Car Chase Heroes
Car Chase Heroes is a UK driving experience operator running instructor-led sessions with 70+ vehicles — supercars, classics, muscle cars, and movie car replicas — at 10+ venues, serving consumers, gift buyers, families, and corporate team-building clients across the United Kingdom.
- Company typePrivate
- Founded2017
- HeadquartersUpper Heyford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Car Chase Heroes does
Car Chase Heroes is a UK-based driving experience event company operating under Blendini MS Limited (Company Reg No. 09330016), founded in 2017 and headquartered in Llandow, South Glamorgan. The company runs paid driving experiences at 10+ venues across the United Kingdom — including premium circuits such as Brands Hatch, Goodwood, Donington Park, Oulton Park, Snetterton, the Eboladrome, and Sunderland, plus standard venues at Abingdon and Tockwith — using a fleet of more than 70 vehicles spanning supercars (Ferrari 488, McLaren 570S, Lamborghini Huracan, Aston Martin DB11), classic cars (Jaguar E-Type, Shelby Cobra), muscle cars (Mustang GT350, Dodge Hellcat, Charger), movie car replicas (Bond DB5, General Lee, Italian Job Bus, Mobile Bat, Furious GTR), and specialty vehicles such as a DAF truck. All instructors are ARDS/ADI qualified and present in every vehicle, with junior drivers aged 10+ accommodated at most venues using non-license cars and separate circuits.
The company sells through three go-to-market motions: direct-to-consumer via its e-commerce website (carchaseheroes.com) with calendar booking and voucher redemption; channel partners including Virgin Experience Days, Buy A Gift, Red Letter Days, Groupon, Wowcher, and six other voucher platforms; and a corporate team-handling B2B team-building and incentive events. Revenue is generated primarily through transaction fees on experience packages priced from £19 (Junior Sports Car) to £300 sale / £1,000 list (Ultimate 10 Car Experience), supplemented by premium vehicle surcharges, add-ons (sighting laps, high-speed passenger rides, race tuition), media packages (photos and SD-card videos), a £34 damage waiver covering up to £5,000 of accidental damage, and cancellation cover. Premium venues carry additional track surcharges.
The business is privately held with no disclosed institutional funding, no parent company, and no publicly reported revenue. Operations are founder/owner-led through Blendini MS Limited, which also operates the related U-Drive Cars subsidiary covering driving experiences and car rental services. Marketing runs across Facebook, Instagram, TikTok, and YouTube, with an email drivers-club newsletter and prominent customer review placement supporting conversion; the company holds a 5-star average rating across customer reviews.
Car Chase Heroes firmographics
Firmographics- Name
- Car Chase Heroes
- Legal name
- Blendini MS Limited
- Website
- https://carchaseheroes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Car Chase Heroes is a UK driving experience operator running instructor-led sessions with 70+ vehicles — supercars, classics, muscle cars, and movie car replicas — at 10+ venues, serving consumers, gift buyers, families, and corporate team-building clients across the United Kingdom.
- Ownership category
- akta.pro rank
Car Chase Heroes industry classification
Industry- Product category
- Motorsport driving experiences
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports & Grand Touring (GT) Car Rentals (THADAMAD)
- akta.pro secondary industries
- Exotic Classic & Vintage Car Rentals (THADAMAF), Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury Self-Drive Touring Packages (THADAMAI), Convertible & Roadster Luxury Rentals (THADAMAE)
Keywords
Where Car Chase Heroes is headquartered
LocationHeadquarters
- HQ city
- Upper Heyford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Car Chase Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Driving Experience Bookings: Core revenue from selling driving experience packages where customers book time slots to drive multiple supercars, classics, or specialty vehicles at UK venues. Experiences are sold in miles or minutes, with various package tiers from single-car to Ultimate 10-car experiences.
- Vehicle Upgrades and Premium Cars: Additional fees for premium vehicles (Lamborghini, McLaren, Ferrari models) that incur supplemental charges beyond base experience prices.
- Add-on Experiences: Supplementary offerings including sighting laps, high-speed passenger rides in BMW/Ariel Atom, race track tuition, and truck driving experiences.
- Media Packages: Sale of professional photos and videos captured during experiences. Photos delivered via WeTransfer within 7 days; videos and combined packages on SD cards. Media is sold as seen and non-refundable.
- Damage Waiver: Optional £34 damage waiver covering drivers against accidental damage up to £5,000 excess. Non-refundable payment that covers the driver across all vehicles they drive during the experience.
- Cancellation Cover: Insurance product purchased at booking time allowing date changes within 7-day window for specific qualifying circumstances (death, illness, breakdown, jury/military service). Non-refundable, single-use policy.
- Venue Access Fees: Premium venues (Sunderland, Goodwood, Brands Hatch, Snetterton, Eboladrome, Donington Park, Oulton Park) incur additional track surcharges due to higher venue hire costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single car driving experience |
| Unit Pricing | Pay-as-you-go | 2-3 car experience packages |
| Unit Pricing | Pay-as-you-go | Multi-supercar packages (4-6 cars) |
| Unit Pricing | Pay-as-you-go | Ultimate 10 Car Experience |
| Unit Pricing | Pay-as-you-go | Specialty experiences |
| Unit Pricing | Pay-as-you-go | Truck driving experience |
| Unit Pricing | Pay-as-you-go | Add-on experiences |
| Unit Pricing | Pay-as-you-go | Media packages |
| Unit Pricing | Pay-as-you-go | Damage waiver |
| Unit Pricing | Pay-as-you-go | Cancellation cover |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Car Chase Heroes product offering
Product offeringCore offering
Car Chase Heroes sells driving experience packages that let customers drive multiple vehicles — supercars, classic cars, muscle cars, movie-car replicas, and trucks — for a set number of miles or minutes at UK circuits and airfields. Experiences are offered as tiered multi-car packages (1-car through Ultimate 10-car) with add-ons such as sighting laps, high-speed passenger rides, race tuition, professional media packages, and optional damage waiver and cancellation cover.
Product overview
Car Chase Heroes operates a driving experience business offering multiple experience packages centered around supercars, classic cars, movie cars, muscle cars, and trucks. The core product is the driving experience where customers book time slots to drive selected vehicles at UK venues. Experiences range from individual car drives to multi-car packages (1-car, 2-car, 3-car, 4-car, 6-car, and Ultimate 10-car packages). Junior driving experiences are available for ages 10+, while premium venues cater to full license holders. Additional offerings include high-speed passenger rides, truck driving experiences, and themed movie car packages including the Italian Job experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Experiences Driving experience packages featuring high-performance supercars such as Ferrari 488, Lamborghini models, McLaren 570S, Aston Martin DB11, and Audi R8, sold as multi-car packages at UK venues.
- Junior Driving Experiences
- Movie Car Experiences
- Classic Car Experiences
- Muscle Car Experiences
- Truck Driving Experience
- Individual Supercar and Specialty Car Driving Experiences
- Premium Events at Premium Venues
- Corporate Driving Days
- Media Packages
- Damage Waiver
- Cancellation Cover
- Sighting Laps and High-Speed Passenger Rides
- Race Track Tuition
Quantifiable outcome
- 5-star average customer rating across hundreds of reviews
Companies that use Car Chase Heroes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Car Chase Heroes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Car Chase Heroes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and standard.
- Blendini MotorsportcoreBlendini Motorsport is associated with Car Chase Heroes and appears in the footer branding. Blendini MS Limited is the official company name operating Car Chase Heroes.
- Virgin Experience DayscoreMajor UK experience gift platform reselling Car Chase Heroes driving experiences. One of the primary voucher partner channels.
- Buy A GiftmajorUK gift experience marketplace reselling Car Chase Heroes packages.
- Red Letter DaysmajorMajor UK experience day provider featuring Car Chase Heroes driving experiences.
- WowchermajorDaily deals platform offering discounted Car Chase Heroes experiences.
- Into The BluestandardExperience day retailer reselling Car Chase Heroes packages.
- Experience DaysstandardExperience day marketplace featuring Car Chase Heroes driving experiences.
- GrouponmajorGlobal deals platform offering discounted Car Chase Heroes experiences.
- Activity SuperstorestandardUK experience gift retailer reselling Car Chase Heroes packages.
- WonderDaysstandardExperience day retailer featuring Car Chase Heroes driving experiences.
- ARDS/ADI Qualified InstructorscoreAll driving instructors are ARDS (Association of Road Racing Drivers) or ADI (Approved Driving Instructor) qualified, with all staff police checked for safety.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Car Chase Heroes competitors and assessment
Company assessmentBroad incumbents
- Silverstone Driving Experiences: Driving experience offering run by the iconic Silverstone circuit. Overlaps on product and venue footprint but operates as part of a broader motorsport and events business.
- Goodwood Driving Experiences: Driving experiences operated from Goodwood Motor Circuit, one of Car Chase Heroes' premium venues. Overlaps on supercar experience format but is part of the wider Goodwood estate business.
Emerging players
- Bentley Driving Experience: OEM-branded driving experience programme. Comparable format (instructor-led track drives in premium vehicles) but specialised to a single marque rather than a multi-fleet offering.
- Lotus Driving Academy: OEM-affiliated driver training and experience programme at Hethel. Comparable track-day experience format but narrower product line tied to a single brand.
Direct peers
- Trackdays (RSR Trackdays): Long-established UK driving experience and track day provider offering supercar, single-make, and racing experiences at multiple UK circuits. Closest direct competitor on scale and venue footprint.
- PalmerSport: Premium UK driving experience operator at Bedford Autodrome, focused on high-end corporate and enthusiast packages. Comparable in product tier and B2B corporate segment focus.
- 6th Gear Experience: UK supercar driving experience operator with multi-car packages at UK circuits. Comparable product, pricing tier, and consumer/gift-buyer target segment.
- Thruxton Motorsport Centre: UK motorsport venue and driving experience operator at Thruxton Circuit. Overlaps with Car Chase Heroes on track-based driving experiences and circuit hire.
- Everyman Racing: UK supercar driving experience operator offering multi-car packages at UK race circuits. Directly comparable product, customer segment (enthusiasts and gift buyers), and venue model to Car Chase Heroes.
Others
- U-Drive Cars (subsidiary): Listed as a subsidiary of Blendini MS Limited (Car Chase Heroes' parent entity). Operates in adjacent car rental space, indicating potential vertical integration rather than direct competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Car Chase Heroes social profiles
Digital presenceCar Chase Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Car Chase Heroes leadership team
Management profileNumber of profiles
Car Chase Heroes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Car Chase Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Car Chase Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Car Chase Heroes
What does Car Chase Heroes do?
Car Chase Heroes sells driving experience packages that let customers drive multiple vehicles — supercars, classic cars, muscle cars, movie-car replicas, and trucks — for a set number of miles or minutes at UK circuits and airfields. Experiences are offered as tiered multi-car packages (1-car through Ultimate 10-car) with add-ons such as sighting laps, high-speed passenger rides, race tuition, professional media packages, and optional damage waiver and cancellation cover.
Is Car Chase Heroes a public or private company?
Car Chase Heroes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Car Chase Heroes founded?
Car Chase Heroes was founded in 2017. It employs 11 to 50 people.
Where is Car Chase Heroes based?
Car Chase Heroes is headquartered in Upper Heyford, United Kingdom, in the Europe region.
How does Car Chase Heroes make money?
Seven revenue lines are on record. Driving Experience Bookings are the primary driver. The others are vehicle Upgrades and Premium Cars, add-on Experiences, media Packages, damage Waiver, cancellation Cover and venue Access Fees.
Who are Car Chase Heroes's main competitors?
Broad incumbents on record are Silverstone Driving Experiences and Goodwood Driving Experiences. Emerging players are Bentley Driving Experience and Lotus Driving Academy. Direct peers are Trackdays (RSR Trackdays), PalmerSport, 6th Gear Experience, Thruxton Motorsport Centre and Everyman Racing. U-Drive Cars (subsidiary) is listed as an others.
Does Car Chase Heroes have an API?
No public API is recorded for Car Chase Heroes.
What industry is Car Chase Heroes in?
Car Chase Heroes's product category is Motorsport driving experiences. Its primary akta.pro industry code is THADAMAD, Sports & Grand Touring (GT) Car Rentals, with a secondary code of THADAMAF, Exotic Classic & Vintage Car Rentals. Its NAICS code is 53211 and its SIC code is 7510.