SAUMUR VAL DE LOIRE TOURISME

What SAUMUR VAL DE LOIRE TOURISME does

SPL Saumur Val de Loire Tourisme is the official destination management organization for the Saumur Val de Loire territory in France's Pays de la Loire region. Organized as a Société Publique Locale (public limited company) owned by the municipalities of the region, the entity employs approximately 33 staff and operates as both a regulatory tourism office and a commercial visitor-services platform. It serves individual tourists (couples, families, solo travelers) as the primary customer segment, alongside group and business-tourism verticals. The organization is registered with Atout France (IM049170004) to sell tourist stays, carries the Tourisme Qualité quality label, and maintains a financial guarantee of €230,000 with Groupama and RC insurance through AXA.

The company's core technology is a destination management platform combining the boutique.ot-saumur.fr e-commerce ticketing system, the resa.ot-saumur.fr partner accommodation booking system, and the Baludik connected-trail smartphone application for interactive heritage discovery. Product lines include Patrimoine & Musées (heritage and museum ticketing), Vignoble & Dégustation (wine tourism), Balades & Randonnées (outdoor activities including Loire à Vélo cycling and canoe descents), Activités Outdoor (adventure parks, escape games, Segway tours), a dedicated Station de Trail for trail running, the Coffrets Séjours gift-stay portfolio, the Esprit Saumur souvenir boutique, and dedicated Tourisme d'Affaires and Service Groupes modules. Six physical tourist information offices span the territory (Saumur, Gennes-Val-de-Loire, Doué-en-Anjou, Montreuil-Bellay, Fontevraud-l'Abbaye, Montsoreau).

Commercially, revenue is generated through unit-priced tickets, gift boxes starting from €225 for two persons, themed weekend packages ranging from €112 to €445 per person, and souvenir retail, all under a pay-as-you-go billing model. The promotional footprint includes the official website, Instagram and Facebook with the #saumurvaldeloire hashtag, an email newsletter, and an events calendar anchored by signature gatherings such as Cadre Noir galas, Festivini wine festival, Saumur Loire Festival, and Les Heures Musicales de Cunault. Revenue is not publicly disclosed; the entity is primarily subsidy-supported with a modest self-generated commercial layer.

Name

SAUMUR VAL DE LOIRE TOURISME

Legal name

SPL Saumur Val de Loire Tourisme

Website

https://ot-saumur.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPL Saumur Val de Loire Tourisme is the official French destination management organization for the Saumur Val de Loire territory, operating an integrated ticketing, gift-box, and souvenir e-commerce platform alongside six tourist offices to serve individual leisure tourists, groups, and business visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourism management
• Tourist information services
• Heritage tourism experiences
• Wine tourism packages
• Outdoor recreation activities

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Saumur Val de Loire Tourisme is a public destination management organization operating as the official tourism office for the Saumur Val de Loire region in France. It provides visitor information services through six physical tourist information offices, online ticketing for attractions and events, curated weekend stay packages and themed gift boxes under the "Aux Petits Bonheurs" brand, and a souvenir e-commerce shop. The organization also serves groups and business tourism with dedicated service lines.

Product overview

Saumur Val de Loire Tourisme operates as a destination management organization offering a unified platform for tourism promotion, booking, and visitor services across the Saumur Val de Loire region in France. The core offering consists of an integrated ticketing and activity booking platform (Billetterie) combined with a boutique e-commerce shop (Esprit Saumur, La Boutique) and curated gift stay packages (Coffrets Séjours). The ticketing system aggregates access to heritage sites (Patrimoine & Musées), wine tourism experiences (Vignoble & Dégustation), outdoor adventures (Balades & Randonnées, Activités Outdoor), and cultural events including the Cadre Noir equestrian galas. Supporting products include themed multi-day packages (Séjours Thématiques), a dedicated trail running station (Station de Trail), business tourism services (Tourisme d'Affaires), and group travel services (Service Groupes). The organization also maintains a network of tourist information offices across six locations and provides an integrated online reservation system for accommodations and stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services
• Online Ticketing
• Week-end Stays (Séjours Week-ends)
• Aux Petits Bonheurs Gift Boxes (Coffrets Cadeaux)
• Souvenir Boutique
• Service Groupes
• Tourisme d'Affaires
• Themed Self-Guided Tours

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme d'Angers: Angers' city-level DMO operates with the same public-tourism mandate, integrated boutique platform, and Loire Valley positioning as Saumur, sitting just upstream on the river. Closely comparable operating model and product structure.
• CRT Centre-Val de Loire: The regional tourism committee for Centre-Val de Loire coordinates destination promotion across the same Loire Valley macro-region, including châteaux, wine routes, and cycling circuits that overlap with Saumur's positioning. Comparable regional DMO mandate.
• Anjou Tourisme: Anjou Tourisme is the regional DMO for the Anjou area adjacent to Saumur, running a similar model of tourist offices, event programming, and themed stays around heritage and Loire themes. Directly comparable public DMO with overlapping product categories.
• Office de Tourisme de Nantes: Nantes Tourisme is the Pays de la Loire region's largest city DMO, with comparable product breadth (ticketing, themed stays, events, gift shop) and similar SPL governance structure. A direct operating peer within the same French administrative region.
• Office de Tourisme de Tours Val de Loire: Tours is the principal DMO of the neighbouring Tours Val de Loire destination, offering the same combination of ticketing, stay packages, heritage sites, and châteaux tourism in the same Loire Valley macro-region. Structurally and operationally the closest peer.

Emerging players

• GetYourGuide: GetYourGuide is a global activities marketplace that aggregates Loire Valley tours, châteaux tickets, and wine experiences — overlapping with Saumur's billetterie product line. A digital-first competitor that competes for the same leisure traveller wallet.

Broad incumbents

• Viator (Tripadvisor): Viator operates a global tours-and-activities marketplace that lists Saumur region experiences alongside competing Loire offerings. Relevant as a broader incumbent competing for DMO-disintermediated bookings.
• Atout France: Atout France is the national tourism development agency that registers and accredits French DMO and tour operators (the Saumur SPL is registered as IM049170004). Not a direct competitor but a regulatory and strategic incumbent shaping the DMO ecosystem.

Regional players

• Loire Valley Lodges: Loire Valley Lodges operates a private nature-based lodge concept in the Saumur-adjacent forest, packaging wildlife and outdoor experiences similar to Saumur's themed ecolodge stays. Comparable in the niche outdoor-stay segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/saumur-val-de-loire-tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAUMUR VAL DE LOIRE TOURISME