Blendini Motorsport

Name

Blendini Motorsport

Legal name

Blendini Motorsport

Website

https://blendinimotorsport.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Services

NAICS

Automobile Driving Schools (611692), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports & Racing Experiences (THAJAFAF), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Race car hire
• Track day experiences
• Race car management
• Arrive-and-drive packages
• Performance car servicing

Headquarters

HQ city

Blackwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Race Car Hire: Hire of race cars for track days and race weekends, including Mx5 track days from £499 and full race weekends from £1499
2. Track Day Experiences: Track day experiences including car hire (£499), driver tuition with Tom Roche (£299), and half-day race car experiences (£149)
3. Workshop Services: Performance road car servicing, maintenance, and repairs. Services include engine changes, performance upgrades, vehicle re-wires, accident repairs, paint work, ECU remaps. Hourly rate £37.50 plus VAT
4. Race Car Management and Logistics: Full race car management including storage, transport, and race weekend support. Prestige vehicle movements and logistics for customer race cars
5. Experience Days via Car Chase Heroes: Driving experiences offered through Car Chase Heroes partnership, providing experience days with 20+ vehicles ranging from £29 birthday presents to corporate events for up to 500 guests

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blendini Motorsport is a professional race team that maintains, runs, and hires out a fleet of more than 30 race cars spanning GT3, GT4, touring cars, single-make series, and historic/classic vehicles. The company provides arrive-and-drive packages, full race weekend management, in-house workshop services, driver tuition, and track day experiences for individual enthusiasts and corporate clients, all based out of its South Wales workshop facility.

Product overview

Blendini Motorsport is a professional race team offering a comprehensive motorsport portfolio built around a diverse fleet of over 30 race cars available for hire. The core offering includes complete arrive-and-drive GT packages, race car logistics and management, track days, driver tuition, and experience days through the Car Chase Heroes partnership. The race car fleet spans historic vehicles (AC Cobra, Kellison, Nascar, Ford Mustang, BMW 635 CSi) to modern GT3/GTSpec cars (Audi LMS GT3, Porsche 911 GT4, Ginetta G50) and single-make series cars (Mazda MX5 MK1/MK3, Renault Clio Cup). Supporting services include workshop facilities for performance upgrades, ECU remapping, 4-wheel laser alignment, and accident repairs, with pricing from £37.50/hour for road car work and track days starting from £149.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Days Track and test day packages offering race car hire, vehicle set-up, and driver tuition. Mx5 track days from £499, full-day 1-on-1 tuition from £299, and half-day race car experiences from £149. Targeted at drivers seeking to experience motorsport.
• Race Car Logistics & Management Complete race car management service including storage, maintenance, and transport using fully enclosed race car transporters. Professional engineers and technicians handle all aspects of running cars over race weekends.
• Workshop Services Professional engineering services including performance road car servicing, ECU re-maps, performance upgrades, 4-wheel laser alignment, vehicle re-wires, accident repairs, and paint work. Hourly rate £37.50 plus VAT.
• Experience Days Driving experiences delivered through Car Chase Heroes partnership, featuring 20+ vehicles including Aston Martin, Audi R8, Nissan GTR, and Ariel Atom. Ranges from £29 birthday presents to corporate events for up to 500 guests.
• Driver Tuition One-to-one coaching with multiple Championship-winning driver Tom Roche, aimed at drivers of all experience levels to reduce lap times and improve techniques. Full day tuition priced at £299.
• Full Race Weekend Package Complete arrive-and-drive race weekend package priced at £1,499 including car hire, vehicle set-up, driver tuition, and race weekend support.
• Mx5 Scholarship Annual scholarship program to identify and support a driver for the racing season in the Mazda Mx5 Super Cup. Winner receives a year of free racing with the team.
• AC Cobra Race Car Hire Historic AC Cobra race car with 650bhp and 1000kg weight available for customer hire.
• Audi LMS GT3 Hire GT3 race car with 600+ BHP, Brembo brakes with Bosch ABS, high downforce and large slick tyres. Available for British GT, European GT, 24hr Series, GT Cup, and Brit Car championships.
• BMW 3.5 CSL Hire Classic Group 2 BMW 3.5 CSL race car with 360BHP and 1300kg weight, also known as the 'Batmobile'.
• BMW M Coupe Hire GT race car with Nitron suspension, eligible for 24hr Series and Brit Car championships.
• BMW 635 CSi Hire Classic BMW 635 CSi race car weighing 1100kg, eligible for Masters Series and test days.
• Chevrolet Corvette Hire 1968 Chevrolet Corvette producing 500 BHP+, available for all classic events.
• Ford Mustang Hire Classic Ford Mustang race car with 500BHP, 1500kg, racing brakes and race suspension. Eligible for Masters Series and other classic events.
• Ginetta G50 Hire GT race car with 350BHP, 1100kg, AP Racing Brakes and Ohlins suspension. Eligible for 24hr Series, Brit Car, and GT Cup championships.
• Indy Car Hire 1997 World Championship winning Reynard Champ Car with 750BHP+ and 715kg weight. Available for BOSS GP and test days.
• Kellison Hire 1959 Kellison J5 convertible, the only one in existence. Available for Goodwood Revival or Silverstone Classic.
• Lotus Elise Hire Lightweight Lotus Elise sports car available for customer hire and racing.
• Mazda MX5 MK1 Hire Entry-level Mazda MX5 MK1 race car with 140BHP and 900kg. Eligible for BRSCC MX5 Championship. The original car that helped establish Blendini Motorsport with 9 UK championships.
• Mazda MX5 MK3 Hire Mazda MX5 MK3 race car with 180BHP weighing 1050kg with Gaz Gold Pro Suspension. Eligible for MX5 Super Cup and 24hr Series.
• McKee Can Am Car Hire Historic Can Am car with 750bhp and 800kg weight.
• Mondeo Super Tourer Hire 1999 BTCC Ford Mondeo Super Tourer with 300bhp and 975kg. Eligible for HSCC racing.
• NASCAR Hire Includes 1977 Oldsmobile NASCAR (Cale Yarborough's historic third consecutive victory car) and 1996 Thunderbird NASCAR (Daytona 400 winner driven by John Andretti). Available for Goodwood Festival of Speed.
• Porsche 911 GT4 Hire 400BHP Porsche 911 GT4 race car weighing 1200kg. Eligible for British GT, Euro GT, 24hr Series, GT Cup, and Brit Car championships.
• Renault Clio Cup Hire 210bhp Renault Clio Cup race car weighing 1000kg with full race suspension and brakes. Eligible for 24hr Series, Brit Car, and track days.

Quantifiable outcome

• 9 UK Championship wins (Mazda MX5)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Car Chase HeroescoreChannel Partner/ Reseller/ DistributorCar Chase Heroes offers customers the opportunity to get behind the wheel of a wide variety of different, fun and fast vehicles. Blendini runs a wide variety of experience cars for Car Chase Heroes, providing vehicles for experiences ranging from £29 birthday presents to corporate events for up to 500 guests. The partnership provides 20+ vehicles for hire.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MotorSport Vision (MSV): Owns and operates the majority of UK racing circuits (Brands Hatch, Donington, Snetterton, Oulton Park, Bedford, etc.) and runs corporate driving experiences including PalmerSport. A much larger incumbent sitting upstream in the same UK motorsport value chain.
• Silverstone Motorsport Park / Silverstone Experience: The UK's premier racing venue, running its own extensive track-day, driving experience, and corporate hospitality programmes in direct competition for the same enthusiast and corporate-event wallet Blendini targets.

Regional players

• Castle Combe Circuit: Historic West Country racing circuit offering track days, driving experiences, and race-hosting. Adjacent to Blendini rather than competing head-on — provides the venue for many of the same enthusiast activities Blendini services.

Others

• Car Chase Heroes: UK driving experience aggregator and channel partner that distributes Blendini's 20+ experience-day cars to corporate and birthday-present consumers. Directly tied as a distribution partner rather than competitor.

Direct peers

• Jenson Team Rocket RJN: Independent UK endurance and GT racing team with a customer racing programme across British GT and the Nürburgring 24h. Comparable multi-series independent GT team operating out of UK with customer-driver and team-management services.
• Optimum Motorsport: Independent UK race team competing in British GT, GT Cup, and endurance championships with Audi and McLaren GT3 machinery. Closely comparable in scale, customer-facing arrive-and-drive model, and multi-series UK GT racing focus.
• PalmerSport: UK corporate and consumer motorsport experience operator running driving experiences at Bedford Autodrome with a sizable fleet of single-make and prototype cars. Comparable in the experience-day, corporate-events, and track-day revenue model.
• Balfe Motorsport: UK GT racing team running McLaren and Audi GT3 cars in British GT, GT Cup and 24hr Series. Comparable as a competitor for the same arrive-and-drive GT customer pool and UK series calendar slots.
• Rob Boston Racing: UK-based independent motorsport team offering arrive-and-drive packages in endurance series and driver coaching, with operations from a UK base. Closely comparable as a small independent offering both team services and driver tuition.
• Beechdean Motorsport: UK-based independent motorsport team running Aston Martin and other GT platforms in British GT and endurance series. Directly comparable as a similarly-sized independent race team offering arrive-and-drive, customer race car management, and workshop services in the UK amateur/professional racing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blendinims
• YouTubeyoutube.com/channel/blendinimotorsport
• Facebookfacebook.com/blendinimotor.sport
• LinkedInlinkedin.com/company/blendini-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blendini Motorsport