Middle Atlantic Society of Orthodontists

What Middle Atlantic Society of Orthodontists does

The Middle Atlantic Society of Orthodontists (MASO) is a regional nonprofit professional association founded in 1952 and headquartered administratively in Worthington, Ohio (managed by Association Management/AssnOffices). It is one of eight constituent societies of the American Association of Orthodontists (AAO) and serves approximately 1,200 licensed orthodontic specialist members across Delaware, the District of Columbia, Maryland, New Jersey, Pennsylvania (east of the Alleghenies), Puerto Rico, and the US Virgin Islands. Its mission centers on establishing and advancing orthodontics as a distinct dental specialty through professional development, continuing education, advocacy, and networking.

MASO's core offerings include the biannual MASO Journal (Spring and Autumn digital publication), a flagship Annual Session each fall (2026 at Caesars AC in Atlantic City, NJ), a Spring CE event, and access to over 500 hours of online CE content through the AAO Digitell platform. The society administers three named member awards (Gerard A. Devlin, William S. Kress Research, Lifetime Achievement), supports board certification through the American Board of Orthodontics, and operates the Tiny Changes orthodontic recycling program in partnership with TerraCycle and industry sponsors (Align Technology, Ormco, 3M Oral Care). It also endorses member-facing services including AAO Cyber Solutions (Black Talon Security, Lockton Affinity insurance).

Revenue is generated through annual membership dues (billed via the AAO membership system), fees for practice-for-sale listings ($150 for 30 days, $375 for 90 days), free job postings, and advertising in the MASO Journal. Membership is processed entirely through the AAO infrastructure, making MASO operationally lean and dependent on AAO referral pipelines. Governance is by elected officers and directors led by President Dr. Paul Batastini (2025-2026 term) and Executive Director Jane Treiber.

Name

Middle Atlantic Society of Orthodontists

Legal name

Middle Atlantic Society of Orthodontists

Website

https://maso.org

Company type

Private

Founded year

1952

Operating status

Operating

Short description

MASO is a regional nonprofit professional association founded in 1952, serving approximately 1,200 orthodontic specialist members across seven Mid-Atlantic states and territories as a constituent society of the American Association of Orthodontists.

Ownership category

akta.pro rank

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership dues from approximately 1,200 members across all membership categories. Dues are billed through the AAO membership system. A dues increase of $10 was approved for the 2024-2025 billing period.
2. Practice/Job Listings: Fees charged for posting practice opportunities for sale: $150 for 30 days and $375 for 90 days. Job postings are processed via email at no charge.
3. Journal Advertising: Revenue from advertising in the MASO Journal, which is published digitally twice yearly (Spring and Autumn).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Middle Atlantic Society of Orthodontists is a regional professional membership association that sells membership services to licensed orthodontists across Delaware, the District of Columbia, Maryland, New Jersey, Pennsylvania (east of the Alleghenies), Puerto Rico, and the U.S. Virgin Islands. Its core offering is annual society membership bundled with continuing education events (Annual Session, Spring CE), a biannual digital journal (MASO Journal), member awards, advocacy representation, practice/job listings, and online CE access through the AAO Digitell platform.

Product overview

The Middle Atlantic Society of Orthodontists is a professional association, not a technology product company. Its offerings include: the MASO Journal (biannual digital publication), Annual Session and Spring CE events (continuing education conferences), member awards (Lifetime Achievement Award, Gerard A. Devlin Award, William S. Kress Research Award), the Tiny Changes recycling program for orthodontic materials, Online CE opportunities with 500+ hours of content, and AAO Cyber Solutions for practice protection. The society primarily serves as a membership organization providing education, advocacy, and networking resources to approximately 1,200 orthodontic professionals in the mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• MASO Journal The official biannual digital publication of MASO, issued in Spring and Autumn each year, featuring orthodontic research, clinical articles, and society news for member orthodontists.
• Annual Session The society's flagship annual conference held each fall at rotating regional locations, providing continuing education, networking, and the annual business/membership meeting for orthodontic professionals in the Mid-Atlantic region.
• Spring CE Annual spring continuing education event providing CE credits for orthodontic professionals in the MASO region.
• Online CE Opportunities Digital learning resources providing over 500 hours of CE content for orthodontists and their staff through the AAO Digitell platform, covering clinical and practice management topics, with free access for AAO members.
• Tiny Changes Recycling Program A comprehensive orthodontic recycling program allowing dental professionals in the US and Canada to recycle clear aligners and orthodontic materials, powered by TerraCycle.
• AAO Cyber Solutions AAO-endorsed cybersecurity protection program offered to MASO members, including Black Talon Security services and cyber liability insurance administered by Lockton Affinity, with member discounts up to 25%.
• MASO Lifetime Achievement Award Member award recognizing significant contributions to community, AAO service, the orthodontic specialty, graduate education, and/or orthodontic research.
• The Gerard A. Devlin Award MASO member award recognizing distinguished service to the society and the orthodontic profession.
• The William S. Kress Research Award Award given to the most outstanding research thesis by a graduate resident within MASO's geographical area.
• Practice and Job Opportunity Listings Online posting service for orthodontic practice-for-sale and job opportunities, with paid listings for practice sales ($150 for 30 days, $375 for 90 days) and free job postings processed via email.
• MASO Membership Annual society membership for licensed orthodontists in the MASO region, billed through the AAO membership system, bundling access to events, publications, CE, advocacy, and member discounts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Black Talon SecuritycoreGTM or Marketing PartnerAAO-endorsed cybersecurity partner providing enterprise-grade security tools, 24/7 AI-powered threat detection, HIPAA-compliant staff training, vulnerability scans, and penetration testing. AAO members receive up to 25% discount.
• Lockton Affinity (AAO-Endorsed Insurance Program)coreGTM or Marketing PartnerAAO-endorsed insurance program providing cyber liability coverage administered by Lockton Affinity. Coverage includes forensic analysis, legal experts, patient notification, and public relations support in case of cyber incident.
• TerraCyclecoreStrategic or Co-development PartnerPartner for the Tiny Changes recycling program - the first and only comprehensive orthodontic recycling program. TerraCycle powers collection and recycling of clear aligners and orthodontic materials across the US and Canada.
• Align Technology (Invisalign)minorGTM or Marketing PartnerSponsor of Tiny Changes recycling program at the Green level. Supports sustainability efforts in orthodontics.
• OrmcominorGTM or Marketing PartnerSponsor of Tiny Changes recycling program. Supports orthodontic sustainability initiatives.
• 3M Oral Care (Clarity Aligners)minorGTM or Marketing PartnerSponsor of Tiny Changes recycling program at the White level. Supports orthodontic sustainability.
• American Association of Orthodontists (AAO)coreStrategic or Co-development PartnerParent organization. MASO is one of eight constituent societies of the AAO. MASO promotes AAO membership, resources, and benefits to its regional members.
• American Board of Orthodontics (ABO)coreStrategic or Co-development PartnerABO is the national certifying board for orthodontics. MASO supports member board certification and ABO directors represent MASO on the ABO board.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Northeastern Society of Orthodontists: Sister AAO constituent society covering the Northeast US (NY, CT, MA, ME, NH, RI, VT, Quebec, etc.). Same membership/dues/awards model as MASO and operates adjacent to MASO's geography.
• Rocky Mountain Society of Orthodontists: Sister AAO constituent society covering CO, ID, MT, UT, WY, and parts of surrounding states. Mirrors MASO's regional-society operating model.
• Midwestern Society of Orthodontists: Sister AAO constituent society covering IL, IA, MN, NE, ND, SD, and WI. Operates the same membership, CE, and awards model as MASO and is referenced in MASO's own contact listings.
• Southwestern Society of Orthodontists: Sister AAO constituent society covering AR, KS, LA, MO, OK, TX, and NM. Most direct structural and operational peer to MASO within the AAO federation.
• Southern Association of Orthodontists: Sister AAO constituent society covering the Southeast US (AL, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV). Mirrors MASO's structure, programs (CE, awards, journal), and member-services portfolio.
• Pacific Coast Society of Orthodontists: Sister AAO constituent society covering AZ, CA, HI, NV, and UT. Operates the same constituent model as MASO with comparable governance, dues, and CE programs.
• Great Lakes Association of Orthodontists: Sister AAO constituent society covering Michigan, Indiana, Ohio, and parts of Kentucky. Shares MASO's exact structure, revenue model (dues, CE, listings), and AAO affiliation, making it the closest functional peer for benchmarking.

Broad incumbents

• American Association of Orthodontists: The national parent organization and largest orthodontic society in the US. Operates as a broader-incumbent umbrella under which MASO is one of eight constituent societies; comparable in that both are membership-driven professional associations serving orthodontists.
• American Dental Association: National professional association for all dentists. Comparable as a broad-incumbent membership body that orthodontists may join in addition to MASO, with overlapping CE, advocacy, and member-services offerings.

Others

• American Board of Orthodontics: The national certifying board for orthodontists, structurally partnered with MASO through ABO director representation. Adjacent rather than directly competitive — focused on board certification rather than member services — but materially comparable in serving the same orthodontist audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MASO_Ortho
• Facebookfacebook.com/MASO-Middle-Atlantic-Society-of-Orthodontists-195067030531063
• Instagraminstagram.com/maso.info

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Middle Atlantic Society of Orthodontists