Farm Brew Live

What Farm Brew Live does

Farm Brew Live (operating under the NOVA Live brand) is a privately-held destination hospitality campus located on a 21-acre site at Innovation Park in Manassas, Virginia. The campus aggregates multiple independently-branded food, beverage, entertainment, lodging, and event concepts under the Villagio Hospitality Group umbrella, including Brentsville Hall (a 500-guest event venue), The Black Sheep Restaurant (dining in the historic Thomasson Barn), 2 Silos Brewing Co. (craft brewery with brick oven pizza and live music), Proof Kitchen + Bar (restaurant partnered with MurLarkey Distilled Spirits), MurLarkey Distilled Spirits (on-site tasting room), theYARD (outdoor live music stage hosting tribute acts and the countryfest series), Food Truck Alley (thePit BBQ, 2nd Stop Ice Cream & Coffee Bar, La Gringa, Papi Chulo), Tempo by Hilton (a Hilton-flagged hotel opened in 2024), Moonsong Bar + Cafe, and the Repeal speakeasy. The company was founded as Northern Virginia's first destination campus in 2019.

Revenue is generated through five primary streams: on-site food and beverage sales across multiple restaurant and bar concepts; craft beer and distilled spirits sales including tastings and cocktails; private event venue rental and full-service catering delivered through the Everyone Eats brand; live music and entertainment programming on multiple stages; and hospitality accommodation revenue from the Tempo by Hilton partnership and its associated on-site bar and cafe outlets. Pricing is not publicly disclosed and varies across concepts, with private event packages quoted on a bespoke basis and a unified gift card redeemable across all campus locations handled through the Toast Tab platform.

The go-to-market motion is purely direct-to-consumer and locally oriented: customers discover the campus through individual brand websites, organic social (Instagram, Facebook), email newsletters via Constant Contact, and venue listing platforms (EventUp, Tripleseat), then transact on-site through walk-in traffic, private event inquiry forms, and direct booking with the hotel. Customer segments include entertainment seekers, event hosts and celebration planners, food and beverage enthusiasts, and hospitality guests, all drawn from the Northern Virginia regional market. The company is privately held, has no disclosed external funding, and reports no app product, AI capabilities, patents, or third-party integrations beyond standard hospitality point-of-sale and event management tooling.

Name

Farm Brew Live

Legal name

NOVA Live

Website

https://farmbrewlive.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Brew Live (NOVA Live) is a 21-acre destination hospitality campus in Manassas, Virginia, aggregating restaurants, a craft brewery and distillery, live music venues, event halls, food trucks, and a Hilton-flagged hotel under Villagio Hospitality Group, serving Northern Virginia consumers, event hosts, and leisure and business travelers.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft brewery hospitality
• Live music venue
• Event venue rental
• Craft food and beverage
• Destination campus dining

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: On-site dining and drinking across multiple restaurant concepts including The Black Sheep Restaurant, 2 Silos Brewing Co., Proof Kitchen + Bar, food trucks, and bar venues. Revenue from walk-in customers, dine-in guests, and takeout orders.
2. Craft Beer and Distilled Spirits Sales: Direct sales of craft beer from 2 Silos Brewing Co. and artisanal spirits from MurLarkey Distilled Spirits, including tastings and cocktail sales across campus venues.
3. Private Event Venue Rental and Catering: Revenue from venue rentals at Brentsville Hall (up to 500 guests capacity), full-service catering through Everyone Eats, and private event packages including venue, catering, and event management.
4. Live Music and Entertainment: Revenue generated from live music events at theYARD outdoor stage and 2 Silos Brewing Co., including tribute concerts, local band performances, and signature events like Summer Tribute Series and countryfest.
5. Hospitality Accommodation: Revenue from Tempo by Hilton hotel partnership, including guest rooms, Moonsong Bar + Cafe, and Repeal speakeasy located within the hotel.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farm Brew Live (branded as NOVA Live) is a 21-acre destination campus in Manassas, Virginia offering multiple dining, drinking, and entertainment experiences under one roof. The campus includes craft brewery 2 Silos Brewing Co., distillery MurLarkey Distilled Spirits, restaurants The Black Sheep Restaurant and Proof Kitchen + Bar, the Tempo by Hilton hotel, theYARD outdoor live music stage, the Repeal speakeasy, Moonsong Bar + Cafe, Food Truck Alley with multiple vendors, and Brentsville Hall event venue for up to 500 guests with full-service catering via Everyone Eats.

Product overview

NOVA Live is a destination campus venue (Farm Brew Live) located at Innovation Park in Manassas, VA, spanning 21 acres. The portfolio operates as a platform of distinct hospitality brands rather than a unified software product. Venues include Brentsville Hall (event space up to 500 guests), The Black Sheep Restaurant (historic barn dining), 2 Silos Brewing Co. (craft beer and pizza), theYARD (outdoor live music stage), Proof Kitchen + Bar (MurLarkey spirits partnership), Tempo by Hilton (hotel), Moonsong Bar + Cafe, Repeal Speakeasy, and MurLarkey Distilled Spirits. Food Truck Alley hosts multiple vendors including thePit BBQ, 2nd Stop Ice Cream & Coffee Bar, La Gringa, and Papi Chulo Tacos & Tequila. Everyone Eats provides full-service catering across all concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• NOVA Live Destination Campus 21-acre destination campus featuring multiple restaurants, craft brewery, distillery, food trucks, live music venues, event spaces, and a hotel. Offers dining, entertainment, and event hosting under a single campus in Manassas, VA.
• Brentsville Hall Event Venue All-inclusive event venue for weddings and large-scale gatherings with capacity up to 500 guests. Offers venue rental, full-service catering, and on-site event management packages.
• The Black Sheep Restaurant Dining destination housed in the historic Thomasson Barn offering world-inspired comfort food and contemporary culinary trends for casual lunch and special dinner service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• HiltonmajorStrategic or Co-development PartnerPartnership with Hilton for Tempo Hotel brand - a landmark destination hotel on the NOVA Live campus with modern design and amenities for leisure and business travelers. Includes Moonsong Bar + Cafe in the lobby and access to Repeal speakeasy.
• MurLarkey Distilled SpiritscoreStrategic or Co-development PartnerLocal craft spirits partner for Proof Kitchen + Bar; MurLarkey provides artisanal, small-batch spirits for cocktails and tasting experiences. Collaboration brings local craft and culinary innovation together.
• Villagio Hospitality GroupcoreOthersParent company operating the NOVA Live campus and related restaurant concepts including Trattoria Villagio, Little Villagio Pizzeria & Deli, and other hospitality experiences. Parent entity for careers, marketing, and brand ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Live Nation (House of Blues): Operates House of Blues venues combining live music, full-service restaurant, and bar — broadly comparable to the theYARD + Proof Kitchen + bar combination within NOVA Live, though at a national chain scale.
• Sierra Nevada Brewing Co. Large craft brewery with destination taproom and music venue at multiple locations; broadly comparable in combining craft beer production with destination hospitality and live events.

Emerging players

• Trio / Chef-driven destination restaurant campuses: Comparable emerging destination operators combining multiple food and beverage concepts on a single campus; relevant peer for the campus-aggregation thesis NOVA Live is executing in Northern Virginia.
• Topgolf Entertainment: Operates destination entertainment complexes combining food, beverage, and experiential activities — analogous to NOVA Live's model as a single-property multi-concept entertainment campus, though with a different core activity (driving ranges vs. music/brewing).

Regional players

• DC Brau Brewing Company: Washington DC-area craft brewery with a taproom and event programming; a regional comparable in the same DMV craft beer market where NOVA Live competes for craft enthusiasts.
• Port City Brewing Company: Northern Virginia-based craft brewery with on-site tasting room and events — directly comparable regional competitor serving the same NOVA metro craft beer consumer base.
• Heavy Seas Beer: Mid-Atlantic craft brewery with taproom and event venue operations; comparable in scale and regional positioning to 2 Silos Brewing Co. within NOVA Live.

Direct peers

• Dogfish Head Brewings & Eats: Combines a working brewery, full-service restaurant, and live music/events under one roof, comparable to the integrated brewery-restaurant-music concept at NOVA Live's 2 Silos Brewing Co.
• Brooklyn Bowl: Combines live music venue, full-service restaurant, and bar under one destination operating brand — a tightly comparable peer for NOVA Live's music-and-hospitality venue model.
• Stone Brewing: Operates large-scale brewpubs (Stone Brewing World Bistro & Gardens) combining craft beer production, full-service restaurant, and live event programming — closely mirrors 2 Silos Brewing Co.'s brewpub-plus-live-music model within the NOVA Live campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/novaliveva
• LinkedInlinkedin.com/company/farm-brew-live

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Brew Live