flagship regional tourism brands. Operates a content, accommodation, and experience platform with a comparable mix of cycling, heritage, and gastronomy content.
• Saumur Val de Loire Tourisme: Sub-territory tourist office covering Saumur and the surrounding Loire valley within Anjou. A closer-scope peer operating inside Anjou's perimeter, focused on châteaux, wine, and Loire river experiences.
• ADT Dordogne-Périgord: Departmental tourism development agency for Dordogne, structured identically as a GIP/ADT promoting a French department's tourism assets through a content/booking platform. The closest functional analogue in terms of mandate, scale, and revenue mix.
• CRT Centre-Val de Loire: Regional tourism committee covering the other half of the Loire Valley. A neighboring peer that competes for and co-markets Loire Valley visitors, with overlapping châteaux and cycling-route inventory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Anjoutourisme
• Facebookfacebook.com/anjou.tourisme
• LinkedInlinkedin.com/company/anjou-tourisme
• Instagraminstagram.com/jaimelanjou

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjou Tourisme