Region Stuttgart

What Region Stuttgart does

Region Stuttgart is the official tourism marketing organization for the State Capital Stuttgart and the surrounding Regio Stuttgart region, operating as Stuttgart-Marketing GmbH, a private limited company founded in 1992 with 11-50 employees headquartered at the Haus des Tourismus on Marktplatz in Stuttgart. The organization runs stuttgart-tourist.de, a multilingual (German, English, Chinese, French) tourism portal that aggregates city tours, attraction tickets, accommodation information, culinary experiences, and event listings into a single booking platform, complemented by physical touchpoints at the i-Punkt tourist information center and the Haus des Tourismus.

Its product portfolio centers on the StuttCard tourist pass (a 24/48/72-hour card providing free entry and discounts at 50+ partner attractions), the Stuttgart Citytour hop-on hop-off bus service (Green, Blue, and Wine Tour routes on red double-decker and electric buses), a catalog of guided Stadtführungen (themed walking, wine, market, and historical tours priced EUR 11-EUR 42), and ticketing for major events including Stage Entertainment musicals (EUR 39.99-EUR 65.99) at Stage Palladium Theater and Stage Apollo Theater. Supporting digital tools include the Lauschtour audioguide app and a Digitales Fußgängerleitsystem (digital pedestrian wayfinding), with distribution extended via the Bookingkit third-party booking integration.

Revenue is generated primarily through transaction fees on tour bookings, StuttCard pass sales, Citytour tickets, and event ticketing, supplemented by MICE/convention bureau services operated through the Stuttgart Convention Bureau channel. The organization functions as a quasi-public destination marketing organization with co-marketing relationships with Tourismus Marketing GmbH Baden-Württemberg (TMBW), in.Stuttgart, Württembergische Staatstheater, jazzopen stuttgart, Forum der Kulturen, and Erlebnispark Tripsdrill, and holds sustainability credentials including DMO Nachhaltiges Reiseziel and WIN Charta Siegel certifications.

Name

Region Stuttgart

Legal name

Stuttgart-Marketing GmbH

Website

https://stuttgart-marketing.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Region Stuttgart, operating as Stuttgart-Marketing GmbH, is the official tourism marketing organization for Stuttgart and the region, running a multilingual booking portal, the StuttCard tourist pass with 50+ partners, hop-on hop-off city tours, and guided experiences for leisure and business visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

Keywords

• Destination marketing services
• City tour operations
• Tourist information center
• Cultural tourism services
• Event ticketing platform

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour and Ticket Sales: Online booking and sale of city tours, guided tours, event tickets, and attraction admissions with transaction-based pricing
2. StuttCard Sales: Sale of tourist passes (24h, 48h, 72h) providing access and discounts at partner attractions
3. Citytour Hop-on Hop-off: Sale of bus tour tickets for the red double-decker city tour with 24-hour validity

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Region Stuttgart, operated by Stuttgart-Marketing GmbH, runs the official tourism portal stuttgart-tourist.de for the state capital of Stuttgart and the surrounding region. The company sells city tours (guided walking tours, themed tours, wine tastings, culinary experiences), the StuttCard tourist pass (24/48/72-hour access at 50+ partner attractions), hop-on hop-off bus tours, event tickets (musicals, concerts, theater), hotel booking assistance, and mobile applications for self-guided exploration. Distribution spans online booking plus physical tourist information centers (Haus des Tourismus and i-Punkt).

Product overview

Region Stuttgart operates a unified tourism portal platform (stuttgart-tourist.de) managed by Stuttgart-Marketing GmbH, offering a comprehensive suite of travel services centered around its core website. The primary offerings include the StuttCard tourist pass (available in 24/48/72-hour variants), Stuttgart Citytour Hop-on Hop-off bus services with multiple routes, and guided city tours (Stadtführungen) covering cultural, historical, culinary, and themed experiences. Additional modules include mobile applications for audio guides and digital wayfinding. The platform aggregates event information, ticketing, accommodation options, and travel planning tools for visitors to Stuttgart and the surrounding region.

Differentiator

Problem solved

Functional benefit

Products and services

• StuttCard Welcome tourist card offering free entry and discounts at over 50 partner attractions and venues, available in 24-hour, 48-hour, and 72-hour versions for sightseeing, culture, and culinary experiences across Stuttgart.
• Stuttgart Citytour (Hop-on Hop-off) Hop-on hop-off bus tour service operated on red double-decker buses with Green and Blue Tour routes plus a Wine Tour option on electric buses. Tickets are valid for 24 hours of unlimited use.
• Stadtführungen (Guided City Tours) Guided tour offerings for individuals and groups, including public tours, themed tours, walking tours, and special interest experiences such as wine tastings, street art tours, historical tours, market tours, and Stuttgart kurz und knackig introductory tours.
• Stuttgart Apps Mobile applications including the Lauschtour audio guide app for self-guided city walks, the digital pedestrian guidance system for navigating Stuttgart, and other companion apps for touring and experiencing Stuttgart.

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• StuttCard Partner (50+ attractions)coreGTM or Marketing PartnerNetwork of over 50 attractions, venues, and experience providers offering free entry and discounts to StuttCard holders. Includes museums, tours, restaurants, and cultural venues across Stuttgart.
• Tourismus Marketing GmbH Baden-Württemberg (TMBW)coreStrategic or Co-development PartnerRegional tourism marketing organization for Baden-Württemberg state, co-promoting Stuttgart as a destination within the broader regional tourism strategy.
• Stage EntertainmentmajorGTM or Marketing PartnerMajor entertainment company operating musicals (We Will Rock You, Die Eiskönigin, &Julia, Tanz der Vampire, Die Weihnachtsbäckerei) at Stage Palladium Theater and Stage Apollo Theater Stuttgart. Tickets sold through the platform.
• Stuttgart Convention BureaucoreChannel Partner/ Reseller/ DistributorConvention and meetings bureau promoting Stuttgart as a MICE destination, integrated under the tourism umbrella for corporate event booking and venue sourcing.
• Württembergische Staatstheater StuttgartmajorGTM or Marketing PartnerState theater hosting ballet and opera performances, including Galaballett im Park events promoted on the platform.
• in.StuttgartmajorStrategic or Co-development PartnerMajor Stuttgart event and venue management organization behind events like Cannstatter Wasen, German Masters equestrian events, and Stuttgart German Masters.
• jazzopen stuttgartminorGTM or Marketing PartnerAnnual jazz music festival held at Schlossplatz, promoted as an event highlight on the platform.
• Forum der Kulturen Stuttgart e. V.minorGTM or Marketing PartnerCultural forum organizing the Sommerfestival der Kulturen, a multicultural festival promoted on the platform.
• Erlebnispark TripsdrillminorGTM or Marketing PartnerAdventure park and wildlife sanctuary (Wildparadies Tripsdrill) featured as a day trip destination in the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viator (a Tripadvisor company): Major global marketplace for tours, activities, and attraction tickets. Overlaps with Region Stuttgart's tour and ticket inventory distribution, particularly for inbound international visitors.
• GetYourGuide: Global OTA aggregating tours, activities, and attraction tickets across thousands of destinations including Stuttgart. Competes with Region Stuttgart's direct booking funnel for international travelers discovering tours online.
• Booking.com Experiences: OTA-attached marketplace distributing tours, attraction tickets, and local experiences globally. Competes for the same Stuttgart tour/activity demand that Region Stuttgart's portal addresses.

Direct peers

• Düsseldorf Tourismus GmbH: Düsseldorf's official tourism organization providing city tours, a tourist card, hotel booking, and MICE services through a comparable GmbH structure to Region Stuttgart.
• Köln Tourismus GmbH: Cologne's official DMO operating the KölnTourismus portal with city tours, a tourist pass (KölnCard), event listings, and hotel booking. Closely analogous city-tourism GmbH model.
• Frankfurt Tourismus + Congress GmbH: Frankfurt's official DMO and congress bureau operating the Frankfurt Card (pass product), city tours, and event ticketing — directly comparable city-level DMO with integrated convention bureau.
• Hamburg Tourismus GmbH: Official city DMO for Hamburg, operating an analogous model: destination tourism portal, city tours, tourist passes, hotel booking, and event promotion. Same GmbH/government-affiliated structure and product mix as Region Stuttgart.
• München Tourismus (LHM Services GmbH): Official city tourism portal for Munich offering city tours, the München City Tour Card (pass product), event tickets, and hotel booking. Direct comparable in scope, product mix, and municipal ownership structure.
• visitBerlin (Berlin Tourismus & Kongress GmbH): Berlin's official tourism and congress organization running the visitBerlin portal with city tours, Berlin WelcomeCard (tourist pass analogous to StuttCard), and a congress bureau — a near-identical business model to Region Stuttgart's integrated DMO + convention bureau structure.

Others

• Tourismus Marketing GmbH Baden-Württemberg (TMBW): State-level tourism marketing organization for Baden-Württemberg; an existing strategic partner of Region Stuttgart. Acts as an upstream regional layer rather than direct competitor, channeling visitors to Stuttgart and other state destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enjoy_stuttgart
• LinkedInlinkedin.com/company/stuttgart-marketing-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region Stuttgart